commercetools vs Now Commerce

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Our analysts compared commercetools vs Now Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

commercetools is an omnichannel commerce platform designed for mid and large-sized businesses to sell products globally and personalize customer experiences (CX). It follows the MACH principle (Microservice-based, API-first, Cloud-native, Headless), allowing businesses to design decoupled frontends connected to the backend via flexible APIs.

Core components include a headless API, multi-branding, catalog management, shopping cart and distributed order management. It supports both B2B and B2C environments and offers machine learning to deliver personalized CX. The vendor also provides developer services to integrate with third-party apps.
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Now Commerce offers a robust software solution designed to streamline B2B eCommerce operations. It is particularly well-suited for wholesalers, manufacturers, and distributors who need efficient order management and seamless integration with QuickBooks. The platform excels in automating repetitive tasks, managing inventory, and providing real-time order tracking, which significantly enhances operational efficiency.

Key benefits include improved order accuracy, reduced manual entry errors, and enhanced customer satisfaction through a user-friendly interface. Popular features encompass customer-specific pricing, detailed reporting, and customizable order forms, which cater to the unique needs of B2B transactions. Users often highlight the platform's ease of use and the significant time savings it provides.

Compared to similar products, Now Commerce is praised for its intuitive design and reliable performance. Pricing details are not readily available, so it is recommended to contact SelectHub for a tailored quote based on specific business requirements.

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$40,000 Annually, Quote-Based
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$150 Monthly
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Product Assistance

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Product Insights

  • Tailor To Fit Needs: Build a single, robust platform tailored to suit business needs by bringing together loosely coupled, independently deployable microservices and apps. 
  • Lower Costs via Economies of Scale: Distribute platform updates and maintenance costs to every user through the multi-tenant architecture. 
  • Maintain Flexibility: Independently customize and scale specific modules using the microservice-based, modular infrastructure. 
  • Maximize Uptime: Ensure global coverage, minimum latency and optimized performance with a multi-cloud setup that includes GCP, AWS and Microsoft Azure. Offers CDNs and server locations across America, Europe and APAC. 
  • Deliver Branded Experiences: Curate differentiated customer experiences across multiple channels. Supports storefront designing for personal websites, social networks, AR/VR devices, IoT, mobile devices and more. 
  • Enhance Customer Experiences: Offer personalized recommendations, multiple payments and fulfillment options, shipment tracking information, and quick return and refund processes. Integrate with external chatbots and concierge services. 
  • Centralize Management: Unify multiple brands in one flagship online store, integrate sales channels into a single omnichannel strategy and manage every aspect from a centralized dashboard. 
  • Ensure a Secure Environment: Facilitate communications via HTTPS and secure them by TLS 1.2. Encrypt storage layer using WPA2 with AES-256-bit key. 
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  • Streamlined Order Processing: Automate repetitive tasks to reduce manual entry errors and speed up order fulfillment.
  • Real-Time Inventory Management: Keep your stock levels accurate and up-to-date, preventing overselling and stockouts.
  • Enhanced Customer Experience: Provide a user-friendly portal where customers can place orders, check order status, and view order history.
  • Improved Sales Efficiency: Equip your sales team with tools to quickly access customer data, product information, and order history, enabling them to close deals faster.
  • Customizable Pricing and Discounts: Offer tailored pricing and discount structures to different customer segments, enhancing customer satisfaction and loyalty.
  • Seamless Integration: Integrate with existing ERP and accounting systems to ensure data consistency and streamline operations.
  • Detailed Reporting and Analytics: Gain insights into sales trends, customer behavior, and inventory performance to make informed business decisions.
  • Reduced Operational Costs: Minimize the need for additional staff and resources by automating key business processes.
  • Scalability: Easily scale your operations to accommodate business growth without significant additional investment in infrastructure.
  • Enhanced Security: Protect sensitive customer and business data with robust security measures and compliance with industry standards.
  • 24/7 Accessibility: Allow customers to place orders and access their account information at any time, increasing convenience and satisfaction.
  • Improved Communication: Facilitate better communication between your business and customers through automated notifications and updates.
  • Reduced Order Cycle Time: Speed up the entire order-to-delivery process, improving customer satisfaction and cash flow.
  • Better Resource Allocation: Free up your team to focus on strategic tasks by automating routine processes.
  • Enhanced Brand Image: Present a professional and efficient image to your customers, boosting your brand reputation.
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  • Headless Commerce: Use GraphQl and pluggable APIs to connect and personalize sales, marketing and fulfillment experiences across every channel. Customize API behavior according to business needs through API patenting. 
  • Catalog and Product Information Management (PIM): 
    • Product Attributes: Supports flexible data types, multiple attributes and languages, and quick imports through existing configurations. 
    • Cataloging: Add categories and custom fields to design unique catalogs. Create links between catalogs and manage multiple variants. 
    • Targeted Data: Compartmentalize products by country, language, channel and store. 
    • Product Relationship: Define complex relationships and map how different data sets interact with each other. 
    • Multimedia Library: Store, organize and distribute images, audios and videos across channels. Include granular content for specific product types and attributes. 
    • Filtering: Offers a search bar, multiple filters and sorting options for easy navigation. 
    • Pricing: Set up tiered pricing based on currency, country, channels and more. Supports unlimited, custom currencies and high precision pricing. 
  • Shopping Cart: Create a seamless checkout experience and add multiple touchpoints for additional revenue. 
    • Rulesets: Get an overview of incoming orders and define how they interact with backend order management. 
    • Tax Handling: Automate tax calculation based on customers’ location. 
    • Subscriptions: Set up subscription-based purchases. 
    • Discounting: Define conditions and manage complex discount structures based on sales channels, customers, discount codes and more. 
    • Wishlist: Customers can create wishlists, save shopping carts and continue later. 
    • Cart Data: Track abandoned carts and develop marketing campaigns to revive lost sales. 
  • Order Management: 
    • Order Tracking: Get a centralized view of every product, order and fulfillment center. Track and manage business-specific metrics with a few clicks. 
    • Customer Data: Store information like order history, behavior patterns and engagement history and create detailed customer profiles. Provide data visibility to relevant teams. 
    • Channel Management: Aggregate inventory, pricing and product data across every store, POS and online channel. 
    • Shipping: Connect to shipping carriers and offer flexible options like BOPIS, curbside pickups, dropshipping and more. 
    • Order Routing: Design smart workflows for routing orders to convenient fulfillment points. 
  • Machine Learning: Automate daily tasks, enhance data quality and improve customer experience. 
    • Product Categorization: Specify rules to automatically assign products to appropriate categories based on attributes. 
    • Product Suggestions: Offer personalized recommendations according to individual customer profiles. 
    • Smart Search: Customers can use multiple filters, custom fields and image searches. Analyze search patterns and field value distributions to model database indexes. 
    • Data Enrichment: Detect duplicate entries and missing information, and receive smart suggestions for resolving issues. 
    • Add-Ons: Connect with third-party software for cross-selling and up-selling based on customer profiles. 
  • B2B Commerce: Provide a B2C buying experience by combining microservices. Personalize experiences, maintain online and offline brand identity, and automate product data processing. 
  • D2C Commerce: Create a flagship online store and add direct links to the website on multiple social networks. 
  • Developer Tools: Provides SDKs, structured documentation, APIs and other unique tools for in-depth platform customization. 
  • Integrations: Access the marketplace to add features like frontend designs, payment processors, accounting software, CRM and more. 
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  • Real-Time Inventory Management: Automatically syncs inventory levels with your accounting software to ensure accurate stock information.
  • Customizable Order Forms: Tailor order forms to meet the specific needs of your business and customers, enhancing the ordering process.
  • Customer-Specific Pricing: Set unique pricing for different customers, allowing for personalized pricing strategies and discounts.
  • QuickBooks Integration: Seamlessly integrates with QuickBooks Desktop, facilitating smooth data transfer and reducing manual entry errors.
  • Advanced Reporting Tools: Generate detailed reports on sales, inventory, and customer activity to make informed business decisions.
  • Multi-User Access: Grant different levels of access to various users within your organization, ensuring secure and efficient collaboration.
  • Order Tracking: Provide customers with real-time updates on their order status, improving transparency and customer satisfaction.
  • Mobile-Friendly Interface: Access and manage your B2B eCommerce platform from any device, ensuring flexibility and convenience.
  • Automated Order Processing: Streamline order processing with automation features that reduce manual intervention and speed up fulfillment.
  • Customer Portal: Offer a dedicated portal where customers can place orders, view order history, and manage their accounts independently.
  • Secure Payment Processing: Ensure safe and reliable transactions with integrated payment gateways that support various payment methods.
  • Product Catalog Management: Easily manage and update your product catalog, including images, descriptions, and pricing.
  • Shipping Integration: Integrate with major shipping carriers to provide accurate shipping rates and streamline the shipping process.
  • Custom Branding: Customize the look and feel of your eCommerce platform to align with your brand identity.
  • Customer Support Tools: Utilize built-in tools to provide exceptional customer support, including chat and ticketing systems.
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Product Ranking

#80

among all
eCommerce Platforms

#96

among all
eCommerce Platforms

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

commercetools
Now Commerce
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 79 97 57 81 84 51 100 40 72 91 70 0 25 50 75 100
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User Sentiment Summary

Excellent User Sentiment 2 reviews
Excellent User Sentiment 26 reviews
100%
of users recommend this product

commercetools has a 'excellent' User Satisfaction Rating of 100% when considering 2 user reviews from 1 recognized software review sites.

98%
of users recommend this product

Now Commerce has a 'excellent' User Satisfaction Rating of 98% when considering 26 user reviews from 1 recognized software review sites.

5.0 (2)
4.92 (26)

Awards

commercetools stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Now Commerce stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Composable Architecture: Users appreciate the flexibility to pick and choose the specific commercetools features they need, without being locked into a rigid, pre-configured suite of tools.
API-First Approach: The robust API allows for seamless integration with existing systems and enables businesses to build custom storefronts and experiences.
Cloud-Native Platform: Users highlight the benefits of scalability and reliability, allowing them to handle traffic spikes and adapt to changing business needs.
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Automated Order Synchronization: Orders placed through Now Commerce automatically appear in QuickBooks, eliminating manual entry and reducing errors.
Real-Time Inventory Visibility: Both customers and sales representatives can view real-time inventory levels, ensuring accurate ordering and preventing sales of out-of-stock items.
Customizable Order Forms: Businesses can create tailored order forms for specific customers, streamlining the ordering process and improving customer experience.
Centralized Order Management: Now Commerce consolidates orders from various sources into a single platform, providing a comprehensive overview of all sales activity.
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Complex Setup: Some users have reported that getting started with commercetools can be a bit daunting due to its extensive features and API-first approach. This can lead to a steeper learning curve for those new to headless commerce platforms.
Technical Expertise Required: Commercetools is highly customizable, but this comes at the cost of requiring more technical expertise to implement and manage. Businesses without in-house development resources might find it challenging to leverage the platform's full potential.
Limited Out-of-the-Box Functionality: As a headless solution, commercetools focuses on providing backend infrastructure, leaving frontend development and integrations to the user. This means additional effort is needed to build a complete eCommerce experience, unlike some more traditional platforms that offer pre-built storefronts and features.
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Limited Customization: While Now Commerce offers a user-friendly platform, businesses with unique workflows or complex integrations might find customization options restrictive.
Industry Specific Features: The platform's focus on general wholesale, manufacturing, and distribution may not cater to the niche needs of specialized industries.
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Recent user reviews suggest that commercetools is a powerful platform for businesses looking for a flexible and scalable solution. Users praise its API-first approach and microservice-based architecture, which allows for easy customization and integration with other systems. This makes it a good choice for businesses with complex needs or those looking to build a truly unique customer experience. For example, a business could use commercetools to create a personalized shopping experience for each customer, or to integrate their online store with their in-store point-of-sale system. However, users also note that commercetools can be complex to set up and manage, requiring significant technical expertise. Its flexibility can be a double-edged sword, as it can lead to a steeper learning curve. Some users also point out that the platform has a limited number of out-of-the-box integrations, meaning businesses may need to develop custom integrations for some of their existing systems. Despite these drawbacks, many users find that the benefits of commercetools outweigh the challenges, particularly for businesses that need a highly customizable and scalable solution. Overall, commercetools is best suited for larger businesses with the technical resources to take advantage of its powerful features. Smaller businesses or those with limited technical expertise may find other platforms easier to use.

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Is Now Commerce the "now" solution for your business commerce needs? User reviews from the past year overwhelmingly suggest it might be, particularly for businesses deeply entrenched in the QuickBooks ecosystem. Users consistently highlight Now Commerce's robust QuickBooks integration as a significant strength, enabling real-time inventory updates and accurate pricing that streamlines order management and transforms business operations. For instance, one user raved about how Now Commerce eliminated order entry errors and empowered their sales team with self-service inventory access, directly addressing a pain point previously experienced with QuickBooks alone. While some users initially found the platform's learning curve a tad steep, they ultimately lauded its intuitive design and ease of use once acclimated. Moreover, users consistently praised Now Commerce's exceptional customer support, citing quick response times and effective problem-solving as hallmarks. This potent combination of seamless QuickBooks integration, user-friendly design, and stellar customer support makes Now Commerce a compelling choice for wholesalers, manufacturers, and distributors seeking to optimize their B2B eCommerce operations.

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