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Capsule CRM vs iHomefinder

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Our analysts compared Capsule CRM vs iHomefinder based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
Capsule CRM Software Tool
iHomefinder Software Tool
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Product Basics

Capsule CRM is a cloud-based solution for small to medium businesses. It helps foster customer relationships with features like email marketing, website personalization, social media service, automated reminders and more. Organizations can enter basic contact information, pipelines, goals and budgets and start building an in-depth, personalized pipeline with full access to customer details.
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Designed for real estate professionals, iHomeFinder is a sales and marketing platform that offers efficient IDX property search and technology-driven functionalities. The offerings include email marketing, lead capture and nurturing, analytical stats, insightful reports, vast integrations, and more. Users can attract opportunities, find new prospects, bring in leads, close deals and ensure repeat business.
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$18/User, Monthly
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Tailored to your specific needs
$144.95 Monthly
Free Trial is available →
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Tailored to your specific needs
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Cloud Hosting: Eliminates downtime and lagging due to updates, while gaining easy access to the latest version online with a seamless sync of data and activities. 
  • Mobile Accessibility: Enable remote task management with accessibility on all mobile devices and tablets through native iOS and Android apps. 
  • Integrations: Connect with over 50 pre-built NHS integrations with solutions for customer support, email marketing, accounting and more. An open API creates add-on services and integrates with other applications as needed. 
  • Data Safety: Ensure data safety through SSL-encrypted servers hosted in Amazon’s data centers. Periodic backup of data keeps information safe and secure. 
  • Dashboard: Get updates on the current status and historical trends of KPIs, such as sales opportunities and milestones, with an easy-to-read, real-time visual interface. 
  • Customization: Easily customize using fields, tags and branding options to meet business needs. Measure sales processes with quantifiable milestones for each stage of the pipeline, which in turn can be used to generate revenue forecasts. 
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  • Attract Prospects: Gain a competitive edge by ensuring easy search, sharing insights of local markets, highlighting selected listings with images and promoting active and sold listings. 
  • Increase User Engagement: Let buyers and sellers discover the business by using indexed IDX content. Boost SEO through social media sharing and backlinks. Supply consistent visitor flow using an optional website traffic service. 
  • Build Loyalty: Offer personalized content, including real-time market activity reports and statistics to educate customers, boosting trust. Keep subscribers updated with the latest price changes and sold listings. Send emails with customized content. 
  • Enhance Conversion: Convert search results and listings into lead capture opportunities by sending new and sold listing alerts, saving favorite searches for quick access, requesting listing information and property valuation, scheduling showings, and embedding contact us forms. 
  • Optimize Opportunities: Import and forward leads to streamline opportunities. Build a leads pipeline by entering contact details in device and email campaigns for easy follow up. Optimize marketing strategies by identifying traffic sources that generate conversions. 
  • Establish Brand Voice: Make a strong brand presence by incorporating branding elements and large listing photos into emails. Active and sold listing alerts, detailed market reports and automated follow-up campaigns enable clients to plan their next steps. 
  • Ensure Repeat Business: Encourage clients to return by sharing updates on market activities, neighborhood stats and trends via monthly email reports. Reach out to them on their birthdays and anniversaries. 
  • Grow Referral Network: Create newsletters for past clients, reminding them of the latest blog content. Ask them to forward important emails to prospective buyers or sellers. 
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  • Contact Management: Stores and tracks information corresponding to all contacts, including opportunities, leads, vendors and customers. Contact and communication information is shareable on a company-wide, team-wide and individual level, making collaboration seamless. 
  • Document Management: Enables publishing, storing, editing and sharing documents like agreements, proposals and more via a central platform. 
  • Tasks and Calendar: Manages and tracks tasks and activities that get synced with the calendar to manage daily schedules. Routine tasks can be set on periodic repetition and processes can be defined using interlinked tasks. 
  • Sales Pipeline: Provides a complete view of the sales pipeline and manages sales opportunities by tracking critical stages, values and probabilities of closing a deal. 
  • Reports: Monitors every aspect of the sales cycle from sales data to pipeline insights and activity stats to aid data-driven decisions. Rule-based success factors support generating revenue forecasts. 
  • Teams & Roles: Allows creation of teams, lead assignment and new opportunities to designated sales representatives for project management. Managers can control access based on the user, user role, groups and more. 
  • Customer Support and Case Management: Offers a dedicated customer support portal that tracks and resolves issues. Create and share a knowledge base to address common questions by customers and manage call center activities for faster response time and higher customer satisfaction.. 
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  • Property Search: Ensure an easy search experience using advanced lead capture technology. 
    • Eureka Search: Included with Premium and Premium Plus plans. Search properties by address, location and MLS ID, with the option to refine results by features or locations. Define a custom search location by drawing polygons as well. 
    • Virtual Tours: Enable buyers to explore virtual content for listings. Highlight specific properties in search results and feature virtual tour links on listing details pages. View videos on YouTube, Matterport and Vimeo directly. Display scheduled virtual open house events such as livestream open houses on search result pages. Enable visitors to locate listings using the virtual tour search option, offer email subscriptions and display galleries. 
    • Analytics and Insights: Use lead activities such as searches, email clicks and listing views to prioritize and plan follow-up tasks. Track lead sources to learn which marketing channels are producing leads. 
    • Registration Prompts: Trigger customized pop-up forms throughout the search experience with controlled settings. 
    • Gated Content: Collect new leads from selected website content or file downloads by adding a registration form shortcode. Available only in WordPress websites. 
  • Real Estate CRM: Track tasks and activities, and control business growth through efficient work processes using a real estate CRM built-in to IDX website accounts or through an IDX plugin. 
    • For Agents: Attract and manage new leads and keep them coming back. Add the plugin to WordPress, Wix, Squarespace or a custom website. Deliver automated follow-up with listing recommendations and market insights based on leads’ search activity, boost website traffic and post new blogs. Stay connected with leads and spend time on the right ones. See due and upcoming tasks in a synced calendar app. 
    • For Teams: Receive instant insights about leads and deals to meet business goals. Optimize marketing strategies by identifying profitable lead sources, and make informed decisions. Follow action plans to close processes smoothly. Identify members who need assistance and top performers. Consolidate all leads and assign them to agents appropriately. 
  • Email Marketing: Build customized emails using an editor to add images and videos. Schedule messages with a few clicks and rearrange them via drag-and-drop when needed. 
    • Follow-ups: Send market data and automated listing recommendations based on search and viewing behavior of leads. Engage with personalized and dynamic follow-ups. 
    • Automated Assignment: Create rules to assign leads to specific campaigns according to their sources. 
    • Detailed Insights: Check campaign performance and subscriber activities with integrated stats about opens, clicks and more. 
    • Lead Aggregation: Import leads from different sources, such as Zillow, Trulia, Realtor.com and other lead generation services. 
    • Audience Selection: Create recipient lists by selecting contacts manually or using profile filters or tags. 
    • Relationship Building:  Automate newsletters, announcements and greetings on customer birthdays and closing anniversaries to establish loyal relationships. 
  • Market Statistics: Focus on sales using fresh data. Define local target customers using search options or by drawing locations on a map. Display real-time listings for sold, open and active properties. Keep the site updated with the latest data about inventory, prices and timing. 
  • Mobile App: Access important lead activities and information through IDX account to make informed business decisions. Connect with leads immediately. 
    •  Access, update and add leads quickly. 
    •  Check the live feed of IDX site activities. 
    •  Manage tags, contact details and lead stages. 
    •  Review and add time-stamped notes. 
    •  View and add subscriptions and campaigns. 
  • Integrations: Support any workflow using seamless integrations and exchange lead information. A lead forwarding option is available with Chime CRM, Ixact Contact, Mailchimp, Wise Agent and more. Import new leads from AgentMarketing, BoomTown, Trulia, Zillow and more. 
  • Custom IDX Data API: Comes as a standalone service. Access a complete set of IDX listing data through a downloaded data feed. Active agents or brokers managing multiple boards can simplify processes and use the data for applications that include search algorithms or analytics. Include sold listings in the Bulk Data API at an additional fee. Add pending and contingent listings if the data provider allows. 
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Product Ranking

#27

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CRM Software

#174

among all
CRM Software

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User Sentiment Summary

Great User Sentiment 178 reviews
Great User Sentiment 21 reviews
88%
of users recommend this product

Capsule CRM has a 'great' User Satisfaction Rating of 88% when considering 178 user reviews from 4 recognized software review sites.

89%
of users recommend this product

iHomefinder has a 'great' User Satisfaction Rating of 89% when considering 21 user reviews from 1 recognized software review sites.

5.0 (9)
n/a
4.2 (52)
n/a
4.5 (91)
4.43 (21)
4.2 (26)
n/a

Synopsis of User Ratings and Reviews

Customization: The platform’s adaptive nature and personalization options are an advantage, according to 71% of users who mention customization.
User-Friendly: It’s intuitive and automatically stores data about clients, as noted by 100% of users who reviewed this feature.
Tracking and Reporting: The solution allows custom tracking and offers robust reporting, as observed by 71% of users who mentioned these features.
Customer Service: The customer service is remarkable and offers instant support, with 60% of reviewers referencing support saying they were happy with it.
Integration: The platform integrations work seamlessly and can connect with all G Suite apps to make work easier, according to 60% of users who reviewed this feature.
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Lead Generation: iHomefinder offers IDX websites and widgets that capture leads directly, eliminating the need for manual data entry.
Email Marketing: The platform provides tools for creating and sending email campaigns, including drip campaigns and market reports, to nurture leads and stay connected with clients.
Contact Management: iHomefinder helps organize and manage contacts efficiently, allowing users to track interactions, schedule appointments, and set reminders.
Reporting and Analytics: Users can gain insights into their website traffic, lead generation, and marketing campaign performance through comprehensive reporting and analytics tools.
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Not Cost-Effective: Out of the total users who mentioned the cost, 60% suggested the platform gets expensive as the number of users increases.
Restricted Free Version: The free version is only meant for two users and 250 contacts, and 71% of users referencing the free version stated that it restricts functionality.
Not Mobile-Friendly: The mobile app isn’t very user-friendly and could use some updates, according to 66% of reviews mentioning the app.
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Limited Customization: Users have expressed frustration with the lack of flexibility in customizing the platform to fit their specific branding and workflow needs. For example, customizing email templates or integrating with other business tools can be challenging.
Usability Challenges: Some users find the interface to be clunky and outdated, leading to a steeper learning curve and decreased efficiency. Navigating through different features and finding specific information can be time-consuming.
Mobile App Limitations: The mobile app's functionality is reportedly limited compared to the desktop version, hindering agents who rely on mobile access for managing leads and properties on the go.
Customer Support Concerns: There have been reports of slow response times and difficulty reaching customer support, which can be frustrating for users who need timely assistance with technical issues or other inquiries.
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Capsule offers cloud-based tools, including customization options for fields, tags and branding. The platform has limitations in terms of marketing integrations, cost against the features offered and the free version offers limited functionality, contact records and users. However, it offers a well-versed support team along with potent tracking and reporting features that enhance the user experience. Reviews also noted its intuitive nature and G Suite integration as strengths. Businesses looking for structured sales processes with configurable milestones should consider Capsule.

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iHomefinder has been a mainstay in the real estate industry for over two decades, boasting a large user base and a reputation for reliability. Recent user reviews paint a picture of a product with both strengths and weaknesses. On the one hand, users appreciate its user-friendly interface and its ability to streamline task management, making their lives easier. On the other hand, some users find the feature set lacking compared to competitors and feel the price tag is a bit steep. What sets iHomefinder apart is its tight integration with IDX property search and marketing automation tools, creating a comprehensive solution for real estate professionals. This integration allows agents to seamlessly manage leads, track interactions, and automate follow-up campaigns, ultimately boosting their conversion rates. However, some users have noted that the learning curve can be a bit steep, especially for those new to CRM systems. Overall, iHomefinder appears to be a good fit for established real estate agents and teams who value a user-friendly CRM with robust marketing automation capabilities. If you're a tech-savvy agent looking for a comprehensive solution to manage your business, iHomefinder might be worth checking out. However, if you're on a tight budget or require a more extensive feature set, you may want to explore other options. Keep in mind that the software landscape is constantly evolving, so it's always a good idea to compare the latest offerings before making a decision.

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