BigCommerce vs Salesforce Commerce Cloud

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Our analysts compared BigCommerce vs Salesforce Commerce Cloud based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

BigCommerce is a powerful SaaS platform for designing and managing multiple eCommerce websites. It centralizes product information and helps you distribute catalogs across marketplaces, social media and business websites. You can manage inventory, orders and shipping from any device and set up unique automation to increase productivity and avoid errors.

What sets it apart is its open and headless architecture, which allows for customization and integration. It offers a storefront editor with customizable themes but doesn’t restrict you from using other editors.

During testing, I could use the platform’s backend for product management, order fulfillment and customer data handling while having complete freedom to design and develop custom storefronts.

Another area in which BigCommerce excels is international commerce. Its support for multiple currencies and integration of global payment methods and shipping options make expanding into new markets a breeze.

The platform's handling of international taxes and duties is also impressive, saving considerable time and effort. Additionally, it charges zero transaction fees, helping control costs for businesses with large sales volumes.

Lastly, BigCommerce helps you remain nimble due to its flexibility. It offers open access to its APIs, SDKs and data without any proprietary blockers or frictions. This allows you to connect the platform to any software and build the perfect tech stack for your evolving needs.

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Salesforce Commerce Cloud is a comprehensive cloud-based eCommerce solution designed to streamline the way businesses engage with their customers across various channels. It's particularly well-suited for medium to large enterprises looking to enhance their online sales capabilities and provide a seamless shopping experience. One of the key benefits of using Salesforce Commerce Cloud is its ability to offer personalized customer experiences, thanks to its advanced AI and analytics features. This platform stands out for its robustness in managing inventory, orders, and customer data, making it a popular choice among businesses aiming to scale their online presence efficiently. When compared to similar products, users often highlight its seamless integration capabilities with other tools and the extensive support ecosystem as significant advantages. Pricing for Salesforce Commerce Cloud can vary widely based on the specific needs and scale of a business, typically following a subscription model that may include fees based on a percentage of sales transactions. This flexible pricing structure allows businesses to choose a plan that best fits their budget and growth expectations.

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$29.95 Monthly
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$1,000 Annually
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Product Insights

  • Market Leader: BigCommerce is one of the top-rated eCommerce platforms, according to our research. Our analysts rated it 97 rating, right alongside industry stalwarts like Shopify (100) and Adobe Commerce (96).
  • Efficient Marketing Across Channels: According to our data, the platform scores full marks (100) for its marketing and SEO optimization tools. You get every key marketing feature required in eCommerce platforms out of the box, including a channel manager, A/B tester, branded domain, custom email addresses, sitemap generation, Google Ads account, SEO product tags and more.
  • Organized Data For Easy Reporting: The platform offers 100% of key reporting requirements out of the box, including centralized data warehousing, a BI module and analytics tools. It helps you visualize data and understand how to grow your business online. Additionally, you get a customer data platform to create customer segments and design personalized shopping experiences for better conversion.
  • Streamlined Shipping Management: BigCommerce is one of the best solutions for handling shipping, with a perfect rating of 100 based on our data. It offers real-time shipping rates from popular carriers, multiple shipping rules based on customer segment or geography and a shipping status tracker. Additionally, it doesn’t charge for shipping like Shopify. However, unlike Shopify, the platform has no transaction charges, further lowering the TCO.
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  • Optimized Performance: Stay up-to-date with best practices in the industry with automated platform updates.  
  • Customize To Fit Needs: Connect with other Salesforce products to add multiple features, including marketing, sales, PWA studios, AI and more. 
  • Seamless Scaling: Automatically adjust domain capacity in the background to handle sudden spikes in traffic without any halt in operations. 
  • Unify Complex Processes: Create a single source of information by connecting marketing, sales, fulfillment and post-sale customer retention work cycles. 
  • Boost Customer Satisfaction: Curate customer experiences across every touchpoint with the headless platform. Offers flexible payment and fulfillment options. Quickly resolve issues by providing customer service reps with real-time data. 
  • Deliver Rich Content: Design storefronts with brand logos and multimedia content. Track customer interactions with the content to identify opportunities. 
  • Sell To a Global Audience: Supports more than 15 languages and connects with external translation management systems for localization. 
  • Achieve Faster ROI: Free up associates to sell and convert more leads by automating recurring tasks like data cleaning, payment processing, bookkeeping and more. 
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  • Page Builder: You can create and edit web pages without coding. Or you can jump into built-in HTML, CSS and JavaScript for advanced customization. Plus, you can ensure your pages look great on mobile devices and use Stencil CLI for in-depth development.
  • PunchOut: BigCommerce makes it easy to create a unique checkout experience for customers. You can either use their server-to-server checkout API or the PunchOut2GO solution.
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  • Customer Experience: 
    • Cart Tracking: Reduce abandoned carts with a seamless checkout cycle and track abandoned ones to recover lost sales. 
    • Mobile Centric: Optimize every website and touchpoint for mobile devices with responsive designs, data-driven UX and one-touch payments. 
    • Social Media Extensions: Increase product visibility by advertising products on popular social media channels and online communities. 
    • Payment Processing: Connect with Stripe to add a native payment processor. Provide customers with flexible payment options without redirecting them to external websites. 
    • Commerce Cloud Endless Aisle: Store associates can use a customizable mobile app to access available inventory across channels. Provide various product options to customers, including online-only items, to prevent losing sales due to out-of-stock products. 
  • Marketing and Merchandising: 
    • Page Builder: Create branded websites and landing pages without any coding. 
    • Campaigns: Design and launch campaigns, promotions and A/B tests based on customers’ location, purchase history and channel. 
    • Centralized View: Unify products, pricing and catalog across all sales channels, languages and currencies. 
    • SEO Tools: Boost organic traffic and improve page ranking by customizing metadata and other SEO metrics. 
    • Search Bar: Customers can quickly navigate through product catalogs with search bars and unique filters. 
    • Digital Commerce: Create targeted content, promotions and product bundles categorized by language, country, state, region and city. 
  • Artificial Intelligence: Get actionable insights to personalize customer experiences. 
    •  Offer product suggestions based on customers’ purchase history, navigation route, clicks and other metrics. 
    •  Use the predictive sort feature to personalize category pages and search results for every shopper. 
    •  Provide type-ahead suggestions in real time to help customers navigate the catalog. 
    •  Offers an AI-powered cart analysis dashboard to interpret purchase behavior and optimize product bundles, pricing and deals. 
  • B2B Commerce: Design portals for clients and sellers, create partner websites, embed self-guided manuals and streamline B2B selling with self-service online buying. Offers fast reorders, account hierarchies, contract pricing, custom catalogs, account-based pricing, split shipments and more. 
  • Order Management: Manage omnichannel orders, fulfillment processes and post-purchase journeys. 
    •  Create visual workflows to plan and automate distributed order management with drag-and-drop tools. 
    •  Offer various flexible fulfillment options, including BOPIS, curbside pickup, no contact delivery and more. 
    •  Connect pre-built apps for payment processing, tax calculation and CRM. Provide a unified view of each customer’s journey to customer service reps. 
    •  Manage dual storefronts for B2B and B2C customers. Facilitate quick checkouts with automated invoices and post-sale services for B2B customers. 
    •  Use chatbots to initiate refunds, returns and cancellations. 
    •  Brands can use drag-and-drop columns to organize omnichannel order lifecycles. 
    •  Use dynamic charts to track each line of business in real time and prioritize urgent orders. 
  • Content Management: Create, manage and syndicate multimedia content on popular sales channels. 
    •  Allow access to content creators, create tasks and manage approvals for rich collaborations. 
    •  Use content templates and visualizations to create blogs, newsletters, articles, social media posts, emails and more. 
    •  Update content on multiple platforms with a few clicks and track its performance. 
    •  Use the headless API to share content across every customer touchpoint, including VR, AR, IoT, mobile apps and more. 
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Product Ranking

#8

among all
eCommerce Platforms

#58

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

97
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82
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100
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Integrations
Marketing and Search Engine Optimization
Reporting and Analytics
Shipping
Catalog and Product Management
Integrations
Inventory Management
Marketing and Search Engine Optimization
Platform Capability
Reporting and Analytics

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

BigCommerce
Salesforce Commerce Cloud
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 99 97 90 100 95 90 90 100 98 100 97 93 82 100 100 92 68 100 100 74 72 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
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User Sentiment Summary

Great User Sentiment 1676 reviews
we're gathering data
86%
of users recommend this product

BigCommerce has a 'great' User Satisfaction Rating of 86% when considering 1676 user reviews from 5 recognized software review sites.

we're gathering data
5.0 (14)
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4.2 (524)
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4.4 (323)
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4.4 (152)
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4.3 (663)
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Awards

SelectHub research analysts have evaluated BigCommerce and concluded it earns best-in-class honors for Integrations.

Integrations Award

SelectHub research analysts have evaluated Salesforce Commerce Cloud and concluded it earns best-in-class honors for Inventory Management and Integrations.

Inventory Management Award
Integrations Award

Synopsis of User Ratings and Reviews

Customer Service and Support: Many reviews highlight excellent customer service, with helpful and responsive support teams that are available via phone and chat.
Functionality and Customization: BigCommerce offers a robust set of features, including SEO tools, custom URLs and 301 redirects. It also has strong B2B capabilities, multi-store functionality and a variety of apps for integration.
Stability and Reliability: Users praise the platform for its reliability and lack of downtime.
Scalability: The platform is scalable, making it suitable for businesses of different sizes, including those looking to grow.
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Scalability and Performance: Handles traffic spikes and high order volumes effectively, ensuring a smooth shopping experience even during peak periods like flash sales or holiday seasons.
Customization and Flexibility: Caters to diverse business needs with extensive customization options, allowing for unique branding and tailored shopping experiences.
Mobile-First Approach: Prioritizes mobile optimization, providing seamless shopping experiences across various devices, aligning with the increasing trend of mobile commerce.
AI-Powered Personalization: Leverages artificial intelligence to deliver personalized product recommendations and targeted promotions, enhancing customer engagement and driving sales.
Omnichannel Capabilities: Provides a unified commerce experience across multiple channels, including online stores, social media, and physical stores, ensuring consistent brand interactions.
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Cost and Hidden Fees: BigCommerce has tiered pricing based on sales volume. Many users feel this pricing model can be restrictive and costly, especially for businesses with significant brick-and-mortar sales.
Limited App Selection: Reviews mention a relatively limited selection of apps compared to competitors like Shopify. Users may need to rely on external developers for custom integrations.
Limited Free Website Themes: Some reviews have complained about the lack of free storefront themes and templates. Users have to pay for good templates on top of the subscription fee.
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Cost: The platform can be expensive, especially for small to medium-sized businesses, with licensing fees based on gross merchandise value (GMV) rather than a flat rate. This pricing structure can make it difficult to predict costs and budget effectively.
Complexity: Salesforce Commerce Cloud is a complex platform with a steep learning curve. This can make it challenging for businesses to manage and maintain their online stores without significant technical expertise or the help of a certified Salesforce partner.
Customization Limitations: While the platform offers some customization options, it can be restrictive for businesses with unique requirements or complex workflows. This may necessitate additional development work or integrations, further increasing costs and complexity.
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During testing, I noticed right off the bat that BigCommerce is a feature-rich platform that needs a lot of customization to fit my exact needs. Plus, there aren’t guided onboarding experiences, making implementation time-consuming. You must manually explore the interface to learn how to create or connect a domain, add products, set up fulfillment workflows, connect sales channels and design a storefront.Secondly, what caught my eye was the platform's speed and operability. BigCommerce boasts a 99% website uptime, and I could see why. It automatically optimizes images, minimizes HTTP requests and uses browser cache to identify customers. Also, a global content delivery network allows visitors worldwide to view your site from the nearest server.I loved how intuitive it is to connect and manage sales channels using BigCommerce. You can set up differentiated experiences for each channel using dynamic pricing, multiple product views, product swatches and bulk pricing tools. A robust customer segmentation module automatically groups similar customer personas based on your rules and helps design personalized experiences.The storefront editor uniquely lets you design a carousel for the website header. However, I didn’t like anything else about the storefront editor. It has limited free themes, and paid ones are comparatively more expensive than what competitors offer. That said, the platform's headless architecture helps compensate by enabling custom storefront development.My only point of contention was its unique pricing model. It charges a base subscription fee and puts a cap on your business's annual sales. If you exceed this cap, BigCommerce takes a percentage of your revenue based on your subscription plan.Also, if you connect the platform to a POS, every POS sale is considered an eCommerce sale, leading to a higher sales volume and cost. This leads to complex TCO calculations for enterprises with large sales volumes and international customers.Overall, BigCommerce is one of the best options for growing mid-sized businesses that can offset the platform cost with their sales revenue. It's flexible and can adapt to multiple business models, including B2B, D2C and dropshipping, with separate storefronts for each.However, the platform can be overkill for small businesses and may require significant investments to unlock its full potential. That's because all the good features like multi-storefront, personalization, customer segmentation and headless architecture are available in higher-tier plans. Also, lower-tier plans are comparatively more expensive than those of competitors like Shopify.

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Salesforce Commerce Cloud has garnered positive feedback for its user-friendly interface and comprehensive features that cater to businesses of all sizes. Users appreciate the platform's ability to streamline online store management, including product catalogs, orders, payments, and customer service. The platform's emphasis on security and compliance, coupled with its global support network, has instilled confidence in users regarding data protection and assistance. However, some users have noted that the platform's extensive features can lead to a steeper learning curve, particularly for those new to eCommerce platforms or with limited technical expertise. Compared to similar products, Salesforce Commerce Cloud stands out due to its seamless integration with other Salesforce products, such as Sales Cloud and Service Cloud. This integration empowers businesses to create a unified view of their customers and deliver personalized experiences across various touchpoints. Additionally, the platform's scalability and flexibility make it suitable for businesses with evolving needs and growth aspirations. The robust order management system within Salesforce Commerce Cloud has been lauded for its efficiency in handling complex order fulfillment processes, including inventory management, shipping, and returns. This feature is particularly beneficial for businesses with high order volumes or intricate supply chains. Salesforce Commerce Cloud is an ideal choice for businesses seeking a comprehensive and scalable eCommerce solution that integrates seamlessly with other Salesforce products. Its user-friendly interface, extensive features, and robust order management capabilities make it well-suited for businesses of all sizes, particularly those with ambitious growth plans or complex operational requirements. While the platform may present a learning curve for some, its benefits and potential for enhancing online sales performance make it a valuable investment for businesses looking to establish a strong online presence and deliver exceptional customer experiences.

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Screenshots

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