Volusion vs Adobe Commerce

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Our analysts compared Volusion vs Adobe Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Volusion Software Tool

Product Basics

Volusion helps businesses design secure storefronts, manage backend processes and analyze KPIs. It offers site builders, shopping carts, marketing tools, order routing, inventory management and reporting modules.

A CRM, content and CSS editor, tax rate calculator, website designing services, ROI tracker and Robots.txt are its other offerings. It provides a 14-day free trial.
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Adobe Commerce is an end-to-end platform for creating digital storefronts, managing catalogs, setting up fulfillment workflows, and personalizing shopper experiences based on location, preferences, and navigation history. It supports all the major eCommerce business models, including B2B, D2C, dropshipping and B2C.

It provides tools for catalog management, inventory control, order processing and customer management. Businesses can efficiently organize their product information, track stock levels, handle orders and maintain detailed customer records. The platform also offers dynamic pricing and promotions, allowing businesses to implement various pricing strategies and create targeted marketing campaigns.

One of its key strengths is the ability to handle complex B2B scenarios. It supports features like multi-tier pricing, customer-specific catalogs and complex approval workflows. Additionally, the platform offers tools for quote management, contract management and purchase order processing, making it suitable for businesses dealing with large-scale transactions and multiple buyers.

The platform also supports personalization and customer experience optimization. It offers data analytics to provide insights into customer behavior, allowing businesses to tailor product recommendations, promotions and content to individual customers. Integration with other Adobe Experience Cloud solutions enables a holistic view of the customer journey, helping deliver consistent experiences across different channels.

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$35 Monthly
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$2,000 Monthly
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Product Insights

  • Design Websites: Create multimedia homepages, categories and product pages with drag-and-drop tools and HTML/CSS editors. Provides search bars for easy navigation. Access mobile-optimized websites via any device. 
  • Ensure Uptime and Security: Host SSL-certified websites on Google Cloud and use firewall settings to filter traffic on websites. 
  • Efficient Inventory and Order Management: Automate purchase orders, track inventory in real time and route orders coming through multiple channels using a unified platform. 
  • Improve Marketing Efforts: Define rules to showcase specific content, products and pricing based on customers’ history, location, navigation and other metrics. Improve website visibility across search engines using SEO and sitemap indexing tools. 
  • Streamline Checkouts: Ensure a seamless transition to payment gateways without redirecting traffic to external sites. Provides flexible payment options, including credit cards, cash, wire payment, PayPal, Amazon Pay, ACH and money orders. 
  • Identify Opportunities: Track ROI based on ad campaigns, newsletters and affiliates. Generate daily reports by tracking personalized KPIs like purchases, return merchandise authorizations, CRM tickets and more. 
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  • Market Leader: Adobe Commerce is one of the top-rated eCommerce platforms, according to our research. It received a 96 rating from our analysts, ranking just after industry stalwarts like Shopify (100) and BigCommerce (97).
  • Manage Products Effectively: The platform got a 100 rating from our analysts for its product and catalog management toolkit. You can define multiple attributes, and the platform automatically assigns products to categories based on those attributes. It supports multimedia product pages and updates inventory automatically after order confirmations or returns. For digital products, you can set multiple pricing tiers, use watermarks to brand digital products and set up subscription plans.
  • Streamline Inventory Management: Our analysts gave top marks (100) to the platforms’ inventory tracking and management module. It supports barcode generation, automatic stock level updates, out-of-stock messages and multiple inventory locations. All the features are ready to use, and there’s no need to connect with external solutions to manage your inventory.
  • Improve Marketing Campaigns: The platform offers one of the most robust marketing toolkits with a 100 rating from our analysts. It supports A/B testing, Google sitemap generation, sales channel connections, discounts and coupons, and URL redirects. You can connect it to a Google ads account to launch and manage marketing campaigns without leaving the software interface.
  • Optimize Shipping and Handling: Another standout feature is its shipping toolkit, which received a perfect 100 in our analysis. The solution shows you real-time shipping rates based on customer location and supports free shopping for high-value orders. You can define and set up shipping rules to automate shipping label printing upon order confirmation.
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  • Website Builder: Craft a niche website with designer templates, a custom domain, search functionality and more:
    • Designing: Choose from a set of mobile-friendly templates or access the CSS editor to design the website manually.
    • Custom Domain: Promote business brand and allow customers and search engines to access the website easily. Showcase branding across the site with built-in promotional tools.
    • Product Pages: Customize products, upload images, write product descriptions and add subcategories. Highlight discounted products on the homepage and use the content editor to create interactive slideshows and transitions. Employ SEO to improve search engine rankings.
    • Search Tab: Allow customers to search the inventory and streamline the navigation process with quick search and customizable filters.
    • Security: Operate securely with an SSL-certified website and a PCI DSS compliant payment processor that ensures 99.99% uptime for customers.
  • Product Sales: Boost online sales and streamline business operations:
    • Payment Processing: Accept credit cards, cash, wire payments and electronic checks, along with all major digital wallets like PayPal, Amazon Wallet, Stripe and more. Streamline the checkout process, accept multiple currencies and set up a recurring payment collector for a subscription-based business model.
    • Inventory Management: Monitor product status, reorder quantities and remaining stock, verify amounts and receive low stock alerts. Quickly update inventory by uploading CSV files. Create custom barcodes for products for easy identification.
    • Order Processing: Process phone, website and mobile orders. Set up warehouse locations and keep track of returns. Receive updates for chargebacks and claims against the business.
    • Shipping: Specify shipping types, provide signatures, offer special discounts, set shipping rates and provide flat-rate shipping options. Leverage available integrations for seamless dropshipping.
    • Tax Calculator: Automate tax calculation based on region, currency and regulations. Stay up-to-date and receive tips on reducing tax costs.
    • Related Products: Entice customers to buy more by displaying related products based on their last purchase.
  • CRM: Improve customer engagement and relationships. Manage sales tickets, route them to the concerned departments, monitor customer reviews and respond to feedback from a centralized platform.
  • Mobile App: Manage stores, update inventory, interact with associates and customers, and generate reports with a mobile app compatible with both Android and iOS devices.
  • Growth Hacking: Rapidly scale business and drive growth through digital marketing and leveraging insights.
    • Listings: Showcase products on major marketplaces like Facebook Marketplace, eBay, Amazon and more. Make changes to listings from the dashboard and link social media accounts to promote on Instagram, Twitter and more.
    • ROI Tracking: Accurately estimate the value of investments with comprehensive ROI tracking, based on ad campaigns, newsletters and affiliates.
    • Reporting: Create personalized reports to drill down on critical areas. Receive insights on abandoned and live carts, purchases, product views, CRM tickets submitted, and more.
    • Discounts and Gift Cards: Set the starting time, duration and percentage or amount of a discount. Create customizable gift cards with business colors and logos. Set up deals of the day to push sales of stagnant stock.
    • Newsletter: Create and send custom newsletters and keep customers in the loop.
    • SEO: Manage metadata and let search engines crawl every corner of the site with sitemap indexing. Prevent specific pages from being crawled with editable robots.txt files.
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  • Omnichannel Marketing: Sell to businesses and consumers on multiple channels, expand into new geographies and create a consistent brand experience across all fronts. Offers 150 language packs and regional extensions. 
    • Multi-Branding: Manage more than one brand, set location-specific business strategies and pricing structures, market product catalogs based on audience, and customize the checkout and fulfillment process. 
    • Website Builder: Add images, videos and banners, drag-and-drop content positions, edit text inline, and adjust the layout. Design content updates to respond in real time to customer behavior. 
    • Progressive Web Application (PWA) Studio: Use various performance optimizers and design strategies to load content faster on any network and deliver it to all devices. 
    • Content Staging: Preview updates, save changes and track the impact of each update with a timeline dashboard. 
    • Headless Commerce: Design customer experiences across any touchpoint, including single and multi-page web apps, mobile apps, IoT devices, and VR and AR. 
    • Amazon Sales Channel: Offers an extension to sell on Amazon and access every feature of Sell On Amazon
    • B2B Commerce: Clients can use their portals to set up multiple buyers, specify roles and permissions, set approval roles, track quotes, and manage credit. Buyers can preset requisition lists, set order placement rules and buy on credit. 
  • Search Bar: Quickly find documents and data across the platform with a few clicks. 
  • Inventory Management: Manage inventory across multiple locations and sales channels: 
    • Sourcing: Design an algorithm to automate product sourcing based on distance and priority. Add extensions for further sourcing customizations. 
    • Stock Tracking: Maintain an accurate picture of retail stock across every store and warehouse, and avoid stockouts and backorders. Automatically update inventory once a product is delivered or canceled. 
  • Fulfillment: Connect to shipping carriers and offer various fulfillment options, including buy-online-pick-up-in-store, curbside pickups and more. 
    • Order Routing: Customers can choose their ideal fulfillment option and route orders to convenient locations. 
    • Ship From Store: Quickly deliver from the nearest store instead of a central warehouse by connecting each store’s POS with the platform. 
  • Customer Experience (CX): Acquire new customers and retain existing ones by personalizing experiences from discovery to delivery. 
    • Customer Segmentation: Deliver personalized experiences by showcasing tiered pricing, promotions and content to customers according to their location, gender, wish lists, order history and more. 
    • Personalized Recommendations: Use Adobe Sensei AI to suggest relevant products according to the shopper’s history, searches, trends and other criteria. Offers a set of recommendation algorithms based on the shopper, item, contextual popularity and more. Doesn’t require page tagging and manual analysis. 
    • Customer Account Management: Customer service representatives can get a real-time view of global inventory, access centralized order information, and generate return and refund processes quickly. 
  • Data Handling: Store data in one location and access it from anywhere. 
    • Warehousing: Keep business data in the vendor’s cloud infrastructure and control syncing of systems and datasets. Import supplementary data with .CSV and spreadsheet uploads. 
    • Business Intelligence: Provides dashboards to track key metrics like average order value, customer lifetime, retention rates and more. Use the dynamic scatter and bubble graph to plot more than two values and create unique visualizations. 
    • Reporting: Access a library of report templates, customize and standardize business-specific metrics, and schedule periodic report generation. 
  • Commerce Financing: Leverage partnership with Wayflyer to apply for revenue-based funding when required. 
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Product Ranking

#28

among all
eCommerce Platforms

#100

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 100 100 100 100 100 88 91 100 98 100 80 0 25 50 75 100
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User Sentiment Summary

Good User Sentiment 169 reviews
Great User Sentiment 1655 reviews
72%
of users recommend this product

Volusion has a 'good' User Satisfaction Rating of 72% when considering 169 user reviews from 5 recognized software review sites.

83%
of users recommend this product

Adobe Commerce has a 'great' User Satisfaction Rating of 83% when considering 1655 user reviews from 4 recognized software review sites.

4.5 (14)
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3.3 (57)
4.0 (509)
3.8 (44)
4.3 (642)
3.8 (37)
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4.2 (267)
2.7 (17)
4.1 (237)

Awards

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SelectHub research analysts have evaluated Adobe Commerce and concluded it earns best-in-class honors for Catalog and Product Management, Inventory Management and Order Management.

Catalog and Product Management Award
Inventory Management Award
Order Management Award

Synopsis of User Ratings and Reviews

Easy to Use: Volusion is known for its user-friendly interface, making it a good choice for beginners with limited technical expertise. The platform offers drag-and-drop functionality and intuitive design tools, allowing users to easily build and customize their online stores without needing to code.
Built-in Features: Volusion provides a comprehensive suite of built-in features, including marketing tools, SEO options, and payment processing capabilities. This eliminates the need for extensive third-party integrations, streamlining the setup and management of online businesses.
Scalability: Volusion offers various pricing plans to accommodate businesses of different sizes and growth stages. As businesses expand their product offerings and customer base, they can easily upgrade their plans to access additional features and resources.
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Rich Feature Set: The platform offers extensive out-of-the-box functionality, including the management of customers, orders, products, carts, payments, taxes and shipping. It also supports SEO and customizable experiences.
Scalability and Flexibility: Adobe Commerce is highly scalable, making it suitable for businesses handling high volumes of traffic and transactions. It offers extensive customization options, which help create tailored online stores for different audiences and geographies.
Active Community and Support Resources: The platform has a large and active community, extensive documentation, and training materials to help users make the most of the system.
Powerful SEO Capabilities: Its robust SEO features enable businesses to improve their visibility and search engine rankings.
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Limited Design Flexibility: Volusion's templates can feel restrictive for users who want more control over their online store's appearance and functionality. Customizing beyond the provided options often requires coding knowledge or hiring a developer, which can be a barrier for some users.
Transaction Fees: Unlike some competitors, Volusion charges transaction fees on all plans, including higher-tier ones. This can eat into your profit margins, especially if you have a high volume of sales or sell lower-priced items.
App Store Limitations: The app store offers fewer options compared to other platforms, potentially limiting the ability to extend your store's functionality with third-party tools and integrations.
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High Cost: Adobe Commerce can be prohibitively expensive due to high initial setup costs, ongoing maintenance and the need for skilled developers. This makes it less viable for small businesses or those with limited budgets.
Complexity and Steep Learning Curve: The platform is complicated to set up and use, especially for those unfamiliar with it. A steep learning curve and the need for technical expertise can be challenging for smaller teams.
Limited Built-In Integrations: It only supports built-in integration with other Adobe Experience Cloud products, such as Adobe Analytics, Adobe Marketo Engage and Adobe Experience Manager. Users will need to hire third-party developers to create custom connections with external software.
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Volusion has been making waves in the eCommerce world, but is it the right fit for your business? Let's dive into what users have been saying over the past year. Volusion's user-friendly interface is a major draw, especially for those new to eCommerce. The drag-and-drop functionality makes building and customizing your online store a breeze, even without coding experience. This ease of use is a significant advantage over more complex platforms like Shopify or Magento, which often require a steeper learning curve. However, Volusion's simplicity can also be a drawback for larger businesses with more complex needs. Some users report that Volusion lacks the advanced features and scalability required for high-volume stores or those with intricate product variations. Another key consideration is pricing. Volusion's plans can be pricier compared to competitors, which might deter budget-conscious entrepreneurs. But, for those who value ease of use and a comprehensive set of built-in features, Volusion's pricing might be justifiable. The platform offers a range of tools for inventory management, payment processing, SEO optimization, and marketing, eliminating the need for multiple third-party apps, which can add up in cost and complexity. So, who is Volusion best suited for? It's ideal for small to medium-sized businesses and solopreneurs seeking a user-friendly platform with a wide range of built-in features. If you're looking for an intuitive solution to get your online store up and running quickly, Volusion is worth considering. However, if you anticipate rapid growth or require highly specialized features, you might want to explore more robust platforms. Remember, the eCommerce landscape is constantly evolving, so be sure to check for the latest updates and offerings before making your final decision.

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Adobe Commerce is a highly sophisticated eCommerce platform that offers a high level of flexibility and customization. Its headless architecture empowers businesses to design unique storefronts tailored to specific audiences and geographies.I found its native PWA studio to be a game-changer during testing, enabling the creation of high-performance mobile experiences. The platform's A/B testing and content staging capabilities are also helpful for optimizing customer engagement and driving conversions.One of Adobe Commerce's standout features is its robust personalization engine. By creating detailed customer personas and leveraging AI-powered pattern recognition, you can deliver highly targeted product recommendations and experiences.However, I found the platform's complexity to be undeniable. Implementing and customizing Adobe Commerce requires significant time and resources. While the vendor offers implementation services, gaining full proficiency with the platform involves a steep learning curve.Despite its high cost, Adobe Commerce is an excellent choice for large enterprises and D2C brands that demand a highly customizable and scalable solution. Its rich feature set can drive significant business growth. However, the platform's limited built-in integrations can be a drawback, requiring additional development efforts to connect with external systems.Overall, Adobe Commerce is a powerful tool for enterprises seeking to create exceptional online shopping experiences for multiple geographies. But, it can be overkill for solo entrepreneurs and medium-sized businesses, and they may find it tough to offset the platform cost with sales revenue.

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