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CRM + Analytics — Key Requirements for Your Next CRM System

This guide is intended for individuals in any industry who are looking for a new CRM system.

This guide will show you why analytics should be a critical part of your requirements gathering and how it can spur growth for your company.

• – The impact of Salesforce’s acquisition of Tableau
• – Strategies for using analytics to increase revenue

Readers who are interested in how BI and analytics enhance CRM software will find plenty of good information in this guide. Though brief, it touches on the relationship between successful CRM practices and data collection and analysis.

The piece shares several examples of how companies use predictive analytics to improve performance in specific areas, such as anticipating customer demand and optimizing price points. The studies cited in the examples, though outdated, provide concrete illustrations that readers can take and apply to the situations at their company.

This short guide serves as a helpful resource for CRM buyers wanting to know how the Tableau acquisition may affect them and how much emphasis to place on analytics when choosing a new system. Far from exhaustive, it should be paired with other CRM software selection resources for the best result.