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Sugar Sell vs iHomefinder

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Our analysts compared Sugar Sell vs iHomefinder based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
Sugar Sell Software Tool
SelectHub Award Winner
iHomefinder Software Tool
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Product Basics

Analyst Rating

79 Detailed Analysis

User Sentiment

Good User Sentiment (1113 Reviews)

Analyst Rating

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Detailed Analysis

User Sentiment

Great User Sentiment (21 Reviews)
Sugar Sell, formerly SugarCRM, is a sales automation solution suitable for small, medium and large businesses. It offers contact, call and email management, dashboards, reporting, integrations, customer journey management, sales forecasting, and business process management (BPM) capabilities.

It consolidates customer data into a central location for sales professionals to gain visibility into the conversations, actions and emails related to each contact or account. Cloud deployment is available, and on-premise deployment comes with the Sugar Enterprise edition.
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Designed for real estate professionals, iHomeFinder is a sales and marketing platform that offers efficient IDX property search and technology-driven functionalities. The offerings include email marketing, lead capture and nurturing, analytical stats, insightful reports, vast integrations, and more. Users can attract opportunities, find new prospects, bring in leads, close deals and ensure repeat business.
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$50/User, Monthly
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$144.95 Monthly
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Small 
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Windows
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Linux
Android
Chromebook
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Linux
Android
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Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile
Bishop
Casabaca
E2B
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
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FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Act With Insight: Gather a broad range of social and business data using Sugar Hint, an add-on relationship intelligence tool. Gain insights for better decision-making and focus more on customer relationships. Anticipate customer needs and cross-sell or upsell prospects. 
  • Stay Informed: Keep up with every sales cycle process via real-time alerts delivered through email and in-app dashlets. Get notifications for new posts, comments and customer messages. Receive automatic email reminders for meetings and calls. 
  • Deliver Customer-Centric Experiences: Orchestrate and optimize the journey of each interested customer, with the option to create smaller journeys for specific events. Build stronger relationships and aid internal processes like account planning. Eliminate the need for IT support with easy-to-use templates. 
  • Improve Collaboration: Mention team members in posts, notes and comments to stay on the same page. Share announcements, attachments and updates and create groups. Add tags to filter, search and segment customer records for easy access. 
  • Automate Tasks: Increase productivity by using SugarBPM, a workflow tool to improve daily processes. Automatically route leads, send email notifications and approve quotes to increase efficiency. Put common processes and recurring, manual tasks on autopilot. 
  • Stay on Top of Customer Data: Gain real-time insights into metrics related to leads and accounts. Track sales performance, revenue, pipeline stages and more, enabling analysis that leads to informed decisions. 
  • Achieve a Complete Customer View: Seamlessly integrate with Sugar Market and Sugar Serve, offering an end-to-end system for meeting and managing customer needs at any point in their journey. 
  • Take Work Anywhere: Access data, communicate with teams and schedule appointments on the go. Update information offline and share the data once it automatically syncs when the internet is available. Filter, track and manage customer interactions with mobile-responsive designs. 
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  • Attract Prospects: Gain a competitive edge by ensuring easy search, sharing insights of local markets, highlighting selected listings with images and promoting active and sold listings. 
  • Increase User Engagement: Let buyers and sellers discover the business by using indexed IDX content. Boost SEO through social media sharing and backlinks. Supply consistent visitor flow using an optional website traffic service. 
  • Build Loyalty: Offer personalized content, including real-time market activity reports and statistics to educate customers, boosting trust. Keep subscribers updated with the latest price changes and sold listings. Send emails with customized content. 
  • Enhance Conversion: Convert search results and listings into lead capture opportunities by sending new and sold listing alerts, saving favorite searches for quick access, requesting listing information and property valuation, scheduling showings, and embedding contact us forms. 
  • Optimize Opportunities: Import and forward leads to streamline opportunities. Build a leads pipeline by entering contact details in device and email campaigns for easy follow up. Optimize marketing strategies by identifying traffic sources that generate conversions. 
  • Establish Brand Voice: Make a strong brand presence by incorporating branding elements and large listing photos into emails. Active and sold listing alerts, detailed market reports and automated follow-up campaigns enable clients to plan their next steps. 
  • Ensure Repeat Business: Encourage clients to return by sharing updates on market activities, neighborhood stats and trends via monthly email reports. Reach out to them on their birthdays and anniversaries. 
  • Grow Referral Network: Create newsletters for past clients, reminding them of the latest blog content. Ask them to forward important emails to prospective buyers or sellers. 
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  • Contact Management: Store customer data in a centralized and unified platform. View accounts, opportunities, deals, engagement, interactions, tickets and activities in a visual, comprehensible manner. 
  • Call Management: Assign contacts to representatives, take notes in a call pop-up window and record important calls for future reference. Schedule calls, set call reminders, send alerts for missed calls and assign tags to sort them into categories. 
  • Email Management: Send mass personalized emails using pre-built email templates. Get real-time notifications when a prospect opens a mail and follow up with reminders. Directly email from the platform and integrate with popular apps like Gmail and Outlook. 
  • Dashboards: Visualize customer data and measure sales teams’ performance. Generate interactive charts, create customized reports and apply filters to narrow down information. Use pre-built dashboards and share them in PDF format with team members. 
  • Customer Journey Management: Drive better customer experiences with industry-specific templates that provide the most relevant journeys. 
    • Include a progression of activities in each stage, which can be calls, meetings or tasks. 
    • journeys for any object — leads, contacts, custom modules and more. 
  • Configuration and Customization: Tailor layouts, modules and plugins to match business needs. 
    • Create custom branded emails, landing pages and live support that incorporate the company logo, default colors and other information. 
    • Configure the Sugar homepage to display multiple dashlets, which provide a view of the most important metrics in several visual formats. 
  • Sales Forecasting: Businesses can: 
    • Use past revenue to determine best-case and worst-case sales predictions.
    • View sales quotas across multiple levels, including individuals, teams or the entire organization.
    • Customize options to handle complex sales cycles and situations like staggered or recurring purchases.
  • Native Mobile App: Work on phones or tablets when out of the office. Engage customers with click-to-call, click-to-text, filters, dynamic search and GPS mapping. Access key data without a network connection using offline sync features. 
  • Third-Party Integrations: Integrate with many popular Google apps (including Gmail, Docs, Calendar, Contacts and Drive) as well as social media channels. Connect with accounting, eCommerce, ERP, helpdesk, marketing automation and Microsoft Office 365 platforms for additional functionalities. 
  • Sugar BPM: Build and apply automated business processes with a workflow engine based on BPMN standards. 
    • Easily design workflow routes and approvals of any complexity with a visual interface.
    • Quickly troubleshoot problems via audit and process monitoring tools.
    • Save snapshots of tasks and workflows using dashboards.
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  • Property Search: Ensure an easy search experience using advanced lead capture technology. 
    • Eureka Search: Included with Premium and Premium Plus plans. Search properties by address, location and MLS ID, with the option to refine results by features or locations. Define a custom search location by drawing polygons as well. 
    • Virtual Tours: Enable buyers to explore virtual content for listings. Highlight specific properties in search results and feature virtual tour links on listing details pages. View videos on YouTube, Matterport and Vimeo directly. Display scheduled virtual open house events such as livestream open houses on search result pages. Enable visitors to locate listings using the virtual tour search option, offer email subscriptions and display galleries. 
    • Analytics and Insights: Use lead activities such as searches, email clicks and listing views to prioritize and plan follow-up tasks. Track lead sources to learn which marketing channels are producing leads. 
    • Registration Prompts: Trigger customized pop-up forms throughout the search experience with controlled settings. 
    • Gated Content: Collect new leads from selected website content or file downloads by adding a registration form shortcode. Available only in WordPress websites. 
  • Real Estate CRM: Track tasks and activities, and control business growth through efficient work processes using a real estate CRM built-in to IDX website accounts or through an IDX plugin. 
    • For Agents: Attract and manage new leads and keep them coming back. Add the plugin to WordPress, Wix, Squarespace or a custom website. Deliver automated follow-up with listing recommendations and market insights based on leads’ search activity, boost website traffic and post new blogs. Stay connected with leads and spend time on the right ones. See due and upcoming tasks in a synced calendar app. 
    • For Teams: Receive instant insights about leads and deals to meet business goals. Optimize marketing strategies by identifying profitable lead sources, and make informed decisions. Follow action plans to close processes smoothly. Identify members who need assistance and top performers. Consolidate all leads and assign them to agents appropriately. 
  • Email Marketing: Build customized emails using an editor to add images and videos. Schedule messages with a few clicks and rearrange them via drag-and-drop when needed. 
    • Follow-ups: Send market data and automated listing recommendations based on search and viewing behavior of leads. Engage with personalized and dynamic follow-ups. 
    • Automated Assignment: Create rules to assign leads to specific campaigns according to their sources. 
    • Detailed Insights: Check campaign performance and subscriber activities with integrated stats about opens, clicks and more. 
    • Lead Aggregation: Import leads from different sources, such as Zillow, Trulia, Realtor.com and other lead generation services. 
    • Audience Selection: Create recipient lists by selecting contacts manually or using profile filters or tags. 
    • Relationship Building:  Automate newsletters, announcements and greetings on customer birthdays and closing anniversaries to establish loyal relationships. 
  • Market Statistics: Focus on sales using fresh data. Define local target customers using search options or by drawing locations on a map. Display real-time listings for sold, open and active properties. Keep the site updated with the latest data about inventory, prices and timing. 
  • Mobile App: Access important lead activities and information through IDX account to make informed business decisions. Connect with leads immediately. 
    •  Access, update and add leads quickly. 
    •  Check the live feed of IDX site activities. 
    •  Manage tags, contact details and lead stages. 
    •  Review and add time-stamped notes. 
    •  View and add subscriptions and campaigns. 
  • Integrations: Support any workflow using seamless integrations and exchange lead information. A lead forwarding option is available with Chime CRM, Ixact Contact, Mailchimp, Wise Agent and more. Import new leads from AgentMarketing, BoomTown, Trulia, Zillow and more. 
  • Custom IDX Data API: Comes as a standalone service. Access a complete set of IDX listing data through a downloaded data feed. Active agents or brokers managing multiple boards can simplify processes and use the data for applications that include search algorithms or analytics. Include sold listings in the Bulk Data API at an additional fee. Add pending and contingent listings if the data provider allows. 
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Product Ranking

#16

among all
CRM Software

#174

among all
CRM Software

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Analyst Rating Summary

79
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87
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100
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Sugar Sell
iHomefinder
+ Add Product + Add Product
Account And Contact Management Communication Channels Dashboards And Reports Document Management Lead Management Mobile Capabilities Opportunity Management Partner Relationship Management Platform Capabilities Product Management Quotes, Orders, And Contracts Management Sales Performance Management Team Collaboration 87 91 100 100 85 93 100 0 84 100 98 64 83 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Good User Sentiment 1113 reviews
Great User Sentiment 21 reviews
75%
of users recommend this product

Sugar Sell has a 'good' User Satisfaction Rating of 75% when considering 1113 user reviews from 5 recognized software review sites.

89%
of users recommend this product

iHomefinder has a 'great' User Satisfaction Rating of 89% when considering 21 user reviews from 1 recognized software review sites.

5.0 (16)
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3.7 (561)
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4.43 (21)
3.8 (333)
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4.8 (9)
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3.7 (194)
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Awards

SelectHub research analysts have evaluated Sugar Sell and concluded it earns best-in-class honors for Document Management, Mobile Capabilities, Opportunity Management and Quotes, Orders, and Contracts Management.

Document Management Award
Mobile Capabilities Award
Opportunity Management Award
Quotes, Orders, and Contracts Management Award

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Synopsis of User Ratings and Reviews

Customizability: 74% of the reviewers referring to this feature felt the system is highly customizable.
Tracking: It’s easy to track leads, meetings and prospects, as observed by every reviewer who talked about this feature.
Data Visualization: The software has robust data visualization and reporting capabilities, as noted by every user who reviewed this aspect.
Integrations: 63% of the reviews on integrations mentioned they were adequate and helpful.
Follow-up: Every user who reviewed this element liked follow-up features and reminders.
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Lead Generation: iHomefinder offers IDX websites and widgets that capture leads directly, eliminating the need for manual data entry.
Email Marketing: The platform provides tools for creating and sending email campaigns, including drip campaigns and market reports, to nurture leads and stay connected with clients.
Contact Management: iHomefinder helps organize and manage contacts efficiently, allowing users to track interactions, schedule appointments, and set reminders.
Reporting and Analytics: Users can gain insights into their website traffic, lead generation, and marketing campaign performance through comprehensive reporting and analytics tools.
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Workflows: 67% of the reviewers who mentioned this feature noted that it’s difficult to locate certain workflows and processes.
Slow Performance: The tool becomes slow when downloading data, updating files or performing other heavy tasks, as observed by every reviewer who discussed this aspect.
Interface: 80% of the reviews about this feature indicated that the interface looks outdated and needs improvement.
Too Many Features: 83% of the reviewers who referenced this aspect noted the solution has a lot of unnecessary features.
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Limited Customization: Users have expressed frustration with the lack of flexibility in customizing the platform to fit their specific branding and workflow needs. For example, customizing email templates or integrating with other business tools can be challenging.
Usability Challenges: Some users find the interface to be clunky and outdated, leading to a steeper learning curve and decreased efficiency. Navigating through different features and finding specific information can be time-consuming.
Mobile App Limitations: The mobile app's functionality is reportedly limited compared to the desktop version, hindering agents who rely on mobile access for managing leads and properties on the go.
Customer Support Concerns: There have been reports of slow response times and difficulty reaching customer support, which can be frustrating for users who need timely assistance with technical issues or other inquiries.
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Suitable for small, medium and large businesses, Sugar Sell helps automate sales, email and marketing. It excels in capabilities such as customization, tracking, data visualization, follow up and reminders. It also provides robust dashboards and reporting tools.However, it takes a lot of time to run in certain instances, as noted by many reviewers. The solution’s interface looks outdated and needs an update. It also has too many features, which makes finding certain workflows and processes difficult. That said, it's a popular sales tool that facilitates complete customer lifecycle management, making it a good investment.

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iHomefinder has been a mainstay in the real estate industry for over two decades, boasting a large user base and a reputation for reliability. Recent user reviews paint a picture of a product with both strengths and weaknesses. On the one hand, users appreciate its user-friendly interface and its ability to streamline task management, making their lives easier. On the other hand, some users find the feature set lacking compared to competitors and feel the price tag is a bit steep. What sets iHomefinder apart is its tight integration with IDX property search and marketing automation tools, creating a comprehensive solution for real estate professionals. This integration allows agents to seamlessly manage leads, track interactions, and automate follow-up campaigns, ultimately boosting their conversion rates. However, some users have noted that the learning curve can be a bit steep, especially for those new to CRM systems. Overall, iHomefinder appears to be a good fit for established real estate agents and teams who value a user-friendly CRM with robust marketing automation capabilities. If you're a tech-savvy agent looking for a comprehensive solution to manage your business, iHomefinder might be worth checking out. However, if you're on a tight budget or require a more extensive feature set, you may want to explore other options. Keep in mind that the software landscape is constantly evolving, so it's always a good idea to compare the latest offerings before making a decision.

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Screenshots

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Head-to-Head Comparison

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