Adobe Commerce vs Now Commerce

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Our analysts compared Adobe Commerce vs Now Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Adobe Commerce is an end-to-end platform for creating digital storefronts, managing catalogs, setting up fulfillment workflows, and personalizing shopper experiences based on location, preferences, and navigation history. It supports all the major eCommerce business models, including B2B, D2C, dropshipping and B2C.

It provides tools for catalog management, inventory control, order processing and customer management. Businesses can efficiently organize their product information, track stock levels, handle orders and maintain detailed customer records. The platform also offers dynamic pricing and promotions, allowing businesses to implement various pricing strategies and create targeted marketing campaigns.

One of its key strengths is the ability to handle complex B2B scenarios. It supports features like multi-tier pricing, customer-specific catalogs and complex approval workflows. Additionally, the platform offers tools for quote management, contract management and purchase order processing, making it suitable for businesses dealing with large-scale transactions and multiple buyers.

The platform also supports personalization and customer experience optimization. It offers data analytics to provide insights into customer behavior, allowing businesses to tailor product recommendations, promotions and content to individual customers. Integration with other Adobe Experience Cloud solutions enables a holistic view of the customer journey, helping deliver consistent experiences across different channels.

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Now Commerce offers a robust software solution designed to streamline B2B eCommerce operations. It is particularly well-suited for wholesalers, manufacturers, and distributors who need efficient order management and seamless integration with QuickBooks. The platform excels in automating repetitive tasks, managing inventory, and providing real-time order tracking, which significantly enhances operational efficiency.

Key benefits include improved order accuracy, reduced manual entry errors, and enhanced customer satisfaction through a user-friendly interface. Popular features encompass customer-specific pricing, detailed reporting, and customizable order forms, which cater to the unique needs of B2B transactions. Users often highlight the platform's ease of use and the significant time savings it provides.

Compared to similar products, Now Commerce is praised for its intuitive design and reliable performance. Pricing details are not readily available, so it is recommended to contact SelectHub for a tailored quote based on specific business requirements.

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Product Insights

  • Market Leader: Adobe Commerce is one of the top-rated eCommerce platforms, according to our research. It received a 96 rating from our analysts, ranking just after industry stalwarts like Shopify (100) and BigCommerce (97).
  • Manage Products Effectively: The platform got a 100 rating from our analysts for its product and catalog management toolkit. You can define multiple attributes, and the platform automatically assigns products to categories based on those attributes. It supports multimedia product pages and updates inventory automatically after order confirmations or returns. For digital products, you can set multiple pricing tiers, use watermarks to brand digital products and set up subscription plans.
  • Streamline Inventory Management: Our analysts gave top marks (100) to the platforms’ inventory tracking and management module. It supports barcode generation, automatic stock level updates, out-of-stock messages and multiple inventory locations. All the features are ready to use, and there’s no need to connect with external solutions to manage your inventory.
  • Improve Marketing Campaigns: The platform offers one of the most robust marketing toolkits with a 100 rating from our analysts. It supports A/B testing, Google sitemap generation, sales channel connections, discounts and coupons, and URL redirects. You can connect it to a Google ads account to launch and manage marketing campaigns without leaving the software interface.
  • Optimize Shipping and Handling: Another standout feature is its shipping toolkit, which received a perfect 100 in our analysis. The solution shows you real-time shipping rates based on customer location and supports free shopping for high-value orders. You can define and set up shipping rules to automate shipping label printing upon order confirmation.
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  • Streamlined Order Processing: Automate repetitive tasks to reduce manual entry errors and speed up order fulfillment.
  • Real-Time Inventory Management: Keep your stock levels accurate and up-to-date, preventing overselling and stockouts.
  • Enhanced Customer Experience: Provide a user-friendly portal where customers can place orders, check order status, and view order history.
  • Improved Sales Efficiency: Equip your sales team with tools to quickly access customer data, product information, and order history, enabling them to close deals faster.
  • Customizable Pricing and Discounts: Offer tailored pricing and discount structures to different customer segments, enhancing customer satisfaction and loyalty.
  • Seamless Integration: Integrate with existing ERP and accounting systems to ensure data consistency and streamline operations.
  • Detailed Reporting and Analytics: Gain insights into sales trends, customer behavior, and inventory performance to make informed business decisions.
  • Reduced Operational Costs: Minimize the need for additional staff and resources by automating key business processes.
  • Scalability: Easily scale your operations to accommodate business growth without significant additional investment in infrastructure.
  • Enhanced Security: Protect sensitive customer and business data with robust security measures and compliance with industry standards.
  • 24/7 Accessibility: Allow customers to place orders and access their account information at any time, increasing convenience and satisfaction.
  • Improved Communication: Facilitate better communication between your business and customers through automated notifications and updates.
  • Reduced Order Cycle Time: Speed up the entire order-to-delivery process, improving customer satisfaction and cash flow.
  • Better Resource Allocation: Free up your team to focus on strategic tasks by automating routine processes.
  • Enhanced Brand Image: Present a professional and efficient image to your customers, boosting your brand reputation.
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  • Omnichannel Marketing: Sell to businesses and consumers on multiple channels, expand into new geographies and create a consistent brand experience across all fronts. Offers 150 language packs and regional extensions. 
    • Multi-Branding: Manage more than one brand, set location-specific business strategies and pricing structures, market product catalogs based on audience, and customize the checkout and fulfillment process. 
    • Website Builder: Add images, videos and banners, drag-and-drop content positions, edit text inline, and adjust the layout. Design content updates to respond in real time to customer behavior. 
    • Progressive Web Application (PWA) Studio: Use various performance optimizers and design strategies to load content faster on any network and deliver it to all devices. 
    • Content Staging: Preview updates, save changes and track the impact of each update with a timeline dashboard. 
    • Headless Commerce: Design customer experiences across any touchpoint, including single and multi-page web apps, mobile apps, IoT devices, and VR and AR. 
    • Amazon Sales Channel: Offers an extension to sell on Amazon and access every feature of Sell On Amazon
    • B2B Commerce: Clients can use their portals to set up multiple buyers, specify roles and permissions, set approval roles, track quotes, and manage credit. Buyers can preset requisition lists, set order placement rules and buy on credit. 
  • Search Bar: Quickly find documents and data across the platform with a few clicks. 
  • Inventory Management: Manage inventory across multiple locations and sales channels: 
    • Sourcing: Design an algorithm to automate product sourcing based on distance and priority. Add extensions for further sourcing customizations. 
    • Stock Tracking: Maintain an accurate picture of retail stock across every store and warehouse, and avoid stockouts and backorders. Automatically update inventory once a product is delivered or canceled. 
  • Fulfillment: Connect to shipping carriers and offer various fulfillment options, including buy-online-pick-up-in-store, curbside pickups and more. 
    • Order Routing: Customers can choose their ideal fulfillment option and route orders to convenient locations. 
    • Ship From Store: Quickly deliver from the nearest store instead of a central warehouse by connecting each store’s POS with the platform. 
  • Customer Experience (CX): Acquire new customers and retain existing ones by personalizing experiences from discovery to delivery. 
    • Customer Segmentation: Deliver personalized experiences by showcasing tiered pricing, promotions and content to customers according to their location, gender, wish lists, order history and more. 
    • Personalized Recommendations: Use Adobe Sensei AI to suggest relevant products according to the shopper’s history, searches, trends and other criteria. Offers a set of recommendation algorithms based on the shopper, item, contextual popularity and more. Doesn’t require page tagging and manual analysis. 
    • Customer Account Management: Customer service representatives can get a real-time view of global inventory, access centralized order information, and generate return and refund processes quickly. 
  • Data Handling: Store data in one location and access it from anywhere. 
    • Warehousing: Keep business data in the vendor’s cloud infrastructure and control syncing of systems and datasets. Import supplementary data with .CSV and spreadsheet uploads. 
    • Business Intelligence: Provides dashboards to track key metrics like average order value, customer lifetime, retention rates and more. Use the dynamic scatter and bubble graph to plot more than two values and create unique visualizations. 
    • Reporting: Access a library of report templates, customize and standardize business-specific metrics, and schedule periodic report generation. 
  • Commerce Financing: Leverage partnership with Wayflyer to apply for revenue-based funding when required. 
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  • Real-Time Inventory Management: Automatically syncs inventory levels with your accounting software to ensure accurate stock information.
  • Customizable Order Forms: Tailor order forms to meet the specific needs of your business and customers, enhancing the ordering process.
  • Customer-Specific Pricing: Set unique pricing for different customers, allowing for personalized pricing strategies and discounts.
  • QuickBooks Integration: Seamlessly integrates with QuickBooks Desktop, facilitating smooth data transfer and reducing manual entry errors.
  • Advanced Reporting Tools: Generate detailed reports on sales, inventory, and customer activity to make informed business decisions.
  • Multi-User Access: Grant different levels of access to various users within your organization, ensuring secure and efficient collaboration.
  • Order Tracking: Provide customers with real-time updates on their order status, improving transparency and customer satisfaction.
  • Mobile-Friendly Interface: Access and manage your B2B eCommerce platform from any device, ensuring flexibility and convenience.
  • Automated Order Processing: Streamline order processing with automation features that reduce manual intervention and speed up fulfillment.
  • Customer Portal: Offer a dedicated portal where customers can place orders, view order history, and manage their accounts independently.
  • Secure Payment Processing: Ensure safe and reliable transactions with integrated payment gateways that support various payment methods.
  • Product Catalog Management: Easily manage and update your product catalog, including images, descriptions, and pricing.
  • Shipping Integration: Integrate with major shipping carriers to provide accurate shipping rates and streamline the shipping process.
  • Custom Branding: Customize the look and feel of your eCommerce platform to align with your brand identity.
  • Customer Support Tools: Utilize built-in tools to provide exceptional customer support, including chat and ticketing systems.
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Product Ranking

#100

among all
eCommerce Platforms

#96

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Now Commerce
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Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 100 100 100 100 100 88 91 100 98 100 80 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 1655 reviews
Excellent User Sentiment 26 reviews
83%
of users recommend this product

Adobe Commerce has a 'great' User Satisfaction Rating of 83% when considering 1655 user reviews from 4 recognized software review sites.

98%
of users recommend this product

Now Commerce has a 'excellent' User Satisfaction Rating of 98% when considering 26 user reviews from 1 recognized software review sites.

4.0 (509)
n/a
4.3 (642)
4.92 (26)
4.2 (267)
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4.1 (237)
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Awards

SelectHub research analysts have evaluated Adobe Commerce and concluded it earns best-in-class honors for Catalog and Product Management, Inventory Management and Order Management.

Catalog and Product Management Award
Inventory Management Award
Order Management Award

Now Commerce stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Rich Feature Set: The platform offers extensive out-of-the-box functionality, including the management of customers, orders, products, carts, payments, taxes and shipping. It also supports SEO and customizable experiences.
Scalability and Flexibility: Adobe Commerce is highly scalable, making it suitable for businesses handling high volumes of traffic and transactions. It offers extensive customization options, which help create tailored online stores for different audiences and geographies.
Active Community and Support Resources: The platform has a large and active community, extensive documentation, and training materials to help users make the most of the system.
Powerful SEO Capabilities: Its robust SEO features enable businesses to improve their visibility and search engine rankings.
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Automated Order Synchronization: Orders placed through Now Commerce automatically appear in QuickBooks, eliminating manual entry and reducing errors.
Real-Time Inventory Visibility: Both customers and sales representatives can view real-time inventory levels, ensuring accurate ordering and preventing sales of out-of-stock items.
Customizable Order Forms: Businesses can create tailored order forms for specific customers, streamlining the ordering process and improving customer experience.
Centralized Order Management: Now Commerce consolidates orders from various sources into a single platform, providing a comprehensive overview of all sales activity.
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High Cost: Adobe Commerce can be prohibitively expensive due to high initial setup costs, ongoing maintenance and the need for skilled developers. This makes it less viable for small businesses or those with limited budgets.
Complexity and Steep Learning Curve: The platform is complicated to set up and use, especially for those unfamiliar with it. A steep learning curve and the need for technical expertise can be challenging for smaller teams.
Limited Built-In Integrations: It only supports built-in integration with other Adobe Experience Cloud products, such as Adobe Analytics, Adobe Marketo Engage and Adobe Experience Manager. Users will need to hire third-party developers to create custom connections with external software.
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Limited Customization: While Now Commerce offers a user-friendly platform, businesses with unique workflows or complex integrations might find customization options restrictive.
Industry Specific Features: The platform's focus on general wholesale, manufacturing, and distribution may not cater to the niche needs of specialized industries.
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Adobe Commerce is a highly sophisticated eCommerce platform that offers a high level of flexibility and customization. Its headless architecture empowers businesses to design unique storefronts tailored to specific audiences and geographies.I found its native PWA studio to be a game-changer during testing, enabling the creation of high-performance mobile experiences. The platform's A/B testing and content staging capabilities are also helpful for optimizing customer engagement and driving conversions.One of Adobe Commerce's standout features is its robust personalization engine. By creating detailed customer personas and leveraging AI-powered pattern recognition, you can deliver highly targeted product recommendations and experiences.However, I found the platform's complexity to be undeniable. Implementing and customizing Adobe Commerce requires significant time and resources. While the vendor offers implementation services, gaining full proficiency with the platform involves a steep learning curve.Despite its high cost, Adobe Commerce is an excellent choice for large enterprises and D2C brands that demand a highly customizable and scalable solution. Its rich feature set can drive significant business growth. However, the platform's limited built-in integrations can be a drawback, requiring additional development efforts to connect with external systems.Overall, Adobe Commerce is a powerful tool for enterprises seeking to create exceptional online shopping experiences for multiple geographies. But, it can be overkill for solo entrepreneurs and medium-sized businesses, and they may find it tough to offset the platform cost with sales revenue.

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Is Now Commerce the "now" solution for your business commerce needs? User reviews from the past year overwhelmingly suggest it might be, particularly for businesses deeply entrenched in the QuickBooks ecosystem. Users consistently highlight Now Commerce's robust QuickBooks integration as a significant strength, enabling real-time inventory updates and accurate pricing that streamlines order management and transforms business operations. For instance, one user raved about how Now Commerce eliminated order entry errors and empowered their sales team with self-service inventory access, directly addressing a pain point previously experienced with QuickBooks alone. While some users initially found the platform's learning curve a tad steep, they ultimately lauded its intuitive design and ease of use once acclimated. Moreover, users consistently praised Now Commerce's exceptional customer support, citing quick response times and effective problem-solving as hallmarks. This potent combination of seamless QuickBooks integration, user-friendly design, and stellar customer support makes Now Commerce a compelling choice for wholesalers, manufacturers, and distributors seeking to optimize their B2B eCommerce operations.

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