Home > CRM Software > Sugar Sell > Sugar Sell vs Rethink CRM

Sugar Sell vs Rethink CRM

Last Updated: November 18th, 2024

Our analysts compared Sugar Sell vs Rethink CRM based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

Sugar Sell, formerly SugarCRM, is a sales automation solution suitable for small, medium and large businesses. It offers contact, call and email management, dashboards, reporting, integrations, customer journey management, sales forecasting, and business process management (BPM) capabilities.

It consolidates customer data into a central location for sales professionals to gain visibility into the conversations, actions and emails related to each contact or account. Cloud deployment is available, and on-premise deployment comes with the Sugar Enterprise edition.

Rethink CRM is a sophisticated software solution designed to streamline customer relationship management tasks, particularly for real estate professionals. It offers a comprehensive suite of features including lead management, deal tracking, and automated workflows, which enhance productivity and client engagement. The platform is particularly well-suited for commercial real estate brokers and agents due to its industry-specific functionalities, such as property and transaction management tools.

Users appreciate the intuitive interface and robust analytics capabilities, which provide actionable insights into client interactions and market trends. The software's integration with other business tools further amplifies its utility, making it a versatile choice for firms looking to consolidate their operations. Pricing typically falls within a mid-range bracket, often structured on a per-user, per-month basis, making it accessible for both small teams and larger enterprises.

Compared to similar products, Rethink CRM stands out for its tailored approach to real estate, offering a more specialized experience that resonates well with its target audience. This focus on industry-specific needs, combined with positive user feedback, underscores its effectiveness in enhancing CRM processes.

$50/User, Monthly

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$120/User, Monthly

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Small

Medium

Large

Small

Medium

Large

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

Bishop

Casabaca

E2B

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Product Assistance

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Phone

Chat

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Product Insights

Act With Insight: Gather a broad range of social and business data using Sugar Hint, an add-on relationship intelligence tool. Gain insights for better decision-making and focus more on customer relationships. Anticipate customer needs and cross-sell or upsell prospects.
Stay Informed: Keep up with every sales cycle process via real-time alerts delivered through email and in-app dashlets. Get notifications for new posts, comments and customer messages. Receive automatic email reminders for meetings and calls.
Deliver Customer-Centric Experiences: Orchestrate and optimize the journey of each interested customer, with the option to create smaller journeys for specific events. Build stronger relationships and aid internal processes like account planning. Eliminate the need for IT support with easy-to-use templates.
Improve Collaboration: Mention team members in posts, notes and comments to stay on the same page. Share announcements, attachments and updates and create groups. Add tags to filter, search and segment customer records for easy access.
Automate Tasks: Increase productivity by using SugarBPM, a workflow tool to improve daily processes. Automatically route leads, send email notifications and approve quotes to increase efficiency. Put common processes and recurring, manual tasks on autopilot.
Stay on Top of Customer Data: Gain real-time insights into metrics related to leads and accounts. Track sales performance, revenue, pipeline stages and more, enabling analysis that leads to informed decisions.
Achieve a Complete Customer View: Seamlessly integrate with Sugar Market and Sugar Serve, offering an end-to-end system for meeting and managing customer needs at any point in their journey.
Take Work Anywhere: Access data, communicate with teams and schedule appointments on the go. Update information offline and share the data once it automatically syncs when the internet is available. Filter, track and manage customer interactions with mobile-responsive designs.

Enhanced Customer Insights: Gain a deeper understanding of customer behavior and preferences through detailed analytics and reporting.
Improved Sales Efficiency: Streamline sales processes with automated workflows, reducing manual tasks and freeing up time for more strategic activities.
Better Customer Retention: Utilize targeted communication and personalized follow-ups to maintain strong relationships and reduce churn rates.
Centralized Data Management: Store all customer information in one place, ensuring easy access and reducing the risk of data silos.
Increased Collaboration: Foster teamwork with shared access to customer data and collaborative tools, enhancing coordination across departments.
Scalable Solutions: Adapt the CRM to grow with your business, accommodating increasing data and user needs without compromising performance.
Enhanced Decision-Making: Leverage real-time data and predictive analytics to make informed business decisions and identify new opportunities.
Customizable Dashboards: Tailor dashboards to display the most relevant metrics and KPIs, providing a clear overview of performance at a glance.
Seamless Integration: Integrate with existing tools and platforms, such as email and marketing automation software, to create a cohesive tech ecosystem.
Cost Savings: Reduce operational costs by automating routine tasks and minimizing the need for manual data entry and management.
Enhanced Security: Protect sensitive customer data with robust security measures, ensuring compliance with industry standards and regulations.
Mobile Accessibility: Access CRM features on-the-go with mobile-friendly interfaces, allowing for greater flexibility and responsiveness.
Personalized Customer Experiences: Deliver tailored interactions based on comprehensive customer profiles, enhancing satisfaction and loyalty.
Streamlined Onboarding: Simplify the onboarding process for new employees with intuitive interfaces and comprehensive training resources.
Proactive Issue Resolution: Identify and address potential issues before they escalate, improving overall customer satisfaction and trust.

Contact Management: Store customer data in a centralized and unified platform. View accounts, opportunities, deals, engagement, interactions, tickets and activities in a visual, comprehensible manner.
Call Management: Assign contacts to representatives, take notes in a call pop-up window and record important calls for future reference. Schedule calls, set call reminders, send alerts for missed calls and assign tags to sort them into categories.
Email Management: Send mass personalized emails using pre-built email templates. Get real-time notifications when a prospect opens a mail and follow up with reminders. Directly email from the platform and integrate with popular apps like Gmail and Outlook.
Dashboards: Visualize customer data and measure sales teams’ performance. Generate interactive charts, create customized reports and apply filters to narrow down information. Use pre-built dashboards and share them in PDF format with team members.
Customer Journey Management: Drive better customer experiences with industry-specific templates that provide the most relevant journeys.
- Include a progression of activities in each stage, which can be calls, meetings or tasks.
- journeys for any object — leads, contacts, custom modules and more.
Configuration and Customization: Tailor layouts, modules and plugins to match business needs.
- Create custom branded emails, landing pages and live support that incorporate the company logo, default colors and other information.
- Configure the Sugar homepage to display multiple dashlets, which provide a view of the most important metrics in several visual formats.
Sales Forecasting: Businesses can:
- Use past revenue to determine best-case and worst-case sales predictions.
- View sales quotas across multiple levels, including individuals, teams or the entire organization.
- Customize options to handle complex sales cycles and situations like staggered or recurring purchases.
Native Mobile App: Work on phones or tablets when out of the office. Engage customers with click-to-call, click-to-text, filters, dynamic search and GPS mapping. Access key data without a network connection using offline sync features.
Third-Party Integrations: Integrate with many popular Google apps (including Gmail, Docs, Calendar, Contacts and Drive) as well as social media channels. Connect with accounting, eCommerce, ERP, helpdesk, marketing automation and Microsoft Office 365 platforms for additional functionalities.
Sugar BPM: Build and apply automated business processes with a workflow engine based on BPMN standards.
- Easily design workflow routes and approvals of any complexity with a visual interface.
- Quickly troubleshoot problems via audit and process monitoring tools.
- Save snapshots of tasks and workflows using dashboards.

Customizable Dashboards: Tailor your dashboard to display key metrics and data points relevant to your business needs.
Advanced Reporting: Generate detailed reports with customizable parameters to gain insights into sales performance and customer interactions.
Lead Management: Efficiently track and manage leads through the sales pipeline with automated workflows and reminders.
Contact Management: Maintain a comprehensive database of customer information, including communication history and personal details.
Integration Capabilities: Seamlessly integrate with popular tools like Outlook, Gmail, and various marketing automation platforms.
Mobile Access: Access your CRM data on-the-go with a fully functional mobile app, ensuring productivity from anywhere.
Email Campaigns: Create, send, and track email campaigns directly from the CRM, with built-in analytics to measure effectiveness.
Task Automation: Automate repetitive tasks such as follow-up emails and data entry to save time and reduce human error.
Pipeline Management: Visualize and manage your sales pipeline with drag-and-drop functionality to easily update deal stages.
Role-Based Access Control: Ensure data security by assigning specific access permissions based on user roles within the organization.
Customer Support Integration: Integrate with customer support platforms to provide a unified view of customer interactions and support tickets.
Analytics and Insights: Utilize built-in analytics tools to gain actionable insights into customer behavior and sales trends.
Custom Fields: Add custom fields to capture unique data points specific to your business processes and requirements.
Collaboration Tools: Facilitate team collaboration with shared calendars, task assignments, and internal messaging features.
Data Import/Export: Easily import and export data in various formats to ensure seamless data migration and integration.
API Access: Leverage API access to build custom integrations and extend the functionality of the CRM to meet specific business needs.
Real-Time Notifications: Receive real-time alerts and notifications for important events, such as new leads or deal updates.
Document Management: Store and manage documents within the CRM, linking them to relevant contacts, deals, or projects.
Social Media Integration: Connect with social media platforms to track customer interactions and gather additional insights.
Training and Support: Access comprehensive training resources and customer support to ensure successful CRM adoption and usage.

Product Ranking

#16

among all
CRM Software

#399

among all
CRM Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Sugar Sell

Rethink CRM

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User Sentiment Summary

75%

of users recommend this product

Sugar Sell has a 'good' User Satisfaction Rating of 75% when considering 1113 user reviews from 5 recognized software review sites.

82%

of users recommend this product

Rethink CRM has a 'great' User Satisfaction Rating of 82% when considering 7 user reviews from 1 recognized software review sites.

5.0 (16)

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3.7 (561)

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3.8 (333)

4.1 (7)

4.8 (9)

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3.7 (194)

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Awards

Synopsis of User Ratings and Reviews

Customizability: 74% of the reviewers referring to this feature felt the system is highly customizable.

Tracking: It’s easy to track leads, meetings and prospects, as observed by every reviewer who talked about this feature.

Data Visualization: The software has robust data visualization and reporting capabilities, as noted by every user who reviewed this aspect.

Integrations: 63% of the reviews on integrations mentioned they were adequate and helpful.

Follow-up: Every user who reviewed this element liked follow-up features and reminders.

Easy to Use: Users consistently praise Rethink CRM for its intuitive interface, making it easy to navigate and manage customer data, even for those with limited CRM experience.

Strong Reporting Capabilities: Rethink CRM provides robust reporting features, allowing users to gain valuable insights into customer behavior and sales performance, helping them make data-driven decisions.

Excellent Customer Support: Users consistently highlight the responsiveness and helpfulness of Rethink CRM's customer support team, providing timely assistance and resolving issues efficiently.

Affordable Pricing: Rethink CRM offers competitive pricing plans, making it an attractive option for businesses of all sizes, especially those with limited budgets.

Workflows: 67% of the reviewers who mentioned this feature noted that it’s difficult to locate certain workflows and processes.

Slow Performance: The tool becomes slow when downloading data, updating files or performing other heavy tasks, as observed by every reviewer who discussed this aspect.

Interface: 80% of the reviews about this feature indicated that the interface looks outdated and needs improvement.

Too Many Features: 83% of the reviewers who referenced this aspect noted the solution has a lot of unnecessary features.

Limited Customization: Some users have found that Rethink CRM's customization options are limited, making it difficult to tailor the platform to their specific business needs. For example, they may not be able to create custom fields or reports that are essential for their workflow.

Steep Learning Curve: Rethink CRM's interface can be complex and challenging to navigate, especially for users who are new to CRM software. This can lead to frustration and a longer time to get up to speed with the platform.

Lack of Mobile App: The absence of a dedicated mobile app can be a significant drawback for businesses that require access to their CRM data on the go. This can make it difficult to manage leads, track sales, and stay connected with customers while away from the office.

Integration Challenges: Rethink CRM may not integrate seamlessly with other essential business tools, such as email marketing platforms or accounting software. This can create data silos and make it difficult to get a complete picture of customer interactions.

Suitable for small, medium and large businesses, Sugar Sell helps automate sales, email and marketing. It excels in capabilities such as customization, tracking, data visualization, follow up and reminders. It also provides robust dashboards and reporting tools.However, it takes a lot of time to run in certain instances, as noted by many reviewers. The solution’s interface looks outdated and needs an update. It also has too many features, which makes finding certain workflows and processes difficult. That said, it's a popular sales tool that facilitates complete customer lifecycle management, making it a good investment.

Rethink CRM: Is it a game-changer or just a rehash of the same old CRM? User reviews for Rethink CRM paint a picture of a product that is a breath of fresh air for real estate professionals who are tired of clunky, outdated CRM systems. Users rave about its intuitive interface, which makes it easy to navigate and use, even for those who are not tech-savvy. They also appreciate the robust features that allow them to manage their contacts, deals, and tasks efficiently. Rethink CRM's ability to connect data points, such as properties, proposals, and contacts, is a major selling point for users who are frustrated with the limitations of spreadsheets. This feature allows them to gain a comprehensive view of their business and make better decisions. However, some users have expressed concerns about the lack of mobile app functionality, which can be a major drawback for those who need to access their CRM on the go. Additionally, some users have reported that the customer support could be more responsive. Despite these minor drawbacks, Rethink CRM is a powerful tool that can help real estate professionals streamline their operations and close more deals. Rethink CRM is most suited for real estate professionals who are looking for a user-friendly and powerful CRM system that can help them manage their business more effectively. It is particularly well-suited for teams that are tired of using spreadsheets and are looking for a more sophisticated solution.

Screenshots

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FAQ

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