Treasure Data Benefits and Insights

Why use Treasure Data?

Build Customer Relationships: Define and segment primary customer characteristics to create buyers’ groups to engage them with customized content. The personalized content helps build customer relationships and loyalty.
Create Seamless Customer Experience: Respond to customer queries, develop custom offers for frequent shoppers and promote product features to particular customer segments to create seamless and consistent customer experiences.
Leverage Predictive Intelligence: Leverage predictive capabilities to comprehend customer engagement, make accurate predictions about who is likely to convert or churn and deliver effective messages, promotions and campaigns.
Unify Consumer Records: Unify consumer records in a centralized database, eliminating duplicate records to drive efficient marketing spend. Consumer records unification helps increase revenues through upsell and cross-sell opportunities.
Consolidate Data: Consolidate vast amounts of data to gain useful insights, improve player retention and monetization in the gaming industry.
Create Personalized Campaigns: Discover consumer buying patterns to create personalized marketing campaigns. Behavior-based targeting improves customer engagement, increases CTR and boosts sales.

It caters to various industries, including retail, consumer packaged goods, automotive, financial services, entertainment and media.

Key Features

Segment Builder: Create market segments according to consumer attributes and conduct, including real-time buyer actions on websites, IoT consumer devices, mobile applications and more.
Customer Journey Orchestration: Develop a unified customer data for better decision making and a macro level journey plan to deliver personalized customer experiences. Leverage analytics tools to visualize the effectiveness of marketing tactics at influencing customers.
Predictive Scoring: Leverage predictive scoring techniques to tailor campaigns for various customer segments.
Compliance: Set consent preferences for customers with third-party consent management applications. It uses these preferences to turn off tracking and avoid sending emails to customers who have opted out of promotional marketing campaigns.

At the time of this review, these are the limitations according to user feedback:

Email: Information isn’t available

Phone: Information isn’t available

Training: It provides a huge knowledge base in the form of videos, blogs, case studies, guides, whitepapers and reports and other documentation

Tickets: Ticketing information isn’t available

Includes Price/User and Minimum Commitment Terms for Treasure Data