Categories   >   Brand Management Software
Last Reviewed: November 19th, 2024

Best Brand Management Software Of 2024

What is Brand Management Software?

Brand Management Software is a digital tool designed to streamline, automate, and enhance processes related to the development, implementation, and control of brand strategies. By consolidating brand resources and guidelines, it alleviates inconsistencies and discrepancies in brand portrayal across different channels and touchpoints – a recurrent problem in today's omnichannel era. Businesses of all sizes and industries can benefit from a strong, consistent brand identity, improved consumer perception, and elevated brand value. Typical features include logo usage guides, color palettes, typography, and customizable templates. Emerging tools facilitate real-time brand monitoring, analyze sentiment, and incorporate AI for predictive trends analysis. However, complexities may arise when integrating with existing systems. Brand Management Software offers an improved, automated, and consistent approach to maintaining brand integrity, enabling companies to build a powerful, recognizable, and omnipresent brand presence.

What Are The Key Benefits of Brand Management Software?

  • Ensures brand consistency
  • Streamlines brand processes
  • Boosts brand visibility
  • Enhances consumer perception
  • Automates repetitive tasks
  • Fosters team collaboration
  • Facilitates brand monitoring
  • Simplifies resource management
  • Drives brand value
  • Supports strategic decision-making
Read more

Overall

Based on the latest available data collected by SelectHub for 22 solutions, we determined the following solutions are the best Brand Management Software overall:

Mailchimp
Mailchimp
Start Price
$13
Monthly, Freemium
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Why We Picked Mailchimp

Stepping into the realm of email marketing, Mailchimp emerges as a prominent contender, captivating businesses with its user-friendly interface and extensive features. User feedback from the past year sheds light on Mailchimp's strengths and weaknesses, offering valuable insights for potential adopters. Mailchimp's intuitive design empowers users of all skill levels to craft visually appealing email campaigns. The platform's drag-and-drop editor and diverse template library simplify the creation process, enabling businesses to maintain brand consistency and engage their audience effectively. Affordability is another hallmark of Mailchimp, with tiered pricing plans catering to businesses of varying sizes and budgets. The availability of a free plan further enhances accessibility, making it an attractive option for startups and small businesses.

However, Mailchimp's automation capabilities have drawn mixed reviews. While the platform offers basic automation features, such as welcome emails and abandoned cart sequences, some users find them to be less robust compared to competitors like ActiveCampaign or Klaviyo. Additionally, Mailchimp's segmentation options, while functional, may not provide the same level of granularity as more specialized email marketing platforms. Despite these limitations, Mailchimp's ease of use, affordability, and comprehensive feature set make it a compelling choice for businesses seeking a reliable email marketing solution. Its intuitive interface and extensive template library empower users to create professional-looking emails without extensive design experience. The platform's scalability ensures that it can accommodate the evolving needs of growing businesses, making it an ideal choice for those embarking on their email marketing journey.

Pros & Cons

  • Easy to Use: The platform has a simple interface and can easily be understood by anyone with basic knowledge of email marketing, observe 95% of reviewers referencing this feature.
  • Easy Email and Templates: It’s easy to create and understand emails using templates, send professional email flyers, and run campaigns automatically, according to 83% of users who mention this feature.
  • Email Marketing: Everyone referencing this aspect thinks it’s a comprehensive email marketing tool with features like campaign management, customer journey, transactional email, integrations and more.
  • Customization: Almost 80% of reviewers who talk about this feature feel the built-in templates are easily customizable, and editing them doesn’t require graphic design experience.
  • Paid Version: More than 85% users mentioning this aspect observe that the free version doesn’t include all features and the premium version is expensive compared to other email marketing services.
  • Email Spam: Every user talking about this feature mentions that sometimes clients' e-blasts end up in the spam folder for recipients.
  • Glitches: There are glitches such as difficulty signing in when logged in from another device, frozen modules, slow editing process, poor compatibility with Outlook and more, as every review on this feature mentions.

Key Features

  • Audience Dashboard: Store contact data and track trends to understand the audience better. Clickable sections in the dashboard help instantly launch campaigns based on that data.
  • Segmentation: Ready-made segments based on campaign activity, purchase history and more are offered to send campaigns. Enable up to five layers of segmentation filtering, and update data automatically. Add a set of nested conditions facilitating different combinations of data collected such as purchase activity, gender, age range and more.
  • Behavioral Targeting: An API enables pulling custom event data or actions performed by users, to send targeted messages based on specific activities, such as downloads or account renewal.
  • Lookalike Audience: Works with social ads and postcards to reach more people. Find new people similar to contacts using marketing CRM data and an audience network. Create Facebook and Instagram ads, and target people interested in the company’s products.
  • Content Studio: Stores assets such as photos, documents and other files. Upload or sync assets, edit them directly in the content studio and use them for marketing.
  • Templates: More than 100 predesigned templates are available. Customize templates to launch campaigns.
  • Email Builder: Create posts for Facebook, Instagram and Twitter directly from the email builder. Also add photos, write copy and share the post after the email is sent.
  • Landing Pages: Create a place for contacts or potential contacts to land on when they click through from an email, ad, social post or other location on the web.
  • Email Automation: Automate welcome messages after user subscription, and emails based on dates and events. Drag and drop RSS content into any template to pull in the latest posts.
  • Schedule Campaigns: Send a campaign or schedule it for a specific date and time. Includes: 
    •  Send time optimization, which recommends a time for subscribers based on click time activity. 
    •  Timewarp to send campaigns to recipients based on their time zone. 
    •  Batch delivery to send campaigns in timed batches. 
    •  Ability to pause campaigns. 
  • Reporting: Monitor trends and track performance. The growth, engagement and revenue reports facilitate viewing who’s interacted with marketing, along with their clicks, buys and downloads. Compare open, click and unsubscribe rates to industry peers.
  • Real-Time Analytics: Keep tabs on all marketing campaigns including emails, automations, social ads and more. Manage marketing budget using real-time stats. Track sales from a campaign to purchase by finding out who made a purchase after opening the campaign, viewing what they bought and seeing the money earned by the campaign.
  • Integrations: Integrates with apps and web services including Xero, Zapier, Square, LiveChat and more.
  • A/B Testing: Test up to three variations for campaign and build a working strategy.
  • Security:Includes data center security, protection from data loss or corruption, application-level security, internal IT security and more.
Constant Contact
Constant Contact
Start Price
$9.99
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Why We Picked Constant Contact

Designed for small businesses, Constant Contact delivers web-based email marketing that’s easy to use. Most users find its robust email marketing and campaign management feature beneficial. It offers lots of templates and strong contact management capabilities. The customer support team is quite helpful as well. However, it lacks some important features such as Google Analytics and automation settings, limiting its usefulness in some key areas. Additionally, reviews indicate most of the emails users send are marked as spam. Overall, it’s a decent software for small businesses that are in need of an efficient, lightweight solution.

Pros & Cons

  • Email Campaigns: It’s possible to add tables and buttons, check open and click rates, and schedule, customize and manage emails, according to 90% of reviewers who mention this aspect.
  • Ease of Use: More than 95% of users who talk about this aspect report it’s easy to navigate.
  • Templates: Creating and using pre-built templates, including those for different occasions, aid announcements and sales marketing, as 70% of users referencing this aspect observe.
  • Contact Management: The system helps save and organize contacts in one place, as well as create emails and events to send out to different groups of contacts, according to 90% of reviewers who talk about this feature.
  • Customer Service: The customer support team is helpful and always available to assist, note 82% of users mentioning it.
  • Lack of Features: The system lacks certain features such as Google Analytics tracking, configuration options, CRM capabilities and automation options, note 90% of reviewers talking about this aspect.
  • Spam Emails: Most of the emails sent via the platform go to junk folders, according to 83% of users referencing this issue.

Key Features

  • Drag-and-Drop Editor: Facilitates customizing an email template and designing professional, mobile-responsive emails for every device. 
  • Sign-Up Forms: Supports creating inline sign-up forms that can be embedded into the HTML code on the website or blog to enable collecting sign-ups as people view a specific webpage. Provides sign up-forms and automatic display triggers to maximize list growth. 
  • Surveys and Polls: Facilitates creating custom surveys and polls, and enables viewing individual results from respondents or tracking general data trends from social media or an email survey. 
  • Campaign Report: View email metrics such as sends, opens, clicks and more. Compare campaigns to determine which received the most opens or clicks. 
  • Integrations: Integrates with apps such as Salesforce, Outlook, Mindbody, Shopify, Facebook and more. 
  • A/B Testing: Run an A/B test on two versions of subject lines to maximize email open rates. 
  • Contact Segmentation and Targeted Marketing: Create customized segments based on a contact’s engagement with email campaigns, location and company details, and already-existing lists. Send targeted marketing emails with relevant messages. 
  • Contact Management: Upload contacts from Excel, Outlook, Salesforce and more. 
  • Email Scheduling: Send emails instantly or schedule them to be sent at a future time. Suggests the best time to send emails based on the industry’s open rate. 
  • Landing Pages: Two types are available: 
    • Lead Generation: Collects visitor information and helps set up automated email series to stay connected to new leads. 
    • Shoppable: Enables selling products and supports tracking results such as gross revenue, page visitors, conversion rates and more. 
HubSpot
HubSpot
Start Price
$800
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Why We Picked HubSpot

With basic CRM alongside marketing, sales, service and content management, Hubspot offers a lot of functionalities, which users cite as a primary benefit. Its slick interface ensures an intuitive experience and extensive automation simplifies tasks, although some complicated functions make it time-consuming to learn. Users also appreciate how prompt customer support is, and that there’s a free version that’s ideal for small and mid-sized businesses.
However, certain email elements present issues and the paid versions are expensive for what they offer. Overall, businesses that are in need of a robust and scalable product suite, especially those with a focus on inbound marketing, might find this to be a good fit.

Pros & Cons

  • Ease of Use: Every user referencing navigation reports the platform is user-friendly.
  • Customer Support: The support team is reliable and offers quick responses to any need, according to 91% of reviewers referencing this aspect.
  • Automation: Automating email campaigns, lead scoring and workflows, managing sales funnel and social engagement, and creating email templates is easy, according to 95% of reviewers who talk about automation.
  • Feature-Rich: The range of features offered, such as creating landing pages, forms and email campaigns, is a benefit to 85% of users mentioning functionalities.
  • Marketing: Every user who refers to marketing feels it’s easy to market products.
  • Interface: A slick interface makes it easy to navigate, in the experience of 80% of reviewers referencing the UI.
  • Price: Premium products are expensive for the amount of functionality, especially for small and mid-sized companies, according to 86% of reviewers mentioning cost.
  • Training: In 85% of reviews referencing training, users say it’s difficult for average users to perform complicated tasks such as tracking leads and making different mailing lists, causing a learning curve.
  • Email Functionality: All reviews about this issue note that customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a for promo timer isn’t possible and more.

Key Features

  • Pipeline Management:
    •  Reduces data entry through auto-populated data and grants control over pipelines to match how users work. 
    •  User-friendly edit tools alongside a drag-and-drop interface simplify the entire management process. 
    •  Quick access to key metrics is available with a sales dashboard. 
  • Lead Management: Perform CRM activities without the hassle of reconciling different data sets and gain full visibility into contacts by accessing data-rich profiles in one location. Capabilities include lead segmentation, contact activity history and tasks. 
  • Messaging: Facilitates better internal and external communication, promotes strong customer experiences, supports lead generation and enables more timely follow up. Offers Facebook Messenger, a customizable live chat widget, shared email and a chatbot builder. 
  • Conversations Inbox:
    •  Provides context, alignment and transparency for marketing, sales and service teams through a team-wide inbox. 
    •  Aids cross-functional collaboration via a central hub for communicating with prospects, leads and customers. Routing rules deliver emails to the most relevant team or member. 
    •  Offers a seamless experience to customers no matter what stage they’re in. 
  • Contact Activity: Gain deeper insights by leveraging analytics that show website interactions. Track form submissions, page visits and more. 
ZoomInfo
ZoomInfo
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Key Features

  • Automated Intelligence and Outreach: With this feature, users no longer have to struggle with manual data updates and can completely automate contact discoveries and company searches with precision. 
  • Webform Optimizations: ZoomInfo FormComplete makes it easy for users to capture contact information without tedious form fields. All users need to capture is the prospect’s email address and the rest of the information is scored accordingly. 
  • Website Visitor Tracking: Users can turn intent into action with the software’s WebSights service, which tracks all anonymous visitors to landing pages or the website. Users never have to miss a visitor's responses again. 
  • Lead Enrichment: The Enrich feature prevents outdated and incomplete data by auto-updating data with new additional information. This process makes database management and lead management much simpler. 
  • Activity and Pipeline Management: The software’s InboxAI tool saves hours of manual work by quickly aligning the sales teams’ email inboxes directly to Salesforce. This data sync allows complete access to the engagement of accounts and activities. 
  • Enterprise API: Managers can customize workflows and data presentation. ZoomInfo’s API helps search, enrich and append existing data, so users never run out of contact discoveries. 
  • Account Targeting: The platform’s advanced targeting capabilities allow users to reach out to key decision-makers. The account targeting watchlist enables account managers to have access to updated insights that help promote business growth. 
  • Campaign Optimization: This feature helps users understand their target audience, enhance their data and develop hyper-targeted campaigns. It provides updated, accurate and actionable CRM data to ensure successful outreaches. 
Klaviyo
Klaviyo
Start Price
$45
Monthly, Freemium
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked Klaviyo

With an easy-to-use design and email templates, Klaviyo simplifies marketing efforts. Vigorous monitoring and analytics were other strong points according to user feedback. Users also leverage it for market segmentation, which provides useful market insights according to the segments chosen. However, getting started with the product may take some time due to the lack of training resources for implementation, and the capabilities may not justify the price tag for smaller companies according to user feedback. All in all, it’s a good choice for companies with a larger budget that require strong automation and segmentation capabilities.

Pros & Cons

  • Analytics: The product offers robust analysis capabilities, according to all reviews about analytics.
  • Ease of Use: A user-friendly interface and email templates are noted by 96% of users who leverage the product.
  • Segmentation: More than 90% of user feedback on this feature suggests that segmentation is a key benefit.
  • Training: All users who mention setup and implementation indicated the lack of training resources as a drawback.
  • Cost: It’s not cost-effective for the functionality offered, according to 79% of users who mention this aspect.

Key Features

  • Customer Relationships: Attend to customers, collect and store important customer information, and use it according to their consent. 
  • Analysis: Understand customer trends through segmented market data, using data science and AI, which provides business insights to speed up growth. 
  • Integrations: Offers unlimited real-time data with robust, ready-to-go integrations for more audience insights and personalization. Connects with Shopify, WooCommerce, Magento and more. An open API provides the flexibility to create direct integrations with custom e-commerce platforms. 
  • Reporting: Run reports from a single screen and export data with ease. Understand flow performance, campaign performance and signup form performance quickly. Custom analytics assesses the performance of emails and identifies opportunities. 
  • Social Media Advertising: Transfer data to Facebook and Instagram to create relevant messages and deliver consistent experiences. Sync data dynamically and generate more sales to automatically updated target groups with product-specific ads. 
ActiveCampaign
ActiveCampaign
Start Price
$9
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked ActiveCampaign

ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful.
However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

Pros & Cons

  • User-Friendly: Everyone referencing this aspect states the software is easy to use.
  • Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
  • Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
  • Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
  • Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
  • Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
  • Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.
  • Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
  • Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
  • Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.

Key Features

  • Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey. 
  • Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers: 
    • Drag-and-Drop Builder: Create and automate campaigns with ease. 
    • Scheduled Emails: Enables scheduling emails for specific dates and times. 
    • Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically. 
  • Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information. 
  • CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers. 
  • Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys. 
  • Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available. 
  • Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation. 
  • Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores. 
  • Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more. 
  • Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns. 
  • Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity. 
  • Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement. 
  • Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign. 
  • SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more. 
  • Conversation Features: Provides: 
    •  Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations. 
    •  A unified inbox to connect conversations with customers. 
  • Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time. 
  • Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close. 
  • Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior. 
Marketo
Marketo
Start Price
$895
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked Marketo

As a part of the Adobe Experience Cloud, Marketo Engage supports both demand and account-based marketing strategies that work in sync with marketing and sales. It offers a range of features that help businesses operations. Notable features that users call out include custom reports, automation tools and lead management. It’s highly customizable and can integrate with a wide range of business systems. Users also appreciate the robust customer service.
Some limitations include an inconvenient mobile app, outdated user interface for campaign dashboards and cumbersome functionality. Overall, businesses looking to automate their sales and marketing efforts will find the system has a lot to offer.

Pros & Cons

  • Lead Management: The ability to route and categorize leads based on requirements is helpful for staying on top of customers inputs, in the view of 60% of users talking about lead management.
  • Customizable: All reviews on this aspect agree that the system is highly customizable and offers email templates that can be created as per requirements.
  • Automation: Marketing and sales automation make it easy to use and eliminate manual entry, according to 83% of users who reviewed this feature.
  • Reporting: Provides custom reports that fit the user requirement and are insightful, say 75% of users referencing reporting.
  • Integrations: Integrations for websites, event platforms, survey platforms, mobile apps and more, along with two-way integration with CRM systems, aid functionality, according to 75% of users mentioning integrations.
  • Customer Support: The training is great and customer support is responsive, according to 66% of reviews on this topic.
  • Not User-Friendly: The functionality is cumbersome and pages take time to load, in the experience of 60% of users who reviewed the usability.
  • Dashboard: Campaign dashboards are outdated and the design needs an upgrade, according to 75% of users specifying this feature.

Key Features

  • Search Engine Optimization: Compares keyword rankings of competitors, provides recommendations for new keywords for higher ranking web pages, and discovers inbound link opportunities based on targeted keywords and competitors’ links. 
  • CRM Integration: Offers native integrations for Salesforce and Microsoft Dynamics 365 applications to provide a bi-directional data sync that auto-updates every five minutes. Also facilitates custom-configured integrations for various CRM platforms such as NetSuite, Oracle, SAP Sales Cloud and SugarCRM. 
  • Lead Scoring: Rank customers by assigning positive and negative scores based on demographics or their likelihood to exhibit certain behaviors, such as making a new purchase, being open to cross-sell offers and more. 
  • Email Marketing: Supports both batch and real-time triggered emails. Helps: 
    • Create personalized campaigns for mobile, web, ads and more using a visual editor and responsive templates.
    • Personalize content based on inferred information from website visitors, such as company, country, zip code and city, helping segment and localize content.
    • Use browsing behavior to identify product interest for target accounts.
  • Mobile Marketing: 
    • Helps connect with customers on the go, track inputs from different marketing channels and respond via mobile apps.
    • Sends push notifications and in-app messages, and incorporates beacon and geo-fencing technology to send location-relevant messages to customers.
    • Visual dashboards measure overall performance by opens, installs and session duration across multiple apps.
  • Social Media Marketing: Facilitates running social polls, sweepstakes and referral campaigns with built-in social share buttons and shareable videos. Integrates social metrics into marketing reports to help measure the impact of social activity on conversions and revenue. 
  • Digital Ad Campaigns: Connects with Facebook, Google, LinkedIn and other advertising platforms, and targets customers with relevant ad campaigns. 
  • Analytics and Reporting: Automatically connect data from different sources into a unified platform. Enables: 
    • Mapping and measuring a customer journey at every stage through shareable, prebuilt dashboards and ad-hoc reporting tools.
    • Designing custom models with the help of AI.
    • Leveraging a suite of attribution models.
Marketing Cloud Account Engagement
Marketing Cloud Account Engagement
Start Price
$1,250
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked Marketing Cloud Account Engagement

Marketing Cloud Account Engagement is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.

Pros & Cons

  • Integration: More than 90% of users who mention integration noted the benefit of being able to connect Marketing Cloud Account Engagement with the wider Salesforce ecosystem.
  • Email Marketing: Users can seamlessly set up emails, create content, measure performance and report results, according to all reviews about email marketing.
  • Lead Generation: It offers robust tools for lead generation and nurturing, as reported by 85% of user feedback on these features.
  • Cost: The product costs more than the functionality it offers, according to all the users who mention this aspect.
  • Complexity: It’s difficult to understand and involves a lot of clicks, as observed by 95% of users mentioning this aspect.
  • Reporting: The lack of vigorous reporting tools is a matter of concern, according to 85% of user feedback on the topic.

Key Features

  • Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign. 
  • Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests. 
  • Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts. 
  • Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder. 
  • Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance. 
  • Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact. 
  • Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures. 
  • Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning. 
  • Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting. 
  • Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation. 
  • Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones. 

Pricing

License/Subscription Cost
  • Subscription-based model – per user per month
  • Starts at $1,000 per user per monthSetup fee of $1,000 is charged
  • Cost per extra user is $50 per month
  • Cost may vary based on the plan selected – Standard, Pro and Ultimate
Maintenance Cost
  • Cost is included in the subscription cost
  • Provides on-going customer support via Customer Hub which is an on-demand online resource center providing hundreds of articles, training and other resources to support users
  • Marketing Cloud Account Engagement offers ongoing technical support and services via in-app chat and email to users located across the globe with offices in Atlanta, San Francisco, Dublin, London, Sydney and Tokyo
  • Provides unlimited access to the Marketing Cloud Account Engagement Knowledge Base to the end user
Installation/Implementation Cost
  • None
Customization Cost
  • Cost may vary depending on the type of functional requirements being added as an add-on or the type of plan being selected out of Standard, Ultimate, and Pro
Data Migration Cost/Change Management/Upfront Switching Cost
  • Cost may vary depending on the current software, amount of data to be migrated, complexity of the data fields, level of automation and data migration tools to be utilized for transfer of data from the old to the new software
Training Costs
  • Cost is over and above the subscription cost and will vary depending on the type of training course opted for
  • Provides Live, weekly and free training, including deep-dive webinars on specific features to the end user
  • Provides Training and Certification courses along with Webinars, eLearning modules, best practices documents for learning Marketing Cloud Account Engagement solution
  • Marketing Cloud Account Engagement offers free, virtual training webinars, live events, live onsite session and customized training programs based on user requirements
Recurring/Renewal Costs
  • Cost is equivalent to the recurring monthly subscription fee to be paid on a yearly basis, customization cost, data migration cost plus training cost
monday.com
monday.com
Start Price
$9
Per User, Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked monday.com

monday.com is a cloud-based project management platform that caters to a wide range of industries thanks to its customization, user-friendly interface and templates. It allows users to build boards from templates or from scratch and view projects through multiple views like list, calendar, Ganntt and Kanban. During our test, we enjoyed using the platform's pre-built templates and drag-and-drop feature to set up projects and reorganize tasks.

Its task management features are stellar. We liked how easy it is to custom groups for tasks, assign them to specific team members, and leverage various communication tools like comments, mentions and board discussions. The updates feature means everyone is on the same page and the view option boosts accountability. On the automation front, we successfully used the built-in automation engine, which comes with both pre-made templates and no-code customization options, to build a custom automation for status changes with little to no difficulty.

On the flip side, monday.com may have a slight learning curve for users who aren’t familiar with project management tools. Additionally, some advanced features, such as custom notifications and time tracking, require upgrading to a higher pricing tier, which could become expensive for larger teams.

All in all, we thought monday’s intuitive interface, customization options and no-code automations make it a great option for users without a ton of technical expertise and a flexible budget.

Pros & Cons

  • Task Management: Users appreciated how easy it is to monitor tasks with customized views, an activity feed and task updates.
  • Collaboration: Instant messaging, integrations, board discussions and easy scheduling and planning were a plus for reviewers.
  • User-Friendly: Reviewers said it was simple to set up and use for less tech-savvy users, and liked the attractive, colorful interface with helpful templates.

What Users Like

  • Project Tracking: "The ability to customize columns and task dependencies lets us create a clear, tailored workflow." - Jeffery Zhou, CEO and Founder of Fig Loans
  • Interface: "The timeline and calendar views were particularly useful when we had multiple projects running alongside each other, helping everyone stay aligned without a lot of back-and-forth." - Rob Stevenson, Founder of BackupVault
  • Notifications: “The automation features were especially useful in notifying different people responsible at different steps of the journey while maintaining transparency and accountability with the rest of the team and building a frictionless and trust-based culture.” - Alok Jain, CEO of Reveal
  • Cost: Reviewers noted that advanced features like customized notifications or time tracking required a plan upgrade which could become expensive.
  • Learning Curve: It takes time to get used to the navigation and features according to users.
  • Mobile App: Some users said the mobile app doesn’t have all the features available.

What Users Dislike

  • Complexity: “[monday.com] lacked some flexibility in handling complex, multi-step tasks that needed a lot of customization, which sometimes left us manually tracking those details elsewhere.” - Rob Stevenson, Founder of BackupVault
  • Time-Based Automations: “Creating an automation to notify a user three days after a certain date, for example, was more complex than it needed to be. We had to set up custom date columns to drive these instead of just being able to calculate it as a part of automation.” - Alok Jain, CEO of Reveal

Key Features

  • Custom Dashboard: Build your own custom dashboard using built-in widgets and third-party integrations. Get a bird’s eye view of your boards and teams along with individual team member and board views. Monitor workload, timelines, feed activity and custom charts, like in-progress tasks, from a central location.
  • Multiple Views: Toggle between different views to track your projects using Gantt charts, Kanban boards, calendar views, project reports and custom filters like task owner, status and timeline.
  • Task Management: Create tasks under custom groups like To-Do, In-Progress, On-Hold, and Complete and add personalized fields, assignees, due dates, labels, statuses and priorities. Mention assignees, add comments, files, links and tables directly in the tasks using the Updates tab. Drag and drop tasks and groups to reorganize things.
  • Automations: Streamline workflows with no-code automations using templates or building custom automations from scratch using conditions and actions. Apply automations to specific boards and save your custom automations as a template to use on other boards.
  • Templates: Create boards suited to your project needs by accessing the template center and choosing from a range of templates, including marketing, project management, sales and CRM, design, software development, and HR.
  • Workflow Management: Organize your processes by creating custom workflows. Search for the trigger you’re looking for and add it as a starting block. Build on those blocks by choosing from several options: action, if or else or delay. Select the board where you want the action to happen, add conditions and edit blocks. View active workflows and pause or edit workflows as processes change.
Thryv
Thryv
Start Price
$20
Per Seat, Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked Thryv

Thryv is a cloud-based platform designed to streamline operations for small businesses using centralized data management, customized workflows and a client portal.

It offers features like a unified database, task management and personalized messaging to consolidate customer data, simplify communication, improve organization and boost client engagement. A key benefit is the 360-degree view of customer activity and communication, eliminating scattered information and paper records.

User reviews highlight the ease of managing and building an online presence, centralized access to client interactions and prompt customer service during onboarding. However, the lack of a dedicated lead pipeline and precise search results were issues for some users. Pricing follows a tiered subscription model, with additional charges for certain features, potentially making it cost-prohibitive for smaller businesses.

Overall, Thryv offers a comprehensive CRM suite solution designed to centralize data and streamline operations, although add-on costs for some features and a six-month lock-in term may not be ideal for solopreneurs and very small businesses.

Pros & Cons

  • Online Presence: Users who mentioned this feature appreciated how easy it was to post and edit website content and manage multiple social media platforms from one place.
  • Centralized Interactions: Access to past client activity, notes and interactions from multiple avenues is a plus for a majority of users.
  • Customer Service: Prompt and helpful customer service from Thryv reps during training and onboarding is another plus for many users.
  • Lead Pipeline: The absence of a lead pipeline makes it difficult for users to track and manage their sales.
  • Search Function: Some users note they get multiple hits for a first or last name instead of an exact match.

Key Features

  • Centralized Database: Consolidate customer information in a single location. Import data from multiple sources to build customer profiles complete with notes and past activity.
  • Client Portal: Improve accessibility and streamline the customer experience with a self-service portal. Empower clients with the following features:
    • Communication: Use the chat feature to respond to inquiries faster and maintain a clear history of all interactions with each client.
    • Appointment Scheduling: Simplify scheduling for both reps and clients with 24/7 appointment booking via the website or portal. Enable clients to find available time slots and book appointments that sync with the business’s calendar.
    • Payments: Accept secure online payments via the portal using integrations with payment processors. Create and send professional invoices electronically.
  • Task Management: Organize workloads and delegate tasks to team members. Set deadlines, track progress and receive notifications when tasks are completed. Prioritize tasks, create custom workflows and set reminders for important tasks to improve efficiency.
  • Search Capabilities: Locate any client information or past interaction with a powerful search function. Find specific details quickly using tags and filters.
  • Personalized Messaging: Segment your customer base and send personalized messages based on past activity or special occasions to deliver more relevant content and offers and bolster engagement.
  • Document Management: Store, share and manage important client documents securely. Upload contracts, invoices and proposals, access the most current version of each file and track changes.
  • Reminders and Alerts: Set custom reminders and receive alerts to keep appointments and tasks on track. Notify clients about upcoming appointments, payment due dates or special promotions.

COMPARE THE BEST Brand Management Software

Select up to 2 Products from the list below to compare

 
Product
Score
i
SelectHub’s Analyst Rating is based on data from our 400+ point analysis of Brand Management Software, user reviews, and our own crowd-sourced data from our free software selection platform. Scores are periodically updated via ongoing selection projects and user activity within our platform.
Start Price
Free Trial
Company Size
Deployment
Platform
Logo
Mailchimp
$13
Monthly, Freemium
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Mailchimp
Constant Contact
$9.99
Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Constant Contact
HubSpot
$800
Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
HubSpot
ZoomInfo
Still gathering data
No
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
ZoomInfo
Klaviyo
$45
Monthly, Freemium
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Klaviyo
ActiveCampaign
$9
Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
ActiveCampaign
Marketo
$895
Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Marketo
Marketing Cloud Account Engagement
$1,250
Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Marketing Cloud Account Engagement
monday.com
$9
Per User, Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
monday.com
Thryv
$20
Per Seat, Monthly
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Thryv

All Brand Management Software (22 found)

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Sugar Market

by SugarCRM, Inc.
Sugar Market
Sugar Market, formerly Salesfusion, is an enterprise-grade platform that enables companies to automate their marketing efforts. Based on the cloud, it’s suitable for small to medium-sized businesses. Features include email marketing, advanced automation, campaign builders, reporting, social media management, AdWord management, lead scoring and nurturing, analytics, and resource management. Unlimited custom fields provide options for advanced segmentation and personalization, allowing marketers to deliver the right message to the right person at the right time. It helps set up multi-step nurture campaigns and measure success with BI-grade analytics and reporting.
User Sentiment User satisfaction level icon: good
Cost Breakdown
$500 - $1,000
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

SALESmanago

by SALESmanago
SALESmanago
SALESmanago is a complete AI-powered solution that delivers configurable, personalized experiences across a range of native and integrated marketing execution channels. It accomplishes this by combining advanced analytics and AI automation. Users can deliver enhanced customer experiences and improve metrics and KPIs. Capabilities include web push, website personalization, social proof, live chat, predictive analytics, advertising, a data management platform, A/B/X testing and optimization, loyalty programs and more.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request with no obligation:
Demo Pricing

Buyer's Guide

Brand Management Software Is All About Expanding Market Visibility and Understanding Product Perception 

By Hayleigh Breeze, Technical Content Writer at SelectHub

Brand Management Software BG Intro

Standing out in today’s brand-saturated marketplace is tricky. Speaking to specific audiences and generating usable data requires the power of artificial intelligence (AI) and automation capabilities. Brand management software offers the tools to expand product awareness and understand how the marketplace perceives your brand.

Various types of software can enhance advertising efforts and productivity. Still, there’s little direction on which software can be most beneficial to specific businesses growing in this ever-growing digital landscape. Many types of marketing software are available. But finding one that can complement niche initiatives like expanding brand growth or focusing on social media advertising can be taxing with the vast amount of available solutions. Understanding requirements and how to apply them when purchasing brand management software can save you time and increase the likelihood of better profitability.

Executive Summary

  • Understand client perspective and expectations with readable analytics.
  • Automate various processes to improve productivity and enhance engagement.
  • Increase transparency of brand goals and product visibility in the marketplace.
  • Communicate brand message and aesthetic with content creation toolkits and pre-designed content.
What This Guide Covers:

What Is Brand Management Software?

Brand management software provides a digital ecosystem for managing administrative tasks, social media and marketing efforts, and expanding brand visibility in the marketplace. It can be overwhelming to find marketing management software without looking at specific steps to achieve the end goal. Understanding requirements and current systems will alleviate the stresses of looking through countless software.

How Is Brand Management Software Used?

Brand Management Software Categories

Brand management software creates a complete and focused view of how customers view and buy products and services. No matter what size business you have, you can use and benefit from a proper brand management software.

Primary Benefits

Benefits of Brand Management Software

Improved Efficiency

Users can enhance productivity and decrease time wasted on dogmatic tasks with automation capabilities. You have the ability to organize and store data for quick access and improved time management.

Deeper Customer Understanding

It provides advanced reporting and predictive data to enhance the comprehension of client needs. Users can modify procedures to exceed client expectations.

Improved Time Management

Employees can reduce time spent scheduling marketing tasks with automation and increase focus on critical, time-sensitive projects.

Demographic Intelligence

Users can understand client preferences with readable analytics. Dive into the functionality of current branding strategies and increase market visibility and awareness.

Key Features & Functionality

Data and Design Management

You can maximize content creation and brand growth with tools like a template builder. Create various types of content encompassing brand aesthetics and communicate information across numerous departments from one dashboard. Collect, organize and store product data and archive content.
Advertisement Creation Tools

Users can access various content creation toolkits and create impactful content with ease. With this tool, you can build emails using in-house drag-and-drop editors and add unique content like product recommendations. Use predictive data to provide web content that encourages customer engagement.
Permissions and Portals

It provides secure and organized information by enabling specified user permissions to enter data sets. Create portals and funnels to promote sales and engagement growth.
Automation

Users can simplify processes throughout the brand management lifecycle. Automate administrative tasks, workflow management, and advertising schedules and notifications. You are able to create segmented groups and apply templates to projects for increased productivity. Enable automatic future posts, emails, notifications and alerts to reduce time spent manually scheduling each item.
Integrations

You can use AI-friendly architecture to integrate with external applications seamlessly. Integrate with third-party programs to extend platform capabilities and simplify data management and migration. Connect with Google Analytics to power advanced reporting capabilities.

Software Comparison Strategy

Understanding Requirements

Knowing what current marketing management systems are in place and what could be beneficial to advertising efforts will keep you focused on the right products, so you don’t waste time and effort. Consciously think about the business goals and brand messaging you’re communicating d throughout the brand management lifecycle. That will guide you in building a suitable requirements list to find a viable solution.

How Is Brand Management Software Different From Other Marketing Management Software?

When looking for the right brand management software, an essential factor to keep in mind is the features and capabilities. Some marketing software includes brand management capabilities, and some don’t. Knowing which ones do and don’t can help save time and reduce frustration for businesses and owners.

Brand management software is typically offered as a single product or as a module within more comprehensive solutions. Understanding business requirements and how you plan to grow current branding efforts is the key to choosing software that will positively impact sales and engagement.

Cost & Pricing Considerations

Set expectations on how much a brand management software will cost, given the features you’re looking for. That will reduce the risk of paying for unneeded features.

The first important thing to consider is how much brand management software costs per user. Can this platform meet the needs of your company’s current employees and possible growth? Some brand management software is (per user/per month), and some offer a suite package where any number of users can access the software at any point for an allotted amount of time. The size of your company and scalability will heavily impact what type of software is best for you.

Customization and data migration can be expensive services if they aren’t included in the brand management software you choose. Knowing your requirements and setting a budget can allow you to get the features you really want without wasting time and money on things that will negatively impact your business or have no impact at all.

Brand management solutions can be SaaS or PaaS. Understanding the differences between these will affect how the software is implemented and executed.

Once you’re set in those areas, choosing software comes down to finding a solution that complements current systems and makes the most sense!

The Most Popular Brand Management Software

Having the best brand management software available will help your team run as efficiently as possible. Without brand management software, new trends and exciting changes to the virtual marketplace may go unnoticed.

No software is perfect for everyone. That said, here’s a list of the most popular systems in the industry:

ActiveCampaign

Active Campaign is a cloud-based solution for marketing administration and brand management. It provides task automation, advanced reporting and predictive analytics. Mobile marketing, social media promotion and email advertising are relevant tools for managing your brand.

ActiveCampaign

Dashboard for ActiveCampaign.

Keap

Keap is an integrative program that provides administrative management, advanced analytic reporting and user-friendly interfaces. Increase productivity with automation throughout the brand management lifecycle. Strengthen relationships with clients by tracking customer data and enabling changes to meet client expectations.

Keap

Dashboard for Keap.

HubSpot

Hubspot is a comprehensive ecosystem for managing administrative tasks, social media marketing efforts and integration services. It houses tools for brand expansion and provides visualizations of various data sets to promote market visibility.

HubSpot

Dashboard for HubSpot.

 

 

Questions to Ask

Brand Management Software Key Questions to Ask

Use these questions as a starting point for conversations with department vendors:

Yourself

  • What is my ideal time frame for implementation?
  • What additional integrations do I need?
  • Will I need features or services available post-implementation?
  • Is the software pay-as-you-go, or is there a license?

About the Software and Vendors

  • What kind of software support is offered?
  • When are software updates, and how often?
  • Are training or learning opportunities available?
  • What other resources are available?
  • Are there charges for any additional software features or services?

In Conclusion

Brand management software can increase visibility and enhance the traffic you drive to the products and services. It also affects how you communicate brand aesthetics and raise awareness of brand perception in today’s marketplace.

Use this guide as a reference for brand management software to find the most beneficial solution for your organization.

Product Comparisons

Additional Resources

About The Contributors

The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content.

Christina
By Christina George
Technical Content Writer
An Associate Editor at SelectHub, Christina George creates and edits articles spanning project management, CPQ, CRM, marketing automation and home health software. As a Bachelor of Arts graduate with a triple major in Economics, Political Science and Sociology, her aim is to bring an integrated and simplified approach to long-form technical content. Formerly a food writer, copywriter, and social media sleuth, she has a soft spot for a quality pun. When not crafting articles and editing buyer's guides, you can find her attempting to score goals on the football field, binge-watching Curb Your Enthusiasm, or re-reading Pride and Prejudice for the nth time.
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Divya
By Divya Dugar
Technical Content Writer
Divya Dugar is a Marketing Analyst at SelectHub. At SelectHub, she writes for three software categories: Marketing Automation, EHR and Construction. She also designs and executes email marketing nurtures and campaigns. An avid reader, she graduated as an English major from Presidency College, Calcutta. She enjoys painting, creative writing and boxing. She geeks out on Robert Greene, Tom Bilyeu and Joe Rogan.
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Joe
Edited By Joe Evans
Content Editor
Joe Evans is an Editor and Senior Market Analyst at SelectHub. A seasoned professional wordsmith, he has a bachelor's degree in journalism and electronic media and a decade of professional expertise in crafting top-tier digital content for niche online brands. He leads his small yet formidable team in producing helpful, compelling content in vital categories like HR, payroll, talent management, performance management, marketing automation home health, MES. When not editing and writing, he enjoys sports, quality time with family and dogs, and remains constantly in pursuit of something new and interesting to read or listen to.
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