Drupal vs Kentico

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Our analysts compared Drupal vs Kentico based on data from our 400+ point analysis of CMS Software, user reviews and our own crowdsourced data from our free software selection platform.

Drupal Software Tool
Kentico Software Tool

Product Basics

Drupal is a free to use, open-source solution to manage website content through authoring, customization and automated workflows. Its WYSIWYG editor comes with an intuitive interface to customize text, images and layouts without needing developer support. Multiple users can create content in a central repository and share it on any channel, backed by a modern content delivery network (CDN) provider.

It enables marketing automation with advanced email reporting for specific audiences, streamlined processes, real-time sales alerts and bulk data management. Its data security protocol includes database encryption, user access control and security reports. Backed by a strong online developer community, its coding standards and strict code review processes help mitigate internet vulnerabilities
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Kentico is a cloud-based solution that helps manage content and digital experiences. It streamlines tasks, content production, business collaborations, content delivery and integrations. Users can ensure engaging and personalized experiences for existing and potential customers by creating digital touchpoints across websites, online stores, email campaigns and mobile devices. They can also leverage the .NET MVC architecture to build new and developed life cycles. Workflow management helps match business processes and align internal operations.

Its built-in AI and analytics optimize digital initiatives by allowing users to track the most visited pages, create customized websites, send newsletters and identify recurring visitors. It enables businesses to remind customers about abandoned shopping carts and notify them to reorder favorite products. It also includes flexible payment and shipping options, automated checkout processes, marketing integrations and multi-store management.
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Product Insights

  • Scalability: Drupal effortlessly scales with your business growth, handling traffic spikes and expanding content without compromising performance, making it ideal for businesses aiming for growth.
  • Security: With a dedicated security team and a robust coding standard, Drupal provides enterprise-level security, making it a trusted platform for government agencies and large corporations.
  • Customization: Drupal offers unparalleled customization options through modules and themes, allowing businesses to tailor their websites to their unique needs and brand identity.
  • Content Management Flexibility: Drupal excels in managing complex content structures and hierarchies, enabling businesses to deliver rich, multimedia content experiences.
  • Community Support: Drupal benefits from a large, active community of developers who contribute modules, themes, and fixes, ensuring the platform stays innovative and secure.
  • SEO-Friendly: With its advanced SEO modules, Drupal helps businesses improve their search engine visibility, driving more organic traffic to their websites.
  • Accessibility: Drupal adheres to web accessibility standards, ensuring websites are usable for people with disabilities, which expands audience reach and complies with legal requirements.
  • Multi-language Support: Drupal provides built-in multilingual support, allowing businesses to create websites in multiple languages, catering to a global audience.
  • Integration Capabilities: Drupal can integrate with a wide array of marketing, sales, and analytics tools, enabling businesses to create a cohesive digital ecosystem.
  • Mobile-First Approach: With responsive design and mobile-first themes, Drupal ensures websites look great and function well on all devices, enhancing user experience.
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  • Enhanced Productivity: Kentico streamlines content management and delivery, enabling teams to publish content faster and more efficiently, reducing the time to market for new initiatives.
  • Scalability: As your business grows, Kentico grows with you. It supports the expansion of your digital footprint without compromising performance, ensuring your website can handle increased traffic and content volume.
  • Customization: With its flexible architecture, Kentico allows for deep customization to meet specific business needs, ensuring that your website and content management system align perfectly with your brand and operational requirements.
  • Integrated Marketing Tools: Kentico comes equipped with a suite of integrated marketing tools, enabling businesses to execute comprehensive digital marketing strategies, including email marketing, A/B testing, and automation, all from within the same platform.
  • Improved User Experience: By providing tools for creating responsive, accessible, and fast-loading websites, Kentico helps businesses improve the overall user experience, which can lead to increased engagement, higher conversion rates, and customer loyalty.
  • Security: Kentico places a strong emphasis on security, offering features like advanced user management, permissions, and protection against common vulnerabilities, ensuring that your website and data remain safe from threats.
  • SEO Optimization: With built-in SEO tools, Kentico makes it easier for businesses to optimize their content and website structure to rank higher in search engine results, driving more organic traffic to their site.
  • Multi-language Support: Kentico's multi-language capabilities allow businesses to easily create and manage content in multiple languages, making it simpler to reach and engage a global audience.
  • Comprehensive Analytics: The platform includes analytics and reporting tools that provide insights into website performance and user behavior, enabling businesses to make data-driven decisions to optimize their digital strategy.
  • Community and Support: Kentico has a robust community of developers and users, along with professional support from Kentico, ensuring that help is readily available whenever you need it, from troubleshooting to best practices.
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  • Content Authoring: Publish and deploy content across multiple platforms from one place. Connect marketing tools such as marketing automation, CRM, analytics and more to build and manage sites, build multichannel digital experiences and customize mobile web browsers and apps. 
  • Security: Keep data secure with access controls, database encryption, Denial of Service (DoS) and more. Prevent security failures with its strong coding standards and community code review process, continuously monitored by a team of security experts. Prevent malicious data entry, resolve issues before exploitation and share information via security reports. 
  • Performance: Ensure websites keep up with high traffic volumes by working with an advanced CDN provider, guaranteeing uptime without server outages. Run over a million performance checks per day and implement technology that scales across server clusters, providing customers with quick availability. 
  • Multilingual: Automated translation for over 100 languages makes every aspect of content accessible to viewers across the globe. Detect a site visitor’s preferred language based on information such as IP address, browser settings and more. 
  • Accessibility: Allow customers with disabilities to create, access and consume content, following the World Wide Web Consortium (W3C) guidelines. Utilize structured metadata that is intelligible by screen readers and provide editorial tools to apply accessible content creation capabilities.  
  • Marketing Automation: Integrate marketing automation platforms to assign rules for tasks such as sending prospects email offers, assigning them to particular lists or using AI such as chat bots to deliver information. Refine marketing processes with no licensing costs by streamlining workflows, creating real-time sales alerts, managing data in bulk and more. 
  • Personalization: Deliver a personalized customer experience by analyzing site visitor’s clicks and decisions at each data point to create a profile for them. Leverage information such as geolocation, browser history, device type and behaviors to deliver tailored marketing messages, recommended products and more. 
  • Content as a Service: Manage and deploy content for a variety of websites and services from one location in a preconfigured development environment. Design reusable content, deliver content in various layouts, scale regardless of size and more using the platform’s unbarred infrastructure and APIs. 
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  • Personalizations: Deliver personalized digital experiences across web, mobile, email and other channels. Create relevant, tailor-made content based on customer behavior, contextual history and demographics. Dynamically change content on websites based on the visitor’s actions. Use visual rule designer to set personalization rules and segmentation. 
  • Automation: Send automated alerts to customers to remind them about abandoned shopping carts. Create personalized automation through the drag and drop designer. 
  • E-Commerce: Deliver personalized digital experiences through online stores. 
    • Product Management: Create a catalog with flexible navigation and design to showcase products. Design pages with rich text, specifications and pictures. Sell multiple products and categorize them based on attributes. Facilitate easy search options with filters like availability, features and categories. 
    • Checkout: Customize shopping cart and checkout processes according to customer needs. Create single-page or organization-specific checkouts. 
    • Promotions and Discounts: Boost sales through discounts, offers and gift cards. Apply multiple targeted rebates and cross-sell and up-sell promotions. 
    • Shipping and Payments: Ensure safe and flexible payment processes through card, cash on delivery, PayPal or other third-party solutions. Automatically calculate shipping costs and taxes based on factors like weight and country. Provides multi-currency support. 
    • Shopping Cart: Let customers add, remove and update products and services. Ensure stock availability by leverage out-of-the-box modules. 
    • Order Management: Send customers detailed summaries of their purchases with product, shipping and payment details. 
  • Website Management: Manage multiple websites from a unified interface. Import code, data and content across different sites. Create microsites, online stores, community forums and blogs. Leverage ASP.NET Core MVC technology to deliver high-performing, scalable websites. Ensure quick data loading and reduce inessential processing. 
  • Analytics: Gain real-time insights, analyze performance and track audience engagement through analytical modules. 
    • Sentiment and Web Analysis: Analyze positive and negative comments on websites and send automated thank-you notes and apologies. Gather information on visitors, email recipients and customer behavior. 
    • Reporting: Access reports on content, commerce, customer touchpoints and workflows. Visualize data through custom reports. Gain statistical information according to downloads, slicks, referrals, conversions, campaigns and more. 
    • Testing: Test several variations of web pages and emails to gauge impact. Set multiple metrics like conversion goals, traffic sources and customer segments. 
    • Dashboards: Display relevant information and drill down into data through customizable dashboards. Monitor campaign assets and measure effectiveness. 
  • Audience Management: Gather information on visitors and manage contacts across all channels.  
    • Automated Lead Scoring: Automatically identify prospective clients according to location, title and data completeness. Define company-specific rules and create lead scoring processes. Share leads with sales teams via emails or through CRMs. 
    • Tracking: Monitor visitor journeys at all touchpoints — capture page views, downloads and video watches. Track email interactions, customer actions and campaign activities. 
    • Segmentation: Use the visual interface to categorize contacts based on context, behavior and demographics. Collect data on anonymous visitors, subscribers and registered clients. Create customer profiles according to activity scores and automatically add them to segmentation. 
    • Compliance: Ensure data process with GDPR, PII and CCPA compliance. 
  • Content Production: Manage, create and reuse content in email marketing campaigns, mobile apps, websites and other channels. 
    • Page Builder: Use drag and drop widgets to create new web pages and adjust content on websites. Deliver customer-specific experiences by applying personalization rules. Develop layouts according to needs and divide web pages into sections. 
    • Templates: Reuse content by saving high-performing pages as templates. Save content, sections and widgets. Customize templates to add text, pictures, videos and other media files. 
    • Workflows: Design custom workflows to ensure content consistency and regulation compliance. Define workflow processes and steps by selecting editors, owners and approvers and manage content throughout its lifecycle. Set timed actions to move content to the next step automatically. Track published content and store outdated versions in retrievable archives.  
    • Digital Asset Management: Create media libraries and store pictures, videos, PDFs and presentations in a centralized repository. Edit images, convert them into multiple formats and automatically resize them to fit different layouts and devices. Assign role-based access for security. 
    • Language Support: Create and translate content into several languages like Chinese, Spanish, Hebrew, Russian, Arabic and more. Display region-specific language on websites or stick to default if the page is not translated. Display date and time according to time zones. 
  • Campaign Management: Launch and manage cross-channel campaigns. Set landing pages and tracking links according to UTM parameters. Receive real-time information on campaign performance, visitor interactions and conversion. 
  • Email Marketing: Deliver personalized, targeted emails to customers based on activity, behavior, data and lead scoring. Measure crucial metrics like delivery, open and click rates. 
  • Artificial Intelligence: Display relevant content and optimize engagement through AI-based recommendations. Design widget variants and drag-and-drop the best one to product categories, shopping carts, emails or homepage. Suggest products to customers based on behavioral attributes. 
  • Forms: Collect information, applications, leads, registrations, surveys and more. Create forms with custom fields and insert them on websites.  
  • Security: Protect data and websites against vulnerabilities with multiple security layers, anti-CSRF tokens, custom authentication models, role-based permissions and reCAPTCHA. 
  • Integrations: Access pre-packaged connections with Salesforce, Zoho, Recombee, Dynamics 365, Visual Studio and more. Use API to build organization-specific integrations with CRMs, ERPs, PIMs and payment gateways. 
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#73

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User Sentiment Summary

Great User Sentiment 1237 reviews
Great User Sentiment 312 reviews
81%
of users recommend this product

Drupal has a 'great' User Satisfaction Rating of 81% when considering 1237 user reviews from 6 recognized software review sites.

87%
of users recommend this product

Kentico has a 'great' User Satisfaction Rating of 87% when considering 312 user reviews from 5 recognized software review sites.

4.9 (14)
4.7 (15)
3.8 (339)
4.3 (212)
4.23 (376)
n/a
4.2 (339)
4.4 (42)
4.3 (7)
4.0 (1)
3.6 (162)
4.5 (42)

Synopsis of User Ratings and Reviews

Highly Customizable: Drupal is known for its flexibility, allowing users to create highly customized websites without extensive coding knowledge. The availability of numerous modules and themes empowers users to tailor their sites to specific needs and preferences.
Scalability: Drupal's architecture is designed to handle websites of all sizes, from small personal blogs to large enterprise applications. Its ability to scale efficiently makes it a suitable choice for projects with growth potential.
Strong Security: Drupal has a reputation for robust security features and a dedicated security team. Regular updates and security patches help protect websites from vulnerabilities and potential threats.
Active Community: Drupal boasts a large and active community of developers and users who contribute to its development, provide support, and share knowledge. This vibrant community fosters collaboration and innovation within the Drupal ecosystem.
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Easy to Use: The platform's user-friendly interface makes content management tasks simple and efficient, even for non-technical users. The intuitive design and clear navigation contribute to a smooth user experience.
Versatility: Kentico offers a wide range of features and functionalities, allowing users to create various digital experiences, from simple websites to complex e-commerce platforms and intranets. This adaptability makes it suitable for diverse business needs.
Scalability: As businesses grow and evolve, Kentico can scale to accommodate increasing demands. Its architecture and performance capabilities ensure that websites and applications can handle high traffic volumes and complex functionalities without compromising speed or stability.
Security: Kentico prioritizes security and provides robust features to protect websites and data from cyber threats. Regular security updates and a strong focus on data privacy give users peace of mind.
Support: Kentico offers comprehensive support options, including documentation, community forums, and professional services. Users can access the resources they need to resolve issues and optimize their use of the platform.
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Steep Learning Curve: Drupal's robust features and flexibility come at the cost of complexity, making it challenging for beginners to grasp. The learning curve can be daunting for users accustomed to more intuitive content management systems.
Module Dependency Issues: Drupal's modular architecture, while offering extensive customization, can lead to compatibility issues between modules. Resolving these conflicts often requires technical expertise, causing frustration for users seeking a seamless experience.
Performance Overhead: Drupal's feature-rich nature can impact website performance, especially on shared hosting environments or with numerous modules enabled. Optimization may be necessary to ensure smooth operation and fast loading times.
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Overly Complex Interface: Many users find it difficult to navigate and perform simple tasks due to the complexity of the interface.
Limited Customization Options: Users have expressed frustration with the limited ability to customize the platform to their specific needs, especially when it comes to design and functionality.
Expensive Licensing: The cost of licensing can be prohibitive, especially for smaller businesses or organizations with limited budgets.
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Don't "drupal" the ball when it comes to choosing the right content management system (CMS) for your needs. Drupal has been around for over two decades and has garnered a reputation for being a powerful and flexible platform, but it's not without its quirks. User reviews from the past year paint a picture of a CMS that's a bit of a mixed bag, with some folks singing its praises and others scratching their heads in frustration. Drupal's biggest strength is its flexibility. It's like a chameleon, able to adapt to a wide range of website needs, from simple blogs to complex e-commerce platforms. This is largely thanks to its extensive library of modules and themes, which allow users to add all sorts of bells and whistles to their sites. However, this flexibility comes at a cost: complexity. Drupal has a steeper learning curve than some other CMS options like WordPress, and it can be a bit overwhelming for beginners. It's like trying to assemble a piece of furniture from IKEA without the instructions – doable, but definitely not a walk in the park. So, who is Drupal best suited for? It's a great choice for organizations with complex website needs and the technical know-how to navigate its intricacies. If you're looking for a CMS that you can truly make your own and are willing to put in the time to learn the ropes, Drupal could be your perfect match. However, if you're a beginner or need a quick and easy solution, you might want to consider a more user-friendly option. Remember, the CMS landscape is constantly evolving, so it's always a good idea to check out the latest reviews and comparisons before making a decision.

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Kentico has garnered a mixed bag of user reviews over the past year. Some users sing its praises for its user-friendly interface, flexibility to adapt to various needs, and ability to scale alongside growing businesses. It's like having a Swiss Army knife for content management – it can handle a wide range of tasks without breaking a sweat. However, other users point out its hefty price tag as a significant drawback, especially when compared to more budget-friendly options like WordPress. Additionally, some users have expressed frustration with the level of support provided and the complexity of navigating the user interface, which can feel overwhelming for those new to content management systems. When stacked up against competitors, Kentico stands out with its robust set of features, particularly its marketing automation capabilities and multilingual support. This makes it a powerhouse for businesses with a global reach or those looking to streamline their marketing efforts. However, its complexity can be a double-edged sword, making it less appealing to smaller businesses or those with simpler website needs. Ultimately, Kentico is best suited for mid-sized to large businesses with the budget and manpower to leverage its extensive features and navigate its intricate interface. It's like opting for a high-performance sports car – you'll get where you need to go with speed and precision, but it requires a certain level of expertise to handle effectively.

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