Umbraco vs Kentico

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Our analysts compared Umbraco vs Kentico based on data from our 400+ point analysis of CMS Software, user reviews and our own crowdsourced data from our free software selection platform.

Umbraco Software Tool
Kentico Software Tool

Product Basics

Umbraco is a .NET-based open source solution developed on the Microsoft stack to help users manage content. It provides integrated workflows for intuitive editing, multi-device previews and scheduled publishing and updating of content. It empowers developers to build professional websites through its low-code/no-code website builder, Uno. Its main technology, Heartcore, enables content publishing on multiple channels including websites, smartwatches, apps, digital signage and more. Powered by the Content Delivery Network (CDN), it ensures quicker delivery of content through a network of servers.

Hosted on the Microsoft Azure cloud, it integrates with content apps that provide feedback and statistics on already published content. More than 300 free extensions and plugins built by its vast online developer community are available directly from within the application. The vendor offers a free 14-day trial.
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Kentico is a cloud-based solution that helps manage content and digital experiences. It streamlines tasks, content production, business collaborations, content delivery and integrations. Users can ensure engaging and personalized experiences for existing and potential customers by creating digital touchpoints across websites, online stores, email campaigns and mobile devices. They can also leverage the .NET MVC architecture to build new and developed life cycles. Workflow management helps match business processes and align internal operations.

Its built-in AI and analytics optimize digital initiatives by allowing users to track the most visited pages, create customized websites, send newsletters and identify recurring visitors. It enables businesses to remind customers about abandoned shopping carts and notify them to reorder favorite products. It also includes flexible payment and shipping options, automated checkout processes, marketing integrations and multi-store management.
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$50 Monthly
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$7,999 Monthly
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Product Insights

  • Streamlined Content Management: Umbraco simplifies the process of creating, managing, and publishing content, enabling users to maintain their website with ease and efficiency.
  • Flexible Customization: With its open-source framework, Umbraco allows for extensive customization, ensuring that businesses can tailor their websites to meet specific needs and preferences.
  • Scalability: Umbraco is designed to grow with your business, easily accommodating increases in web traffic and content volume without sacrificing performance.
  • User-Friendly Interface: The intuitive back-office interface of Umbraco makes it accessible for users of all skill levels, reducing the learning curve and enhancing productivity.
  • Robust Security: Umbraco takes security seriously, offering built-in features and regular updates to protect websites from threats and vulnerabilities.
  • SEO Optimization: Umbraco facilitates better search engine rankings with SEO-friendly URLs, easy metadata management, and integration capabilities with various SEO tools.
  • Community Support: Being open-source, Umbraco boasts a vibrant community of developers and users who contribute to its development, offer support, and share knowledge.
  • Multi-Language Support: Umbraco's multilingual capabilities make it easy to create and manage content in multiple languages, catering to global audiences.
  • Cost-Effectiveness: As a free, open-source platform, Umbraco reduces the cost of website development and management, making it an attractive option for businesses of all sizes.
  • Integration Capabilities: Umbraco can seamlessly integrate with a wide range of third-party tools and systems, enhancing functionality and enabling a more cohesive digital ecosystem.
  • High Performance: Websites built with Umbraco are known for their fast loading times and smooth performance, contributing to a better user experience and higher satisfaction rates.
  • Content Versioning: Umbraco automatically saves versions of content items, allowing users to easily revert changes or review historical versions, enhancing content management and control.
  • Responsive Design Support: Umbraco supports responsive web design, ensuring that websites look and function perfectly across all devices, from desktops to smartphones.
  • Comprehensive Documentation: Umbraco provides extensive documentation and resources, making it easier for developers and content managers to find the information they need to effectively use the platform.
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  • Enhanced Productivity: Kentico streamlines content management and delivery, enabling teams to publish content faster and more efficiently, reducing the time to market for new initiatives.
  • Scalability: As your business grows, Kentico grows with you. It supports the expansion of your digital footprint without compromising performance, ensuring your website can handle increased traffic and content volume.
  • Customization: With its flexible architecture, Kentico allows for deep customization to meet specific business needs, ensuring that your website and content management system align perfectly with your brand and operational requirements.
  • Integrated Marketing Tools: Kentico comes equipped with a suite of integrated marketing tools, enabling businesses to execute comprehensive digital marketing strategies, including email marketing, A/B testing, and automation, all from within the same platform.
  • Improved User Experience: By providing tools for creating responsive, accessible, and fast-loading websites, Kentico helps businesses improve the overall user experience, which can lead to increased engagement, higher conversion rates, and customer loyalty.
  • Security: Kentico places a strong emphasis on security, offering features like advanced user management, permissions, and protection against common vulnerabilities, ensuring that your website and data remain safe from threats.
  • SEO Optimization: With built-in SEO tools, Kentico makes it easier for businesses to optimize their content and website structure to rank higher in search engine results, driving more organic traffic to their site.
  • Multi-language Support: Kentico's multi-language capabilities allow businesses to easily create and manage content in multiple languages, making it simpler to reach and engage a global audience.
  • Comprehensive Analytics: The platform includes analytics and reporting tools that provide insights into website performance and user behavior, enabling businesses to make data-driven decisions to optimize their digital strategy.
  • Community and Support: Kentico has a robust community of developers and users, along with professional support from Kentico, ensuring that help is readily available whenever you need it, from troubleshooting to best practices.
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  • Cloud: Host on Microsoft Azure and automatically keep sites secure and up-to-date with the latest software updates. 
    • Environments: Connect to a local device or add multiple environments by utilizing core technologies that divide metadata and content into two separate spaces.  
    • ContentFlow: Its two-part deployment strategy allows editors to simultaneously edit and publish content while developers work on feature development, creating an efficient workspace. 
    • Baselines: Build multiple websites easily by re-using project templates from the main site. 
    • User Controls: Invite team members, grant permissions to edit and review projects and more. 
  • CMS: Flexible CMS capabilities create a seamless editing experience that is custom-made to editor’s preferences. 
  • Uno: Easily create and personalize a website by selecting from pre-built widgets, no coding required. Customize using unique images, text, colors, fonts and more. As a Software as a Service (SaaS) technology, it is an all-in-one hosted product that installs updates automatically instead of manually, keeping the site up on security and bug fixes.  
  • Heartcore: A headless CMS that utilizes RESTful API technology to enable omnichannel delivery, allowing customers to view content on the front end, on anything from smartwatches, apps, smart speakers and more. 
    • Backoffice: Automatically exposes content and media via a REST API, fully serviced through the vendor’s backoffice to keep codebases updated without any work from the customer. 
    • Content Delivery Network: Cloudflare enables fast content delivery to any visitor or frontend in the world via data storage through nearby servers. 
    • GraphQL: Receive precisely what is needed from the server; it defines and structures the information needed, reducing loading times, API calls and data over-fetching. 
  • Support: Support, included with all paid plans, provides subscribers with a direct line of communication to a team of specialists, guaranteed to respond in 12 hours or less. Extensive training resources and an onboarding procedure for all clients help to ensure customer success. 
  • Forms: Produce content forms, multi-step questionnaires and more with the ability to select from input types, validation rules and conditions. Create forms tailored to customer needs. 
  • Courier: Deploy content straight from the Content section while maintaining updated templates, media and data. Design custom features in a deployment environment. 
  • Deploy: Test configurations, latest code changes and updates with the deployment engine. Editors and developers can work in the same environment or test their content codes and content against code updates in another, ensuring confident final publishing. 
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  • Personalizations: Deliver personalized digital experiences across web, mobile, email and other channels. Create relevant, tailor-made content based on customer behavior, contextual history and demographics. Dynamically change content on websites based on the visitor’s actions. Use visual rule designer to set personalization rules and segmentation. 
  • Automation: Send automated alerts to customers to remind them about abandoned shopping carts. Create personalized automation through the drag and drop designer. 
  • E-Commerce: Deliver personalized digital experiences through online stores. 
    • Product Management: Create a catalog with flexible navigation and design to showcase products. Design pages with rich text, specifications and pictures. Sell multiple products and categorize them based on attributes. Facilitate easy search options with filters like availability, features and categories. 
    • Checkout: Customize shopping cart and checkout processes according to customer needs. Create single-page or organization-specific checkouts. 
    • Promotions and Discounts: Boost sales through discounts, offers and gift cards. Apply multiple targeted rebates and cross-sell and up-sell promotions. 
    • Shipping and Payments: Ensure safe and flexible payment processes through card, cash on delivery, PayPal or other third-party solutions. Automatically calculate shipping costs and taxes based on factors like weight and country. Provides multi-currency support. 
    • Shopping Cart: Let customers add, remove and update products and services. Ensure stock availability by leverage out-of-the-box modules. 
    • Order Management: Send customers detailed summaries of their purchases with product, shipping and payment details. 
  • Website Management: Manage multiple websites from a unified interface. Import code, data and content across different sites. Create microsites, online stores, community forums and blogs. Leverage ASP.NET Core MVC technology to deliver high-performing, scalable websites. Ensure quick data loading and reduce inessential processing. 
  • Analytics: Gain real-time insights, analyze performance and track audience engagement through analytical modules. 
    • Sentiment and Web Analysis: Analyze positive and negative comments on websites and send automated thank-you notes and apologies. Gather information on visitors, email recipients and customer behavior. 
    • Reporting: Access reports on content, commerce, customer touchpoints and workflows. Visualize data through custom reports. Gain statistical information according to downloads, slicks, referrals, conversions, campaigns and more. 
    • Testing: Test several variations of web pages and emails to gauge impact. Set multiple metrics like conversion goals, traffic sources and customer segments. 
    • Dashboards: Display relevant information and drill down into data through customizable dashboards. Monitor campaign assets and measure effectiveness. 
  • Audience Management: Gather information on visitors and manage contacts across all channels.  
    • Automated Lead Scoring: Automatically identify prospective clients according to location, title and data completeness. Define company-specific rules and create lead scoring processes. Share leads with sales teams via emails or through CRMs. 
    • Tracking: Monitor visitor journeys at all touchpoints — capture page views, downloads and video watches. Track email interactions, customer actions and campaign activities. 
    • Segmentation: Use the visual interface to categorize contacts based on context, behavior and demographics. Collect data on anonymous visitors, subscribers and registered clients. Create customer profiles according to activity scores and automatically add them to segmentation. 
    • Compliance: Ensure data process with GDPR, PII and CCPA compliance. 
  • Content Production: Manage, create and reuse content in email marketing campaigns, mobile apps, websites and other channels. 
    • Page Builder: Use drag and drop widgets to create new web pages and adjust content on websites. Deliver customer-specific experiences by applying personalization rules. Develop layouts according to needs and divide web pages into sections. 
    • Templates: Reuse content by saving high-performing pages as templates. Save content, sections and widgets. Customize templates to add text, pictures, videos and other media files. 
    • Workflows: Design custom workflows to ensure content consistency and regulation compliance. Define workflow processes and steps by selecting editors, owners and approvers and manage content throughout its lifecycle. Set timed actions to move content to the next step automatically. Track published content and store outdated versions in retrievable archives.  
    • Digital Asset Management: Create media libraries and store pictures, videos, PDFs and presentations in a centralized repository. Edit images, convert them into multiple formats and automatically resize them to fit different layouts and devices. Assign role-based access for security. 
    • Language Support: Create and translate content into several languages like Chinese, Spanish, Hebrew, Russian, Arabic and more. Display region-specific language on websites or stick to default if the page is not translated. Display date and time according to time zones. 
  • Campaign Management: Launch and manage cross-channel campaigns. Set landing pages and tracking links according to UTM parameters. Receive real-time information on campaign performance, visitor interactions and conversion. 
  • Email Marketing: Deliver personalized, targeted emails to customers based on activity, behavior, data and lead scoring. Measure crucial metrics like delivery, open and click rates. 
  • Artificial Intelligence: Display relevant content and optimize engagement through AI-based recommendations. Design widget variants and drag-and-drop the best one to product categories, shopping carts, emails or homepage. Suggest products to customers based on behavioral attributes. 
  • Forms: Collect information, applications, leads, registrations, surveys and more. Create forms with custom fields and insert them on websites.  
  • Security: Protect data and websites against vulnerabilities with multiple security layers, anti-CSRF tokens, custom authentication models, role-based permissions and reCAPTCHA. 
  • Integrations: Access pre-packaged connections with Salesforce, Zoho, Recombee, Dynamics 365, Visual Studio and more. Use API to build organization-specific integrations with CRMs, ERPs, PIMs and payment gateways. 
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Product Ranking

#53

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#73

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User Sentiment Summary

Great User Sentiment 235 reviews
Great User Sentiment 312 reviews
82%
of users recommend this product

Umbraco has a 'great' User Satisfaction Rating of 82% when considering 235 user reviews from 5 recognized software review sites.

87%
of users recommend this product

Kentico has a 'great' User Satisfaction Rating of 87% when considering 312 user reviews from 5 recognized software review sites.

n/a
4.7 (15)
4.2 (163)
4.3 (212)
4.06 (18)
n/a
3.9 (10)
4.4 (42)
4.0 (22)
4.0 (1)
3.5 (22)
4.5 (42)

Synopsis of User Ratings and Reviews

Flexibility and Customization: Umbraco is an open-source CMS, giving developers complete control over the code and the ability to customize it to meet specific needs. This is in contrast to closed-source CMS options, which may have limitations on customization.
User-Friendly Interface: Umbraco has a clean and intuitive interface that is easy for content editors to use, even if they have limited technical experience. This can help to streamline the content creation process and make it more efficient.
Active Community and Support: Umbraco has a large and active community of developers and users who provide support and resources. This can be helpful for troubleshooting issues and learning new skills. The community also contributes to the ongoing development of the platform, ensuring that it remains up-to-date and relevant.
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Easy to Use: The platform's user-friendly interface makes content management tasks simple and efficient, even for non-technical users. The intuitive design and clear navigation contribute to a smooth user experience.
Versatility: Kentico offers a wide range of features and functionalities, allowing users to create various digital experiences, from simple websites to complex e-commerce platforms and intranets. This adaptability makes it suitable for diverse business needs.
Scalability: As businesses grow and evolve, Kentico can scale to accommodate increasing demands. Its architecture and performance capabilities ensure that websites and applications can handle high traffic volumes and complex functionalities without compromising speed or stability.
Security: Kentico prioritizes security and provides robust features to protect websites and data from cyber threats. Regular security updates and a strong focus on data privacy give users peace of mind.
Support: Kentico offers comprehensive support options, including documentation, community forums, and professional services. Users can access the resources they need to resolve issues and optimize their use of the platform.
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Steep Learning Curve: Umbraco has a steeper learning curve compared to other CMS platforms, especially for users without prior development experience. The interface can be overwhelming for beginners, and understanding the underlying concepts requires additional effort.
Limited Built-in Features: Out of the box, Umbraco offers fewer built-in features compared to some other CMS options. Users often need to rely on third-party packages or custom development to achieve specific functionalities, which can add complexity and potential compatibility issues.
Smaller Community and Ecosystem: While Umbraco has a dedicated community, it is smaller compared to those of more widely used CMS platforms. This can result in fewer readily available resources, plugins, and support options for users.
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Overly Complex Interface: Many users find it difficult to navigate and perform simple tasks due to the complexity of the interface.
Limited Customization Options: Users have expressed frustration with the limited ability to customize the platform to their specific needs, especially when it comes to design and functionality.
Expensive Licensing: The cost of licensing can be prohibitive, especially for smaller businesses or organizations with limited budgets.
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Umbraco has been making waves in the CMS world, and for good reason. Users rave about its ease of use, highlighting the intuitive interface that makes content creation and management a breeze, even for those with limited technical expertise. Flexibility is another key strength, as Umbraco allows for extensive customization to meet specific needs, whether it's building a simple blog or a complex e-commerce platform. This adaptability is a major differentiator from more rigid CMS options like Wix or Squarespace, which can feel restrictive for users with unique requirements. Umbraco's open-source nature fosters a vibrant community that contributes to its ongoing development and provides support to users. This collaborative spirit sets it apart from proprietary CMS platforms, where users may feel isolated and dependent on the vendor for assistance. While Umbraco shines in many areas, some users note that its flexibility can also be a double-edged sword, as it may require more technical knowledge for advanced customizations compared to simpler platforms like WordPress. Overall, Umbraco is a top choice for businesses and individuals seeking a CMS that balances user-friendliness with powerful capabilities. Its flexibility, scalability, and supportive community make it ideal for projects of all sizes, from small personal websites to large enterprise applications. If you're looking for a CMS that empowers you to create without constraints, Umbraco is definitely worth exploring.

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Kentico has garnered a mixed bag of user reviews over the past year. Some users sing its praises for its user-friendly interface, flexibility to adapt to various needs, and ability to scale alongside growing businesses. It's like having a Swiss Army knife for content management – it can handle a wide range of tasks without breaking a sweat. However, other users point out its hefty price tag as a significant drawback, especially when compared to more budget-friendly options like WordPress. Additionally, some users have expressed frustration with the level of support provided and the complexity of navigating the user interface, which can feel overwhelming for those new to content management systems. When stacked up against competitors, Kentico stands out with its robust set of features, particularly its marketing automation capabilities and multilingual support. This makes it a powerhouse for businesses with a global reach or those looking to streamline their marketing efforts. However, its complexity can be a double-edged sword, making it less appealing to smaller businesses or those with simpler website needs. Ultimately, Kentico is best suited for mid-sized to large businesses with the budget and manpower to leverage its extensive features and navigate its intricate interface. It's like opting for a high-performance sports car – you'll get where you need to go with speed and precision, but it requires a certain level of expertise to handle effectively.

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