iHomefinder vs Creatio

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Our analysts compared iHomefinder vs Creatio based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

iHomefinder Software Tool

Product Basics

Designed for real estate professionals, iHomeFinder is a sales and marketing platform that offers efficient IDX property search and technology-driven functionalities. The offerings include email marketing, lead capture and nurturing, analytical stats, insightful reports, vast integrations, and more. Users can attract opportunities, find new prospects, bring in leads, close deals and ensure repeat business.
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Creatio is a versatile platform that combines CRM capabilities with powerful business process management tools. It helps businesses manage customer relationships, automate workflows and build custom apps without extensive coding knowledge.

Starting at $25 per user per month, Creatio stands out with its no-code development platform, allowing teams to create and modify business apps through an intuitive drag-and-drop interface. The system is great at handling complex sales processes, marketing campaigns and customer service operations.

The platform is particularly well-suited for mid-sized to large organizations that need more than just basic CRM functionality. The recently updated Freedom UI makes it more accessible for everyday users, though some technical expertise is helpful for more advanced customizations.

Users like Creatio for its flexibility and vast feature set, including reporting capabilities, lead management tools and customer service features. Some users have noted occasional performance issues, particularly with page load times. New users should be prepared for a learning curve due to the platform's extensive functionality.

To thoroughly analyze Creatio, I took a multi-faceted approach. First, I signed up for a free trial to test the platform hands-on and explored the mobile app to understand the user experience across devices. For real-world insights, I reached out to current Creatio users and read reviews on sites like Capterra. Further, I reviewed case studies and watched tutorials to learn and make the most out of the platform's capabilities. Finally, I utilized in-depth research from SelectHub's analysts, who extensively tested and evaluated Creatio.

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$144.95 Monthly
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$25/User, Monthly, Freemium
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Attract Prospects: Gain a competitive edge by ensuring easy search, sharing insights of local markets, highlighting selected listings with images and promoting active and sold listings. 
  • Increase User Engagement: Let buyers and sellers discover the business by using indexed IDX content. Boost SEO through social media sharing and backlinks. Supply consistent visitor flow using an optional website traffic service. 
  • Build Loyalty: Offer personalized content, including real-time market activity reports and statistics to educate customers, boosting trust. Keep subscribers updated with the latest price changes and sold listings. Send emails with customized content. 
  • Enhance Conversion: Convert search results and listings into lead capture opportunities by sending new and sold listing alerts, saving favorite searches for quick access, requesting listing information and property valuation, scheduling showings, and embedding contact us forms. 
  • Optimize Opportunities: Import and forward leads to streamline opportunities. Build a leads pipeline by entering contact details in device and email campaigns for easy follow up. Optimize marketing strategies by identifying traffic sources that generate conversions. 
  • Establish Brand Voice: Make a strong brand presence by incorporating branding elements and large listing photos into emails. Active and sold listing alerts, detailed market reports and automated follow-up campaigns enable clients to plan their next steps. 
  • Ensure Repeat Business: Encourage clients to return by sharing updates on market activities, neighborhood stats and trends via monthly email reports. Reach out to them on their birthdays and anniversaries. 
  • Grow Referral Network: Create newsletters for past clients, reminding them of the latest blog content. Ask them to forward important emails to prospective buyers or sellers. 
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  • Ranked Best for Lead Management: With a score of 100 from our analysts, the platform lets you generate leads in multiple ways. You can manually enter details, import from Excel or let the system automatically create leads when contacts reach a high conversion score. The machine learning model automatically identifies promising leads when they reach a score of 80 or higher.
  • Create Custom Dashboards & Reports: Scoring a 100 from SelectHub’s analysts, Creatio lets you build custom reports that show exactly what your business needs to see, from sales metrics to customer insights. Your team can set up personalized homepages for different departments like sales, marketing and service, making sure everyone has quick access to their most important data.
  • Streamline Case Management: Handle customer support requests across multiple channels seamlessly. Customers can submit cases through the self-service portal, incoming support emails automatically create cases, and agents can create cases directly from phone calls or the Cases section, ensuring no customer request goes untracked.
  • Manage Documents Efficiently: Keep all your documents organized in one central location within the CRM platform. You can easily search for files using quick filters like dates and owners while maintaining different document versions to track changes over time.
  • Process Emails Automatically: Convert incoming emails into actionable leads without manual data entry. The system automatically creates new leads or updates existing ones when emails are forwarded to the parser while also adding new contacts from unknown senders and filling in their details.
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  • Property Search: Ensure an easy search experience using advanced lead capture technology. 
    • Eureka Search: Included with Premium and Premium Plus plans. Search properties by address, location and MLS ID, with the option to refine results by features or locations. Define a custom search location by drawing polygons as well. 
    • Virtual Tours: Enable buyers to explore virtual content for listings. Highlight specific properties in search results and feature virtual tour links on listing details pages. View videos on YouTube, Matterport and Vimeo directly. Display scheduled virtual open house events such as livestream open houses on search result pages. Enable visitors to locate listings using the virtual tour search option, offer email subscriptions and display galleries. 
    • Analytics and Insights: Use lead activities such as searches, email clicks and listing views to prioritize and plan follow-up tasks. Track lead sources to learn which marketing channels are producing leads. 
    • Registration Prompts: Trigger customized pop-up forms throughout the search experience with controlled settings. 
    • Gated Content: Collect new leads from selected website content or file downloads by adding a registration form shortcode. Available only in WordPress websites. 
  • Real Estate CRM: Track tasks and activities, and control business growth through efficient work processes using a real estate CRM built-in to IDX website accounts or through an IDX plugin. 
    • For Agents: Attract and manage new leads and keep them coming back. Add the plugin to WordPress, Wix, Squarespace or a custom website. Deliver automated follow-up with listing recommendations and market insights based on leads’ search activity, boost website traffic and post new blogs. Stay connected with leads and spend time on the right ones. See due and upcoming tasks in a synced calendar app. 
    • For Teams: Receive instant insights about leads and deals to meet business goals. Optimize marketing strategies by identifying profitable lead sources, and make informed decisions. Follow action plans to close processes smoothly. Identify members who need assistance and top performers. Consolidate all leads and assign them to agents appropriately. 
  • Email Marketing: Build customized emails using an editor to add images and videos. Schedule messages with a few clicks and rearrange them via drag-and-drop when needed. 
    • Follow-ups: Send market data and automated listing recommendations based on search and viewing behavior of leads. Engage with personalized and dynamic follow-ups. 
    • Automated Assignment: Create rules to assign leads to specific campaigns according to their sources. 
    • Detailed Insights: Check campaign performance and subscriber activities with integrated stats about opens, clicks and more. 
    • Lead Aggregation: Import leads from different sources, such as Zillow, Trulia, Realtor.com and other lead generation services. 
    • Audience Selection: Create recipient lists by selecting contacts manually or using profile filters or tags. 
    • Relationship Building:  Automate newsletters, announcements and greetings on customer birthdays and closing anniversaries to establish loyal relationships. 
  • Market Statistics: Focus on sales using fresh data. Define local target customers using search options or by drawing locations on a map. Display real-time listings for sold, open and active properties. Keep the site updated with the latest data about inventory, prices and timing. 
  • Mobile App: Access important lead activities and information through IDX account to make informed business decisions. Connect with leads immediately. 
    •  Access, update and add leads quickly. 
    •  Check the live feed of IDX site activities. 
    •  Manage tags, contact details and lead stages. 
    •  Review and add time-stamped notes. 
    •  View and add subscriptions and campaigns. 
  • Integrations: Support any workflow using seamless integrations and exchange lead information. A lead forwarding option is available with Chime CRM, Ixact Contact, Mailchimp, Wise Agent and more. Import new leads from AgentMarketing, BoomTown, Trulia, Zillow and more. 
  • Custom IDX Data API: Comes as a standalone service. Access a complete set of IDX listing data through a downloaded data feed. Active agents or brokers managing multiple boards can simplify processes and use the data for applications that include search algorithms or analytics. Include sold listings in the Bulk Data API at an additional fee. Add pending and contingent listings if the data provider allows. 
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  • Comprehensive Knowledge Base: Build an electronic library that stores all your important company documents, from FAQs to document templates and advertising materials. Your team can easily add files by dragging and dropping them into the system and even link specific articles to customer cases for quick problem-solving.
  • Mobile Access: Stay connected to your customer data through native iOS and Android apps. You can view and edit records, make calls directly from the app and even access customer information when you're offline.
  • Opportunity Management: You can track deals from initial interest to final closure, with automated opportunity creation from converted leads. The system fills in important details like contact information and product lists while also allowing the manual creation of opportunities when needed.
  • Product Management: Keep track of all your products and services in one central location, complete with photos, codes and pricing details. Creatio calculates total contract values when products are added to opportunities, making it easier to forecast potential revenue.
  • Sales Documentation: You can manage all your sales paperwork, from quotes to contracts and invoices, in one place and generate invoice numbers. The platform lets you track every document related to your sales deals, making it simple to keep everything organized.
  • Workflow Management: You can create multiple automated workflows using simple drag-and-drop tools without needing technical expertise. The CRM lets you set up specific rules that automatically respond to events or data changes, keeping your business processes running smoothly.
  • Caller Identification: Track and recognize phone numbers for both incoming and outgoing calls on mobile devices. When someone calls or is called, Creatio automatically displays their name if they're in your database. If a number is linked to multiple contacts, you'll see a clear list of all possible matches.
  • Self-Service Portal: Customers Give your customers control through a comprehensive self-service portal. They can search the knowledge base for answers, submit and monitor support cases, and maintain direct communication with your support team through the portal's feed feature.
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Product Ranking

#174

among all
CRM Software

#74

among all
CRM Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

iHomefinder
Creatio
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Account And Contact Management Communication Channels Dashboards And Reports Document Management Lead Management Mobile Capabilities Opportunity Management Partner Relationship Management Platform Capabilities Product Management Quotes, Orders, And Contracts Management Sales Performance Management Team Collaboration 98 85 100 97 100 79 74 100 87 98 92 77 83 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 21 reviews
Excellent User Sentiment 601 reviews
89%
of users recommend this product

iHomefinder has a 'great' User Satisfaction Rating of 89% when considering 21 user reviews from 1 recognized software review sites.

95%
of users recommend this product

Creatio has a 'excellent' User Satisfaction Rating of 95% when considering 601 user reviews from 5 recognized software review sites.

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4.8 (13)
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4.7 (269)
4.43 (21)
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4.8 (122)
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4.7 (74)

Awards

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SelectHub research analysts have evaluated Creatio and concluded it earns best-in-class honors for Lead Management and Partner Relationship Management. Creatio stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Lead Management Award
Partner Relationship Management Award

Synopsis of User Ratings and Reviews

Lead Generation: iHomefinder offers IDX websites and widgets that capture leads directly, eliminating the need for manual data entry.
Email Marketing: The platform provides tools for creating and sending email campaigns, including drip campaigns and market reports, to nurture leads and stay connected with clients.
Contact Management: iHomefinder helps organize and manage contacts efficiently, allowing users to track interactions, schedule appointments, and set reminders.
Reporting and Analytics: Users can gain insights into their website traffic, lead generation, and marketing campaign performance through comprehensive reporting and analytics tools.
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Intuitive Design: The clean, intuitive interface makes daily tasks simple and helps users quickly find what they need.
Easy Customization: Creatio's drag-and-drop customization tools let you tailor the system to match your business needs without technical expertise.
Responsive Customer Support: The support team provides comprehensive assistance through multiple channels whenever you need help.
Low-Code Platform: Creatio Studio enables you to create custom workflows and apps without extensive programming knowledge.
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Limited Customization: Users have expressed frustration with the lack of flexibility in customizing the platform to fit their specific branding and workflow needs. For example, customizing email templates or integrating with other business tools can be challenging.
Usability Challenges: Some users find the interface to be clunky and outdated, leading to a steeper learning curve and decreased efficiency. Navigating through different features and finding specific information can be time-consuming.
Mobile App Limitations: The mobile app's functionality is reportedly limited compared to the desktop version, hindering agents who rely on mobile access for managing leads and properties on the go.
Customer Support Concerns: There have been reports of slow response times and difficulty reaching customer support, which can be frustrating for users who need timely assistance with technical issues or other inquiries.
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Not Beginner-Friendly: The extensive feature set can overwhelm new users who might need extra time to learn and understand all available tools.
Performance Issues: Pages and functions can take longer to load compared to simpler CRM systems, which might slow down your work pace.
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iHomefinder has been a mainstay in the real estate industry for over two decades, boasting a large user base and a reputation for reliability. Recent user reviews paint a picture of a product with both strengths and weaknesses. On the one hand, users appreciate its user-friendly interface and its ability to streamline task management, making their lives easier. On the other hand, some users find the feature set lacking compared to competitors and feel the price tag is a bit steep. What sets iHomefinder apart is its tight integration with IDX property search and marketing automation tools, creating a comprehensive solution for real estate professionals. This integration allows agents to seamlessly manage leads, track interactions, and automate follow-up campaigns, ultimately boosting their conversion rates. However, some users have noted that the learning curve can be a bit steep, especially for those new to CRM systems. Overall, iHomefinder appears to be a good fit for established real estate agents and teams who value a user-friendly CRM with robust marketing automation capabilities. If you're a tech-savvy agent looking for a comprehensive solution to manage your business, iHomefinder might be worth checking out. However, if you're on a tight budget or require a more extensive feature set, you may want to explore other options. Keep in mind that the software landscape is constantly evolving, so it's always a good idea to compare the latest offerings before making a decision.

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After testing Creatio, I've discovered it's much more than just another CRM platform. It's an advanced Business Process Management (BPM) system with CRM capabilities baked in. The recent Freedom UI update has given it a modern, next-generation feel that makes it stand out. From a customization standpoint, I found the no-code tools surprisingly intuitive. I was able to learn how to customize the solution myself without constantly needing technical support, which was a huge plus. That said, for more complex applications, you'll still want an IT team on standby. Creatio Developer Pranshu Basak said: Evaluating Creatio as a whole, it stands out as more than just a CRM. Its pros are its best-in-class business process management capabilities and its extensive configuration options. Creatio offers detailed settings for design, actions, customization and user experience. However, one con is the steep learning curve, especially for developers, due to its depth of functionality and customization features. Also, it has very little to no UI options.” The system's flexibility is visible in how it handles business processes. I was impressed with the campaign features — even complex marketing campaigns were surprisingly manageable. The bi-weekly updates from the vendor kept things running smoothly, quickly addressing the few minor bugs I encountered along the way. However, I did face some challenges worth noting. Load times were occasionally frustrating, with some pages taking longer than expected. I also ran into some reliability issues with the scheduled emails feature, which sometimes failed to send as planned. These might not be deal-breakers for many, but they're worth keeping in mind. The platform's depth is a striking aspect. While everyday users might pick up the basic interface quickly, I found myself occasionally overwhelmed by the sheer number of features and customization options available. The tools are incredibly useful but potentially daunting if you're new to it. Creatio's commitment to user feedback is commendable. Their continuous platform improvements based on user suggestions show how they're serious about evolving with their customers' needs. The extensive third-party integration options were impressive, though I noticed most of them required additional providers to set up. In general, Creatio is a strong yet flexible platform that might be overkill for simple CRM needs but really shines when you need comprehensive business process management with CRM capabilities. While there's definitely a learning curve, the payoff in terms of functionality and customization options makes it worth considering for organizations ready to invest the time.

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