Top Producer vs Elead

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Our analysts compared Top Producer vs Elead based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Top Producer Software Tool
Elead Software Tool

Product Basics

Top Producer offers a set of cloud-based solutions tailored for the real estate industry, enabling brokers and agents to be more effective with their marketing and sales efforts. A tiered pricing model provides flexibility based on an agency’s needs.

It’s mainly used by small businesses but can support larger companies as well. Capabilities include a client database, contact profiles, website builder, lead generation, automated email marketing, reports, lead management and integrations.
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Elead is an automotive-specific solution that helps with sales and marketing efforts. It provides simplified and personalized options that support profitable sales and customer retention. It efficiently generates more quality leads, drives productive customer conversations and encourages customer loyalty. It helps recover missed opportunities and strengthens day-to-day business management.

It empowers businesses with dynamic technology, responsive call centers, efficient sales and customer management.
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$299 Monthly
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Tailored to your specific needs
$695 Monthly
Free Trial is unavailable →
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Tailored to your specific needs
Small 
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Medium 
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Large 
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Small 
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Medium 
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Large 
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Easily Create a Website: Take the hassle out of creating an agent website with prebuilt designs, easy-to-use tools and an intuitive interface. 
  • Connect With Leads: Ensure leads don’t fall through the cracks by leveraging real-time engagement guidance to follow up promptly. 
  • Keep Clients Informed of Market Changes: Stay on top of the latest price reductions, new job listings and sold properties via connection with MLS sources. 
  • Drive More Leads: Increase the number of leads by integrating Zapier automatically for importing leads generated from Google forms, Facebook ads and other sources outside the CRM. 
  • Obtain Free Assistance: The support team provides coaching, and will assist with website setup if needed. 
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  • Shopping Intelligence: Empowers businesses to track and analyze shopping patterns and behavior on websites and other applications. It proactively provides relevant information to help customers make informed decisions. 
  • Direct Mailing: Helps maintain competitive advantages with timely direct mail campaigns. Boosts efforts to connect with customers and meet their expectations in terms of sales and service goals. 
  • Service Drive Technology: Fixes operational services for automotive purposes by delivering efficient service, increasing absorption rate, providing on-call facilities and keeping up with service lane traffic. Helps customers in need of automotive support develop trust and loyalty with the business. 
  • Dealer CRM: Empowers automotive businesses to view, organize and analyze data to build strong and long lasting relationships. Offers integrations to track calls, ties information to customer records, gives visibility into team performance and provides tailored follow-up processes based on buyer needs. 
  • Dealer Resources: Enables reclamation of missed sales opportunities and recovers sales and marketing prospects with the help of constructive strategy and execution support. 
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  • Database: This feature keeps contacts organized and makes it easy to track down information with rich profiles that give a complete view of each lead, including the history of interactions. It also simplifies data entry by offering import and export options that retain tags and notes attached to the contact. 
  • Follow Up Coach: Streamline the follow-up process with real-time reminders to contact leads. Receive recommended discussion topics and suggestions on the best time to reach out. 
  • Email Marketing: Boost open and click-through rates with prebuilt templates and performance insights. 
  • Mobility: A responsive design for mobile and tablets increases productivity through the option to access the system no matter where or what device is used. 
  • Communication Tools: Connect with leads more effectively by sending relevant messages based on their stage. In-platform email and text apps further aid and streamline communication. 
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  • Relationship Management: Helps develop, manage and nurture relationships based on customer buyer personas. Improves communication with existing and potential customers. 
  • Sales: Helps car dealers build and deliver sales efficiency with a combination of tools like data mining, digital retailing, automotive desk software, inventory management, internet lead management and more. 
  • Automotive Business Development: Provides a highly trained automotive-specific call center that helps with follow-ups, provides timely messaging and nurtures customer relationships on a long-term basis. Allows businesses to save time and employee effort while providing convertible leads. 
  • Digital Retail: Empowers dealers with tools that allow customers low-pressure purchases. Builds customer trust by offering a connected experience that sets appropriate expectations on tax, incentive and financial details. It also eliminates the repetitive form filling process by transferring data directly into the showroom database. 
  • Equity Data Mining: Provides actionable data and alerts to increase opportunities, convert leads faster and generate higher gross profits. It helps identify customers and re-engage them with one-on-one conversations. 
  • Marketing: Offers a multi-channel marketing solution that helps deliver the right message at the right time for faster conversions. Provides an intelligent shopping assistant and automated service, text, direct mail and email marketing with a dedicated business development channel. 
  • DMS Integrations: Allows data to flow and sync seamlessly to promote faster business growth. It also provides safe, secure and certified integration with several technology partners for a hassle-free workflow. 
  • OEM Integrations: Focuses on providing automobile dealers with supported programs and services to develop and nurture dealer relationships. It allows businesses to focus on customers and dealers to maintain a balance between them. 
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Product Ranking

#15

among all
CRM Software

#102

among all
CRM Software

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User Sentiment Summary

Poor User Sentiment 153 reviews
Great User Sentiment 258 reviews
59%
of users recommend this product

Top Producer has a 'poor' User Satisfaction Rating of 59% when considering 153 user reviews from 2 recognized software review sites.

86%
of users recommend this product

Elead has a 'great' User Satisfaction Rating of 86% when considering 258 user reviews from 2 recognized software review sites.

2.1 (68)
n/a
n/a
4.28 (129)
3.6 (85)
4.3 (129)

Synopsis of User Ratings and Reviews

Workflow: 60% of reviews on this feature said the platform’s streamlined workflows makes it easier to use.
Customer Support: Top Producer’s customer service helps users through everything from product queries to understanding the features, leading to a better experience, according to 50% of reviews about support.
Business Management: 58% of reviewers mentioning this feature indicated that they were able to align work processes and manage tasks without any difficulty.
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Lead Management: Elead provides a centralized platform to manage leads effectively, encompassing features such as lead capture, distribution, and nurturing, enabling sales teams to track and engage with potential customers efficiently.
Inventory Management: Elead's inventory management capabilities allow dealerships to maintain real-time visibility into their vehicle inventory, facilitating efficient tracking, organization, and optimization of stock levels.
Reporting and Analytics: Elead offers robust reporting and analytics tools that provide dealerships with valuable insights into sales performance, customer behavior, and other key metrics, enabling data-driven decision-making and performance optimization.
Integrations: Elead integrates with various third-party applications and services, such as marketing automation platforms and credit bureaus, enhancing its functionality and streamlining workflows for dealerships.
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Integration: 62% of reviews about integration mentioned the platform lacks basic integrations such as texting features, support for Google Voice and an email interface.
Syncing: Problems syncing the calendar and contacts, along with duplicate contacts, forced users to spend time manually removing extra data, as noted by 55% of reviews on the topic.
Not User-Friendly: 65% of users referring to usability asserted that the platform is complex, difficult to use and outdated.
Not Intuitive: 70% of users referring to this aspect said the software lacks intuitive functionality and is clunky.
Lack of Features: There aren’t enough features for the price charged, according to 66% of users who mention this element.
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Customization Limitations: Users have expressed frustration with the inflexibility of Elead's customization options, particularly when it comes to tailoring the platform to their specific workflows and reporting needs. For instance, generating custom reports or modifying data fields can be challenging due to the platform's rigid structure.
Usability Challenges: Some users find navigating the Elead interface to be cumbersome and unintuitive, leading to a steeper learning curve and decreased efficiency. The platform's layout and menu options can be confusing, making it difficult to locate specific features or perform certain tasks quickly.
Mobile App Limitations: The Elead mobile app has received criticism for its limited functionality and performance issues. Users have reported problems with syncing data, accessing features, and overall app stability, hindering their ability to manage their CRM activities effectively while on the go.
Customer Support Concerns: Users have raised concerns about the responsiveness and effectiveness of Elead's customer support. Getting timely assistance with technical issues or questions can be challenging, leading to frustration and potential disruptions in their workflow.
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Top Producer offers CRM capabilities for the real estate industry, including client management, website development and free MLS integration. It helps streamline tasks via workflows and enables users to align tasks and goals using business process management tools. However, many reviewers found it difficult to use and not intuitive. It’s also missing important third-party integrations, and reviewers felt it needs more features to justify the cost. Real estate professionals may find it useful to enhance their operations, but there are enough drawbacks that buyers should look into other solutions as well.

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Elead, a CRM software by CDK Global, has garnered a mixed bag of reviews over the past year. Users appreciate its user-friendly interface and comprehensive data management capabilities, making it a valuable tool for sales and marketing teams. The software's ability to integrate with various third-party applications, such as Gubagoo chat and CarWars, further enhances its functionality and streamlines workflows. However, some users have expressed concerns about the software's cost and occasional server downtime issues. Additionally, certain aspects of the software's interface may not be intuitive for all users, requiring additional support or training. Despite these drawbacks, Elead stands out for its robust customer support and regular updates that address user feedback and improve usability. The software's focus on the automotive industry, with features tailored to dealerships' needs, sets it apart from more generic CRM solutions. Elead is an ideal choice for automotive businesses seeking a CRM solution that offers industry-specific functionality, excellent customer support, and a user-friendly experience. Elead: The CRM software that will help you lead your business to the next level.

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