Weebly vs Optimizely

Last Updated:

Our analysts compared Weebly vs Optimizely based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Weebly Software Tool

Product Basics

Weebly, a cloud-based platform by Square, empowers users to build and manage online stores. Its intuitive drag-and-drop interface and diverse templates make it ideal for entrepreneurs and small businesses seeking an accessible entry point into eCommerce without requiring coding expertise. Weebly's affordability and comprehensive features, including product management, payment processing, and order tracking, further enhance its appeal. Users particularly appreciate the platform's ease of use, customization options, and seamless integration with other eCommerce platforms, enabling multi-channel selling.

Pricing for Weebly is tiered, with options to suit various business needs and budgets. Plans range from free options with basic features to premium plans offering advanced eCommerce functionality and increased storage. The pricing structure typically involves monthly or annual subscriptions, providing flexibility and scalability as businesses grow. It's recommended to check the official Weebly website for the most current pricing details.

read more...

Optimizely is a comprehensive digital experience platform (DXP) that helps create, deliver, optimize and personalize customer journeys and shopping experiences. It offers a robust suite of experimentation tools, including A/B and multivariate testing, enabling you to compare multiple variations of a webpage or feature simultaneously.

This granular experimentation provides deeper insights into customer behavior and preferences. Additionally, the platform’s personalization tools enable you to deliver tailored experiences to individual customers based on their actions, preferences and demographics.

The platform integrates content management, distribution and marketing functionalities, allowing you to manage your brand’s entire digital presence from a single platform. This unified approach streamlines workflows and improves efficiency.

Additionally, analytics and reporting tools provide actionable insights into customer interactions and marketing campaigns. This helps businesses identify opportunities for improvement and measure the impact of their experiments.

read more...
$10 Monthly, Freemium
Get a free price quote
Tailored to your specific needs
$36,000 Annually
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Intuitive Website Designing: Use customizable templates and themes to design professional websites. Offers drag-and-drop tools and custom HTML/CSS and Javascript editors. 
  • Robust Storefronts: Enhance customer journeys with dynamic product descriptions, animation effects, tax calculators, and site searching and filtering options. Provides media editing tools and product photography studios. 
  • Streamline Checkouts: Seamlessly connect inventory, shopping cart and payment processors. Avoid stock-outs with real-time notifications and connect with shipping carriers to track package deliveries. 
  • Minimize Costs: Launch a website for free using the starter plan. Add eCommerce features through paid plans while scaling the business. 
  • Ensure Uptime and Security: Host domain on vendor server and get consistent speed, one-click SSL certificates and DDoS mitigation capabilities. 
  • Improve Marketing Efforts: Increase sales with email marketing, SEO tools, cart recovery, and discounts and coupons. Includes blogging, subscriptions and comment boxes. 
  • Go Mobile: Track KPIs, interact with customers, edit storefronts and receive real-time updates with the mobile app. 
read more...
  • Most Popular Platform: According to our research, 90% of users recommend this product. Its user sentiment rating is higher than industry leaders like Shopify (88) and BigCommerce (86).
  • Robust Marketing Toolkit: Optimizely received top marks (100) from our analysts for its marketing and SEO optimization features. It supports content generation using generative AI, A/B testing, feature and web experimentation, and product information management. You can centralize content creation, storage, distribution and marketing using its native digital asset management module.
  • Efficient Payment and Checkout: Our analysts gave it a perfect 100 rating for its unique payment and checkout features. It supports partial payments, split tenders (accepting two or more payment types in a single transaction), zero-value orders and guest checkouts.
  • Easy Storefront Management: Another key differentiator is Optimizely’s storefront editing and management toolkit. It got a 100 analyst rating right alongside industry stalwarts like Shopify and BigCommerce. You can manage multiple storefronts, publish blogs, oversee shopping carts and test website features before they go live.
read more...
  • Professional Website: Build a professional website, online store or blog: 
    • Designing: Drag and drop widgets, use mobile-friendly templates, add photos and dynamic content, and easily edit text blocks to build websites. Leverage the built-in code editor for further customization. 
    • Domain Names: Search for suitable domain names, purchase a domain, manage CNAME, A records, WHOIS information and more from the dashboard. Alternatively, create a free subdomain in case of small-scale requirements. 
    • SEO: Leverage a site map, SEO-friendly HTML formatting, meta descriptions, alt tag placement and more to rank websites on top of Google search results. 
    • Hosting: Experience navigation speed and reliability with its free cloud-based website hosting infrastructure. Provide visitors with a seamless online experience. 
    • Forms: Create custom contact forms, RSVP lists and surveys. Integrate these into the website to create unique engagement and data gathering opportunities. 
    • Blogs: Customize the structure, layout, category, tab and sidebar of posts, and manage comments to build a personalized blog. Enable easy distribution through RSS and social sharing built into every blog. 
    • Dynamic Content: Upload and edit photos and create slideshows. Embed videos from Youtube, Vimeo and other video sharing platforms, or upload and host videos on the website. Adjust spacing, presentation and more to deliver high-quality content to visitors. 
  • E-Commerce: Build a complete e-commerce solution. 
    • Payment Processing: Leverage partnership with Square to accept all major credit cards and streamline the checkout process. Use its POS system to unify payment processing across digital and non-digital storefronts. Other payment gateway integrations include PayPal, Stripe and more. 
    • Inventory Management: Track inventory, manage supply, categorize products and create urgency by displaying the number of items remaining in stock. Easily import and export products to external marketplaces like Etsy and Amazon and collect data in a CSV format. 
    • Email Marketing: Customize messages, use templates, showcase new products and advertise upcoming sales with branded and personalized emails. 
    • Discounts: Provide free shipping or create custom coupon programs by setting discount percentage, expiration date and the number of coupons available. Additionally, design and generate custom gift cards to increase engagement and build brand awareness. 
    • Shopping Cart: Provide customers with a fully integrated shopping cart and a secure checkout experience. They can safely navigate and shop with a 128-bit encrypted connection and an SSL certificate. 
    • Cart Recovery: Recapture tentative shoppers that abandoned their carts or dropped out of the checkout process via timely automated reminders and personalized messages. 
    • Site Search: Maximize inventory exposure and create more buying opportunities by providing customers with filtered product searches to expedite the selection process. 
  • Mobile Application: Customize the website, receive real-time site analytics, edit offline and save and sync work across all devices with with apps for Android and iOS. 
  • Analytics: Track store performance, online traffic, technical SEO metrics and engagement. Fine-tune email campaigns, identify top products and streamline promotions from a unified dashboard to support growth ambitions. 
  • App Center: Choose from various apps to build a complete solution for website management. Available apps can improve search ranking and set up sales channels, CRM, auditing, packaging and shipping, and more. 
read more...
  • Content Management: Create a centralized repository of multimedia content, preview every update and change, and schedule publishing. 
  • Editing Tools: Crop, rotate and resize images and videos. 
  • Approval Workflows: 
    •  Give access to team members and editors, manage roles, and control access levels. 
    •  Design default workflows and combine them with bespoke custom sequences. 
    •  Provide approval links and preview portals to stakeholders. 
    •  Create multi-lingual and multi-site content with dependencies for specific channels, content assets and approvals from relevant teams. 
    •  Offers flexible task sequencing like adding viewers, reviewers, regular collaborators and more. 
  • Layout Editing: Design detailed landing and product pages with inline text editing and drag-and-drop text and content blocks. 
  • Search and Navigation: 
    •  Index information from every site, brand and catalog using the built-in crawler technology.  
    •  Streamline customer searches with autocomplete, faceted drill-down, type-ahead suggestions and more. 
    •  Use machine learning to analyze search terms and behaviors and improve results. 
  • Recommendations: Automate product and content tagging, and define rules for automatic suggestions according to metrics like purchase history, behavior, click patterns and more. 
  • Data Core Services: Consolidate datasets from disparate sources, create detailed customer profiles and integrate third-party BI software for in-depth analysis. 
  • Project Management: Track progress, specify deadlines and receive real-time notifications about changes. 
  • Built-In A/B Testing: Test and optimize entire customer journeys, landing pages or specific components like CTAs, payment providers and more. Offers testing features in the editing interface. 
  • Targeting: Use the Visitor Groups feature to personalize content, banners and promotions based on customer profiles or segments. 
read more...

Product Ranking

#6

among all
eCommerce Platforms

#34

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

we're gathering data
94
we're gathering data
99
we're gathering data
100
we're gathering data
82
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Weebly
Optimizely
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 99 100 82 100 93 100 90 97 71 94 100 0 25 50 75 100
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
80%
0%
20%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
91%
0%
9%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
88%
0%
12%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
71%
0%
29%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
89%
0%
11%

User Sentiment Summary

Great User Sentiment 1705 reviews
Great User Sentiment 1102 reviews
86%
of users recommend this product

Weebly has a 'great' User Satisfaction Rating of 86% when considering 1705 user reviews from 1 recognized software review sites.

87%
of users recommend this product

Optimizely has a 'great' User Satisfaction Rating of 87% when considering 1102 user reviews from 4 recognized software review sites.

n/a
4.2 (356)
4.32 (1705)
n/a
n/a
4.5 (97)
n/a
4.3 (124)
n/a
4.4 (525)

Awards

we're gathering data

SelectHub research analysts have evaluated Optimizely and concluded it earns best-in-class honors for Payments.

Payments Award

Synopsis of User Ratings and Reviews

Simple to Use: Weebly provides a drag-and-drop interface, making it easy for users to build and customize their online stores without needing coding knowledge. The platform offers a straightforward and intuitive experience, allowing users to quickly add products, manage inventory, and set up payment processing.
Affordable Pricing: Weebly offers a range of pricing plans to suit different business needs and budgets. The platform provides a free plan with basic features, as well as paid plans with more advanced functionality and scalability. This affordability makes Weebly an attractive option for small businesses and startups.
Mobile-Friendly Design: Weebly's themes are designed to be responsive and mobile-friendly, ensuring that online stores look great and function properly on all devices. This is crucial for providing a positive user experience and reaching customers who shop on their smartphones or tablets.
Integrated Marketing Tools: Weebly offers built-in marketing tools to help businesses promote their online stores. These tools include email marketing, SEO optimization, and social media integration, allowing users to reach a wider audience and drive traffic to their websites.
Show more
User-Friendly Interface: Many users praise the platform's intuitive and easy-to-use interface, making it accessible even for those without extensive technical knowledge.
Efficient Experimentation: Optimizely's seamless integration with various external platforms simplifies tracking and analysis. Users also appreciate the platform’s ability to run multiple tests and experimentations simultaneously.
Smooth Integration Capabilities: The platform provides API access for designing custom integrations. It also offers built-in connections with other Oracle products and partner solutions.
Seamless Performance Tracking: Reviewers appreciate the platform's ability to provide clear metrics and insights, especially for monitoring performance improvement over time.
Show more
Limited Design Flexibility: Weebly's drag-and-drop interface, while user-friendly, can feel restrictive for users who desire more control over their website's appearance and functionality. The platform's templates and design options might not cater to all aesthetic preferences or accommodate complex layouts.
eCommerce Functionality: Weebly's eCommerce features, while suitable for smaller online stores, may not meet the needs of businesses with extensive product catalogs or complex shipping and inventory management requirements. Users seeking advanced eCommerce capabilities might find the platform's offerings somewhat limited.
SEO Limitations: Some users have expressed concerns about Weebly's SEO capabilities, noting that the platform's built-in tools might not provide the level of control and customization required for comprehensive search engine optimization strategies. This could potentially impact a website's visibility in search engine results.
Show more
High Cost: The platform has a high entry cost, which can be a drawback for small businesses or solo entrepreneurs.
Customer Support Issues: Some users express dissatisfaction with the quality and responsiveness of customer support, noting that it often falls short of expectations.
Poor Documentation: The platform’s documentation and walkthroughs may not be easy to understand, and some users found the initial integration process lengthy and challenging.
Show more

Weebly, a website builder owned by Square, empowers entrepreneurs to establish and expand their online presence. Users consistently commend its user-friendly drag-and-drop interface, making website creation accessible even for those without coding expertise. The platform's affordability, with both free and paid plans, further enhances its appeal. Weebly's extensive template library and integrated marketing tools streamline the website building process, while its e-commerce features, including shopping cart functionality and payment processing, enable seamless online selling. However, some users note limitations in design flexibility and customization options compared to platforms like Wix or Squarespace. Weebly's strength lies in its simplicity and affordability, making it ideal for small businesses and individuals seeking a straightforward solution to establish their online presence. Its e-commerce capabilities cater to those venturing into online selling, providing essential tools for product management and transactions. The platform's ease of use allows users to focus on their core business rather than grappling with technical complexities. "Weebly: Your website, without the wobbles" perfectly captures the essence of this platform, offering a stable and user-friendly experience for building and managing online stores.

Show more

Optimizely is a powerful tool for managing and optimizing digital shopper experiences. Its content management capabilities are particularly impressive. The platform offers a centralized hub for storing, editing and approving multimedia content, making it easy to maintain consistency across channels.Customers can quickly reach their desired location and find products with built-in search and navigation tools combined with AI-powered recommendations. The integrated customer data platform (CDP) is also a valuable addition, helping organize customer data for efficient support services and personalized suggestions.The platform’s real strength lies in its experimentation capabilities. It offers a robust set of tools for A/B testing, multivariate testing and feature flagging. These tools help you fine-tune your online store to better match your audience’s taste and test variations of designs, features or products to see how effectively they boost customer conversions.However, the platform is far from an all-in-one eCommerce solution. It offers basic backend tools to manage inventory, orders and shipping. For example, you can’t manage multiple inventory locations and set up packaging and kitting workflows.Also, it doesn’t support product bundling, contract-based pricing, purchase orders and complex promotional structures. This makes the platform less suitable for B2B businesses with complex needs.Overall, Optimizely is ideal for large enterprises and D2C businesses with an existing backend setup, looking to manage, personalize and deliver branded shopping experiences across multiple sales channels. However, SMEs and growing companies must consider other options in the market, as Optimizely can be a costly investment and may not cover the full spectrum of eCommerce store management needs.

Show more

Screenshots

Top Alternatives in eCommerce Platforms


Adobe Commerce

BigCommerce

commercetools

Ecwid

Kibo

Optimizely

Oracle Commerce

Salesforce Commerce Cloud

SAP Commerce Cloud

Shopify

Sitecore

SquareSpace

TrueCommerce

Unilog

Wix

Related Categories

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings