Ecwid vs Unilog

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Our analysts compared Ecwid vs Unilog based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Unilog Software Tool

Product Basics

Ecwid, short for eCommerce widget, is a SaaS platform for creative individuals and small businesses to launch an online store. It provides a drag-and-drop page builder to build an online storefront or an extension to add online store functionalities to an existing site. Its core components include omnichannel marketing, inventory tracking, order management and a mobile app.

Access the marketplace to add popular digital wallets, shipping carriers, accounting modules and more customizations. It provides a free starter plan and venture, business and unlimited plans.
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Unilog is a flexible, cloud-based platform designed specifically for mid-market B2B distributors, manufacturers and wholesalers looking to sell online. It digitizes the entire commerce process from customers setting up business accounts to final delivery.

Its core components include a website builder, product information management (PIM), content management system (CMS), site search analytics, event management and a mobile app. It helps businesses enrich product catalogs and syndicate on multiple listing sites.
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Product Insights

  • Quickly Launch a Digital Storefront: Create a website from scratch or use an extension to add inventory tracking, order management, payment processing, shopping cart and more to an existing website. 
  • Manage Everything From a Centralized Dashboard: Sell online, in-store and on-the-go and manage everything from a unified platform with centralized inventory, order management and pricing. 
  • Increase Brand Visibility: Advertise and sell products on the business website and popular marketplaces like Amazon, Etsy, Shopify, eBay, Google Shopping and more. Increase brand awareness by marketing products on social media. 
  • Minimize Costs: Use the free starter plan to launch an online store with ten or fewer products and move onto paid pricing plans as business scales. 
  • Sell Globally: Expand into new geographies with the multilingual software supporting 45 languages and offering extensions for localization. 
  • Flexible Payment Options: Provides various payment and fulfillment options, including BOPIS, curbside pickup, dropshipping and more. Supports connections with popular digital wallets and payment processors. 
  • Ensure Peace of Mind: Increase security with PCI DSS level-1 certified platform and ensure that every sensitive information passes through a secure HTTPS channel. 
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  • Easily Customize Storefronts: Add personal touches to the digital storefront with a drag-and-drop tool. 
  • Best Of Both Worlds: Sell to B2B clients using B2C simplicity. Offers nuanced B2B features like self-guided buying, multi-level approval workflows, RFQ portals, as well as prevalent B2C functionalities like predictive searching, shopping carts, one-click reorders and more. 
  • Custom Features: Add business-specific features like tax calculators, payment processors, warehouse management modules, ERP, CRM, BI, shipping carriers and more by accessing the integrations marketplace. 
  • Boost Customer Satisfaction: Create rich product descriptions and allow customers to set up hierarchical company accounts with multiple users. Provides approval workflow designing tools and helps host events for product launches, training and more. 
  • Enhance Digital Presence: Syndicate targeted product information to multiple sales channels with the PIM module. Generate rich content based on customer data using product content services. 
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  • Omnichannel Commerce: Sell online and in-store and maintain accurate information across every sales and marketing channel. 
    • Instant Site: Offers a one-page-site builder with drag-and-drop tools, template libraries and CSS editing modules. 
    • Shopping Apps: Design branded apps optimized for Android and iOS and allow customers to checkout from within the app. Automatically sync product data, pricing and availability across every channel. 
    • Point of Sale Systems: Connect with Square, Clover, Vend and Alice POS modules. Accept payments offline, maintain inventory and order sync, and sell physically worldwide. 
    • Social Media Channels: Design channel-specific product listings and storefronts and sell on Facebook Market, Instagram, TikTok, Snapchat and Pinterest. Generate links to business websites for WhatsApp marketing. 
    • Email Marketing: Send automated cart recovery emails to customers who abandoned their carts. Connect with MailChimp for marketing automation. 
    • SEO Tools: Improve search engine rankings by customizing site URLs and metadata. 
    • Subscriptions: Sell subscription-based digital goods like music, movies, books, blogs and more. 
    • Promotions: Design and market gift cards and discount coupons across every sales channel. 
  • Store Management: Manage orders coming in through multiple sales channels and going out of various fulfillment points. 
    • Shopping Cart: Customers can save items, edit the list, save carts, continue later and checkout easily. 
    • Store Management App: Receive real-time event-based notifications, manage inventory and fulfill orders from remote locations. 
    • Payment Processing: Offers connections with more than 50 payment processors, including PayPal, Stripe, Venmo and more. 
    • Shipping: Integrate with multiple shipping carriers and provide real-time shipping cost and tracking information. Print shipping labels at home and save up to 50% on international and domestic shipping with USPS. 
    • Taxes: Automate tax calculation and always offer accurate tax structures to customers. 
    • Inventory Management: Track inventory in real time and automate stock-level updates after every successful sale. 
    • Product Information Management: Add multiple attributes and dimensions to products and categorize similar products for unique bundles. 
    • Team Management: Onboard two members to the platform with the business pricing plan and unlimited members with the unlimited plan. Control access levels, assign tasks and track progress. 
    • App Marketplace: Integrate with third-party apps. Offers connections with marketing, store designing, dropshipping, order management, accounting and analytics software. 
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  • PIM: Manage unlimited SKUs with unlimited fields for product information. Sync accurate data across various distribution channels. 
    • Master Data Management: Add business-specific attributes to products, including manufacturer, brand, pricing, availability/quantity, dimensions, descriptions, keywords, images, relations, alternate options, accessories and more.  
    • Taxonomy: Define hierarchies, assign attributes, add products to multiple categories and maintain various taxonomies. 
    • Digital Asset Management: Store, manage and search every digital asset, including pictures, videos, documents, spreadsheets and more. Offers editing tools to maintain specific sizes and compressions for each distribution channel. 
    • Bundling: Group similar products together and include relations like spare parts, accessories, “people who bought this also bought this” suggestions and more. 
    • Information Flow: Design workflows from product engineering to post-sales service using drag-and-drop tools. 
    • Targeted Content: Showcase specific information to certain markets and vendors for a personalized experience. 
  • CMS: Create a consistent and personalized customer experience across websites and sales channels. 
    • Page Builder: Offers a WYSIWYG interface to create wireframes and insert HTML elements like graphics, texts, banners, widgets and more. 
    • SEO Tools: Customize URL structures, create redirects, configure page parameters and more. 
    • Widgets: Boost engagement using dynamic buttons, dialog boxes, pop-up windows, featured products, event pages, social media feeds and more. 
    • Event Management: Schedule events, manage reservations with an interactive calendar, embed events on websites and easily accept payments. Reflects event changes on every deployed widget. 
    • Image Library: Offers a library of stock photos and storage space for sitemaps, business logos, banners and more. 
    • Blog: Host and publish content from a centralized dashboard. 
    • Forms: Design forms like RFQ submissions, newsletter subscriptions and more and specify any number of fields. 
  • Site Search: Streamline customers’ path-to-purchase with intelligent site search powered by Solr. 
    • Predictive Search: Display the most relevant results based on the first few characters entered in the search bar. 
    • Alternate Suggestions: Define synonyms for product names and display “Did you mean” suggestions in case of misspelled search terms. 
    • Filtering: Provides multiple fields for filtering product attributes like brand, style, size, manufacturer, and more. 
    • Image Preview: Display images within the predictive search box to help customers locate products before typing the search term. 
    • Promotions: Showcase banners, featured products and scheduled events in the predictive search box. 
    • Results Page: Customize the search results page by selecting grid or list views, specifying how many items display at a time and more. 
    • Search Analytics: Tweak and improve search experiences by tracking popular searches, trending terms, unsuccessful searches and searches with no results. 
    • Configurable Search: Customize the search algorithm, prioritize particular products and track the impact of changes. 
  • Analytics: Track multiple KPIs, including conversion rates, abandoned carts, bounce rates, user flows and more. 
    • Visits Over Time: Create snapshots of visits over a specific timeframe, set goals for trending up the number of unique visitors and correlate events like promotions, campaigns and more. 
    • Visitor Profiles: Generate detailed visitor profiles that include purchase history, frequency of site visits, devices used and locations. 
    • Site Traffic: Measure traffic related to completed sales. Track content, identify content that’s not performing well and improve engagement through tweaks. 
    • Heatmaps: Get a visual representation of customer behavior and engagement with the business website. 
    • Funnels: Design navigation paths and traffic funnels. 
    • Onsite Search: Identify high-sales volume search terms and incorporate them into onsite content. 
  • Commerce: Supports purchase orders, multiple levels of approval, quick order pads, easy access to lines of credit and more. 
    • Business Accounts: Clients can set up multiple user accounts, control access levels and design approval workflows. 
    • Shopping Cart: Add items, continue shopping, delete items, save and duplicate carts, and proceed to checkout with a few clicks. 
    • Quick Orders: Quickly build carts by uploading .CSV files or copy-pasting content from a spreadsheet to the order pad. 
    • RFQ Portals: Customers can request multiple-item quotes. Automatically send emails to the sales team upon form submission. 
    • Anonymous Shopping: Allow anonymous credit card shopping or restrict sales to only registered customers. 
    • Favorite Products: Customers can create a list of frequently purchased items. 
    • Payment: Enable flexible payment via purchase orders, credit cards or PayPal. Connect with other digital wallets from the integrations marketplace. 
    • Shipping: Offers flexible fulfillment options via FedEx, UPS, personal trucks, BOPIS and more. 
    • Self Service: Connect with a CPQ module to automate quoting and negotiation. Customers can place orders directly through their procurement system with self-configurable punch-out portals. 
  • Mobile: Generate a mobile app code in sync with the eCommerce site within a day and eliminate lengthy development periods. 
    • Image Search: Use the mobile camera to take pictures of an item and search the catalog with images. 
    • Barcode Scanner: Scan barcodes, locate items and place orders quickly. 
    • Voice Search: Speak directly to the app and get instant results with a VoLTE-enabled mobile device. 
    • Offline Shopping Cart: Use the barcode scanner offline or manually add products to the cart for online purchases. 
    • Fingerprint Security: Scan fingerprints to access sensitive information like invoice history, scheduled orders and more. 
    • Location: Locate the nearest stores and receive driving instructions using GPS. 
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Product Ranking

#20

among all
eCommerce Platforms

#95

among all
eCommerce Platforms

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Analyst Rating Summary

92
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84
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59
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Checkout
Reporting and Analytics
Shipping
Storefront
Catalog and Product Management
Platform Capability
Reporting and Analytics
Storefront
Marketing and Search Engine Optimization
Catalog and Product Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Ecwid
Unilog
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 99 100 77 86 90 90 93 100 84 100 100 92 84 59 94 83 63 100 100 67 73 97 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 537 reviews
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92%
of users recommend this product

Ecwid has a 'excellent' User Satisfaction Rating of 92% when considering 537 user reviews from 2 recognized software review sites.

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4.61 (517)
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4.75 (20)
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Awards

Ecwid stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Easy to Use: Ecwid is known for its user-friendly interface, making it simple for beginners to set up and manage their online stores without needing extensive technical knowledge.
Affordability: Ecwid offers a free plan with basic features, making it a cost-effective option for small businesses or those just starting. Paid plans provide more advanced features at competitive prices.
Mobile-Friendly: Ecwid's platform is optimized for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.
Integrations: Ecwid integrates with various popular platforms, including social media, payment gateways, shipping providers, and marketing tools, allowing businesses to streamline their operations.
Scalability: Ecwid can accommodate businesses of all sizes, from small startups to large enterprises, as it offers a range of plans with varying features and capabilities to support growth.
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Easy to Use: Users praise Unilog's intuitive interface, finding it easy to navigate and manage their online stores. They highlight the platform's user-friendliness, making it simple to perform tasks like adding products and processing orders.
Comprehensive Features: Unilog is lauded for its wide array of features that cater to diverse eCommerce needs. Users appreciate the platform's built-in tools for marketing, inventory management, and customer relationship management, eliminating the need for multiple third-party integrations.
Reliable Performance: Users consistently report Unilog's stability and uptime, ensuring their online stores are always accessible to customers. They value the platform's dependable performance, which is crucial for maintaining a positive customer experience and maximizing sales.
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Limited Design Flexibility: Ecwid's design options might feel restrictive for users seeking extensive customization, especially when integrating with website builders like Wix or WordPress. The platform's focus on ease of use can sometimes lead to a lack of granular control over the visual aspects of your online store.
Transaction Fees on Certain Plans: While Ecwid offers a free plan, it's important to note that some of the paid plans include transaction fees, which can eat into your profit margins as your sales volume grows. Carefully evaluate the fee structure and weigh it against the features offered to determine the best plan for your business.
App Market Limitations: Although Ecwid provides an app market for extending your store's functionality, the selection might not be as extensive as some other eCommerce platforms. This could potentially limit your options for integrating specialized tools or services that cater to your specific business needs.
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Difficult to Use: Some users find the platform's interface and navigation to be complex and not intuitive, making it challenging to perform tasks efficiently.
Limited Customization: Users express frustration with the limited ability to customize the platform to align with their specific branding and design preferences.
Lack of Features: Certain essential eCommerce features are reportedly missing or underdeveloped in Unilog, limiting users' ability to fully manage their online businesses.
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Ecwid is generally seen as a user-friendly and affordable eCommerce platform that caters well to small businesses or those with limited technical expertise. Users appreciate its intuitive interface and drag-and-drop functionality, which allows for quick and easy store setup without requiring coding or design skills. The platform also offers a free plan with basic features, making it a cost-effective option for those starting or testing the waters. Additionally, Ecwid's multi-channel selling capabilities, including integration with social media platforms and existing websites, are highlighted as valuable features for expanding reach and customer base. However, some users note that Ecwid may lack the advanced features and customization options found in more robust platforms like Shopify. While Ecwid provides essential tools for managing inventory, processing payments, and handling shipping, it may fall short for businesses requiring complex inventory management, extensive design flexibility, or comprehensive customer support. Therefore, Ecwid appears to be best suited for small businesses or entrepreneurs seeking a simple, affordable, and easy-to-use solution to establish their online presence and begin selling across multiple channels. Its ease of use and affordability make it an attractive option for those who prioritize getting their store up and running quickly without a steep learning curve or significant upfront investment.

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Users praise Unilog for its user-friendliness, even for those who aren't tech-savvy. They appreciate the platform's wide range of features, which streamline many aspects of eCommerce management. One of the key differentiating factors is its robust B2B workflow capabilities, including user roles and permissions and account management features, which are particularly beneficial for businesses operating in the B2B space. However, some users have pointed out that while the platform offers a lot of features, some of them could be more intuitive and require a bit of a learning curve. Overall, Unilog seems best suited for mid-market distributors, manufacturers, and wholesalers who need a comprehensive, user-friendly platform to manage their online businesses, especially those heavily involved in B2B transactions. The platform's focus on B2B features makes it a strong contender in this market segment.

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