Alchemer vs Zoho CRM Plus

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Our analysts compared Alchemer vs Zoho CRM Plus based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Alchemer (formerly SurveyGizmo) is a feedback management software that helps businesses collect and analyze feedback. It lets teams create and launch advanced surveys to gather crucial insights from markets, customers and employees.

It offers a Voice of the Customer (VoC) program to capture customer sentiment at a micro-level. Other capabilities include risk assessment and employee experience management.
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Zoho CRM Plus is a unified engagement platform that assists businesses with creating and delivering personalized interactions across all stages of a customer’s life cycle. It primarily caters to customer-facing teams. Along with Zoho CRM’s sales and marketing automation capabilities, it offers modules like visitor tracking, help desk, project collaboration, social media management, customer surveys and an AI-powered live chat assistant Zia.

Access to a holistic customer view in a centralized location enables sales, marketing and support personnel to act contextually, manage conversations and stay notified in real time. It also comes with the Zoho CRM Enterprise edition.
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$200/User, Monthly
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$14/User, Monthly
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
Phone
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Knowledge Base
24/7 Live Support
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Product Insights

  • Increase Customer Retention: Gauge positive business impact and proactively address negative comments before they escalate through workflows and email triggers. 
  • Foster Collaboration: Facilitate healthy communication between team members and departments via security-based user access and role designations. Offers flexibility to determine who has access to modify workflows and mechanisms. 
  • Better Security: Ensure safe data collection with GDPR and CCPA compliance. 
  • Vast Question Types: Provides 43 built-in question types, including multiple choices and Likert scales to capture customer feedback. Customize questions and display relevant sections to respondents. 
  • Omnichannel Data Collection: Use different channels like panels, video and chat to reach existing customers and find new audiences. Integrate feedback with existing systems and processes. 
  • Diversify Market Research Initiatives: Conduct market and customer research for several objectives like awareness, new product research, customer profiling, workflows and more. Broaden the company’s audience lists through panels. 
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  • Boost Productivity: Optimize day-to-day business processes across all departments via tools like task management, time tracking and visual reports. 
  • Unified interface: Bring together capabilities like live chat, customer support, marketing automation and project management in a centralized location. 
  • Speedy Implementation: Large enterprises can avail of consulting and professional services to map out business-specific implementation needs.  
  • Build a Custom System: Choose from almost 450 extensions and add-ons from the marketplace. Drag and drop modules based on business requirements. Extend capabilities through extensive APIs and mobile and web SDKs. 
  • Deliver Instant Assistance: Provide website visitors with what they are looking for with Google AdWords and live chat. 
  • Foster Healthy Competition: Motivate teams through gamification. Create games on custom KPIs. Award trophies and badges to winners of every contest. Display trophies and points won via achievements panels. 
  • Personalize Sales Pitches: Sales reps can make relevant pitches by viewing which ads customers clicked or keywords they searched.  
  • Quickly Find Relevant Emails: Reduce time spent sifting through messages to find a specific email. Organize all incoming messages based on priorities with intelligent segmentation. Categorize emails according to deal stages like prospecting, qualification, proposal and closing. 
  • Create Effective Campaigns: Design and send creative, relevant messages through A/B testing, email automation and pre-designed templates. 
  • Establish a Strong Social Media Presence: Interact with customers on Facebook, Twitter, Instagram and LinkedIn. Turn social media channels into a listening engine through a monitoring dashboard. 
  • Access Built-in Reports: Provides more than 100 pre-installed, customizable reports and dashboards. 
  • Resolve Issues Quickly: Close the loop effectively on customers’ preferred channel. Users can find answers themselves through a knowledge base. Use Zia to gain customer insights. 
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  • Surveys: Create customized surveys using multiple question types and advanced survey logic like a question, page and skip logic. Deliver them via website popups, social media, email and more. Provides pre-configured NPS surveys. 
  • Feedback Management: Capture insights at multiple stages throughout a customer’s journey to provide a single source of truth. 
    •  Store customer interactions with sales reps, customer service personnel and account managers. 
    •  Push relationship data in real time to existing CRMs. 
    •  Access a dedicated customer engagement portal integrated into the company’s existing CRM to view relationship data and past customer interactions. 
    •  Teams can gather and review responses within the CRM. 
    •  Pre-populate workflows, customer assessments and handoff surveys with account information. 
    •  Provides pre-configured workflows, demo assessments, qualification notes, onboarding feedback, training assessments and business reviews. 
  • Communication Management: Personalize customer interactions from prospecting to post-purchase with standardized, pre-designed communication processes and notifications. Add brand-centric details to emails and assessments. 
  • Integrations: Integrate with Salesforce and Microsoft Dynamics for a comprehensive customer view. Connect with communication tools and analytical modules like Slack, Tableau, HubSpot, MailChimp, Jira and more. Create custom integrations with existing business systems. 
  • Reporting: Provides built-in market research analysis and reporting modules. 
    •  Create custom reports that include TURF, comparison and cross tabs. 
    •  Export to SPSS, Excel and CSV for in-depth analysis. 
    •  Segment data based on variables like market, customer and touchpoint. 
    •  Customize reports via charts and other visual tools. 
    •  Review respondent problems for recurring issues like survey abandonment. 
    •  Correlate feedback with critical business metrics.  
  • Customer Journeys: Measure customer engagement across several touchpoints and break it into segments. 
  • Workflows: Route customer feedback to relevant individuals or teams. Leaders and managers can view progress in product development through dashboards powered by workflows. Trigger automated emails based on customer behavior. 
  • Product Feedback Management: Improve products and uncover trends by collecting and analyzing product feedback. Convert unstructured insights into actionable data.  
    • Product Testing: Run beta tests to collect quantitative and qualitative feedback. 
    • Product Launch and Enhancement: Capture customer reactions in real time. Create informed product roadmaps by quantifying collective data from multiple sources. Allows users to respond to individual comments.  
    • Panel Management: Gather input for new products and modules by creating feedback panels. Use customers who previously provided feedback to build advisory panels.  
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  • Omnichannel Communication: Reach customers via multiple mediums like phone, emails, live chat, surveys and social media. 
    • Emails: Use contextual data from leads and customer records to send targeted emails and campaigns. Send messages based on customer activities pre and post-sale. 
    • Social Media: Connect with leads and post campaigns on social media channels. 
    • Phone: Make, receive, transfer and record calls within the system. 
    • Offline: Update customer records, view nearby prospects, scan business cards and send email campaigns on the go. 
  • Support Management: Contextually respond to customer tickets by pulling data from all channels. Enhance customer support via canned responses and a knowledge base. 
  • Collaboration: Sales, marketing and support teams can communicate deliverables, share status updates and discuss projects in a centralized location.  
    •  Provides access to a shareable customer database. 
    •  Ensures teams stay on track with capabilities like milestone tracking, tasks lists, calendars, forums and reporting. 
    •  Receive notifications for upcoming meetings, pending tasks and assigned support tickets to stay in the loop. 
    •  Tag team members in documents and presentations. 
    •  Create group chats and interact through emojis, GIFs and images. 
  • AI: Derive trends and insights across customer touchpoints. 
    • Sales Insights: AI-powered chat assistant Zia provides sales reps with information like the best time to contact leads, win probability of deals according to selling patterns and suggestions to automate recurring tasks. 
    • Reporting: Create personalized reports and custom metrics without code. Connect information from disparate sources into a centralized database. Import data from several file formats, URL feeds, cloud drives and spreadsheets. 
    • Visitor Tracking: Get perspective on website visitors in real time. Track activities and categorize visitors based on variables like location, interactions, number of visits, referral sources and more. Learn who’s a lead, what campaigns they clicked on and the busiest time for customer support. 
    • Sales Forecasting: Predict sales revenue by breaking down the performance of individual sales reps, teams and territories. Compare the previous year’s sales with the current one. Identify top scorers according to region and hierarchy. 
  • Dashboards: Create custom dashboards to highlight sales goals and track team progress. Set different KPIs and targets. Get a comprehensive view of sales activities and break them down by reps or teams. Visualize performance via progress bars. 
  • Real-Time Updates: Receive updates when prospects and customers open emails, visit websites, send messages or tag on social media. Monitor all customer activities within the system and from third-party apps. Reply with context by accessing past interactions from the panel. 
  • Campaign Analytics: Analyze campaigns across several channels. Track campaign performance and compare it with industry metrics. 
    • Social Media Analytics: Identify the best time to publish content for optimum engagement. Monitor positive and negative comments, tweets and posts. 
    • Email Analytics: Monitor spam complaints and bounce rates. Pinpoint subscribers’ geo-locations and devices.  
    • Campaign Reports: Receive real-time updates on open and click rates of top-performing campaigns.  
  • Surveys: Create personalized surveys like CSAT and NPS using templates. Embed them into websites and email campaigns. 
  • Automation: Automatically assign tickets, set priority and escalate them according to SLAs. Assign leads and send alerts for tasks via workflow automation. Set autoresponders and trigger emails based on customer activities.  
  • Mobile App: Access customer information, log leads, view marketing insights and more on the road. Connect with different apps like Zoho CRM, Zoho Surveys, Zoho Reports, Zoho Projects, Zoho Campaigns and more.  
  • Administration Panel: Add new user accounts and assign roles and permissions via a centralized admin panel. 
  • Integrations: Access in-house and third-party integrations.  
    • Internal Integrations: Connect with Zoho PhoneBridge, Zoho Cliq, Zoho Desk, Zoho Flow, Zoho Assists, Zoho Analytics and more. 
    • External Integrations: Integrate with Salesforce, SurveyMonkey, Shopify, MailChimp, PayPal, Slack and more.  
    • Google Integrations: Integrate with Google Analytics to monitor website activities and traffic-generating links. Identify keywords that bring in leads via Google AdWords. Use Google Ads to see revenue generated by online ad campaigns. 
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Product Ranking

#19

among all
Customer Experience Software

#90

among all
Customer Experience Software

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Analyst Rating Summary

75
87
19
79
68
100
100
86
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Dashboards and Reporting
Survey Management
Customer and Contacts Management
Platform Capabilities
Integrations and Extensibility
Mobile Capabilities
Dashboards and Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Alchemer
Zoho CRM Plus
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 19 68 100 83 50 79 89 79 100 86 78 88 96 82 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
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User Sentiment Summary

Great User Sentiment 976 reviews
we're gathering data
89%
of users recommend this product

Alchemer has a 'great' User Satisfaction Rating of 89% when considering 976 user reviews from 5 recognized software review sites.

we're gathering data
5.0 (28)
n/a
4.4 (651)
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4.5 (274)
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5.0 (3)
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4.2 (20)
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Awards

SelectHub research analysts have evaluated Alchemer and concluded it earns best-in-class honors for Survey Management.

Survey Management Award

SelectHub research analysts have evaluated Zoho CRM Plus and concluded it earns best-in-class honors for Customer and Contacts Management and Platform Capabilities.

Customer and Contacts Management Award
Platform Capabilities Award

Synopsis of User Ratings and Reviews

Easy to Use: Users appreciate the platform's intuitive interface and drag-and-drop functionality, making it simple to create surveys without requiring extensive technical expertise. The user-friendly design allows users to quickly build and launch surveys, saving time and effort.
Customization Options: Alchemer provides a wide range of customization options, enabling users to tailor surveys to their specific branding and data collection needs. Users can customize survey themes, logos, and question types to create a professional and engaging survey experience.
Advanced Features: The platform offers advanced features such as skip logic, piping, and data validation, allowing users to create complex and sophisticated surveys. These features enhance the data collection process and ensure data accuracy.
Reporting and Analytics: Alchemer provides robust reporting and analytics tools, enabling users to gain insights from survey data. Users can generate reports, create charts and graphs, and export data for further analysis, facilitating data-driven decision-making.
Integrations: Alchemer integrates with various third-party applications, such as CRM and marketing automation platforms, allowing users to streamline workflows and improve data management. These integrations enhance the platform's functionality and extend its capabilities.
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Easy to Use: Zoho CRM Plus has a user-friendly interface that makes it simple for businesses to manage their customer relationships without a steep learning curve. The platform's intuitive design and navigation allow users to quickly find the information they need and complete tasks efficiently.
Affordable: Zoho CRM Plus offers competitive pricing plans that cater to businesses of all sizes. The platform's cost-effectiveness makes it an attractive option for small and medium-sized businesses looking for a comprehensive CRM solution without breaking the bank.
Feature-Rich: Zoho CRM Plus provides a wide range of features that cover various aspects of customer relationship management, including sales force automation, marketing automation, customer support, and inventory management. This comprehensive suite of tools allows businesses to streamline their operations and improve efficiency.
Reliable: Zoho CRM Plus is a reliable platform that offers high uptime and data security. Businesses can trust that their customer data is safe and accessible when they need it.
Excellent Customer Support: Zoho CRM Plus provides excellent customer support to help businesses get the most out of the platform. The support team is responsive and knowledgeable, and they offer a variety of resources, including online documentation, tutorials, and live chat.
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Limited Customization: Users may find the platform's customization options to be somewhat restrictive, especially when compared to other survey tools that offer more flexibility in terms of branding and design.
Learning Curve: The interface can be overwhelming for new users due to its extensive features and functionalities. This complexity may require additional time and effort to learn and navigate effectively.
Cost: Alchemer's pricing structure can be a deterrent for some users, particularly small businesses or individuals with limited budgets. The platform's cost may be perceived as relatively high compared to other survey solutions available in the market.
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Steep Learning Curve: Zoho CRM Plus can be overwhelming for new users due to its extensive features and complex interface. The learning process can be time-consuming, requiring significant investment in training and onboarding.
Customization Challenges: While Zoho CRM Plus offers customization options, they can be intricate and may necessitate technical expertise. Users might encounter difficulties tailoring the platform to their specific workflows and requirements.
Mobile App Limitations: The mobile app version of Zoho CRM Plus may have limited functionality compared to the web-based platform. Users who rely heavily on mobile access could find the app's capabilities restrictive.
Reporting Complexity: Generating reports in Zoho CRM Plus can be complex, especially for users unfamiliar with reporting tools. Building customized reports might require advanced knowledge and effort.
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Over the past year, Alchemer has carved out a distinctive niche in the customer experience management software arena, as evidenced by user reviews. Users frequently laud its robust survey creation tools and the flexibility it offers in data collection and analysis, setting it apart from competitors like SurveyMonkey and Qualtrics. A standout feature often highlighted is Alchemer's ability to integrate seamlessly with a wide array of third-party applications, enhancing workflow automation and data synchronization across platforms. This interoperability is crucial for businesses looking to streamline operations and leverage insights across various software ecosystems. However, some users have pointed out areas where Alchemer could improve. The learning curve is steeper compared to more straightforward platforms, which can deter less tech-savvy users. Additionally, while its customization options are extensive, they can sometimes lead to complexity in survey design and management, potentially slowing down project timelines. Despite these challenges, the depth of functionality and customization is precisely what many users find compelling, as it allows for a tailored approach to gathering and analyzing customer feedback that many simpler platforms do not offer. Alchemer shines for businesses that prioritize detailed customer feedback mechanisms and have the resources to invest in mastering its suite of tools. Its advanced features and integrations make it particularly suited for medium to large enterprises or specialized teams within larger organizations that require nuanced data collection and analysis capabilities. For companies looking to go beyond basic surveys and delve into comprehensive customer experience management, Alchemer presents a powerful solution that, despite its learning curve, offers significant returns on investment through deep customer insights and enhanced operational efficiency.

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Over the past year, Zoho CRM Plus has garnered attention for its comprehensive suite designed to enhance customer experience management. Users have lauded its all-in-one platform, which integrates sales, marketing, and customer support functionalities, allowing businesses to streamline their operations and foster better customer relationships. A standout feature, according to reviews, is its AI assistant, Zia, which offers predictive analytics and automation capabilities, setting Zoho CRM Plus apart from competitors like Salesforce and HubSpot. This AI-driven insight helps businesses anticipate customer needs and personalize interactions, a critical differentiator in today's market. However, some users have pointed out weaknesses, particularly regarding the learning curve associated with its plethora of features and the occasional sluggishness of customer support. Despite these challenges, the platform's affordability compared to its counterparts, without compromising on functionality, is frequently highlighted as a significant advantage. For instance, small to medium-sized businesses benefit from its cost-effectiveness, receiving a robust CRM solution without the hefty price tag often associated with similar platforms. Zoho CRM Plus is most suited for businesses looking for a comprehensive, integrated solution to manage their customer experience end-to-end. Its unique blend of affordability, AI capabilities, and an extensive suite of features makes it particularly appealing to small and medium-sized enterprises (SMEs) aiming to scale their operations and enhance customer engagement without breaking the bank. The platform's ability to provide a 360-degree view of the customer journey, coupled with predictive analytics, positions it as a valuable tool for businesses focused on proactive customer relationship management and personalized marketing strategies.

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