Our analysts compared Wix vs BigCommerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.
Analyst Rating
User Sentiment
Wix is a comprehensive software platform designed to facilitate website creation and content management, making it an ideal solution for individuals and small to medium-sized businesses seeking to establish or enhance their online presence. With its user-friendly interface, Wix caters to users who may not have extensive technical skills, offering a wide range of customizable templates and drag-and-drop features that simplify the process of designing a professional-looking website. Among its key benefits are the ease of use, flexibility in design, and a robust suite of tools that support SEO, e-commerce, and social media integration. Wix stands out in the market for its ability to balance simplicity with powerful functionality, providing users with the resources they need to create, manage, and grow their online presence effectively. Pricing for Wix varies, with options ranging from basic free plans to more advanced subscriptions that are billed monthly, catering to different needs and budgets.
BigCommerce is a powerful SaaS platform for designing and managing multiple eCommerce websites. It centralizes product information and helps you distribute catalogs across marketplaces, social media and business websites. You can manage inventory, orders and shipping from any device and set up unique automation to increase productivity and avoid errors.
What sets it apart is its open and headless architecture, which allows for customization and integration. It offers a storefront editor with customizable themes but doesn’t restrict you from using other editors.
During testing, I could use the platform’s backend for product management, order fulfillment and customer data handling while having complete freedom to design and develop custom storefronts.
Another area in which BigCommerce excels is international commerce. Its support for multiple currencies and integration of global payment methods and shipping options make expanding into new markets a breeze.
The platform's handling of international taxes and duties is also impressive, saving considerable time and effort. Additionally, it charges zero transaction fees, helping control costs for businesses with large sales volumes.
Lastly, BigCommerce helps you remain nimble due to its flexibility. It offers open access to its APIs, SDKs and data without any proprietary blockers or frictions. This allows you to connect the platform to any software and build the perfect tech stack for your evolving needs.
among all eCommerce Platforms
Wix has a 'great' User Satisfaction Rating of 87% when considering 6921 user reviews from 3 recognized software review sites.
BigCommerce has a 'great' User Satisfaction Rating of 86% when considering 1676 user reviews from 5 recognized software review sites.
SelectHub research analysts have evaluated BigCommerce and concluded it earns best-in-class honors for Integrations.
Wix offers intuitive drag-and-drop editors and a rich library of designer templates. Users have identified the drag-and-drop editor and intuitive UI as Wix’s standout features. It aids website design without complicated coding and allows users to maintain analytics and manage content with a few clicks from the dashboard. However, reviews mention that users can’t access the source code, and website designers can only use predefined customizations where personalization isn’t possible. Also, critical features like payment processing, WordPress plugins, personal email domain and others come as paid add-ons or plugins. It can be a less economical option for businesses with large inventories, comprehensive websites and rapid scaling plans. However, the templates are well-crafted and ideal for new businesses to design unique landing pages and boost their digital presence at a comparatively low cost.
During testing, I noticed right off the bat that BigCommerce is a feature-rich platform that needs a lot of customization to fit my exact needs. Plus, there aren’t guided onboarding experiences, making implementation time-consuming. You must manually explore the interface to learn how to create or connect a domain, add products, set up fulfillment workflows, connect sales channels and design a storefront.Secondly, what caught my eye was the platform's speed and operability. BigCommerce boasts a 99% website uptime, and I could see why. It automatically optimizes images, minimizes HTTP requests and uses browser cache to identify customers. Also, a global content delivery network allows visitors worldwide to view your site from the nearest server.I loved how intuitive it is to connect and manage sales channels using BigCommerce. You can set up differentiated experiences for each channel using dynamic pricing, multiple product views, product swatches and bulk pricing tools. A robust customer segmentation module automatically groups similar customer personas based on your rules and helps design personalized experiences.The storefront editor uniquely lets you design a carousel for the website header. However, I didn’t like anything else about the storefront editor. It has limited free themes, and paid ones are comparatively more expensive than what competitors offer. That said, the platform's headless architecture helps compensate by enabling custom storefront development.My only point of contention was its unique pricing model. It charges a base subscription fee and puts a cap on your business's annual sales. If you exceed this cap, BigCommerce takes a percentage of your revenue based on your subscription plan.Also, if you connect the platform to a POS, every POS sale is considered an eCommerce sale, leading to a higher sales volume and cost. This leads to complex TCO calculations for enterprises with large sales volumes and international customers.Overall, BigCommerce is one of the best options for growing mid-sized businesses that can offset the platform cost with their sales revenue. It's flexible and can adapt to multiple business models, including B2B, D2C and dropshipping, with separate storefronts for each.However, the platform can be overkill for small businesses and may require significant investments to unlock its full potential. That's because all the good features like multi-storefront, personalization, customer segmentation and headless architecture are available in higher-tier plans. Also, lower-tier plans are comparatively more expensive than those of competitors like Shopify.
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