Unilog vs Oracle Commerce

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Our analysts compared Unilog vs Oracle Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Unilog Software Tool

Product Basics

Unilog is a flexible, cloud-based platform designed specifically for mid-market B2B distributors, manufacturers and wholesalers looking to sell online. It digitizes the entire commerce process from customers setting up business accounts to final delivery.

Its core components include a website builder, product information management (PIM), content management system (CMS), site search analytics, event management and a mobile app. It helps businesses enrich product catalogs and syndicate on multiple listing sites.
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Oracle Commerce offers a comprehensive suite of tools for complex B2B buying processes, such as multi-step approvals, contract pricing and bulk ordering. One of its key strengths is the ability to handle complex product catalogs and pricing structures. It can manage various products, variants and configurations, ensuring accurate product information and pricing across all sales channels.

Additionally, the platform has robust order management tools, including complex order types, subscriptions and returns. This feature is invaluable for B2B businesses as they often deal with large and customized orders that require precision handling.

Businesses can set up self-service portals for clients and use account management tools to deliver personalized shopping experiences that mimic the intuitiveness of B2C customer journeys. They can create tailored product recommendations, offer personalized pricing and provide dedicated support channels for different customer segments.

Oracle Commerce is built on a scalable and flexible architecture to adapt to changing market conditions and customer demands. It offers a range of deployment options, including on-premise, cloud-based and hybrid, helping meet specific IT infrastructure requirements.

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Product Insights

  • Easily Customize Storefronts: Add personal touches to the digital storefront with a drag-and-drop tool. 
  • Best Of Both Worlds: Sell to B2B clients using B2C simplicity. Offers nuanced B2B features like self-guided buying, multi-level approval workflows, RFQ portals, as well as prevalent B2C functionalities like predictive searching, shopping carts, one-click reorders and more. 
  • Custom Features: Add business-specific features like tax calculators, payment processors, warehouse management modules, ERP, CRM, BI, shipping carriers and more by accessing the integrations marketplace. 
  • Boost Customer Satisfaction: Create rich product descriptions and allow customers to set up hierarchical company accounts with multiple users. Provides approval workflow designing tools and helps host events for product launches, training and more. 
  • Enhance Digital Presence: Syndicate targeted product information to multiple sales channels with the PIM module. Generate rich content based on customer data using product content services. 
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  • Implementation With Ease: According to our data, Oracle Commerce provides 89% of key B2B eCommerce requirements out of the box. This means you don’t need to configure and connect the platform with external solutions to get the desired features.
  • Create Efficient Checkout Processes: The platform scored top marks (100) for its checkout and billing features, according to our data. It offers abandoned checkout recovery, customer accounts, guest checkouts and automatic tax calculation based on customers’ locations.
  • Manage Orders Effectively: Our analysts found the platform excels in order management capabilities. It provides a centralized view of order history, status and notes for easy trackability. You can manage backorders, returns and exchanges, and in-store pickups. Customers get order tracking emails and can place quick orders or replicate an order based on their purchase history.
  • Design Branded Storefronts Easily: Oracle Commerce got a perfect 100 rating from our analysts for its storefront designing toolkit. It offers an intuitive module with drag-and-drop capabilities to design websites, blogs and product pages. The platform equips storefronts with shopping carts and lets you manage multiple storefronts from a centralized backend with its headless architecture.
  • Market Efficiently Across Channels: According to our data, the platform scores full marks for its marketing and SEO optimization tools. You get every key marketing feature required in eCommerce platforms ready to use out of the box. These include a channel manager, A/B testing, branded domains, custom email addresses, sitemap generation, Google Ads integration, SEO product tags and much more.
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  • PIM: Manage unlimited SKUs with unlimited fields for product information. Sync accurate data across various distribution channels. 
    • Master Data Management: Add business-specific attributes to products, including manufacturer, brand, pricing, availability/quantity, dimensions, descriptions, keywords, images, relations, alternate options, accessories and more.  
    • Taxonomy: Define hierarchies, assign attributes, add products to multiple categories and maintain various taxonomies. 
    • Digital Asset Management: Store, manage and search every digital asset, including pictures, videos, documents, spreadsheets and more. Offers editing tools to maintain specific sizes and compressions for each distribution channel. 
    • Bundling: Group similar products together and include relations like spare parts, accessories, “people who bought this also bought this” suggestions and more. 
    • Information Flow: Design workflows from product engineering to post-sales service using drag-and-drop tools. 
    • Targeted Content: Showcase specific information to certain markets and vendors for a personalized experience. 
  • CMS: Create a consistent and personalized customer experience across websites and sales channels. 
    • Page Builder: Offers a WYSIWYG interface to create wireframes and insert HTML elements like graphics, texts, banners, widgets and more. 
    • SEO Tools: Customize URL structures, create redirects, configure page parameters and more. 
    • Widgets: Boost engagement using dynamic buttons, dialog boxes, pop-up windows, featured products, event pages, social media feeds and more. 
    • Event Management: Schedule events, manage reservations with an interactive calendar, embed events on websites and easily accept payments. Reflects event changes on every deployed widget. 
    • Image Library: Offers a library of stock photos and storage space for sitemaps, business logos, banners and more. 
    • Blog: Host and publish content from a centralized dashboard. 
    • Forms: Design forms like RFQ submissions, newsletter subscriptions and more and specify any number of fields. 
  • Site Search: Streamline customers’ path-to-purchase with intelligent site search powered by Solr. 
    • Predictive Search: Display the most relevant results based on the first few characters entered in the search bar. 
    • Alternate Suggestions: Define synonyms for product names and display “Did you mean” suggestions in case of misspelled search terms. 
    • Filtering: Provides multiple fields for filtering product attributes like brand, style, size, manufacturer, and more. 
    • Image Preview: Display images within the predictive search box to help customers locate products before typing the search term. 
    • Promotions: Showcase banners, featured products and scheduled events in the predictive search box. 
    • Results Page: Customize the search results page by selecting grid or list views, specifying how many items display at a time and more. 
    • Search Analytics: Tweak and improve search experiences by tracking popular searches, trending terms, unsuccessful searches and searches with no results. 
    • Configurable Search: Customize the search algorithm, prioritize particular products and track the impact of changes. 
  • Analytics: Track multiple KPIs, including conversion rates, abandoned carts, bounce rates, user flows and more. 
    • Visits Over Time: Create snapshots of visits over a specific timeframe, set goals for trending up the number of unique visitors and correlate events like promotions, campaigns and more. 
    • Visitor Profiles: Generate detailed visitor profiles that include purchase history, frequency of site visits, devices used and locations. 
    • Site Traffic: Measure traffic related to completed sales. Track content, identify content that’s not performing well and improve engagement through tweaks. 
    • Heatmaps: Get a visual representation of customer behavior and engagement with the business website. 
    • Funnels: Design navigation paths and traffic funnels. 
    • Onsite Search: Identify high-sales volume search terms and incorporate them into onsite content. 
  • Commerce: Supports purchase orders, multiple levels of approval, quick order pads, easy access to lines of credit and more. 
    • Business Accounts: Clients can set up multiple user accounts, control access levels and design approval workflows. 
    • Shopping Cart: Add items, continue shopping, delete items, save and duplicate carts, and proceed to checkout with a few clicks. 
    • Quick Orders: Quickly build carts by uploading .CSV files or copy-pasting content from a spreadsheet to the order pad. 
    • RFQ Portals: Customers can request multiple-item quotes. Automatically send emails to the sales team upon form submission. 
    • Anonymous Shopping: Allow anonymous credit card shopping or restrict sales to only registered customers. 
    • Favorite Products: Customers can create a list of frequently purchased items. 
    • Payment: Enable flexible payment via purchase orders, credit cards or PayPal. Connect with other digital wallets from the integrations marketplace. 
    • Shipping: Offers flexible fulfillment options via FedEx, UPS, personal trucks, BOPIS and more. 
    • Self Service: Connect with a CPQ module to automate quoting and negotiation. Customers can place orders directly through their procurement system with self-configurable punch-out portals. 
  • Mobile: Generate a mobile app code in sync with the eCommerce site within a day and eliminate lengthy development periods. 
    • Image Search: Use the mobile camera to take pictures of an item and search the catalog with images. 
    • Barcode Scanner: Scan barcodes, locate items and place orders quickly. 
    • Voice Search: Speak directly to the app and get instant results with a VoLTE-enabled mobile device. 
    • Offline Shopping Cart: Use the barcode scanner offline or manually add products to the cart for online purchases. 
    • Fingerprint Security: Scan fingerprints to access sensitive information like invoice history, scheduled orders and more. 
    • Location: Locate the nearest stores and receive driving instructions using GPS. 
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  • B2B Commerce: Scale online revenue and deal with the complexities of B2B sales: 
    • Self Service: Allow clients to navigate and shop for themselves with ease. 
      •  Deliver a B2C-caliber customer experience with native support for contract pricing, account-based selling and customer catalogs. 
      •  Provide flexibility to business clients through unlimited accounts, hierarchy and permission specifications. 
      •  Simplify the approval process by streamlining rules and requirements based on shoppers’ unique needs. 
      •  Clients can place orders from their procurement systems. 
  • Website Management: Takes care of all elements of creating and maintaining a website that focuses on enhancing the customer experience for both B2B and B2C commerce. 
    • Hosting: Host website on vendor’s native cloud solution and eliminate manual upgrades with continuous fixes, performance enhancements and stable backend compatibility. 
    • Design: Create a dynamic experience with the intuitive drag-and-drop interface. Choose from more than 20 pre-built page layouts and 70 widgets to curate the experience to fulfill the company’s unique needs. 
    • Storefront: Manage the storefront with non-technical tools; control product catalogs, pricing, inventory and promotions and more from a centralized interface. Add multimedia content and product descriptions to enrich listings. 
  • Integrations: Leverage open API to integrate digital commerce into several customer touchpoints, including augmented and virtual reality, voice, IoT and more. Build a complete enterprise software stack by integrating with the vendor’s native ERP, EPM, SCM and CX solutions. 
  • Global Support: Supports more than 40 languages and 60 currencies to help scale and grow businesses worldwide. 
  • Embedded Intelligence: Cater to customers more effectively through AI-based recommendations and personalization. 
    • Search: Delivers the most relevant and accurate search results and product listings through AI and guided navigation. Displays recommendations for synonyms, spell-check and related products. 
    • Personalization: Offer dynamic promotions based on the shopper’s cart and deliver highly personalized recommendations according to their navigation history. 
    • Analytics: Leverage real-time reporting and data visualization to identify key trends and analyze shoppers’ behavior. 
  • Configure, Price and Quote: Guide customers through the step-by-step process of correctly configuring and submitting purchase orders: 
    • Configure: Allow customers to customize their product or service to their specific needs. 
      •  Make sure every order is accurate and validated by allowing the sales team to identify customer needs and recommend relevant product offers. 
      •  Create reusable rules and navigate the process using a common product model for one-click quoting. 
      •  Manage subscription annuities, software license contracts, support agreements and renewals, including end-dates and prorated pricing. 
    • Price: Offer a variety of price options and ensure accurate, competitive pricing. 
      •  Provides intelligent pricing and discount information, including average selling price, cost comparison scatterplots, the last price paid and other analytics that enable businesses to offer more competitive, strategic pricing. 
      •  Support multiple prices for a product, as well as localized discounting, seasonal promotions and more. 
      •  Align sales activities to match business objectives; leverage in-depth deal analysis and key metrics like profitability, lead sources, conversion rate and more. 
      •  Automate the approval and validation process. Control which designated approvers have access at each point in the sales process. 
    • Quote: Create formal documentation for customers to review to make sure that the final pricing and configuration meets their expectations before agreeing to purchase. 
      •  Quickly generate proposals, quotes, statements of work and more with accurate data across multiple languages. 
      •  Generate dynamic contracts, compare and merge them, highlight differences across versions, and accept or reject changes made by customers or legal departments and store them securely in accounts. 
      •  Identify trends with contract analysis. 
      •  Integrate with e-signature vendors to virtually sign documents. 
  • Subscription Management: Manage new subscriptions, renewals and upgrades. Customers can edit their subscriptions and accounts without needing any technical help. Utilizing machine learning, minimize churn rate with insights identifying at-risk customers early and set up dynamic pricing to target different customer segments. 
  • Content Management: Create and syndicate content consistently across multiple channels: 
    • Content Creation: 
      •  The “Content Wizard” provides step-by-step guided navigation for writing and publishing articles, blogs, landing pages and more. 
      •  Use AI to classify content through image recognition and natural language processing (NLP). 
    • Video Management: 
      •  Create video projects, specify goals and descriptions, and invite collaborators to view, add, curate and edit projects. 
      •  Capture and upload footage via any device, including mobile devices, drones, desktops and more. 
      •  Smart tag overall video content as well as subjects within to search for videos and aspects within a video. 
      •  Add comments, flag, trim, crop and do more with the cloud video editor. 
      •  Analyze video content and receive engagement metrics like lead source, time spent, watched video parts, watching platform and more. 
    • Omni Channel Delivery: 
      •  Showcase content on the most engaging platforms with the API-first solution. 
      •  Use preferred front-end technology while creating and reusing best content, and simplify the management and deployment workflows. 
      •  Deliver fully rendered HTML digital assets and content for use in other channels and platforms. 
    • Collaboration and Workflows: 
      •  Improve speed and accuracy of content approval with in-context annotations and comments. 
      •  Use the “Content Calendar” to improve planning and collaboration across all content channels. 
      •  Collaborate with remote teams and agencies across mobile, web or desktops for all types of content. 
    • Universal Asset Hub: 
      •  Store and manage content on the cloud-based platform. 
      •  Access and organize any structured or unstructured content. 
  • Customer Data Platform: Collect, manage and store customer data securely; leverage insights to connect with and market to customers more effectively. 
    • Unified Customer View: Create dynamic real-time customer profiles by combining data from online, offline and third-party sources under one platform. Automate data cleansing and preparation for enterprise data models. Unify these profiles by connecting identities across devices, channels and domains. Keep information safe with advanced privacy and identity controls. 
    • Profile Enrichment: Add more than 50 pre-built intelligent attributes, or customize attributes as needed, to enhance customer profiles and add more detail. Automate profile enrichment with access to a third-party data marketplace powered by Oracle Data Cloud. 
    • Segmentation: Offer real-time personalized customer experience by delivering the right information at the correct time to select groups across channels. Calibrate targeted marketing campaigns by receiving valuable insights according to customer behavior. 
      •  Segmentize profiles with over 80 behavioral scores like purchase propensity, churn likelihood and more, and 100 behavioral segments such as “early adopters” and “bargain hunters.” 
      •  Publish customer segments across adtech and martech channels for successful campaigns. 
    • Customer Analytics: Track KPIs about customer activity to gain greater visibility and actionable insights. 
      •  Use AI and machine learning to model, predict and recommend the best customer experience. 
      •  Measure key metrics like customer engagement, lifetime value, purchase recency and frequency and more to identify valuable customers. 
      •  Leverage unique widgets for analyzing engagement, audience and segments. 
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Product Ranking

#95

among all
eCommerce Platforms

#129

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

83
95
92
96
84
100
59
92
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Platform Capability
Reporting and Analytics
Storefront
Marketing and Search Engine Optimization
Catalog and Product Management
Checkout
Marketing and Search Engine Optimization
Order Management
Payments
Reporting and Analytics

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Unilog
Oracle Commerce
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 92 84 59 94 83 63 100 100 67 73 97 96 100 92 100 100 100 97 100 79 94 100 0 25 50 75 100
95%
0%
5%
95%
5%
0%
80%
0%
20%
100%
0%
0%
40%
20%
40%
80%
20%
0%
100%
0%
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100%
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82%
9%
9%
100%
0%
0%
55%
0%
45%
100%
0%
0%
100%
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0%
88%
13%
-1%
100%
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0%
100%
0%
0%
71%
0%
29%
71%
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29%
83%
0%
17%
100%
0%
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100%
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100%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

70%
0%
30%
80%
0%
20%

User Sentiment Summary

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Great User Sentiment 325 reviews
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84%
of users recommend this product

Oracle Commerce has a 'great' User Satisfaction Rating of 84% when considering 325 user reviews from 4 recognized software review sites.

n/a
4.2 (173)
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3.8 (4)
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4.2 (89)
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4.2 (59)

Awards

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SelectHub research analysts have evaluated Oracle Commerce and concluded it earns best-in-class honors for Order Management and Payments.

Order Management Award
Payments Award

Synopsis of User Ratings and Reviews

Easy to Use: Users praise Unilog's intuitive interface, finding it easy to navigate and manage their online stores. They highlight the platform's user-friendliness, making it simple to perform tasks like adding products and processing orders.
Comprehensive Features: Unilog is lauded for its wide array of features that cater to diverse eCommerce needs. Users appreciate the platform's built-in tools for marketing, inventory management, and customer relationship management, eliminating the need for multiple third-party integrations.
Reliable Performance: Users consistently report Unilog's stability and uptime, ensuring their online stores are always accessible to customers. They value the platform's dependable performance, which is crucial for maintaining a positive customer experience and maximizing sales.
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Enhanced Website Performance: The platform can manage eCommerce sites with high-volume transactions and large product catalogs. Users praise its ability to ensure smooth performance during peak traffic.
Greater Flexibility: It offers extensive customization options with a flexible and headless framework, allowing businesses to create unique eCommerce experiences.
Smooth Integration Capabilities: The platform allows API access to design custom integrations. It also offers built-in connections with other Oracle products and partner solutions.
Improved Security and Data Management: Many reviews praise the platform’s ability to handle large volumes of data while ensuring data protection and compliance.
Efficient Technical Support: Users appreciate the excellent technical support provided by Oracle via chat services, emails and phone calls, which helps resolve issues promptly.
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Difficult to Use: Some users find the platform's interface and navigation to be complex and not intuitive, making it challenging to perform tasks efficiently.
Limited Customization: Users express frustration with the limited ability to customize the platform to align with their specific branding and design preferences.
Lack of Features: Certain essential eCommerce features are reportedly missing or underdeveloped in Unilog, limiting users' ability to fully manage their online businesses.
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High Cost: Oracle Commerce has a high entry fee, making it less accessible for smaller businesses. There are also significant licensing and implementation costs, which can be a barrier for some organizations.
Complexity and Learning Curve: The platform's implementation and configuration can be complex, requiring skilled developers and dedicated resources. Its initial setup and configuration also involve a steep learning curve.
Outdated Interface: Some users complain about the user interface having an outdated and clunky look, which can impact the overall experience.
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Users praise Unilog for its user-friendliness, even for those who aren't tech-savvy. They appreciate the platform's wide range of features, which streamline many aspects of eCommerce management. One of the key differentiating factors is its robust B2B workflow capabilities, including user roles and permissions and account management features, which are particularly beneficial for businesses operating in the B2B space. However, some users have pointed out that while the platform offers a lot of features, some of them could be more intuitive and require a bit of a learning curve. Overall, Unilog seems best suited for mid-market distributors, manufacturers, and wholesalers who need a comprehensive, user-friendly platform to manage their online businesses, especially those heavily involved in B2B transactions. The platform's focus on B2B features makes it a strong contender in this market segment.

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Oracle Commerce is a robust platform designed primarily for B2B eCommerce. Its core strength lies in the ability to handle complex sales processes, including contract pricing, multi-step approvals and account-based selling.Features such as self-service portals, customizable product catalogs and integrated CRM enhance customer experience and drive sales. The platform’s integration capabilities with Oracle’s ERP, EPM and SCM solutions offer a unified view of business operations.However, the platform's complexity and high cost can be significant barriers for smaller businesses. While it offers deep customization options, implementation and configuration can be challenging and require technical expertise.Despite advanced features like AI-driven personalization and robust analytics, users criticize the user interface for being outdated. Oracle does offer strong technical support, but the learning curve can be steep.On the positive side, Oracle Commerce excels in scalability and performance, making it suitable for large enterprises handling high transaction volumes and complex product catalogs. The platform’s strong focus on security and data management is also a crucial advantage for businesses managing sensitive information.Businesses considering this platform should carefully evaluate their requirements and resources to determine if the benefits outweigh the potential challenges.

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