Acquia DAM vs Kentico

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Our analysts compared Acquia DAM vs Kentico based on data from our 400+ point analysis of CMS Software, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Acquia DAM (formerly called Widen) is a cloud-based, centralized platform for digital asset and product information management. It provides a single source of truth for creative professionals by assimilating all digital media, such as files, logos, videos and images, in one place. Content can be searched and updated through metadata tagging and versioning. Creative designers can create and personalize templates with branding and localization, and download and print them as PDFs to share with others.

The Entries module enables import of product specifications from upstream ERPs to create marketing copy. Users can download, share and embed assets through integrations with CRM, CMS and marketing automation technologies. It enables building portals to share assets with specific teams like dealers, retailers and internal teams. Businesses can drive marketing strategy through content analytics and asset engagement metrics.
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Kentico is a cloud-based solution that helps manage content and digital experiences. It streamlines tasks, content production, business collaborations, content delivery and integrations. Users can ensure engaging and personalized experiences for existing and potential customers by creating digital touchpoints across websites, online stores, email campaigns and mobile devices. They can also leverage the .NET MVC architecture to build new and developed life cycles. Workflow management helps match business processes and align internal operations.

Its built-in AI and analytics optimize digital initiatives by allowing users to track the most visited pages, create customized websites, send newsletters and identify recurring visitors. It enables businesses to remind customers about abandoned shopping carts and notify them to reorder favorite products. It also includes flexible payment and shipping options, automated checkout processes, marketing integrations and multi-store management.
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Product Insights

  • Streamlined Workflows: Acquia DAM simplifies the process of managing digital assets, allowing teams to automate routine tasks and focus on creative and strategic initiatives.
  • Enhanced Collaboration: By providing a centralized platform for asset storage and sharing, Acquia DAM facilitates better communication and teamwork, both internally and with external partners.
  • Improved Brand Consistency: With tools to manage and distribute brand assets, Acquia DAM helps ensure that all marketing materials are up-to-date and aligned with brand guidelines, maintaining a cohesive brand image across all channels.
  • Increased Productivity: Acquia DAM's intuitive interface and powerful search capabilities enable users to find and utilize assets quickly, significantly reducing the time spent searching for files and increasing overall productivity.
  • Scalable Solution: Whether you're a small team or a large enterprise, Acquia DAM's flexible platform scales to meet your organization's needs, supporting growth without the need for additional software.
  • Robust Security: Acquia DAM prioritizes the security of your digital assets with features like permission-based access and secure cloud storage, ensuring that sensitive information is protected from unauthorized use.
  • Insightful Analytics: With Acquia DAM's analytics tools, you can track how assets are being used and by whom, providing valuable insights into asset performance and helping inform future marketing strategies.
  • Global Accessibility: As a cloud-based solution, Acquia DAM allows users to access assets from anywhere in the world, enabling global teams to work more efficiently and stay connected.
  • Customizable Interfaces: Acquia DAM offers customizable dashboards and metadata fields, allowing you to tailor the system to fit your team's specific needs and workflows.
  • Professional Support: Acquia DAM provides comprehensive support and training resources, ensuring that users can maximize the platform's benefits and troubleshoot any issues that arise.
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  • Enhanced Productivity: Kentico streamlines content management and delivery, enabling teams to publish content faster and more efficiently, reducing the time to market for new initiatives.
  • Scalability: As your business grows, Kentico grows with you. It supports the expansion of your digital footprint without compromising performance, ensuring your website can handle increased traffic and content volume.
  • Customization: With its flexible architecture, Kentico allows for deep customization to meet specific business needs, ensuring that your website and content management system align perfectly with your brand and operational requirements.
  • Integrated Marketing Tools: Kentico comes equipped with a suite of integrated marketing tools, enabling businesses to execute comprehensive digital marketing strategies, including email marketing, A/B testing, and automation, all from within the same platform.
  • Improved User Experience: By providing tools for creating responsive, accessible, and fast-loading websites, Kentico helps businesses improve the overall user experience, which can lead to increased engagement, higher conversion rates, and customer loyalty.
  • Security: Kentico places a strong emphasis on security, offering features like advanced user management, permissions, and protection against common vulnerabilities, ensuring that your website and data remain safe from threats.
  • SEO Optimization: With built-in SEO tools, Kentico makes it easier for businesses to optimize their content and website structure to rank higher in search engine results, driving more organic traffic to their site.
  • Multi-language Support: Kentico's multi-language capabilities allow businesses to easily create and manage content in multiple languages, making it simpler to reach and engage a global audience.
  • Comprehensive Analytics: The platform includes analytics and reporting tools that provide insights into website performance and user behavior, enabling businesses to make data-driven decisions to optimize their digital strategy.
  • Community and Support: Kentico has a robust community of developers and users, along with professional support from Kentico, ensuring that help is readily available whenever you need it, from troubleshooting to best practices.
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  • Asset Library: Use a single, searchable and centralized library to manage documents, audio and video files, logos, images, creative files, pictures and more.  
  • Easy Access: Manage content more effectively and access data anytime and anywhere, allowing optimized teamwork. Tag, upload and edit your assets and use online proofing to review and approve projects across locations — transfer multimedia files at high speed without affecting the quality. 
  • Third-Party Integration: Link an open API (Application Programming Interface) with third-party applications and boost productivity. Cut down on time spent switching between programs while performing a task.  
  • Digital Asset Management (DAM Software): Centralize media files into a single platform and eliminate time-consuming activities like metadata tagging. Carefully analyze content performance and repurpose assets to obtain maximum ROI. Manage your digital assets safely in a central content hub, control access to assets and empower sales and marketing teams with self-serve access worldwide.  
  • Search and Filter: Create a comprehensive library, making it easier to search for different components like templates, graphics, videos, pictures and more. Filter with metadata to find assets, increasing efficiency and saving time.  
  • Brand Management: Access brand management software to ensure that teammates and external partners are on the same page and can successfully maintain consistency. Store files in the Collective and access them through a plug-in directly inside Adobe Creative Cloud. 
  • Marketing Resource Management: Unify marketing people, processes and technology into one system. Organize reviews, approvals and communication in a way that ensures better understanding to marketers and their partners.  
  • Product Information Management (PIM Software): Create accurate product listings, eliminate the risks of discrepancies, streamline workflows and conduct edits and conversions on the fly. Make use of DAM and PIM software together to amass technical information from both engineering and product platforms, allocate projects, enhance product information and localize product listings.  
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  • Personalizations: Deliver personalized digital experiences across web, mobile, email and other channels. Create relevant, tailor-made content based on customer behavior, contextual history and demographics. Dynamically change content on websites based on the visitor’s actions. Use visual rule designer to set personalization rules and segmentation. 
  • Automation: Send automated alerts to customers to remind them about abandoned shopping carts. Create personalized automation through the drag and drop designer. 
  • E-Commerce: Deliver personalized digital experiences through online stores. 
    • Product Management: Create a catalog with flexible navigation and design to showcase products. Design pages with rich text, specifications and pictures. Sell multiple products and categorize them based on attributes. Facilitate easy search options with filters like availability, features and categories. 
    • Checkout: Customize shopping cart and checkout processes according to customer needs. Create single-page or organization-specific checkouts. 
    • Promotions and Discounts: Boost sales through discounts, offers and gift cards. Apply multiple targeted rebates and cross-sell and up-sell promotions. 
    • Shipping and Payments: Ensure safe and flexible payment processes through card, cash on delivery, PayPal or other third-party solutions. Automatically calculate shipping costs and taxes based on factors like weight and country. Provides multi-currency support. 
    • Shopping Cart: Let customers add, remove and update products and services. Ensure stock availability by leverage out-of-the-box modules. 
    • Order Management: Send customers detailed summaries of their purchases with product, shipping and payment details. 
  • Website Management: Manage multiple websites from a unified interface. Import code, data and content across different sites. Create microsites, online stores, community forums and blogs. Leverage ASP.NET Core MVC technology to deliver high-performing, scalable websites. Ensure quick data loading and reduce inessential processing. 
  • Analytics: Gain real-time insights, analyze performance and track audience engagement through analytical modules. 
    • Sentiment and Web Analysis: Analyze positive and negative comments on websites and send automated thank-you notes and apologies. Gather information on visitors, email recipients and customer behavior. 
    • Reporting: Access reports on content, commerce, customer touchpoints and workflows. Visualize data through custom reports. Gain statistical information according to downloads, slicks, referrals, conversions, campaigns and more. 
    • Testing: Test several variations of web pages and emails to gauge impact. Set multiple metrics like conversion goals, traffic sources and customer segments. 
    • Dashboards: Display relevant information and drill down into data through customizable dashboards. Monitor campaign assets and measure effectiveness. 
  • Audience Management: Gather information on visitors and manage contacts across all channels.  
    • Automated Lead Scoring: Automatically identify prospective clients according to location, title and data completeness. Define company-specific rules and create lead scoring processes. Share leads with sales teams via emails or through CRMs. 
    • Tracking: Monitor visitor journeys at all touchpoints — capture page views, downloads and video watches. Track email interactions, customer actions and campaign activities. 
    • Segmentation: Use the visual interface to categorize contacts based on context, behavior and demographics. Collect data on anonymous visitors, subscribers and registered clients. Create customer profiles according to activity scores and automatically add them to segmentation. 
    • Compliance: Ensure data process with GDPR, PII and CCPA compliance. 
  • Content Production: Manage, create and reuse content in email marketing campaigns, mobile apps, websites and other channels. 
    • Page Builder: Use drag and drop widgets to create new web pages and adjust content on websites. Deliver customer-specific experiences by applying personalization rules. Develop layouts according to needs and divide web pages into sections. 
    • Templates: Reuse content by saving high-performing pages as templates. Save content, sections and widgets. Customize templates to add text, pictures, videos and other media files. 
    • Workflows: Design custom workflows to ensure content consistency and regulation compliance. Define workflow processes and steps by selecting editors, owners and approvers and manage content throughout its lifecycle. Set timed actions to move content to the next step automatically. Track published content and store outdated versions in retrievable archives.  
    • Digital Asset Management: Create media libraries and store pictures, videos, PDFs and presentations in a centralized repository. Edit images, convert them into multiple formats and automatically resize them to fit different layouts and devices. Assign role-based access for security. 
    • Language Support: Create and translate content into several languages like Chinese, Spanish, Hebrew, Russian, Arabic and more. Display region-specific language on websites or stick to default if the page is not translated. Display date and time according to time zones. 
  • Campaign Management: Launch and manage cross-channel campaigns. Set landing pages and tracking links according to UTM parameters. Receive real-time information on campaign performance, visitor interactions and conversion. 
  • Email Marketing: Deliver personalized, targeted emails to customers based on activity, behavior, data and lead scoring. Measure crucial metrics like delivery, open and click rates. 
  • Artificial Intelligence: Display relevant content and optimize engagement through AI-based recommendations. Design widget variants and drag-and-drop the best one to product categories, shopping carts, emails or homepage. Suggest products to customers based on behavioral attributes. 
  • Forms: Collect information, applications, leads, registrations, surveys and more. Create forms with custom fields and insert them on websites.  
  • Security: Protect data and websites against vulnerabilities with multiple security layers, anti-CSRF tokens, custom authentication models, role-based permissions and reCAPTCHA. 
  • Integrations: Access pre-packaged connections with Salesforce, Zoho, Recombee, Dynamics 365, Visual Studio and more. Use API to build organization-specific integrations with CRMs, ERPs, PIMs and payment gateways. 
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#73

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User Sentiment Summary

Excellent User Sentiment 1029 reviews
Great User Sentiment 312 reviews
90%
of users recommend this product

Acquia DAM has a 'excellent' User Satisfaction Rating of 90% when considering 1029 user reviews from 6 recognized software review sites.

87%
of users recommend this product

Kentico has a 'great' User Satisfaction Rating of 87% when considering 312 user reviews from 5 recognized software review sites.

5.0 (8)
4.7 (15)
4.6 (388)
4.3 (212)
4.41 (320)
n/a
4.4 (309)
4.4 (42)
4.0 (1)
4.0 (1)
4.5 (3)
4.5 (42)

Awards

Acquia DAM stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Metadata Management: Acquia DAM excels at handling metadata, allowing users to easily add and edit information for each asset. This includes custom fields, which can be tailored to specific needs, ensuring efficient organization and searchability.
User Interface: The platform boasts a user-friendly interface that is both intuitive and visually appealing. Users often praise its ease of navigation and straightforward design, making it accessible even for those with limited technical expertise.
Integrations: Acquia DAM offers seamless integration with various other platforms, such as content management systems (CMS), social media channels, and creative tools. This streamlines workflows and eliminates the need for manual data transfer between systems.
Scalability: Whether managing a small or large volume of assets, Acquia DAM can accommodate diverse needs. Its scalability ensures that the platform can grow alongside an organization's evolving requirements.
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Easy to Use: The platform's user-friendly interface makes content management tasks simple and efficient, even for non-technical users. The intuitive design and clear navigation contribute to a smooth user experience.
Versatility: Kentico offers a wide range of features and functionalities, allowing users to create various digital experiences, from simple websites to complex e-commerce platforms and intranets. This adaptability makes it suitable for diverse business needs.
Scalability: As businesses grow and evolve, Kentico can scale to accommodate increasing demands. Its architecture and performance capabilities ensure that websites and applications can handle high traffic volumes and complex functionalities without compromising speed or stability.
Security: Kentico prioritizes security and provides robust features to protect websites and data from cyber threats. Regular security updates and a strong focus on data privacy give users peace of mind.
Support: Kentico offers comprehensive support options, including documentation, community forums, and professional services. Users can access the resources they need to resolve issues and optimize their use of the platform.
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Limited CMS Functionality: Acquia DAM's strength lies in digital asset management (DAM), but it may not meet the full needs of a traditional content management system (CMS). Content creation and editing features are less robust compared to dedicated CMS platforms.
Learning Curve: The interface can be complex for new users, requiring time and training to become proficient. This can be a barrier for teams seeking a quick and intuitive content management solution.
Integrations: While Acquia DAM offers integrations, the range and depth may not match other platforms. This could limit seamless connections with existing marketing or creative tools, potentially hindering workflow efficiency.
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Overly Complex Interface: Many users find it difficult to navigate and perform simple tasks due to the complexity of the interface.
Limited Customization Options: Users have expressed frustration with the limited ability to customize the platform to their specific needs, especially when it comes to design and functionality.
Expensive Licensing: The cost of licensing can be prohibitive, especially for smaller businesses or organizations with limited budgets.
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Want to widen your content management horizons? Acquia DAM (formerly Widen), the digital asset management (DAM) and product information management (PIM) software by Acquia, Inc., has garnered a mixed bag of user reviews over the past year. While some users sing its praises, others point out areas where it falls short. Let's dive into the nitty-gritty of what users have to say. Acquia DAM's strengths lie in its robust functionality and user-friendly interface. Users appreciate the platform's ability to handle large volumes of digital assets, making it ideal for enterprise-level organizations. The intuitive interface and straightforward navigation make it easy for users to find what they need quickly. Additionally, Acquia DAM's metadata management capabilities are top-notch, allowing users to easily categorize and search for assets. However, some users find the platform's customization options to be limited, making it difficult to tailor the system to their specific needs. Furthermore, the pricing structure can be a bit steep for smaller businesses. So, who is Acquia DAM best suited for? Large organizations with complex content management needs will likely find Acquia DAM to be a valuable asset. Its scalability, robust features, and user-friendly interface make it a solid choice for managing extensive digital libraries. However, smaller businesses or those with more basic requirements may want to explore other options that offer greater flexibility and affordability. Keep in mind that the software landscape is constantly evolving, so it's always a good idea to check for the latest information and user reviews before making a decision.

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Kentico has garnered a mixed bag of user reviews over the past year. Some users sing its praises for its user-friendly interface, flexibility to adapt to various needs, and ability to scale alongside growing businesses. It's like having a Swiss Army knife for content management – it can handle a wide range of tasks without breaking a sweat. However, other users point out its hefty price tag as a significant drawback, especially when compared to more budget-friendly options like WordPress. Additionally, some users have expressed frustration with the level of support provided and the complexity of navigating the user interface, which can feel overwhelming for those new to content management systems. When stacked up against competitors, Kentico stands out with its robust set of features, particularly its marketing automation capabilities and multilingual support. This makes it a powerhouse for businesses with a global reach or those looking to streamline their marketing efforts. However, its complexity can be a double-edged sword, making it less appealing to smaller businesses or those with simpler website needs. Ultimately, Kentico is best suited for mid-sized to large businesses with the budget and manpower to leverage its extensive features and navigate its intricate interface. It's like opting for a high-performance sports car – you'll get where you need to go with speed and precision, but it requires a certain level of expertise to handle effectively.

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