Android CRM Software Is All About Providing Easy Access, Better Collaboration and Shorter Sales CyclesBy Manogna Matta, Technical Writer at SelectHub
Landlines, DVDs, phonebooks, MP3 players — what do these things have in common? They’re obsolete. You can access their capabilities and many more at your fingertips via smartphones. In this digital world, it’s critical to use the latest technologies to target leads; otherwise, you too will be rendered obsolete. Android CRM software can save you from such a fate and helps you work with customers remotely or on the go.
Are you looking for ways to respond to customer concerns or improve lead conversions quickly? Android CRMs might be right for you. In this buyer’s guide, we’ll go over what Android CRM software is, its features and benefits, and a list of top solutions.
Executive Summary
- Android CRM software helps businesses manage and keep track of clients remotely through Android devices.
- Key features include contact management, lead management, activity logging, marketing automation and performance tracking.
- Be sure to ask potential vendors specific and targeted questions before committing to a purchase.
What This Guide Covers:What Is Android CRM Software?
Android CRM software is a tool that helps businesses manage, track, store and analyze customer data on Android devices. It offers many of the same capabilities as a desktop CRM, like capturing client information, organizing it in a centralized platform, monitoring project progress, managing marketing campaigns and automating business processes.
There are two types of Android CRM software — web-based and native apps. Web-based Android CRMs are platforms you can access via the device’s web browsers without installing the software. The downside is that you can’t upload information offline in this case. With native apps, they need installation, but you can access them anywhere, anytime, even during spotty connectivity.
As of July 2023, Android is the leading mobile operating system with over 70% market share. Considering the device’s popularity, it’s helpful if a CRM solution is compatible with the system. It allows sales reps to access data on the go, effectively complete tasks and close deals in real time.
The solution also lets you identify prospects, segment leads, track customer interactions, visualize client journeys and perform many other tasks remotely. Hence, it’s a must for customer-facing teams of all business sizes.
Primary Benefits
Work on the Go
If you’re a sales rep on the road, relying on notepads, sticky notes and spreadsheets is tedious and can lead to data errors. With Android CRMs, you can update and access accurate information in real time and fully focus on the client at hand. The platform notifies you instantly, keeps track of every detail and records customer interactions for future reference, even when offline.
It allows teams to collaborate better and track agents’ progress, conversations and deals with clients. This way, everyone stays in the loop, takes faster actions and responds to queries quickly.
Done with a customer appointment? Use the platform to locate prospects nearby, gather relevant information and read up before you meet them. With Android CRM technology, you can plan ahead and make the most of your day while you’re away from your workstation.
Accelerate Sales Cycles
A key advantage of using Android CRM solutions is that you save time (and, in turn, money) in the long run. Teams can automate routine, time-consuming tasks like data entry and focus on actual sales, improving productivity and shortening sales cycles.
Dynamic visualization tools like dashboards, reports and views help make data-driven decisions and generate more revenue. With this, you can ensure that no deals slip through the cracks.
Android CRMs also allow you to monitor team performance and identify areas of improvement. Managers can set targets and deadlines to help sales reps stay on track. You can also set KPIs and compare performance in different quarters to understand what you did right and where you went wrong.
Enhance Customer Relationships
Collect customer data from multiple sources like emails, calls, texts and website visits and store it in a centralized database. You can get this accurate, relevant information at a glance via your smartphone. Sales reps don’t have to switch between multiple tabs to get the necessary information, enabling them to work faster and respond to queries quickly so customers don’t have to wait.
You can use various email and campaign templates to personalize client communication. When you tailor your outreach according to customer needs, it helps gain their trust as they feel catered to and valued. Android CRM software provides convenience while ensuring you’re prepared to deal with customer relationships and concerns effectively.
Key Features & Functionality
| Contact Management | A key feature of Android CRMs, contact management helps store and organize client information in a consolidated database. You can refer to details like transaction histories, preferences and past interactions to personalize customer conversations. |
| Lead Management | Track prospects and leads through various touchpoints like emails, social media, calls, texts and website visits. The solution helps with lead segmentation and scoring so sales reps and marketers can target the right audience at the right time for maximum conversions. |
| Activity Logging | Salespeople, marketers, customer service agents and managers can document and log their activities for future reference. Sharing this information can help keep everyone in the loop and improve collaboration. |
| Task Management | Design to-do lists and deadlines and distribute tasks to relevant sales reps. You can coordinate and manage your team members’ calendars, set up recurring tasks, create reminders, and monitor work progress. |
| Marketing Automation | This feature helps you streamline marketing activities with templates, automated email campaigns and follow-ups. Marketing teams can quickly create and manage campaigns on social media and other channels. They can also analyze project performance and identify bottlenecks in the process.
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| Performance Tracking | Managers can set up metrics and use them to monitor team performance. They can track the number of calls made, projects completed, leads converted, emails sent and deals closed and visualize the data through reports and dashboards. |
Software Comparison Strategy
With so many vendors in the market, deciding which software would be the best for your business can get overwhelming. Jumpstart your search by considering the following aspects:
Web-Based or Native App: The first thing to look at is how many of your employees use Android devices. If you have company-issued Android phones, a native app is better, as you can access it offline. However, if your company has a bring your own device (BYOD) policy, CRMs that are mobile-optimized and compatible with various web browsers and devices are helpful to keep everyone on the same page.
Preferred Features: Look at your current system and analyze where it’s lacking. What are the most common problems you face? Take your time to make a list of requirements. Features like contact management, collaboration tools, interaction tracking, automation and activity management are a good place to start.
Budget: You need to be honest about your budget and how much you can afford to spend. Consider all variables, like the number of users, hidden costs and customization fees, before making a purchase.
Integrations: Take note of apps you use on a daily basis. Your ideal solutions should integrate with your preferred apps, enabling you to streamline communication.
Customizations: What customizable features does the software offer? Does it come with any pre-built templates? What about scalability options? Investing in a scalable solution helps keep up with your company’s changing technical needs.
Vendor Support: Does your vendor provide hands-on customer support? How do they ensure data security? How will they help you import existing data into the new software?
User Experience: CRMs that are intuitive and easy to use are always a plus. They can save valuable time and money that would otherwise go into costly and time-consuming software training.
Cost & Pricing Considerations
Android CRM solutions come with varied subscription models, features and price ranges. Many vendors offer free trials or demos, and some even provide less advanced software versions free of charge. The subscription models usually come on a monthly, quarterly, half-yearly or annual basis. Some vendors have a one-time subscription option, though they are becoming increasingly rare.
Price can range from $15 per user/mo for basic CRM systems to hundreds of dollars per user/mo for cutting-edge solutions. The overall cost depends on several factors like users, desired features, customizations and scalability options. Make sure to consider hidden costs like training, onboarding and support fees before paying for software.
Questions To Ask
To better understand your company’s requirements, ask yourself the following questions:
- How many employees will need access to the software?
- Which features are the most beneficial to sales reps on the road?
- What Android phone versions do our employees have?
- What problems can this software help us solve?
- What information do we need to collect? How do we collaborate to share data?
Ask the following questions to gain insight into potential vendors and their systems:
- What customer support and training do you provide?
- What customization options and automation does the software offer?
- Is the solution compatible with other systems like iOS and PC?
- What are the core strengths of the software?
- Can users update and access the platform offline?
Next Steps
Android CRM software can help sales reps efficiently manage clients when away from their workstations. With remote access, contact management, lead management, marketing automation and performance tracking, you can leverage dynamic CRM capabilities at your fingertips. The system ensures shorter sales cycles, better collaboration and data accuracy, enhancing customer relationships in the long run.
Still confused about which Android CRM system would be the best for your business? Check out our free comparison report to gain insight into top Android CRM vendors in the market. Good luck!
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