Home > CRM Software > Insightly > Insightly vs Kommo

Insightly vs Kommo

Last Updated:

Our analysts compared Insightly vs Kommo based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
Insightly Software Tool
Kommo Software Tool
Get Free Demo Demo    Request Pricing Pricing
Get Free Demo Demo    Request Pricing Pricing

Product Basics

Analyst Rating

70 Detailed Analysis

User Sentiment

Great User Sentiment (1732 Reviews)

Analyst Rating

we're gathering data
Detailed Analysis

User Sentiment

Great User Sentiment (175 Reviews)
Insightly is a cloud-based platform with tools that support every phase of the customer lifecycle. The solution’s capabilities allow organizations to accomplish sales activities, nurture customer relationships and manage projects to deliver on customer orders. The software is best suited for small businesses, although several larger companies have had success with the product as well.
read more...
Kommo (formerly amoCRM) is a messenger-based multifunctional sales management solution. It helps users manage digital pipelines, keep leads engaged using behavioral triggers and streamline core processes like lead nurturing, task assignment, sales analytics, campaign and communication management and performance tracking.

Available with cloud-based deployment and full-featured mobile access on iOS and Android, it enables fast deployment and on-the-go accessibility to build a powerful sales stack.

Pros
  • Intuitive interface
  • Robust automation features
  • Seamless integrations
  • Strong mobile app
  • Excellent customer support
 Cons
  • Limited customization options
  • Occasional bugs and glitches
  • Steeper learning curve for some features
  • Pricing can be higher for larger teams
  • Reporting could be more robust
read more...
$29/User, Monthly
Free Trial is available →
Get a free price quote
Tailored to your specific needs
$15/User, Monthly
Free Trial is available →
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Compile Data Insights: A range of BI tools, such as dashboards and configurable reports, let you drill into metrics. Views include win rates, past or projected revenue, lead sources and sales rep performance. Drag-and-drop capability makes it easy to arrange layouts, and you can share full dashboards or specific graphs and charts with other users. The system also supports automated scheduling and emailing for reports. 
  • Use Your Favorite Apps: Insightly integrates with a range of popular third-party apps so your organization can work with familiar tools. Supported integrations include Office 365, G Suite, MailChimp, Slack, QuickBooks, Outlook, Zapier, Dropbox, Evernote, Box and Xero. 
  • Customize Insightly: You can add custom fields and arrange custom page layouts to fit the software to how your business works. Setting page layouts lets you determine the fields displayed, who can view them and what order they appear in. 
  • Gain Data Security: The software employs security measures like authentication for single sign-on, data encryption and two-factor authentication. It also supports GDPR compliance and EU/US Privacy Shield regulations. 
  • Price & Quote Products: You can create and edit price books, allowing you to store your company’s products and accompanying details in an organized way. You can choose a price book to be associated with an opportunity and then add products. You can then generate and manage quotes, either from within the opportunity screen or from the quotations tab. 
  • Manage Projects: Insightly includes project management functionality to help your teams stay on top of all aspects of an order. Closed opportunities can be converted into projects, which transfers all data from the deal. From there, features such as a board view, cards, task lists, milestones, notifications, email updates for the customer and project expense data help users see the project to completion. 
  • Work Mobile: Your teams can take information on the go with the mobile apps for iOS and Android. Mobile functionality lets users scan business cards, update information for current or new opportunities, take voice notes and manage project details. The apps also have real-time data sync. 
read more...
  • Easy to Use: A sleek user-friendly interface makes it easier for users to get onboarded and adopt the system quickly. With a central dashboard displaying all critical business information, users can keep tabs on their priorities and improve performance. 
  • Mobile Apps: Kommo is available as a fully-functional app on both Android and iOS devices, letting users work effortlessly on-the-go. 
  • Unified Communications: Kommo manages all communication with prospects, leads, clients and team members with a central platform. One-click dialing, call log and records creation, a team-messaging interface and more ensure that no important information is missed. 
  • Efficient Collaboration: Users can collaborate with their team members and service providers through a dedicated communication platform. With smart notifications and seamless communication, it’s easy to keep track of all activities and stick to the timeline. 
  • Streamlined Lead Generation: The application captures, logs and centralizes lead information from all channels such as phone, email, live chat, social media, web forms and landing pages. Similarly, users are also notified when a given lead progresses along the buyer’s journey so that relevant action can be taken to help improve close rates. 
  • Reliable Customer Support: Offers reliable service delivery for onboarding, training and subsequent user queries and concerns. With24/7 live chat support and other support mediums like phone, email and tickets, users can expect dependable customer services. 
  • Integrations: Kommo is integrated with numerous tools across email marketing, bots and messenger services, phone and VoIP tools, lead capturing tools, social media channels and marketing tools. Additionally, an open API enables users to integrate with services and widgets of their choice to fit their business requirements. 
read more...
  • Lead Management: When a new lead enters the system, the software uses criteria you set up to automatically assign leads and tasks to sales reps. Each lead’s social profiles are automatically attached to their record. You can use web pages to capture leads while removing spam, and Insight Cards reveal duplicate records for better data quality. 
  • Opportunity Management: Customizable pipelines with a kanban view organize leads, which can be dragged and dropped to each new stage. Sales reps can drill down to view a deal’s call and email history, notes, proposals, and contracts. 
  • Email Automation: Features include templates, mass emailing capabilities, list segmentation and scheduling. The platform lets you save emails from your inbox and has a search functionality. 
  • Calculated Fields: Insightly enables you to use your CRM data to implement business logic and mathematical functions within the platform. You can create calculated fields for any number of items. Examples include commission, region assignment, working hour totals and remaining balance. It’s also possible to add fields to dashboards. 
  • Workflow Automation: This feature enables a variety of actions, such as assigning tasks, updating data, sending emails and transforming closed deals into projects. Insightly also contains webhooks and AWS Lambda functions for extended automation. 
  • Contact Management: The system stores all contact records — customers, prospects and more — in a single location. Multiple list views aid in organizing and searching contacts. Individual records contain all relevant information about the contact and support custom fields for further personalization. They also include a full list of interactions with your company along with details about who your contact knows. 
read more...
  • Dashboards and KPIs: Dashboards offer key business insights at a glance with a visual representation of important KPIs. Users can also customize dashboards and reports to suit their needs by adding or creating widgets to gather additional information and pull data from other tools they use. 
  • Digital Pipeline Management: The application manages a digital pipeline to capture leads from all channels. It tracks lead behavior, triggering nurture and follow-up campaigns and communications to engage leads when they are most responsive, automating the entire sales process. 
  • Custom Pipelines: Users can build custom webhooks according to their sales process to track contact changes, leads and companies. Custom pipelines built using webhooks can also be used to trigger actions for specific events. Multiple digital pipelines can be built and managed simultaneously. 
  • VoIP Integration: With pre-built telephonic integrations, users can perform 1-click dialing. They can also log, record and redirect calls, manage call lists and track progress with call reports. 
  • List Management: Leads and contacts can be categorized using custom fields and tags. Similar leads, or leads in the same stage of the buying journey, can be pulled together in lists to perform bulk actions, such as targeted campaigns and communication, making it easier to manage the sales process. 
  • Task Management: Users can create and save custom tasks, automate trigger-based and repetitive tasks and streamline their sales process. The tasks, along with their agendas and deadlines, automatically sync to the calendar. 
  • Webforms: Kommo allows users to create web forms and landing pages using pre-built templates to capture leads from the website and sync the submitted forms to lead data. 
  • Email Marketing: The platform syncs with all major email marketing solutions so that users can engage the right contacts in their drip campaigns and newsletters. It also offers pre-built templates for follow-up conversations that can be customized as per the users’ needs. 
  • Two-Way Email Sync: Kommo syncs all emails – sent and received – from the email service provider to the platform, so that no information is left behind, improving response time and quality. 
  • Data Management: Users can manage detailed contact information, leads, prospects and companies in a central location. They can also bulk import and export, as well as scan business cards to directly process and manage lead data. 
  • Online Chat Management: Powered with AI chatbots, users can easily answer most common queries without human resources. In case of critical queries, a customer care or sales executive is automatically assigned to provide more personalized service. 
read more...

Product Ranking

#12

among all
CRM Software

#37

among all
CRM Software

Find out who the leaders are

Analyst Rating Summary

70
we're gathering data
74
we're gathering data
81
we're gathering data
100
we're gathering data
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Insightly
Kommo
+ Add Product + Add Product
Account And Contact Management Communication Channels Dashboards And Reports Document Management Lead Management Mobile Capabilities Opportunity Management Partner Relationship Management Platform Capabilities Product Management Quotes, Orders, And Contracts Management Sales Performance Management Team Collaboration 74 81 100 66 73 50 74 0 73 100 62 45 58 0 25 50 75 100
71%
0%
29%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
69%
8%
23%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
40%
40%
20%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
57%
0%
43%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
43%
0%
57%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
63%
13%
24%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
0%
0%
100%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
67%
10%
23%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
33%
11%
56%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
38%
0%
62%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
50%
0%
50%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

88%
0%
12%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
86%
0%
14%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

User Sentiment Summary

Great User Sentiment 1732 reviews
Great User Sentiment 175 reviews
81%
of users recommend this product

Insightly has a 'great' User Satisfaction Rating of 81% when considering 1732 user reviews from 5 recognized software review sites.

89%
of users recommend this product

Kommo has a 'great' User Satisfaction Rating of 89% when considering 175 user reviews from 5 recognized software review sites.

4.6 (14)
5.0 (12)
4.1 (550)
4.1 (23)
4.0 (481)
n/a
n/a
4.5 (131)
4.6 (73)
4.0 (3)
4.0 (614)
4.2 (6)

Synopsis of User Ratings and Reviews

Customer Relationship Management: Communicating with customers and nurturing relationships is effortless, as observed by every reviewer who references this capability.
Ease of Use: According to 85% of reviewers who mention this aspect, the software is easy to navigate.
Integration: 70% of users who refer to integration noted that the platform seamlessly integrates with Gmail, Mailchimp, Slack, calendar apps, social media platforms and more.
Project Management: The software aids efficient project management, according to 95% of reviewers who reference this feature.
Task Management: It’s easy to create, track and organize tasks, according to every reviewer who mentions task management.
Contact Management: The capabilities for managing a contact directory are exceptional, according to 95% reviewers who refer to this feature.
Show more
Simple and intuitive interface: Kommo's clean design and logical navigation make it easy for users of all technical levels to learn and adopt quickly.
Streamlined sales pipeline: Visualize your sales pipeline, track deals effectively, and automate repetitive tasks to focus on closing deals.
360-degree customer view: Unify customer data from various sources to gain a complete understanding of each customer and personalize interactions.
Boost team collaboration: Share information, assign tasks, and track progress seamlessly within Kommo, keeping your team aligned.
Data-driven insights: Generate comprehensive reports and gain actionable insights to optimize your sales strategy and improve performance.
Show more
Customer Service: 70% of reviewers who mention customer support felt it was slow and could be more responsive and attentive.
Reporting: This feature is very basic and doesn’t offer many options to customize, according to more than 70% of reviewers who refer to it.
Show more
Limited reporting capabilities: Some users find the built-in reporting features somewhat basic and may require additional tools for comprehensive analysis.
Customization restrictions: While Kommo offers customization options, certain elements, such as the sales pipeline stages, are not fully customizable to fit unique workflows.
Occasional technical glitches: Users have reported occasional bugs or slowness in the platform, which can disrupt workflows.
Customer support response times: Some users have experienced longer-than-expected wait times for customer support responses during peak periods.
Limited integrations: While Kommo integrates with popular tools, the selection of integrations could be expanded to connect with niche or industry-specific platforms.
Show more

Insightly helps users track contacts through the customer lifecycle to increase sales and productivity, improve customer relationships and manage projects efficiently. It excels in capabilities such as customization, ease of use, contact management and more. However, features like reporting and dashboards have room for improvement. Users also pointed out that customer support isn’t as quick and attentive as it could be. Reviews on price are mixed, with some saying it’s justified for the features it offers, while others consider it a bit expensive. Overall, it’s a good fit for small businesses that are looking for a robust CRM within a decent budget.

Show more

Kommo shines for its user-friendliness and affordability, often winning praise for its intuitive interface and clean design. "It took me minutes to figure out Kommo, unlike our old CRM that felt like climbing Mount Everest," one user raved. This ease of use makes it a popular choice for smaller teams or businesses transitioning to their first CRM. However, power users may find its reporting features and customization options a bit limiting compared to industry giants like Salesforce. "While Kommo's drag-and-drop pipeline is nice, I miss the deeper reporting and automation capabilities I had in Salesforce," another reviewer commented. Additionally, some users have encountered occasional technical glitches or experienced longer wait times for customer support during peak periods. The lack of native integrations with more niche or industry-specific platforms is another point of comparison. However, Kommo's open API and Zapier integration help bridge the gap, something absent in some competitors. "Kommo doesn't integrate directly with our marketing automation tool, but Zapier acts as a seamless bridge, which is something my previous CRM simply couldn't do," remarked one user. Overall, Kommo emerges as a strong contender for businesses seeking a user-friendly and affordable CRM solution. Its ease of use and intuitive interface make it ideal for beginners or smaller teams, while its open API and Zapier integration offer flexibility for growth. While it may lack the advanced features and reporting of some top competitors, its strengths in usability and affordability make it a compelling choice for businesses prioritizing a smooth CRM transition or a streamlined sales workflow.

Show more

Screenshots

Top Alternatives in CRM Software

Copper CRM
Creatio
Dynamics 365 Sales
Freshsales
HubSpot Sales
monday sales CRM
Nimble CRM
Oracle Sales Cloud
Pipedrive
Pipeliner CRM
Salesforce Sales Cloud
SAP Sales Cloud
Sugar Sell
Zendesk Sell
Zoho CRM

Related Categories

Accounting CRM Software
Android CRM Software
Automotive CRM Software
Casino CRM Software
Channel Management Software
Church CRM Software
Cloud CRM Software
Complaint Management Software
Construction CRM Software
CRM For Commercial Real Estate
CRM For Consulting
CRM For Macs
CRM Insurance
CRM Software For Project Management
Custom CRM Software
Customer Analytics Software
Customer Data Platforms
Customer Database Software
Customer Engagement Platforms
Customer Journey Mapping Software
Customer Profile Software
Customer Retention Software
Customer Success Software
Distribution CRM Software
Ecommerce CRM Software
Email Tracking Software
Financial Services CRM Software
Fundraising CRM Software
Higher Education CRM Software
Hotel CRM Software
Influencer Marketing Software
IT Ticketing Systems
Knowledge Base Software
Lead Management Software
Legal CRM Software
Market Intelligence Software
Marketing Agency Software
Marketing Analytics Software Tools
Marketing Attribution Software
Marketing Automation Software
Marketing Resource Management Software
Mortgage CRM Software
Nonprofit CRM Software
Online CRM Software
Pharmaceutical CRM Software
Press Release Distribution Software
Restaurant CRM Software
Retail CRM Software
Sales Force Automation Software
Sales Management Software
Sales Mapping Software
Travel Agency Software
Venue Management Software
Show more
Accounting CRM Software
Android CRM Software
Automotive CRM Software
Casino CRM Software
Channel Management Software
Church CRM Software
Cloud CRM Software
Complaint Management Software
Construction CRM Software
Contact Management Software
CRM For Commercial Real Estate
CRM For Consulting
CRM For Macs
CRM Insurance
CRM Software For Project Management
Custom CRM Software
Customer Analytics Software
Customer Database Software
Customer Engagement Platforms
Customer Journey Mapping Software
Customer Profile Software
Customer Retention Software
Customer Success Software
Distribution CRM Software
Ecommerce CRM Software
Email Tracking Software
Financial Services CRM Software
Fundraising CRM Software
Higher Education CRM Software
Hotel CRM Software
Influencer Marketing Software
IT Ticketing Systems
Knowledge Base Software
Lead Generation Software
Lead Management Software
Legal CRM Software
Marketing Analytics Software Tools
Marketing Attribution Software
Mortgage CRM Software
Online CRM Software
Pharmaceutical CRM Software
Press Release Distribution Software
Restaurant CRM Software
Retail CRM Software
Sales Acceleration Software
Sales Enablement Software
Sales Force Automation Software
Sales Management Software
Sales Mapping Software
Sales Software
Travel Agency Software
Venue Management Software
Show more

Head-to-Head Comparison

Insightly VS Copper CRM
Insightly VS Creatio
Insightly VS Dynamics 365 Sales
Insightly VS EngageBay
Insightly VS Freshsales
Insightly VS HubSpot Sales
Insightly VS Infor CloudSuite CRM
Insightly VS Nimble CRM
Insightly VS Oracle Sales Cloud

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

SelectHub Products Reporting and Analytics
Build Your Requirements
SelectHub Products Cost and Pricing Guide
Get Your Free Comparison Report
Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
    Table settings