Act! CRM vs Kommo

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Our analysts compared Act! CRM vs Kommo based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Act! CRM Software Tool
Kommo Software Tool

Product Basics

Act! CRM by Swiftpage ACT! is a customer relationship management (CRM) software application designed to help businesses of all sizes build and maintain strong customer relationships. It acts as a central hub for storing and organizing customer data, including contact information, interactions, and sales history. Act! CRM is particularly well-suited for small and medium-sized businesses seeking a user-friendly and affordable CRM solution to streamline processes and enhance customer service.

Key benefits of Act! CRM include its ease of use, affordability, and comprehensive features. The software is simple to set up and navigate, making it accessible even for businesses with limited IT resources. With a starting price of $49.99 per month, Act! CRM offers a cost-effective solution for managing customer relationships. Its wide range of features encompasses contact management, lead tracking, sales management, and reporting capabilities, providing businesses with the tools they need to effectively engage with customers and drive growth.

Act! CRM stands out among other CRM solutions due to its user-friendly interface, affordability, and extensive feature set. It is a compelling choice for small and medium-sized businesses seeking a reliable and efficient CRM system to optimize customer interactions and achieve their business objectives.

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Kommo (formerly amoCRM) is a messenger-based multifunctional sales management solution. It helps users manage digital pipelines, keep leads engaged using behavioral triggers and streamline core processes like lead nurturing, task assignment, sales analytics, campaign and communication management and performance tracking.

Available with cloud-based deployment and full-featured mobile access on iOS and Android, it enables fast deployment and on-the-go accessibility to build a powerful sales stack.

Pros
  • Intuitive interface
  • Robust automation features
  • Seamless integrations
  • Strong mobile app
  • Excellent customer support
Cons
  • Limited customization options
  • Occasional bugs and glitches
  • Steeper learning curve for some features
  • Pricing can be higher for larger teams
  • Reporting could be more robust
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$30 Monthly
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$15/User, Monthly
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Tailored to your specific needs
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Centralized Information: Centralize contact details to track interactions, relationships, statuses and activities for easy accessibility and complete visibility. 
  • Automated Tasks: Automate repetitive tasks like sales processes, alerts scheduling and more to improve efficiency and productivity. 
  • Flexible Deployment: Offers both on-premise and cloud-based deployment strategies to store data in a clean and intuitive layout. 
  • Mobile Apps: Android and iOS apps allow users to stay connected and manage contacts, communications and activities. 
  • Integrations: Integrate with Outlook, Slack, Google apps and more for seamless operations. An open API is also available for custom integrations suited to individual business needs. 
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  • Easy to Use: A sleek user-friendly interface makes it easier for users to get onboarded and adopt the system quickly. With a central dashboard displaying all critical business information, users can keep tabs on their priorities and improve performance. 
  • Mobile Apps: Kommo is available as a fully-functional app on both Android and iOS devices, letting users work effortlessly on-the-go. 
  • Unified Communications: Kommo manages all communication with prospects, leads, clients and team members with a central platform. One-click dialing, call log and records creation, a team-messaging interface and more ensure that no important information is missed. 
  • Efficient Collaboration: Users can collaborate with their team members and service providers through a dedicated communication platform. With smart notifications and seamless communication, it’s easy to keep track of all activities and stick to the timeline. 
  • Streamlined Lead Generation: The application captures, logs and centralizes lead information from all channels such as phone, email, live chat, social media, web forms and landing pages. Similarly, users are also notified when a given lead progresses along the buyer’s journey so that relevant action can be taken to help improve close rates. 
  • Reliable Customer Support: Offers reliable service delivery for onboarding, training and subsequent user queries and concerns. With24/7 live chat support and other support mediums like phone, email and tickets, users can expect dependable customer services. 
  • Integrations: Kommo is integrated with numerous tools across email marketing, bots and messenger services, phone and VoIP tools, lead capturing tools, social media channels and marketing tools. Additionally, an open API enables users to integrate with services and widgets of their choice to fit their business requirements. 
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  • Customer Management:: Records and maintains robust customer data in an organized and centralized manner. Includes contact details, emails, documents, notes, history and activities. 
  • Account Management: Manages interactions at the company or account level for a complete view of relationships with an organization. 
  • Dynamic Groups and Filters: Organizes similar contacts into dynamic groups based on rule-based criteria. Dynamic groups can be used for targeted communications, campaigns and sales initiatives. 
  • Opportunity Tracking: Captures and manages key opportunity details such as status, values, estimated close dates and more. 
  • Task and Activity Management: Tracks and prioritizes calls, meetings and daily task lists to manage time efficiently. 
  • Sales Process Management: Enables either a pre-built or a custom-defined sales process, streamlines sales activities, and measures success against each step. 
  • Sales Engagement Tracking: Offers click tracking with Outlook integration to focus on sales efforts and the most engaged prospects once an email is sent. 
  • Sales Pipeline Management: Supports revenue projections, strategy adjustments and focused efforts via a visual, real-time sales pipeline. Includes quantifiable metrics like opportunity close rate, close-won value, open deals and more. 
  • Call Lists and Hot Leads: Makes it easy to identify and focus on hot leads with an intelligent call list that ranks campaign recipients according to their level of engagement. 
  • Analytics and Reporting: Monitors sales, marketing and business KPIs with data-rich reports and actionable insights to drive informed decisions. 
  • Marketing Automation: Offers automated management of assets, landing pages, surveys, turnkey campaigns and email marketing. 
  • User Management: Allows adding users, assigning roles and defining role-based accessibility for team and activity management. Tracks individual performance as well. 
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  • Dashboards and KPIs: Dashboards offer key business insights at a glance with a visual representation of important KPIs. Users can also customize dashboards and reports to suit their needs by adding or creating widgets to gather additional information and pull data from other tools they use. 
  • Digital Pipeline Management: The application manages a digital pipeline to capture leads from all channels. It tracks lead behavior, triggering nurture and follow-up campaigns and communications to engage leads when they are most responsive, automating the entire sales process. 
  • Custom Pipelines: Users can build custom webhooks according to their sales process to track contact changes, leads and companies. Custom pipelines built using webhooks can also be used to trigger actions for specific events. Multiple digital pipelines can be built and managed simultaneously. 
  • VoIP Integration: With pre-built telephonic integrations, users can perform 1-click dialing. They can also log, record and redirect calls, manage call lists and track progress with call reports. 
  • List Management: Leads and contacts can be categorized using custom fields and tags. Similar leads, or leads in the same stage of the buying journey, can be pulled together in lists to perform bulk actions, such as targeted campaigns and communication, making it easier to manage the sales process. 
  • Task Management: Users can create and save custom tasks, automate trigger-based and repetitive tasks and streamline their sales process. The tasks, along with their agendas and deadlines, automatically sync to the calendar. 
  • Webforms: Kommo allows users to create web forms and landing pages using pre-built templates to capture leads from the website and sync the submitted forms to lead data. 
  • Email Marketing: The platform syncs with all major email marketing solutions so that users can engage the right contacts in their drip campaigns and newsletters. It also offers pre-built templates for follow-up conversations that can be customized as per the users’ needs. 
  • Two-Way Email Sync: Kommo syncs all emails – sent and received – from the email service provider to the platform, so that no information is left behind, improving response time and quality. 
  • Data Management: Users can manage detailed contact information, leads, prospects and companies in a central location. They can also bulk import and export, as well as scan business cards to directly process and manage lead data. 
  • Online Chat Management: Powered with AI chatbots, users can easily answer most common queries without human resources. In case of critical queries, a customer care or sales executive is automatically assigned to provide more personalized service. 
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Product Ranking

#31

among all
CRM Software

#37

among all
CRM Software

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User Sentiment Summary

Good User Sentiment 1012 reviews
Great User Sentiment 175 reviews
75%
of users recommend this product

Act! CRM has a 'good' User Satisfaction Rating of 75% when considering 1012 user reviews from 3 recognized software review sites.

89%
of users recommend this product

Kommo has a 'great' User Satisfaction Rating of 89% when considering 175 user reviews from 5 recognized software review sites.

n/a
5.0 (12)
3.9 (353)
4.1 (23)
3.7 (613)
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4.5 (131)
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4.0 (3)
3.2 (46)
4.2 (6)

Synopsis of User Ratings and Reviews

User-Friendly: The system is intuitive, leading to easy adaption, according to 60% of users who reviewed this feature.
Cloud Sync: The cloud upgrade allows users to seamlessly sync their data and helps avoid manual data saving, as noted by 75% of reviews about this feature.
Customization: Of the users mentioning customization, 60% suggested the platform’s fields are highly customizable, enabling flexible functionality.
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Simple and intuitive interface: Kommo's clean design and logical navigation make it easy for users of all technical levels to learn and adopt quickly.
Streamlined sales pipeline: Visualize your sales pipeline, track deals effectively, and automate repetitive tasks to focus on closing deals.
360-degree customer view: Unify customer data from various sources to gain a complete understanding of each customer and personalize interactions.
Boost team collaboration: Share information, assign tasks, and track progress seamlessly within Kommo, keeping your team aligned.
Data-driven insights: Generate comprehensive reports and gain actionable insights to optimize your sales strategy and improve performance.
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Customer Service: Customer service has issues such as a lack of product knowledge and poor response times, according to 80% of reviews referencing support.
Bugs and Responsiveness: New updates introduce bugs that can make the application less responsive and hamper performance, according to 90% of users who mention bugs in upgrades.
Outdated Design: The system’s UI design and functionality is outdated and need an upgrade, as observed by 77% of users who wrote about the feature.
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Limited reporting capabilities: Some users find the built-in reporting features somewhat basic and may require additional tools for comprehensive analysis.
Customization restrictions: While Kommo offers customization options, certain elements, such as the sales pipeline stages, are not fully customizable to fit unique workflows.
Occasional technical glitches: Users have reported occasional bugs or slowness in the platform, which can disrupt workflows.
Customer support response times: Some users have experienced longer-than-expected wait times for customer support responses during peak periods.
Limited integrations: While Kommo integrates with popular tools, the selection of integrations could be expanded to connect with niche or industry-specific platforms.
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Act!’s sales and marketing solutions are cost-effective, making it a good choice for smaller businesses. It offers flexible customization options for fields and is easy to use, though the UI is outdated according to reviews. A seamless cloud syncing option eliminates the manual work but can make the database difficult to use. Additionally, customer service lacks responsiveness and understanding of the product, and product updates sometimes have bugs that impact performance. Overall, it’s a good solution to consider for small businesses looking to manage their sales and marketing efforts and monitor their team’s outcome.

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Kommo shines for its user-friendliness and affordability, often winning praise for its intuitive interface and clean design. "It took me minutes to figure out Kommo, unlike our old CRM that felt like climbing Mount Everest," one user raved. This ease of use makes it a popular choice for smaller teams or businesses transitioning to their first CRM. However, power users may find its reporting features and customization options a bit limiting compared to industry giants like Salesforce. "While Kommo's drag-and-drop pipeline is nice, I miss the deeper reporting and automation capabilities I had in Salesforce," another reviewer commented. Additionally, some users have encountered occasional technical glitches or experienced longer wait times for customer support during peak periods. The lack of native integrations with more niche or industry-specific platforms is another point of comparison. However, Kommo's open API and Zapier integration help bridge the gap, something absent in some competitors. "Kommo doesn't integrate directly with our marketing automation tool, but Zapier acts as a seamless bridge, which is something my previous CRM simply couldn't do," remarked one user. Overall, Kommo emerges as a strong contender for businesses seeking a user-friendly and affordable CRM solution. Its ease of use and intuitive interface make it ideal for beginners or smaller teams, while its open API and Zapier integration offer flexibility for growth. While it may lack the advanced features and reporting of some top competitors, its strengths in usability and affordability make it a compelling choice for businesses prioritizing a smooth CRM transition or a streamlined sales workflow.

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