Contentful vs Kentico

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Our analysts compared Contentful vs Kentico based on data from our 400+ point analysis of CMS Software, user reviews and our own crowdsourced data from our free software selection platform.

Contentful Software Tool
Kentico Software Tool

Product Basics

Contentful is a cloud-native API-first platform that allows users to create, manage and distribute content to virtually any digital channel, all from a single hub. It stores and distributes a wide range of content that includes text, video, images, music, structured documents and more. Coupled with a headless architecture, native integrations apps and powerful webhooks make it flexible and extensible. Its web app allows creatives to create rich text content with headlines, quotes, lists, visual formatting and media.

Editors can create landing pages, fine-tune product descriptions, tweak forms and publish content all from a unified interface. Robust REST and GraphQL APIs enable content delivery to multiple channels like iOS, Android and Windows mobile apps, and websites. It provides separate workspaces and role-based permissions for data governance.
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Kentico is a cloud-based solution that helps manage content and digital experiences. It streamlines tasks, content production, business collaborations, content delivery and integrations. Users can ensure engaging and personalized experiences for existing and potential customers by creating digital touchpoints across websites, online stores, email campaigns and mobile devices. They can also leverage the .NET MVC architecture to build new and developed life cycles. Workflow management helps match business processes and align internal operations.

Its built-in AI and analytics optimize digital initiatives by allowing users to track the most visited pages, create customized websites, send newsletters and identify recurring visitors. It enables businesses to remind customers about abandoned shopping carts and notify them to reorder favorite products. It also includes flexible payment and shipping options, automated checkout processes, marketing integrations and multi-store management.
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$300 Monthly, Freemium
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$7,999 Monthly
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Tailored to your specific needs
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Product Assistance

Documentation
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Videos
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Documentation
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Videos
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Email
Phone
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FAQ
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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Streamlined Content Management: Contentful simplifies the process of creating, managing, and distributing content across multiple platforms, enabling teams to publish content faster and more efficiently than traditional CMS platforms.
  • Enhanced Collaboration: With its cloud-based architecture, Contentful allows team members to collaborate in real-time, regardless of their location. This ensures that content updates and approvals can happen swiftly, keeping projects on track.
  • Flexible Integration: Contentful offers robust APIs that enable seamless integration with various tools and systems, such as analytics, marketing, and e-commerce platforms. This flexibility allows businesses to tailor their tech stack to their specific needs.
  • Scalability: Designed to handle the demands of both small projects and large-scale operations, Contentful can scale alongside your business. This means you won't have to migrate to another platform as your content needs grow.
  • Improved Content Delivery: Contentful utilizes a content delivery network (CDN) to ensure that your content is delivered quickly and reliably to users around the world, enhancing the user experience and engagement.
  • Content Model Flexibility: Unlike traditional CMS platforms that often force content into predefined templates, Contentful allows users to define their own content models. This flexibility supports a more structured and efficient approach to content management, catering to diverse content types and structures.
  • Enhanced Security: Contentful prioritizes security with features like two-factor authentication, role-based access control, and regular security audits. This helps protect your content and user data from unauthorized access and potential breaches.
  • Cost Efficiency: By streamlining content operations and reducing the need for custom development, Contentful can help businesses save on operational and development costs. Its cloud-based nature also eliminates the need for expensive server maintenance.
  • Future-Proof Technology: Contentful is built on modern technology standards and is continuously updated, ensuring that your content management system remains cutting-edge. This helps safeguard your investment and keeps you ahead of digital trends.
  • Global Reach: With its CDN and multilingual content management capabilities, Contentful enables businesses to easily reach and engage global audiences, breaking down geographical and language barriers.
  • Personalized User Experiences: Contentful supports dynamic content personalization, allowing businesses to tailor content based on user behavior and preferences. This leads to more engaging and relevant user experiences, boosting conversion rates and customer loyalty.
  • Comprehensive Analytics: Integration with analytics tools allows Contentful users to track content performance and user engagement in real-time. This data-driven approach enables continuous optimization of content strategies for better results.
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  • Enhanced Productivity: Kentico streamlines content management and delivery, enabling teams to publish content faster and more efficiently, reducing the time to market for new initiatives.
  • Scalability: As your business grows, Kentico grows with you. It supports the expansion of your digital footprint without compromising performance, ensuring your website can handle increased traffic and content volume.
  • Customization: With its flexible architecture, Kentico allows for deep customization to meet specific business needs, ensuring that your website and content management system align perfectly with your brand and operational requirements.
  • Integrated Marketing Tools: Kentico comes equipped with a suite of integrated marketing tools, enabling businesses to execute comprehensive digital marketing strategies, including email marketing, A/B testing, and automation, all from within the same platform.
  • Improved User Experience: By providing tools for creating responsive, accessible, and fast-loading websites, Kentico helps businesses improve the overall user experience, which can lead to increased engagement, higher conversion rates, and customer loyalty.
  • Security: Kentico places a strong emphasis on security, offering features like advanced user management, permissions, and protection against common vulnerabilities, ensuring that your website and data remain safe from threats.
  • SEO Optimization: With built-in SEO tools, Kentico makes it easier for businesses to optimize their content and website structure to rank higher in search engine results, driving more organic traffic to their site.
  • Multi-language Support: Kentico's multi-language capabilities allow businesses to easily create and manage content in multiple languages, making it simpler to reach and engage a global audience.
  • Comprehensive Analytics: The platform includes analytics and reporting tools that provide insights into website performance and user behavior, enabling businesses to make data-driven decisions to optimize their digital strategy.
  • Community and Support: Kentico has a robust community of developers and users, along with professional support from Kentico, ensuring that help is readily available whenever you need it, from troubleshooting to best practices.
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  • API: JSON payloads provide complete programmatic control over CMS features such as assets, translations and more. Delivers API payloads in the sub-100 ms range utilizing caching strategies and external CDNs. 
  • Toolbox: Customizable UX allows editors to easily create content of all forms, such as rich text, locations, JSON snippets and more. Choose and add fields to customizable content types. Publish in multiple languages and time zones to ensure viewers across the world can view content at the same time. Safeguard content with roles and permissions tools. 
  • Recordkeep: The ISO 27001-compliant cloud platform creates a safe space for all data and information to be held while being monitored 24/7, ensuring 99.99% uptime. 
  • Security: Keep information secure with SAML 2.0, 2FA and SCIM integration allowing for SSO (Single Sign-on). The vendor's security program is monitored by the Information Systems Management System (ISMS) which is continuously up-to-date with the ISO 27001:2013 international standards. 
  • Editing: Includes built-in real-time markdown editing. An embedded media library prevents broken public links. 
  • Customize: Prototype easily with SDKs available in multiple languages. Integrate with any API service by utilizing natively joined apps and third-party software. Personalize how content is created, managed and consumed through open source field editors, the Forma 360 design system and UI extensions. 
  • Mobile Apps: Update content across platforms with flexible APIs and interfaces. Developers can manage multiple digital interfaces using a single content backend. Selective sync, image auto-compression and support for offline persistence delivers a seamless mobile device experience. 
  • Open Source Libraries: Forma 360 design software and field editors allow editors to create an interface that implements custom behaviors, without having to recreate components. 
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  • Personalizations: Deliver personalized digital experiences across web, mobile, email and other channels. Create relevant, tailor-made content based on customer behavior, contextual history and demographics. Dynamically change content on websites based on the visitor’s actions. Use visual rule designer to set personalization rules and segmentation. 
  • Automation: Send automated alerts to customers to remind them about abandoned shopping carts. Create personalized automation through the drag and drop designer. 
  • E-Commerce: Deliver personalized digital experiences through online stores. 
    • Product Management: Create a catalog with flexible navigation and design to showcase products. Design pages with rich text, specifications and pictures. Sell multiple products and categorize them based on attributes. Facilitate easy search options with filters like availability, features and categories. 
    • Checkout: Customize shopping cart and checkout processes according to customer needs. Create single-page or organization-specific checkouts. 
    • Promotions and Discounts: Boost sales through discounts, offers and gift cards. Apply multiple targeted rebates and cross-sell and up-sell promotions. 
    • Shipping and Payments: Ensure safe and flexible payment processes through card, cash on delivery, PayPal or other third-party solutions. Automatically calculate shipping costs and taxes based on factors like weight and country. Provides multi-currency support. 
    • Shopping Cart: Let customers add, remove and update products and services. Ensure stock availability by leverage out-of-the-box modules. 
    • Order Management: Send customers detailed summaries of their purchases with product, shipping and payment details. 
  • Website Management: Manage multiple websites from a unified interface. Import code, data and content across different sites. Create microsites, online stores, community forums and blogs. Leverage ASP.NET Core MVC technology to deliver high-performing, scalable websites. Ensure quick data loading and reduce inessential processing. 
  • Analytics: Gain real-time insights, analyze performance and track audience engagement through analytical modules. 
    • Sentiment and Web Analysis: Analyze positive and negative comments on websites and send automated thank-you notes and apologies. Gather information on visitors, email recipients and customer behavior. 
    • Reporting: Access reports on content, commerce, customer touchpoints and workflows. Visualize data through custom reports. Gain statistical information according to downloads, slicks, referrals, conversions, campaigns and more. 
    • Testing: Test several variations of web pages and emails to gauge impact. Set multiple metrics like conversion goals, traffic sources and customer segments. 
    • Dashboards: Display relevant information and drill down into data through customizable dashboards. Monitor campaign assets and measure effectiveness. 
  • Audience Management: Gather information on visitors and manage contacts across all channels.  
    • Automated Lead Scoring: Automatically identify prospective clients according to location, title and data completeness. Define company-specific rules and create lead scoring processes. Share leads with sales teams via emails or through CRMs. 
    • Tracking: Monitor visitor journeys at all touchpoints — capture page views, downloads and video watches. Track email interactions, customer actions and campaign activities. 
    • Segmentation: Use the visual interface to categorize contacts based on context, behavior and demographics. Collect data on anonymous visitors, subscribers and registered clients. Create customer profiles according to activity scores and automatically add them to segmentation. 
    • Compliance: Ensure data process with GDPR, PII and CCPA compliance. 
  • Content Production: Manage, create and reuse content in email marketing campaigns, mobile apps, websites and other channels. 
    • Page Builder: Use drag and drop widgets to create new web pages and adjust content on websites. Deliver customer-specific experiences by applying personalization rules. Develop layouts according to needs and divide web pages into sections. 
    • Templates: Reuse content by saving high-performing pages as templates. Save content, sections and widgets. Customize templates to add text, pictures, videos and other media files. 
    • Workflows: Design custom workflows to ensure content consistency and regulation compliance. Define workflow processes and steps by selecting editors, owners and approvers and manage content throughout its lifecycle. Set timed actions to move content to the next step automatically. Track published content and store outdated versions in retrievable archives.  
    • Digital Asset Management: Create media libraries and store pictures, videos, PDFs and presentations in a centralized repository. Edit images, convert them into multiple formats and automatically resize them to fit different layouts and devices. Assign role-based access for security. 
    • Language Support: Create and translate content into several languages like Chinese, Spanish, Hebrew, Russian, Arabic and more. Display region-specific language on websites or stick to default if the page is not translated. Display date and time according to time zones. 
  • Campaign Management: Launch and manage cross-channel campaigns. Set landing pages and tracking links according to UTM parameters. Receive real-time information on campaign performance, visitor interactions and conversion. 
  • Email Marketing: Deliver personalized, targeted emails to customers based on activity, behavior, data and lead scoring. Measure crucial metrics like delivery, open and click rates. 
  • Artificial Intelligence: Display relevant content and optimize engagement through AI-based recommendations. Design widget variants and drag-and-drop the best one to product categories, shopping carts, emails or homepage. Suggest products to customers based on behavioral attributes. 
  • Forms: Collect information, applications, leads, registrations, surveys and more. Create forms with custom fields and insert them on websites.  
  • Security: Protect data and websites against vulnerabilities with multiple security layers, anti-CSRF tokens, custom authentication models, role-based permissions and reCAPTCHA. 
  • Integrations: Access pre-packaged connections with Salesforce, Zoho, Recombee, Dynamics 365, Visual Studio and more. Use API to build organization-specific integrations with CRMs, ERPs, PIMs and payment gateways. 
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Product Ranking

#29

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#73

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User Sentiment Summary

Great User Sentiment 283 reviews
Great User Sentiment 312 reviews
87%
of users recommend this product

Contentful has a 'great' User Satisfaction Rating of 87% when considering 283 user reviews from 6 recognized software review sites.

87%
of users recommend this product

Kentico has a 'great' User Satisfaction Rating of 87% when considering 312 user reviews from 5 recognized software review sites.

4.3 (15)
4.7 (15)
4.3 (98)
4.3 (212)
4.42 (52)
n/a
4.5 (42)
4.4 (42)
4.4 (71)
4.0 (1)
3.9 (5)
4.5 (42)

Synopsis of User Ratings and Reviews

Structured Content: Contentful's structured content approach separates content from its presentation, offering flexibility and reusability across various platforms and channels. This means content can be easily adapted for different devices and applications without the need to recreate it from scratch.
API-first Approach: Contentful's API-first design allows for seamless integration with other tools and services, enabling developers to build custom workflows and automate content delivery. This can streamline content management processes and improve efficiency.
Collaboration Features: Contentful provides features that facilitate collaboration among team members, such as roles and permissions, version history, and content scheduling. These features can help teams work together more effectively and ensure content consistency.
Scalability and Performance: Contentful is designed to handle large volumes of content and traffic, making it suitable for businesses of all sizes. Its cloud-based infrastructure ensures high availability and performance, even during peak usage periods.
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Easy to Use: The platform's user-friendly interface makes content management tasks simple and efficient, even for non-technical users. The intuitive design and clear navigation contribute to a smooth user experience.
Versatility: Kentico offers a wide range of features and functionalities, allowing users to create various digital experiences, from simple websites to complex e-commerce platforms and intranets. This adaptability makes it suitable for diverse business needs.
Scalability: As businesses grow and evolve, Kentico can scale to accommodate increasing demands. Its architecture and performance capabilities ensure that websites and applications can handle high traffic volumes and complex functionalities without compromising speed or stability.
Security: Kentico prioritizes security and provides robust features to protect websites and data from cyber threats. Regular security updates and a strong focus on data privacy give users peace of mind.
Support: Kentico offers comprehensive support options, including documentation, community forums, and professional services. Users can access the resources they need to resolve issues and optimize their use of the platform.
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Content Modeling Challenges: Contentful's content modeling can be complex and time-consuming, especially for users accustomed to traditional CMS platforms. The learning curve can be steep, requiring users to invest significant effort in understanding and implementing content types and relationships effectively.
Preview Limitations: The platform's preview functionality may not always accurately reflect the final published content, leading to potential discrepancies and requiring additional verification steps before publishing.
Search Function Shortcomings: Contentful's search capabilities have been reported as less than optimal, making it challenging for users to efficiently locate specific content within their projects, especially as the content library grows.
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Overly Complex Interface: Many users find it difficult to navigate and perform simple tasks due to the complexity of the interface.
Limited Customization Options: Users have expressed frustration with the limited ability to customize the platform to their specific needs, especially when it comes to design and functionality.
Expensive Licensing: The cost of licensing can be prohibitive, especially for smaller businesses or organizations with limited budgets.
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Feeling a little content-less? Contentful might just be the CMS remedy you need Contentful has garnered a reputation for its user-friendly interface, making it a breeze for folks without a tech background to navigate the platform. The extensive range of templates empowers users to craft visually appealing and engaging content, while seamless integration with popular marketing tools streamlines content management across various platforms. However, some users have expressed concerns about the pricing structure, which may pose a challenge for smaller businesses or those with tighter budgets. Additionally, the absence of certain features could be a dealbreaker for businesses with specific requirements. What truly sets Contentful apart is its headless architecture, providing unparalleled flexibility and customization compared to traditional CMS platforms. This means businesses can tailor the platform to their exact needs, integrating it with any front-end technology or framework. This adaptability makes Contentful an excellent choice for businesses with diverse content requirements or those seeking to deliver content across multiple channels, such as websites, mobile apps, and smart devices. In a nutshell, Contentful is best suited for businesses that prioritize flexibility, scalability, and a user-friendly experience. It's particularly well-suited for organizations with complex content needs or those looking to deliver content across multiple platforms. However, businesses with budget constraints or requiring specific features may need to explore alternative options. Keep in mind that the software landscape is constantly evolving, so it's always a good idea to check for the latest updates and user reviews before making a decision.

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Kentico has garnered a mixed bag of user reviews over the past year. Some users sing its praises for its user-friendly interface, flexibility to adapt to various needs, and ability to scale alongside growing businesses. It's like having a Swiss Army knife for content management – it can handle a wide range of tasks without breaking a sweat. However, other users point out its hefty price tag as a significant drawback, especially when compared to more budget-friendly options like WordPress. Additionally, some users have expressed frustration with the level of support provided and the complexity of navigating the user interface, which can feel overwhelming for those new to content management systems. When stacked up against competitors, Kentico stands out with its robust set of features, particularly its marketing automation capabilities and multilingual support. This makes it a powerhouse for businesses with a global reach or those looking to streamline their marketing efforts. However, its complexity can be a double-edged sword, making it less appealing to smaller businesses or those with simpler website needs. Ultimately, Kentico is best suited for mid-sized to large businesses with the budget and manpower to leverage its extensive features and navigate its intricate interface. It's like opting for a high-performance sports car – you'll get where you need to go with speed and precision, but it requires a certain level of expertise to handle effectively.

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