Redtail CRM vs Cirrus Insight

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Our analysts compared Redtail CRM vs Cirrus Insight based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Redtail CRM Software Tool
Cirrus Insight Software Tool

Product Basics

Redtail CRM is a web-based client relationship management solution tailored specifically for financial advisors and their teams. It helps simplify client management, automate workflows and improve collaboration within financial services firms. The platform also includes compliance features to meet regulatory requirements and offers opportunity tracking for managing sales pipelines.

It’s best suited for mid-sized to large financial advisory firms that need complex workflow management and extensive customization. It's helpful for teams managing intricate client relationships and requiring integration with other financial software.

Users like Redtail's feature set and its ability to handle complex workflows. They find the customization options useful, though they come with a steep learning curve. Some users report challenges with the system's speed, occasional glitches and a sometimes overwhelming interface. The quality of customer support has mixed reviews, with some users finding it lacking in responsiveness.

Starting at $39 per month per user, Redtail CRM is an affordable solution in the long term, especially given its industry-specific features. However, some key features, such as email integration, may come with additional costs.

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Cirrus Insight makes it easy for Salesforce users to manage all sales and marketing tasks on one dashboard. Users can track emails, schedule meetings, set follow-ups and more from their inbox. Android and iOS apps enhance productivity. Users can create or update contact information, see email performance, check their inbox, mark meetings on calendars and view customer profiles.

Salesforce integration provides additional functionality for sales professionals, and 16 certified Salesforce Admins are available to answer questions. An organization-wide deployment model helps align work for all users and teams.
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$99 Monthly
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Tailored to your specific needs
$14/User, Monthly
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Tailored to your specific needs
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Product Assistance

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24/7 Live Support
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Product Insights

  • Switch Without the Hassle: Easily change CRM providers with Redtail's free database migrations. Once you activate your subscription, they provide complimentary database imports from nearly every major solutions provider.
  • Connect With Your Favorite Tools: Redtail offers integration with popular financial software, including portfolio management systems, accounting software and compliance tools. This keeps all your important information in sync across platforms.
  • Stay Compliant With Ease: The platform incorporates strong compliance features designed specifically for the financial services industry. These tools help firms adhere to regulatory requirements like SEC Rule 17a-4(f).
  • Quickly Generate Custom Reports: With Redtail, you can run reports for almost any scenario you can think of. Choose from a wide range of standard reports and exports, or create your own custom exports to fit your needs.
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  • Unified Integration: Easily handle commonly used apps through one Gmail account by integrating all required apps on a single dashboard. This helps track all activities through one single page so no tasks are missed. Syncs with all Salesforce applications, along with a few other commonly used ones such as Adobe, Ambition, Eloqua, Drawloop, HubSpot and many more. 
  • Time Saver: Save hours of manual work by automatically syncing apps and useful data. It auto-updates data and sends notifications about tracked emails, scheduled meetings, upcoming follow-ups and a lot more. 
  • Enterprise-Centric: Leverage a range of services for enterprise-level companies to enhance productivity and performance. Capabilities include validation rules, custom objects, record types and dependent picklists, which aid smarter work. 
  • Free Trial: Use free for 14 days to gauge functionality and features and determine if the product is a good fit based on company needs. Doesn’t require entering credit card information. 
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  • Automated Workflows: The workflow feature allows you to design automated processes that mirror your existing business practices. This not only creates a clear trail of accountability for each task but also ensures you don’t overlook any important step.
  • Extensive Integrations: Redtail continuously expands its integration capabilities with industry partners, allowing you to easily incorporate Redtail into your existing tech stack.
  • Calendar System: This feature offers a bird’s eye view of schedules for the entire office. The Retriever Cloud tool takes it a step further by enabling sync with Office 365 and Google Calendar.
  • Seminar Management: The platform helps improve customer experience by going beyond simple event planning, doubling as a tracking tool for call and email campaigns.
  • Contact and Task Management: Redtail CRM excels in enabling teams to work together seamlessly. Users can easily collaborate on client-related tasks, ensuring that everyone stays on the same page and client needs are met.
  • Opportunity Tracker: This feature helps monitor and progress prospects or current clients through the sales process, keeping all open opportunities visible and manageable in one location.
  • Mobile Accessibility: Redtail’s free mobile app lets you access CRM data on the go. While it focuses only on core functions like managing contacts, calendars and opportunities, it provides the flexibility needed for professionals who are frequently away from their desks.
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  • Sales Insights:
    • Offers detailed insight into the customer buying journey with features such as link tracking, quotes and reminders on upcoming proposals.
    • Supports scheduling client meetings that avoid time zone conflicts and other issues.
    • Presents company information right across emails, helping gain fruitful sales and marketing outcomes.
  • Salesforce Integration: Makes usability and data more reliable and uncluttered. 
    • Automatically sync inbox with Salesforce to create new leads, surface contact profiles while in the email interface and pull email templates from Salesforce.
    • Sync calendar events with Salesforce and updates contact records without having to log in to Salesforce.
  • Enterprise Scheduling: Simplifies the process of managing meetings and busy schedules. Allows scheduling meetings in advance and lets prospects choose a suitable date and time to reschedule another meeting. 
  • Flight Plans: Helps users of any technical skill engage with prospects using drip campaigns and set up a timeline for productive results. Has capabilities for nurturing client relationships, such as email tracking, customized messaging, and one-click calls and meetings. 
  • Attachment Tracking: Keeps sales and marketing teams aligned by providing a repository of approved content to use. Also provides analytics that measure reader engagement and allows taking back documents after they’ve been sent, making it easy to rectify errors. 
  • Analytics: Delivers insights into prospect data, which managers can use to build and share useful marketing and sales collaterals with their teams. 
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Product Ranking

#34

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CRM Software

#79

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CRM Software

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User Sentiment Summary

Great User Sentiment 259 reviews
Great User Sentiment 1471 reviews
86%
of users recommend this product

Redtail CRM has a 'great' User Satisfaction Rating of 86% when considering 259 user reviews from 4 recognized software review sites.

84%
of users recommend this product

Cirrus Insight has a 'great' User Satisfaction Rating of 84% when considering 1471 user reviews from 4 recognized software review sites.

n/a
5.0 (11)
4.4 (136)
4.2 (1312)
4.1 (81)
4.2 (102)
5.0 (1)
n/a
4.5 (41)
4.1 (46)

Synopsis of User Ratings and Reviews

Competitive Pricing: Compared to other CRMs in the same price range, Redtail offers more advanced features while remaining affordable.
Transition Process: Migrating from another CRM to Redtail is well-supported and typically goes smoothly, minimizing disruption to your business operations during the transition.
User-Friendly Interface: Redtail CRM is easy to use and straightforward, even for users with varying levels of technical expertise.
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Integration: Connection with G Suite, Salesforce account management, streamlined admin assistance integrations and more make the product’s functionality easy, mention 100% of reviews about integrations.
Sync and Scheduling: Syncing with a calendar and adding client correspondence directly to Salesforce helps schedule meetings and collaborate with clients, according to 66% of reviews on this topic.
Navigation and Tracking: The software is easy to navigate and tracks emails opened, providing knowledge of engagement for the intended audience, note 87% of users mentioning these features.
Workflow: Aligned workflows help boost productivity in the experience of 80% of users mentioning workflows.
Automation: A map sync feature automatically records everything into Salesforce, saving time and making the application easy to use, according to 66% of users referring to automation.
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Inconsistent Customer Support: Support agents sometimes struggle with simple requests, and the lack of direct phone numbers can make it difficult to get timely assistance. After the initial migration, users found ongoing support, training and assistance to be insufficient.
Technical Glitches: Users may encounter small bugs, such as incorrect information transfers or the creation of duplicate profiles when data doesn't match exactly.
Challenging Initial Setup: The initial configuration of Redtail, especially setting up workflows, can be difficult, making the implementation process time-consuming and complex.
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Difficult Customization: Users can only assign one standard object besides the contact, which makes it difficult to customize, according to 66% of users writing about customization.
Cumbersome: The platform keeps logging out after each session, making the system slow, suggest 61% of users reviewing this feature.
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Testing Redtail CRM’s full Growth plan was a rollercoaster of impressions. I’d say it’s an adequate tool for finance professionals, but be prepared for a steep learning curve."One of Redtail's standout features is its workflow capabilities. I was impressed by how it helps build complex, detailed workflows to track each piece of business from start to finish. This undoubtedly prevents missed opportunities and service issues. That said, for smaller offices, this feature might be overkill, potentially creating more work than it saves.The customization options are extensive. You can tailor almost every field to fit specific business needs, which is great for those willing to invest the time to set it up properly. And therein lies the rub — it took a lot of trial and error to get the system working smoothly for our team.I appreciated the mobile syncing feature, which kept my contacts and calendar at my fingertips. The calendar view in Redtail is also quite good, and the ability to set different permissions for each staff member is a nice touch.The system can be frustratingly slow at times, and I experienced glitches, particularly when integrating with other software. So, expect some potential technical hiccups along the way.While Redtail is a good choice for managing workflows and generating professional-looking reports, I found it less suitable for complex marketing campaigns or deep customer data analysis. It's worth noting that it's designed specifically for the financial services industry, which limits its flexibility compared to more general CRM platforms.Redtail CRM is a potent tool that can be incredibly useful once you've climbed the steep learning curve. It's best suited for complicated teams in the financial services sector who are willing to invest time in learning its nuances and customizing it to their needs.

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Cirrus Insight helps Salesforce users track email activity and streamline tasks like scheduling calls. Its chief advantage is its extensive integrations, particularly with Salesforce, to help record data and provide actionable insights. The majority of users also cite its automation and workflows as key elements that save time and enhance productivity. However, customization is restricted and the system requires users to keep logging in for every session, which makes it tedious to use. It’s best for businesses looking to automate their operations and enhance their marketing and sales performance through seamless Salesforce integration.

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