Shopify vs Salesforce Commerce Cloud

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Our analysts compared Shopify vs Salesforce Commerce Cloud based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Shopify is a one-stop shop for all your eCommerce needs, helping you build, launch and grow an online business from scratch. At its core is a user-friendly interface that allows you to design stunning storefronts without any coding expertise. You can use drag-and-drop tools, unique templates and customizable layouts to curate your store’s overall appearance.

You can market your products across marketplaces, social media and personal blogs. Connect the platform to a POS system for in-store shopping and manage all your sales from a single backend. A native AI helps manage the store’s analytics and offers insights into enhancing sales strategies and marketing campaigns.

The platform is highly scalable and supports multiple business models, including B2B, D2C and dropshipping. It offers an extensive partner network to provide access to thousands of third-party apps to enhance the store's functionality. Global businesses can also manage multiple storefronts for different geographies using its headless architecture.

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Salesforce Commerce Cloud is a comprehensive cloud-based eCommerce solution designed to streamline the way businesses engage with their customers across various channels. It's particularly well-suited for medium to large enterprises looking to enhance their online sales capabilities and provide a seamless shopping experience. One of the key benefits of using Salesforce Commerce Cloud is its ability to offer personalized customer experiences, thanks to its advanced AI and analytics features. This platform stands out for its robustness in managing inventory, orders, and customer data, making it a popular choice among businesses aiming to scale their online presence efficiently. When compared to similar products, users often highlight its seamless integration capabilities with other tools and the extensive support ecosystem as significant advantages. Pricing for Salesforce Commerce Cloud can vary widely based on the specific needs and scale of a business, typically following a subscription model that may include fees based on a percentage of sales transactions. This flexible pricing structure allows businesses to choose a plan that best fits their budget and growth expectations.

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$29 Monthly
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$1,000 Annually
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Tailored to your specific needs
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Product Insights

  • Market Leader: Shopify is the top-rated eCommerce platform according to our research, outperforming competitors like BigCommerce and Adobe Commerce. With a 100 analyst score, it offers a comprehensive feature set that's ready to use right away.
  • Effective Multiple-Channel Selling: Shopify excels at managing sales across different channels. It simplifies selling, distribution and wishlist management by letting you customize product catalogs, discounts and placement for each channel. You can automatically sync updates to ensure consistency across all your sales outlets.
  • Easy Implementation: Getting started with Shopify is quick and simple. Its guided setup process helps you launch your store in minutes. Plus, 99% of key eCommerce requirements are available out of the box, eliminating the need for complex integrations.
  • Scalability and Flexibility: Shopify grows with your business. Whether you're a small startup or a large enterprise, there's a plan to fit your needs. Enjoy a free trial to explore its features. Upgrade to higher tiers for advanced options like global selling, custom storefronts, headless architecture and unlimited staff accounts.
  • Streamlined Inventory Management: According to our data, Shopify offers 100% of the features needed to manage inventory across multiple locations out of the box. This includes a barcode generator and scanner, stockout alerts, sourcing integration, multi-location inventory tracking, order management tools and more.
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  • Optimized Performance: Stay up-to-date with best practices in the industry with automated platform updates.  
  • Customize To Fit Needs: Connect with other Salesforce products to add multiple features, including marketing, sales, PWA studios, AI and more. 
  • Seamless Scaling: Automatically adjust domain capacity in the background to handle sudden spikes in traffic without any halt in operations. 
  • Unify Complex Processes: Create a single source of information by connecting marketing, sales, fulfillment and post-sale customer retention work cycles. 
  • Boost Customer Satisfaction: Curate customer experiences across every touchpoint with the headless platform. Offers flexible payment and fulfillment options. Quickly resolve issues by providing customer service reps with real-time data. 
  • Deliver Rich Content: Design storefronts with brand logos and multimedia content. Track customer interactions with the content to identify opportunities. 
  • Sell To a Global Audience: Supports more than 15 languages and connects with external translation management systems for localization. 
  • Achieve Faster ROI: Free up associates to sell and convert more leads by automating recurring tasks like data cleaning, payment processing, bookkeeping and more. 
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  • Website Builder: Create professional online stores with over 70 customizable themes, mobile optimization and advanced HTML/CSS editing.
  • Checkout: You can offer customers a seamless shopping experience with features like one-page checkouts, multiple payment options and abandoned cart recovery.
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  • Customer Experience: 
    • Cart Tracking: Reduce abandoned carts with a seamless checkout cycle and track abandoned ones to recover lost sales. 
    • Mobile Centric: Optimize every website and touchpoint for mobile devices with responsive designs, data-driven UX and one-touch payments. 
    • Social Media Extensions: Increase product visibility by advertising products on popular social media channels and online communities. 
    • Payment Processing: Connect with Stripe to add a native payment processor. Provide customers with flexible payment options without redirecting them to external websites. 
    • Commerce Cloud Endless Aisle: Store associates can use a customizable mobile app to access available inventory across channels. Provide various product options to customers, including online-only items, to prevent losing sales due to out-of-stock products. 
  • Marketing and Merchandising: 
    • Page Builder: Create branded websites and landing pages without any coding. 
    • Campaigns: Design and launch campaigns, promotions and A/B tests based on customers’ location, purchase history and channel. 
    • Centralized View: Unify products, pricing and catalog across all sales channels, languages and currencies. 
    • SEO Tools: Boost organic traffic and improve page ranking by customizing metadata and other SEO metrics. 
    • Search Bar: Customers can quickly navigate through product catalogs with search bars and unique filters. 
    • Digital Commerce: Create targeted content, promotions and product bundles categorized by language, country, state, region and city. 
  • Artificial Intelligence: Get actionable insights to personalize customer experiences. 
    •  Offer product suggestions based on customers’ purchase history, navigation route, clicks and other metrics. 
    •  Use the predictive sort feature to personalize category pages and search results for every shopper. 
    •  Provide type-ahead suggestions in real time to help customers navigate the catalog. 
    •  Offers an AI-powered cart analysis dashboard to interpret purchase behavior and optimize product bundles, pricing and deals. 
  • B2B Commerce: Design portals for clients and sellers, create partner websites, embed self-guided manuals and streamline B2B selling with self-service online buying. Offers fast reorders, account hierarchies, contract pricing, custom catalogs, account-based pricing, split shipments and more. 
  • Order Management: Manage omnichannel orders, fulfillment processes and post-purchase journeys. 
    •  Create visual workflows to plan and automate distributed order management with drag-and-drop tools. 
    •  Offer various flexible fulfillment options, including BOPIS, curbside pickup, no contact delivery and more. 
    •  Connect pre-built apps for payment processing, tax calculation and CRM. Provide a unified view of each customer’s journey to customer service reps. 
    •  Manage dual storefronts for B2B and B2C customers. Facilitate quick checkouts with automated invoices and post-sale services for B2B customers. 
    •  Use chatbots to initiate refunds, returns and cancellations. 
    •  Brands can use drag-and-drop columns to organize omnichannel order lifecycles. 
    •  Use dynamic charts to track each line of business in real time and prioritize urgent orders. 
  • Content Management: Create, manage and syndicate multimedia content on popular sales channels. 
    •  Allow access to content creators, create tasks and manage approvals for rich collaborations. 
    •  Use content templates and visualizations to create blogs, newsletters, articles, social media posts, emails and more. 
    •  Update content on multiple platforms with a few clicks and track its performance. 
    •  Use the headless API to share content across every customer touchpoint, including VR, AR, IoT, mobile apps and more. 
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Product Ranking

#3

among all
eCommerce Platforms

#58

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

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Catalog and Product Management
Checkout
Integrations
Inventory Management
Marketing and Search Engine Optimization
Integrations
Inventory Management
Marketing and Search Engine Optimization
Platform Capability
Reporting and Analytics

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Shopify
Salesforce Commerce Cloud
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 100 100 100 100 100 99 100 100 100 100 100 93 82 100 100 92 68 100 100 74 72 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 11539 reviews
we're gathering data
89%
of users recommend this product

Shopify has a 'great' User Satisfaction Rating of 89% when considering 11539 user reviews from 5 recognized software review sites.

we're gathering data
5.0 (20)
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4.4 (4558)
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4.5 (6372)
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4.4 (454)
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4.4 (135)
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Awards

SelectHub research analysts have evaluated Shopify and concluded it deserves the award for the Best Overall eCommerce Platforms available today and earns best-in-class honors for Catalog and Product Management, Inventory Management, Order Management, Sales Channel and Integrations.

Analysts' Pick Award
Catalog and Product Management Award
Inventory Management Award
Order Management Award
Sales Channel Award
Integrations Award

SelectHub research analysts have evaluated Salesforce Commerce Cloud and concluded it earns best-in-class honors for Inventory Management and Integrations.

Inventory Management Award
Integrations Award

Synopsis of User Ratings and Reviews

Ease of Use: Many users praise Shopify for its user-friendly interface, especially for those with little to no coding or web design experience. It allows users to set up a store quickly and easily.
Extensive Customizability: Shopify offers various free and paid customizable themes. It also has a large app store with numerous plugins for additional functionality.
Enhanced Security: Users appreciate Shopify’s integrated CDN hosting, SSL certification and multi-factor authentication, ensuring high security for businesses.
Support and Community: 24/7 customer support is available, and a large community of users and developers offers advice and solutions.
Scalability: Scaling your business with Shopify simply involves shifting to a higher-tier plan to access enterprise features like headless architecture, built-in AI and support for multiple business models.
All-In-One Solution: It provides a comprehensive package for managing eCommerce businesses, including marketing, inventory management, order processing, shipping, payments and analytics.
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Scalability and Performance: Handles traffic spikes and high order volumes effectively, ensuring a smooth shopping experience even during peak periods like flash sales or holiday seasons.
Customization and Flexibility: Caters to diverse business needs with extensive customization options, allowing for unique branding and tailored shopping experiences.
Mobile-First Approach: Prioritizes mobile optimization, providing seamless shopping experiences across various devices, aligning with the increasing trend of mobile commerce.
AI-Powered Personalization: Leverages artificial intelligence to deliver personalized product recommendations and targeted promotions, enhancing customer engagement and driving sales.
Omnichannel Capabilities: Provides a unified commerce experience across multiple channels, including online stores, social media, and physical stores, ensuring consistent brand interactions.
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Cost: Some users find Shopify expensive, especially since costs can escalate with paid apps and transaction fees.
Technical Expertise: In-depth customization requires accessing Shopify’s proprietary coding language, Liquid, which can be challenging for users with low technical expertise.
App Dependencies: The reliance on third-party apps for additional features can lead to slower website performance and increased costs.
Free Trial Duration: The free trial period is relatively short (3 days), which some users find insufficient for making a fully informed decision.
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Cost: The platform can be expensive, especially for small to medium-sized businesses, with licensing fees based on gross merchandise value (GMV) rather than a flat rate. This pricing structure can make it difficult to predict costs and budget effectively.
Complexity: Salesforce Commerce Cloud is a complex platform with a steep learning curve. This can make it challenging for businesses to manage and maintain their online stores without significant technical expertise or the help of a certified Salesforce partner.
Customization Limitations: While the platform offers some customization options, it can be restrictive for businesses with unique requirements or complex workflows. This may necessitate additional development work or integrations, further increasing costs and complexity.
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Shopify is a robust platform for every type of eCommerce business. During testing, I loved its “Markets” feature that consolidates wholesale, retail, B2B and D2C operations into a single view. You can tailor experiences for each market without creating multiple stores and get a bird's eye view of it all from a unified screen.Its analytics module is a strong suit. Unlike other platforms that typically involve a 24-hour waiting period to access current data, Shopify lets you stream your business’s data in real time. The drag-and-drop interface is intuitive, and pre-built reports provide a solid foundation. However, the platform truly shines in its ability to access and customize ShopifyQL code for advanced analytics.Shopify's scalability is also impressive. The platform grows with your business. Starting with a basic store and transitioning to a complex, multi-channel operation is seamless. The headless architecture offers flexibility for customization, allowing you to create unique shopping experiences using its native Hydrogen visual editor or other third-party solutions.The mobile app has offline image editing, AI image generation and website editing capabilities. Also, Shopify's native AI, Magic, automates routine tasks and provides data-driven recommendations.Shopify’s AI-powered virtual assistant, Sidekick, trains itself on your store’s data, customers and transactions. You can ask anything, from using a feature to understanding your business data, and it always provides helpful, contextual answers. It lets you generate customer segments, design marketing campaigns and optimize your sales funnel. Sidekick also identifies customer segments and offers tips to boost conversion rates, like targeted emails, discount coupons and cart recovery strategies.However, Shopify's cost structure can be prohibitive for some. As the business grows, so do the expenses. And reliance on third-party apps for essential functionalities can lead to increased costs and potential performance issues down the line.While the platform offers a high degree of customization, mastering Shopify's Liquid coding language is necessary for complex changes, creating a barrier for non-technical users. Lastly, the short duration of the free trial might hinder the evaluation process for potential customers.Overall, Shopify is one of the best eCommerce solutions that can adapt to evolving business needs. However, you should carefully consider the platform's limitations in terms of cost, technical complexity and app dependency before jumping into a contract.

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Salesforce Commerce Cloud has garnered positive feedback for its user-friendly interface and comprehensive features that cater to businesses of all sizes. Users appreciate the platform's ability to streamline online store management, including product catalogs, orders, payments, and customer service. The platform's emphasis on security and compliance, coupled with its global support network, has instilled confidence in users regarding data protection and assistance. However, some users have noted that the platform's extensive features can lead to a steeper learning curve, particularly for those new to eCommerce platforms or with limited technical expertise. Compared to similar products, Salesforce Commerce Cloud stands out due to its seamless integration with other Salesforce products, such as Sales Cloud and Service Cloud. This integration empowers businesses to create a unified view of their customers and deliver personalized experiences across various touchpoints. Additionally, the platform's scalability and flexibility make it suitable for businesses with evolving needs and growth aspirations. The robust order management system within Salesforce Commerce Cloud has been lauded for its efficiency in handling complex order fulfillment processes, including inventory management, shipping, and returns. This feature is particularly beneficial for businesses with high order volumes or intricate supply chains. Salesforce Commerce Cloud is an ideal choice for businesses seeking a comprehensive and scalable eCommerce solution that integrates seamlessly with other Salesforce products. Its user-friendly interface, extensive features, and robust order management capabilities make it well-suited for businesses of all sizes, particularly those with ambitious growth plans or complex operational requirements. While the platform may present a learning curve for some, its benefits and potential for enhancing online sales performance make it a valuable investment for businesses looking to establish a strong online presence and deliver exceptional customer experiences.

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