360 View vs Infor CloudSuite CRM

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Our analysts compared 360 View vs Infor CloudSuite CRM based on data from our 400+ point analysis of CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

360 View Software Tool
Infor CloudSuite CRM Software Tool

Product Basics

360 View empowers financial institutions to meet their customer needs digitally with features that take care of personalized relations, enhance technology, scalable communications, data analytics and supports sales efforts. It takes care of various factors such as relationship management, targeted market, financial know-about for business solutions.

The software can be customized for the needs of businesses outside the financial industry, providing greater flexibility and capability options.

Pros
  • Unified customer data
  • Personalized interactions
  • Better insights
  • Improved decision-making
  • Enhanced customer experience
Cons
  • Data accuracy challenges
  • Privacy concerns
  • Implementation complexity
  • Training requirements
  • Potential for information overload
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Infor CloudSuite CRM is a cloud-based system that helps companies cater to and understand customers through sales, marketing and customer service activities. It helps with operations and handles outreach. Users can identify opportunities, streamline sales projects, forecast business-related decisions and generate growth with its analytics.

Cloud deployment and ERP integration help implement a strategic approach for maximum business growth.

To explore other popular solutions that Infor offers, visit our Infor company page.
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$50/User, Monthly
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Tailored to your specific needs
$795/User, One-Time
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Tailored to your specific needs
Small
Medium
Large
Small
Medium
Large
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Cross-Selling: Users can send clear and constructive marketing messages with the ability to automatically track customer interests. They can make use of frontline interactions with effective cross-selling by using data-driven automation services. This helps identify what products or services are best to offer customers. 
  • Easy Lead Creation: 360 View helps streamline the lead management process, get efficient outcomes and grow the business by enabling users to mine customer data and create a list of leads based on that information. 
  • WealthEngine: This feature provides access to customer data such as demographic, wealth data, customer segmentation, prospect bifurcation and more. Leveraging it lets users focus on marketing and sales efforts with potential leads, as well as create strategic programs for customer retention. 
  • Goals and Incentives: Sales and marketing professionals can be tracked and rewarded for their performance. This makes it easy to attract, retain and empower motivated employees. 
  • Enhanced Team Performance: Teams are able to function in a more organized, productive manner by recording daily results, viewing payouts and customizing work schedules on employee scorecards. 
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  • Birst Networked BI: The software has dedicated embedded analytics that aid in internal reporting and drive business results. Business intelligence facilitates gathering and distributing information across teams. 
  • Unified View: The platform helps sales, marketing and support teams work hand-in-hand to deliver results. With a cloud environment, users can easily view a customer’s touchpoints, giving access to users across various departments. 
  • On-the-Go Access: Users can access customer data, respond to customers and keep track of employee data via a dedicated mobile application. This helps them stay connected anytime, anywhere. 
  • Better Customer Experiences: The purpose-built CX suite enhances customer engagement and enriches the customer experience to drive profits. Users can integrate customer data across the enterprise to provide consistent, exceptional and personal experiences on any channel across a customer’s lifecycle. 
  • Back Office Integration: The platform takes care of integrated planning, purchase of inventory, sales, marketing, finance, human resources and more. Users can manage and integrate important parts of their business with the help of an ERP integration. 
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  • 360-Degree View: The system lets users see customer details and activities on mobile. This allows them to use various CRM functions for analyzing relationships, products, services and profitability, as well as for meeting sales goals. 
  • Customer Tracking: The platform helps users follow and cater to customer needs, ultimately stimulating. They can do this by tracking new touchpoints that mark the customer journey. 
  • Custom Dashboard and Workflow: Users can leverage personalized settings, making the system’s functionality easy for every team. A set workflow saves time and helps teams work more effectively. Dashboards can be customized to fit the needs of companies outside the finance sectors. 
  • Pipeline Tracking: The system allows users to create and track pipeline deals to convert hot leads immediately. Users can also add referrals based on organizational standards. 
  • Loan Dues: Financial services such as managing and resolving requests and tracking loans due can be taken care of from one dashboard. 
  • Robust Reporting: The solution’s reporting feature facilitates accountability and helps drive results. Team members can create, manage and send reports. 
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  • Forecasting: The solution gives proactive alerts to drive accurate forecasts that help in generating business. This also helps users make informed decisions, build an effective team, and choose and manage business territories. 
  • Omni-Channel Campaign Management: This feature enables users to orchestrate a well-constructed customer strategy along with managing campaign outcomes. The software provides advanced campaign workflows, sophisticated email marketing, precise customer targeting and powerful customer insights. 
  • Productivity Monitor: Users can identify opportunities, maximize the impact of each interaction and streamline sales activities. They can monitor their team progress and assign tasks that align goals for everyone. 
  • Data Availability: The system stores and manages leads, opportunities and activities for best business outcomes. Users can maintain full control of all this data and utilize it when and where they need it. 
  • TCO Analysis: Users can estimate and utilize the total cost of ownership, as well as evaluate the use of those services. This can help them understand and strategize their campaign plans for maximum success. 
  • Segmentation: The platform centralizes customer data, improves internal and external communications, and segregates data based on preference of hot and cold leads. 
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Product Ranking

#206

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#44

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User Sentiment Summary

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Good User Sentiment 158 reviews
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72%
of users recommend this product

Infor CloudSuite CRM has a 'good' User Satisfaction Rating of 72% when considering 158 user reviews from 4 recognized software review sites.

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2.9 (63)
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3.6 (24)
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4.1 (55)
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4.6 (16)

Synopsis of User Ratings and Reviews

Unified customer view: Gain a 360-degree perspective of each customer across all touchpoints, leading to personalized interactions and improved relationships.
Actionable insights: Leverage data-driven insights to optimize sales pipelines, marketing campaigns, and overall business performance.
Enhanced collaboration: Break down data silos and foster seamless teamwork across departments with shared customer information.
Increased efficiency: Automate repetitive tasks and streamline workflows to free up time for strategic initiatives.
Improved decision-making: Make data-backed decisions based on real-time customer data and comprehensive analytics.
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User-Friendly Interface: Users praise Infor CloudSuite CRM for its intuitive design and ease of use, making it simple for teams to quickly adopt and navigate the system.
Robust Reporting and Analytics: The platform offers powerful reporting and analytics features that provide valuable insights into customer data, enabling businesses to make informed decisions and track key performance indicators.
Seamless Integrations: Infor CloudSuite CRM integrates smoothly with other business applications, streamlining workflows and improving efficiency by eliminating data silos.
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Data accuracy challenges: Relies heavily on the quality of source data, requiring ongoing maintenance and potentially manual corrections.
Integration complexity: Connecting multiple systems can be time-consuming and may require technical expertise.
Privacy concerns: Aggregating extensive customer data necessitates robust security measures and compliance with privacy regulations.
User adoption: Encouraging widespread adoption across teams can be challenging, especially for organizations with varying levels of technical proficiency.
Customization limitations: Flexibility for certain customizations might be restricted, potentially requiring workarounds or additional development efforts.
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Reporting limitations: Users have reported difficulties in creating custom reports and extracting specific data, making it challenging to gain comprehensive insights from the CRM.
Complex customization: Tailoring the system to specific business needs can be cumbersome and may require extensive technical expertise, leading to increased implementation time and costs.
Occasional performance issues: Some users have experienced slow loading times and system lags, particularly when dealing with large datasets or complex operations, impacting productivity and user satisfaction.
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360 View shines for its focus on unifying customer data and driving actionable insights. Users rave about the "360-degree view" it provides, making it easier to personalize interactions and build stronger relationships. "With 360 View, I can see every touchpoint a customer has had with our company, which is a game-changer for tailoring my sales approach," remarked one user. This strength often wins it praise over CRM giants like Salesforce, where users sometimes feel "drowning in data without clear direction." However, 360 View's reliance on data quality can be a double-edged sword. While reviewers applaud its data-driven insights, some caution about the initial effort required to clean and maintain accurate information. "Getting your data right can be an upfront investment, but once it's clean, the insights are invaluable," explained one reviewer. Additionally, 360 View's customization options, while praised for streamlining workflows, pale compared to the sheer flexibility offered by more established competitors. Integration complexity is another point of comparison. Users appreciate the pre-built connections with popular platforms, but some wish for deeper integrations with niche industry tools. "360 View integrates well with my marketing automation platform, but I still need another tool to bridge the gap with my accounting software," said one user. Thankfully, the open API helps bridge some of these gaps. Overall, 360 View emerges as a powerful tool for organizations prioritizing a unified customer view and data-driven decision-making. Its ease of use and focus on insights appeal to smaller teams and businesses seeking a clear CRM transition. While data accuracy and initial integration setup require attention, the potential for personalized interactions and improved performance make it a compelling choice for businesses looking to streamline customer relationships and gain a competitive edge.

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Recent user reviews suggest the answer is a mixed bag. While users appreciate the comprehensive, all-in-one nature of the platform, particularly its ability to centralize customer interactions and provide a 360-degree view of customer data, there are some notable drawbacks. For instance, users have reported frequent errors and instances of missing data, which can be a major headache for businesses that rely on accurate information for decision-making. One user praised Infor CloudSuite CRM's analytics, stating they are "really telling" and help them target prospects effectively. However, another user criticized the platform's outdated user interface and slow performance, finding it "a bit old-fashioned" and potentially off-putting for first-time users. This contrast highlights a key takeaway from user reviews: Infor CloudSuite CRM's strengths lie in its functionality and data insights, but its user experience might leave something to be desired. Ultimately, Infor CloudSuite CRM seems best suited for businesses that prioritize a comprehensive feature set and robust analytics over a sleek and modern user interface. However, companies with a low tolerance for technical glitches and those who value a seamless user experience might want to explore alternative CRM solutions like Salesforce or Microsoft Dynamics 365.

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