Zendesk Sell vs SAP Sales Cloud

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Our analysts compared Zendesk Sell vs SAP Sales Cloud based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Zendesk Sell Software Tool

Product Basics

Zendesk Sell (formerly Base, acquired by Zendesk in 2018) is a web and mobile-based application that helps businesses manage their sales, marketing and customer service operations seamlessly.

With a sales automation module, pipeline visibility, communication management and insightful reporting, it is usable by both B2B and B2C businesses to cut down on manual overhead expenses and improve operational efficiency and accuracy.
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SAP Sales Cloud is a sales automation platform that combines analytics, AI-driven insights and extensive lead management capabilities to simplify your sales operations. Whether you're generating quotes, managing contracts or forecasting sales, it offers end-to-end functionality to support your entire sales cycle.

Best suited for medium to large enterprises, particularly those already using other SAP products, this CRM solution works well for organizations with complex sales processes and substantial customer data. While it offers solid features for sales teams of all sizes, it's especially valuable for businesses that prioritize data-driven decision-making.

Users like the platform's strong analytical tools, 360-degree customer views and process automation features. However, some note that the learning curve can be steep and smaller organizations might find the implementation process challenging without technical expertise. The platform occasionally faces performance issues, and integration with non-SAP systems often requires additional resources.

SAP Sales Cloud requires a significant investment, starting at $134 per user monthly, with additional costs for implementation and customization. The initial setup might require technical support or consulting services.

Our Research Process for SAP Sales Cloud

Trying to understand SAP Sales Cloud was a bit of an adventure! While I started with the free trial, I quickly realized the basic plan wouldn't show me the full picture. So, I rolled up my sleeves and dug deeper. I spent time watching demos and tutorials to understand the advanced features. However, the real insights came from my conversations with SAP consultants and people who use the platform daily. Their firsthand experiences were eye-opening.

To get an even broader perspective, I probed into user reviews on G2 and studied various case studies from SAP. I also relied heavily on SelectHub's detailed analyst reports to verify my findings. And yes, I even tested their Android app to see how it performed. This combination of hands-on testing, expert interviews and extensive research helped me get a complete idea of what SAP Sales Cloud really offers.

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$19/Agent, Monthly
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$134/User, Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Complete Organizational Visibility:  Zendesk Sell offers complete visibility into sales, marketing and customer support departments, giving users real-time updates on priority tasks, performance and progress. 
  • Better Productivity:  With sales and communication automation and a central system to keep track of sales, marketing and customer support activities, users can improve their efficiency and productivity. 
  • Improved Customer Relationships:  Centralized contacts and interaction histories and live chat support functionality helps users reduce their response time to customers and provide better customer services. 
  • Mobile Access:  Zendesk Sell can be operated through iOS and Android devices, making it possible for users to manage work updates on the move. 
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  • Streamline Contract Management: SAP Sales Cloud is ranked best for Quotes, Orders and Contracts Management by SelectHub’s analysts with a score of 98 —  higher than its top competitors like Zoho CRM, Salesforce Sales Cloud and HubSpot Sales. You can convert opportunities and quotes into contracts with a single click and generate professional quotes instantly by selecting from predefined document types and product catalogs. The CRM automatically populates contract fields from templates and existing data while maintaining full visibility of critical details like service level agreements and signature dates.
  • Improve Team Communication: The platform is chosen best for team collaboration by our analysts, with a score of 100. It helps to keep your team aligned with native feed updates that sync automatically across the platform. Share important updates, comment on team posts and follow key discussions directly from your inbox, ensuring you miss no critical information.
  • Parse Emails Automatically: Extract key information from incoming emails automatically, including contact details, leads and opportunities. Save your time by having the system populate relevant fields without manual data entry, ensuring data accuracy and completeness.
  • Build Custom Solutions Without Coding: You can extend your sales capabilities using SAP Build Apps' no-code development environment. Create custom apps for mobile, desktop and browser platforms, with included licensing for organizations with 100+ users.
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  • Database Management:  Zendesk Sell saves contacts and lead data in a simplified visual manner. Users can also import and export data sets, use advanced search and filtering options and segment data on custom parameters for better targeting.  
  • Opportunity Management:  Users can manage opportunities with layered segmentation based on filters like demographic, deal size, rate of engagement and more. Leads are also scored to predict their probability of conversion, helping users focus their efforts on closing deals faster. 
  • Pipeline Management:  The platform offers a visual representation of the sales pipeline, with details like the number of leads across each stage in the buyer journey, the deal size, estimated revenue, current revenue, number of deals won and more. 
  • Quota Management:  Managers can view lead quotas assigned to each team member and their progress toward goal. They can also assign leads to the team members on a round-robin basis or on rule-based engines to match each lead’s best fit. 
  • Activity Tracking:  Zendesk Sell offers activity tracking and calendar integration so that important tasks like calls, meetings, appointments and scheduled communications are copied to the calendar with timely reminders. Managers can also set up tasks and goals for team members, track their progress against deadlines and follow up on subsequent actions when required. 
  • Performance Management:  Managers can track all team members’ performance against goals, deadlines and assigned leads. 
  • Collaboration Management:  Zendesk Sell helps teammates and team leaders collaborate on projects through tagging and sharing contacts, templates, documents and notes. 
  • Document Management:  Users can store, organize and share documents in various formats such as texts, presentations, images and audio with other team members. 
  • Workflow Management:  Users can standardize their sales process and automate parts of it through rule-based engines that initiate event-triggered actions. This helps the salesperson focus on closing the deal rather than managing data and scheduling communication manually. 
  • Call Management:  Users can call leads and prospects using an automatic dialer. The software also enables call scripting and records calls for further analysis and iterations. 
  • Chat and Training Support:  Zendesk Sell offers a chat portal to help users resolve customer queries. Users can also create a knowledge bank for their customers with frequently asked questions, video tutorials, presentations and supporting documents. 
  • Email Marketing:  Users can sync their existing email accounts with Zendesk Sell to send targeted and personalized emails to their clients. With pre-built templates to cater to contacts across the buyer journey and retention cycle, email tracking for open-rate, click-rate and response-rate and detailed reports for mass mailing campaigns, Zendesk Sell offers full email marketing support to its users. 
  • Custom Forms:  Zendesk Sell offers customizable web forms that can be integrated into the website, landing pages and social media campaigns for customer surveys and lead generation. 
  • FEATURE: Sales Forecasting: The platform provides detailed insights on current and past sales trends and key metrics and uses predictive analysis to forecast current versus expected revenue. 
  • Reporting and Statistics:  Zendesk Sell offers various reports on funnel movement, employee activity and performance management, sales performance and marketing effectiveness. These reports can be further customized to parameters like date ranges, sales rep, source and more. 
  • Dashboard:  Zendesk Sell has a visual dashboard depicting all key metrics with accessible drag-and-drop features. Users can customize the way their dashboard looks and prioritize to-do lists, sales pipeline, performance charts and more as per their requirements. 
  • User Management:  Admins and managers can prepare an organizational chart, share it and grant role-based access to users. 
  • Offline Access:  Zendesk Sell offers limited offline access so that users can view all details, update progress against their task lists and attach notes and documents. Changes are synced to the platform once the network is connected again. 
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  • Sales Forecasting: Known for its analytics capabilities, SAP lets you track sales performance with precision using the Forecast Tracker. It compares your submitted forecasts against targets and opportunity amounts. Run simulations to see how different scenarios impact your revenue estimates in real time and quickly identify discrepancies that need attention.
  • Dashboards & Reports: Scoring a 100 for this functionality, the CRM lets you build custom reports that match your business requirements by selecting specific data sources, time frames and key figures. Interactive visualizations like bubble charts and bar-line combinations bring your data to life, helping you spot trends and opportunities at a glance.
  • Document Management: Store and organize all your sales documents in a centralized library where you can create custom folder structures to keep everything organized. Share files securely with team members through links while maintaining control over access permissions for private folders and sensitive documents.
  • Lead Management: Capture leads from multiple sources, including phone inquiries and email campaign responses, and smoothly convert them into opportunities. Use Lead Intelligence to predict conversion likelihood through machine learning, which analyzes historical data points like lead dates, priorities and sources to give you accurate lead scores.
  • Contact Management: You can create detailed contact profiles linked to corporate accounts and track all their interactions across activities, orders and opportunities. Get a complete 360-degree view of your relationship with each contact, including their current status and all past interactions.
  • Mobile App: Manage your sales operations on the go with native apps for both Android and iOS devices. You can create opportunities, leads, tasks and sales quotes, log calls, view interactive charts, and manage your appointments.
  • AI-Based Coaching: Receive step-by-step guidance from AI-powered recommendations that help you win more business. Get prescriptive suggestions on your next best actions to progress opportunities through your sales pipeline effectively.
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Product Ranking

#47

among all
CRM Software

#606

among all
CRM Software

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Analyst Rating Summary

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100
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Dashboards and Reports
Mobile Capabilities
Dashboards and Reports
Product Management
Team Collaboration
Quotes, Orders, and Contracts Management
Document Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Zendesk Sell
SAP Sales Cloud
+ Add Product + Add Product
Account And Contact Management Communication Channels Dashboards And Reports Document Management Lead Management Mobile Capabilities Opportunity Management Partner Relationship Management Platform Capabilities Product Management Quotes, Orders, And Contracts Management Sales Performance Management Team Collaboration 82 83 100 77 75 91 78 0 63 67 47 45 83 95 72 100 97 89 81 97 74 68 100 98 86 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

54%
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46%
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User Sentiment Summary

Great User Sentiment 723 reviews
Great User Sentiment 1286 reviews
87%
of users recommend this product

Zendesk Sell has a 'great' User Satisfaction Rating of 87% when considering 723 user reviews from 5 recognized software review sites.

83%
of users recommend this product

SAP Sales Cloud has a 'great' User Satisfaction Rating of 83% when considering 1286 user reviews from 4 recognized software review sites.

4.8 (26)
n/a
4.3 (406)
4.1 (855)
4.3 (129)
4.0 (19)
4.6 (136)
4.4 (174)
3.4 (26)
4.2 (238)

Awards

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SelectHub research analysts have evaluated SAP Sales Cloud and concluded it earns best-in-class honors for Quotes, Orders, and Contracts Management and Team Collaboration.

Quotes, Orders, and Contracts Management Award
Team Collaboration Award

Synopsis of User Ratings and Reviews

Easy to Use: Users appreciate the intuitive interface and straightforward navigation, making it simple to learn and use effectively without extensive training.
Customization: The platform offers a high degree of customization, allowing businesses to tailor the system to their specific workflows and sales processes.
Integrations: Zendesk Sell integrates seamlessly with various third-party applications, such as email marketing tools and customer support platforms, enhancing overall efficiency.
Mobile App: The mobile app enables sales teams to access crucial information and manage deals while on the go, promoting productivity and responsiveness.
Reporting and Analytics: Robust reporting and analytics tools provide valuable insights into sales performance, helping businesses track progress, identify trends, and make data-driven decisions.
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Data Analysis: SAP Sales Cloud’s advanced analytics tools help you make data-driven decisions across your sales pipeline.
Customer Insights: Users like that they have a 360-degree view of each customer's journey, interactions and history in one place.
Automation: It helps you save time with automated workflows that handle repetitive sales tasks and documentation.
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Limited Customization: Users have expressed frustration with the inability to tailor Zendesk Sell to their specific workflows, especially when it comes to building custom objects and modifying existing fields. The platform's rigidity can hinder efficiency for businesses with unique processes.
Reporting Challenges: Generating customized reports and extracting meaningful insights from data can be cumbersome. Users often find the reporting tools to be inflexible and lacking the depth needed for comprehensive analysis.
Mobile App Limitations: The mobile app's functionality falls short of the web version, with limited features and occasional performance issues. This can be a significant drawback for teams that rely on mobile access to customer data.
Learning Curve: Zendesk Sell's interface, while generally considered user-friendly, can present a learning curve for new users due to its extensive features and functionalities. This initial complexity may require additional time investment for onboarding and training.
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Complex Interface: The platform's extensive features can be overwhelming for new users, requiring significant training time.
Performance Issues: Users may experience slower loading times when handling large amounts of data or multiple processes.
Limited Integration Options: Connecting with non-SAP systems can be challenging and may require additional development work.
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Zendesk Sell, a customer relationship management (CRM) software, has elicited a range of user feedback over the past year. While some users appreciate its user-friendly interface and seamless integration with other Zendesk products, others express concerns about its limitations and cost. The software's strengths lie in its intuitive design, making it accessible even for those new to CRM systems. Its integration with Zendesk Support and Zendesk Chat streamlines workflows and enhances team collaboration. However, some users find the features offered by Zendesk Sell to be less comprehensive compared to other CRM solutions, particularly in areas such as marketing automation and advanced reporting. Additionally, the pricing structure may pose a challenge for smaller businesses or those with limited budgets. Zendesk Sell appears well-suited for businesses already invested in the Zendesk ecosystem, as it complements existing workflows and leverages familiar interfaces. Its ease of use makes it a viable option for small to medium-sized businesses seeking a basic CRM solution. However, larger enterprises or those requiring advanced functionality may need to explore alternative options that offer a broader feature set. Ultimately, the decision of whether Zendesk Sell is the right fit hinges on a business's specific needs, budget, and existing software infrastructure.

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Having spent considerable time evaluating SAP Sales Cloud, I want to share my honest experience with the platform.My journey began with the basic free trial, which only scratches the surface of what the platform can do. While this limited preview was helpful, it didn't give me the full picture of the advanced features I'd later discover.The initial setup was quite tricky. I found myself deep in configurations and customizations, which took more time than I expected. However, I noticed that if your company already uses other SAP products, the implementation becomes significantly smoother. The platform works well alongside SAP ERP and other SAP tools, creating a connected ecosystem.Senior SAP C4C Consultant Irshad Ichu said:I would like to tell you about the lead to cash process in Sales Cloud. A salesperson can easily create a lead and can capture all the details within a beat. We have seamless integration with S4 or ECC systems. Also when compared to maintenance and cost with any other legacy system, no maintenance is required for Sales Cloud and licensing costs also would be less”The analytical capabilities are very impressive and, thus, a user favorite. AI-powered forecasting tools help you make better decisions, while thorough reporting provides insights you probably hadn't been able to access before. The platform’s cloud-based nature allowed me to access these tools from anywhere, which is a huge plus for remote work.But the platform occasionally runs slower than I'd like, especially when handling larger data sets. I also found that integrating with non-SAP systems required extra effort and technical expertise — something that might not be readily available in smaller organizations. During system updates, I experienced some minor disruptions, though these were usually temporary.The learning curve was steeper than anticipated. While some team members may adapt quickly, others might struggle with the platform's complexity. In fact, many users I spoke with ended up hiring consultants just to get their systems configured properly, which added to the overall cost.According to Azhar I, Team Lead at Accenture:The CRM system helped me by streamlining customer interactions, allowing for better tracking of leads, sales and follow-ups. It made managing client data more efficient.Talking about the challenges I faced — some customization options were a bit limited and data integration with other tools wasn’t always seamless, requiring manual updates at times. Still, the integrations are not as hard as they seem. These days business expectations are just sky high and they expect everything in a single press.”My conclusion is that while SAP Sales Cloud offers customization options, it sometimes falls short for businesses with unique requirements. The platform works best for medium to large enterprises, particularly those already invested in the SAP ecosystem. For smaller businesses, the combination of high costs, technical requirements and implementation complexity might be overwhelming.That said, once you get past the initial hurdles and have it properly set up, SAP Sales Cloud is a powerful tool. The key is having the right resources, budget and technical support to fully take advantage of its capabilities.

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