Bloomerang vs Kindful

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Our analysts compared Bloomerang vs Kindful based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Kindful Software Tool

Product Basics

Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.

Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.
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Kindful is a fundraising software designed to assist nonprofit organizations of varying sizes in managing their donor data, online fundraising efforts, and donor engagement activities. Its comprehensive features cater to the needs of growing nonprofits seeking to streamline their fundraising operations and cultivate stronger relationships with their supporters.

Among its notable benefits are its user-friendly interface, robust reporting capabilities, and seamless integrations with popular communication and payment processing tools. Kindful's pricing structure is typically based on the number of contacts managed within the system, offering flexibility to accommodate organizations with different budget considerations.

Compared to similar fundraising software options, Kindful often receives praise for its intuitive design, comprehensive feature set, and responsive customer support. However, some users may find that its advanced features and customization options require a learning curve to fully utilize.

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$125 Monthly
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$200 Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Features Designed Using Expert Input: Bloomerang partners with fundraising experts to ensure high quality for essential features such as donor engagement surveys, data analysis, written donor communication, social media and email. 
  • Commitment to Donor Retention: Product features and enhancements aim at retaining donors for sustainable growth. Accomplish this through analytics and dashboards, an engagement meter, an interactive timeline, trend reports, regular data updates (NCOA, birth year, etc.), standard reports and affinity scorecards. 
  • Improved Giving Results: Find the best donors through a giving summary. The summary leverages a proprietary algorithm designed by Dr. Adrian Sargeant, a fundraising expert, along with a generosity score, both of which use a rating scale to highlight the strongest supporters. 
  • Sustainability Scorecard: Encourage grant funding by helping the organization become responsible and sustainable so supporters feel confident giving. The scorecard is a quarterly survey that evaluates the organization’s health and promotes strategies that lead to sustainability. 
  • Donor Insights: Evaluate prospect’s giving capacity, create engagement strategies and pinpoint the best asking amounts by integrating with the DonorSearch platform. Generate wealth reports drawn from more than 20 proprietary and public databases. 
  • Mobile-Responsive Design: Get full access to information outside the office and be confident that website pages, like donation forms, are formatted correctly. 
  • Flexible Configurations: Customized settings enable recording relevant information, with custom fields and household fields to capture multiple phone numbers, emails and addresses. 
  • Ahern Audit: Ensure emails and letters focus on the donor and are easily readable. The tools draw from best practices developed by donor communications expert Tom Ahern. 
  • Consultant Directory: Receive additional expert support and access to more tools through Bloomerang’s extensive network of agencies, consultants and software vendors. 
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  • Donor Data Access: Retrieve and track supporters’ donations, interactions, recurring gifts and pledges in one easily navigable location. Also, sync online donations automatically. 
  • List Automation: Assign tasks to follow-up actions based on donor records and automatically create follow-up tasks for acknowledgement lists. 
  • Time Saving: Premade and custom reports can be set up and emailed. Single-click printing and sharing of year-end tax summaries saves time from clerical tasks. 
  • Industry Analytics: Synchronize fundraising data and access valuable industry-related analytics and insights based on that data, for higher potential using the Fundraising Report Card. 
  • Accessibility: Access important data from any device with internet connectivity. Conveniently accept payments and sell products online via an app with a flexible API. 
  • Cost Benefits:  No transaction fee is charged, although standard credit card processing fees are charged as usual. It also supports free integration for active account holders of third-party tools without any additional fees. 
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  • Online Giving: Maximizes giving, provides strong security and keeps processing fees low. Integrates customizable with any website, supports multiple campaigns, automatically pulls in data captured in donor forms and is customizable. 
  • Email Marketing: Reach the right constituents with the right content from within the platform — no need to integrate with a third-party application like Constant Contact. Features include a user-friendly editor, mobile-responsive format, scheduling, templates, segmenting filters, analytics, receipts and delivery validation. 
  • Integrations: Connect Bloomerang to best-of-breed solutions that provide wealth screening, data stewardship, fund accounting, social fundraising, donation processing, IT assistance and website packages. However, the integrations aren’t as extensive as competitors such as Donor Perfect and Kindful. 
  • Engagement Meter: Shows how engaged contacts are to facilitate pursuing the best opportunities. Compiles information by measuring things like donation frequency, email opens and clicks, website visits, event attendance, donation amounts and social media interactions. 
  • Social Listening: Assists with effective Twitter engagement by providing a hub for monitoring interactions with an account, choosing hashtags and finding new connections. 
  • Reports: Understand organizational health and donor base with built-in reports that can be used as-is or customized for greater precision. Drag-and-drop tools and filters make reports easy to manage. 
  • Surveys: Encourages long-term relationships with constituents and identifies areas of improvement. The surveys, which focus on existing, lapsed and new donors, are science-based, drawing on the research of Dr. Sargeant. 
  • Grant Tracking: Custom fields, reports, relationship tracking and task management make it easier to secure funding. 
  • Volunteer Management: Simplifies the process of managing volunteers with the ability to record any necessary information as well as keep track of which donors have volunteered and which volunteers have donated. 
  • Data Import: Simplifies uploading of data from a spreadsheet and can retain information like notes and interactions. 
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  • Fundraising Tools: Manage and understand donors better with a variety of fundraising tools, including: 
    •  Automatic sync of donation pages to the database and acceptance of payments online. 
    •  Interactive peer-to-peer pages, integrated with Twitter and Facebook to create teams to fundraise on behalf of the organization. 
    •  Automatic processing of recurring gifts from donors’ card info for online donations. 
    •  Seamless integration with fundraising platforms like Classy, GoFundMe Charity, Square and GivingFuel for more efficiency. 
  • Donor Communications: Personalize emails and letters with the template creator. Send messages to a segmented list of donors in just a few clicks. Donor receipts are emailed to donors automatically after submission of online and manually entered donations. 
  • Donor Management: Ensures better management of donors, pledges, tasks and notifications for maximizing potential and record-keeping. Offers: 
    •  A single place for donation details including pledges, recurring gifts, transactions and interactions. 
    •  Convenient segmentation of contacts and donors for seamless communication with supporters. 
    •  Household and relationship tracking to identify contacts easily for mass emails. 
    •  Access for donors to their giving history, profile details and downloadable tax summaries. 
  • Tracking and Reporting: Generate reports based on a chosen combination of filters like giving amounts, transaction dates, locations, campaigns and more using one of the 13 premade templates. Filter contacts based on location, demographics and more. 
  • Integrations: Includes third-party integrations for email marketing, accounting, fundraising ticketing, and volunteer and membership management. Connects with activity-based apps like Google Forms, Jotform and Woocommerce. 
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Product Ranking

#5

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Fundraising Software

#18

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Fundraising Software

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Analyst Rating Summary

77
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66
58
33
33
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Donation Management
Volunteer Management
Payment Processing and Receipts
Fundraising Programs
Donation Management
Payment Processing and Receipts

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Bloomerang
Kindful
+ Add Product + Add Product
Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 80 58 33 100 75 82 85 54 75 91 73 100 66 33 0 100 78 68 81 52 63 86 72 55 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 2200 reviews
Great User Sentiment 758 reviews
94%
of users recommend this product

Bloomerang has a 'excellent' User Satisfaction Rating of 94% when considering 2200 user reviews from 4 recognized software review sites.

88%
of users recommend this product

Kindful has a 'great' User Satisfaction Rating of 88% when considering 758 user reviews from 4 recognized software review sites.

4.7 (18)
4.4 (17)
4.7 (749)
4.4 (400)
4.7 (1273)
4.5 (310)
4.4 (160)
4.0 (31)

Awards

SelectHub research analysts have evaluated Bloomerang and concluded it earns best-in-class honors for Volunteer Management. Bloomerang stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Volunteer Management Award

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Synopsis of User Ratings and Reviews

Reporting: 66% of the users who mentioned reporting said it was very robust and saved a lot of time.
Automation: The platform’s automation eliminates manual tasks, making functionality easier according to 60% of reviews about automation.
Ease of Use: 75% of users who refer to this feature mentioned the software is easy to use and adapt to, even without strong technical know-how.
Integration: 60% of reviews referencing this feature suggested that the platform is easy to operate due to integration with commonly used applications.
Customer Service: 100% of users mentioning this aspect said that they loved the chat support and that the support team helped them understand the product.
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Customizable Reporting: Kindful's reporting tools allow users to create custom reports that track the specific data points most relevant to their organization, such as donor retention rates, campaign performance, and fundraising progress towards goals. This level of customization empowers users to gain deeper insights into their fundraising efforts and make data-driven decisions.
Donor Management: Kindful provides a comprehensive donor management system that allows users to track donor information, including contact details, donation history, and engagement levels. This feature helps organizations build stronger relationships with their donors and tailor their outreach efforts accordingly.
Integrations: Kindful integrates with a wide range of other software platforms, such as email marketing tools, payment processors, and social media platforms. This allows users to streamline their workflows and avoid the need for manual data entry.
Ease of Use: Kindful is known for its user-friendly interface and intuitive design, making it easy for users of all technical skill levels to navigate and utilize the platform effectively.
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Task Management: The platform restricts exporting, generation of data and other functional tasks, with 60% of users who mention this feature observing that data extraction could be simpler.
Customization: 70% of the users who reviewed customization noted that the platform restricts customization of questions for donors, making it difficult to build strategies.
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Limited Customization: Users frequently express frustration with the rigidity of Kindful's reporting features, finding themselves unable to tailor reports to their specific needs. For instance, generating reports that combine data from different modules or creating custom fields can be challenging.
Learning Curve: Kindful's interface, while visually appealing, can be unintuitive for new users. Navigating through the various features and understanding the data structure often requires a significant time investment and can be overwhelming for those transitioning from other platforms.
Integrations: While Kindful offers integrations with popular platforms like QuickBooks and Mailchimp, users often find the integration options to be limited compared to other fundraising software. This can lead to data silos and manual data entry, hindering efficiency.
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Bloomerang is a cloud-based solution for small and growing nonprofits that helps organizations view donor records, track the best time to contact each donor and measure donor engagement levels to improve outreach. Strengths include reporting, seamless integration, ease of use and automation. Users also praised the customer support. Some reviewers noted that extracting data isn’t very easy and that survey questions need more customization. However, the system allows unlimited users and is a good product to consider.

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Kindful stands out for its robust donor management features, including comprehensive donor profiles, communication tracking, and the ability to segment donors based on various criteria. This allows nonprofits to personalize their outreach and cultivate stronger relationships with their supporters. Users appreciate the platform's ease of use and intuitive interface, making it accessible to staff members with varying levels of technical expertise. Additionally, Kindful's reporting tools provide valuable insights into fundraising performance, helping organizations track progress toward goals and make data-driven decisions. However, some users have noted that Kindful's customization options are limited compared to other fundraising platforms, which may be a drawback for organizations with unique needs. Additionally, the platform's pricing structure can be a challenge for smaller nonprofits with limited budgets. Kindful is best suited for small to medium-sized nonprofits seeking a user-friendly and comprehensive donor management solution. Its emphasis on donor relationships and communication tools makes it ideal for organizations focused on building strong connections with their supporters. While Kindful may not offer the same level of customization as some competitors, its core features and ease of use make it a valuable tool for streamlining fundraising operations and improving donor engagement.

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