Copper CRM vs SAP Sales Cloud

Copper provides an easy-to-use platform offering seamless G Suite integration. It helps track client interactions, communicate with employees, automate core operations, and manage leads. It’s quite easy to configure and customize the system, as noted by most reviewers. However, it suffers from technical glitches, and reviews observed that its reporting and email tracking features need improvement. Overall, the system is a good fit for smaller businesses that already use G Suite tools and want a CRM that can plug into those apps and processes.

Having spent considerable time evaluating SAP Sales Cloud, I want to share my honest experience with the platform.My journey began with the basic free trial, which only scratches the surface of what the platform can do. While this limited preview was helpful, it didn't give me the full picture of the advanced features I'd later discover.The initial setup was quite tricky. I found myself deep in configurations and customizations, which took more time than I expected. However, I noticed that if your company already uses other SAP products, the implementation becomes significantly smoother. The platform works well alongside SAP ERP and other SAP tools, creating a connected ecosystem.Senior SAP C4C Consultant Irshad Ichu said:I would like to tell you about the lead to cash process in Sales Cloud. A salesperson can easily create a lead and can capture all the details within a beat. We have seamless integration with S4 or ECC systems. Also when compared to maintenance and cost with any other legacy system, no maintenance is required for Sales Cloud and licensing costs also would be less”The analytical capabilities are very impressive and, thus, a user favorite. AI-powered forecasting tools help you make better decisions, while thorough reporting provides insights you probably hadn't been able to access before. The platform’s cloud-based nature allowed me to access these tools from anywhere, which is a huge plus for remote work.But the platform occasionally runs slower than I'd like, especially when handling larger data sets. I also found that integrating with non-SAP systems required extra effort and technical expertise — something that might not be readily available in smaller organizations. During system updates, I experienced some minor disruptions, though these were usually temporary.The learning curve was steeper than anticipated. While some team members may adapt quickly, others might struggle with the platform's complexity. In fact, many users I spoke with ended up hiring consultants just to get their systems configured properly, which added to the overall cost.According to Azhar I, Team Lead at Accenture:The CRM system helped me by streamlining customer interactions, allowing for better tracking of leads, sales and follow-ups. It made managing client data more efficient.Talking about the challenges I faced — some customization options were a bit limited and data integration with other tools wasn’t always seamless, requiring manual updates at times. Still, the integrations are not as hard as they seem. These days business expectations are just sky high and they expect everything in a single press.”My conclusion is that while SAP Sales Cloud offers customization options, it sometimes falls short for businesses with unique requirements. The platform works best for medium to large enterprises, particularly those already invested in the SAP ecosystem. For smaller businesses, the combination of high costs, technical requirements and implementation complexity might be overwhelming.That said, once you get past the initial hurdles and have it properly set up, SAP Sales Cloud is a powerful tool. The key is having the right resources, budget and technical support to fully take advantage of its capabilities.