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Twilio vs Webex Calling

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Our analysts compared Twilio vs Webex Calling based on data from our 400+ point analysis of Business Phone Systems, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
Twilio Software Tool
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Webex Calling Software Tool
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Product Basics

Twilio is a cloud communication platform as a service provider that enables businesses to embed phone, VoIP and messaging into web, desktop and mobile applications through web service APIs. Developers can design more efficient self-service call flows and trigger custom business processes through its low-code builder, Studio. Teams can make and receive phone calls, send and receive text messages and communicate in other ways. Developers can build new apps with a wide range of existing global cellular networks and enhance audio conferencing infrastructure through its Voice API. It helps augment existing contact centers with voice, SMS, IVR and a chatbot and integrates with Whatsapp, Facebook Messenger and Webchat.

Omnichannel customer service ensures sustained engagement through click-to-dial, automated text notifications, intelligent routing and callback service during peak hours. It blocks unlawful robocalls and ensures increased call answer rates through call trust indicators. It empowers businesses to create video apps and embed videos through dedicated SDKs for Android, iOS and JavaScript.
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Webex Calling is a sophisticated software solution designed to manage business phone tasks with efficiency and reliability. It offers cloud-based calling services that integrate seamlessly with existing communication systems, providing a comprehensive platform for voice, video, and messaging. This software is particularly well-suited for medium to large enterprises that require robust, scalable communication solutions to support their operations. Its cloud-based nature ensures flexibility and ease of deployment, making it ideal for businesses with distributed teams or remote workforces.

Key benefits of Webex Calling include enhanced call quality, advanced security features, and seamless integration with other collaboration tools. Popular features encompass high-definition voice and video calls, voicemail, call forwarding, and detailed analytics. Users appreciate its intuitive interface and the ability to manage calls from various devices, including desktops and mobile phones.

Compared to similar products, Webex Calling is often praised for its reliability and comprehensive feature set. Pricing details can vary based on the specific needs and scale of the business, so it is recommended to contact SelectHub for a tailored pricing quote. This ensures that businesses can get the most accurate and cost-effective solution for their unique requirements.

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$150/User, Monthly, Usage-Based
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$11.95/User, Monthly, Freemium
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
Phone
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FAQ
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Knowledge Base
24/7 Live Support
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Product Insights

  • Global Reach: Twilio enables businesses to connect with customers worldwide through voice, messaging, and video, breaking down geographical barriers and expanding market presence.
  • Scalability: As your business grows, Twilio effortlessly scales with you, ensuring that your communication capabilities can expand to meet increasing demand without the need for significant infrastructure investments.
  • Flexibility: With its API-first approach, Twilio offers unparalleled flexibility, allowing businesses to customize and integrate communication features into their existing workflows and systems seamlessly.
  • Cost Efficiency: By leveraging cloud communications, Twilio reduces the need for expensive hardware and maintenance costs associated with traditional communication systems, providing a cost-effective solution for businesses of all sizes.
  • Enhanced Customer Experience: Twilio's advanced features, such as automated SMS notifications and personalized voice responses, enable businesses to offer a more engaging and responsive customer service experience.
  • Reliability: Twilio's robust infrastructure ensures high availability and reliability, minimizing downtime and ensuring that businesses can maintain communication with their customers around the clock.
  • Security: With a strong commitment to security, Twilio provides features like end-to-end encryption and compliance with industry standards, ensuring that sensitive communication data is protected.
  • Real-Time Analytics: Twilio offers detailed analytics and reporting tools, giving businesses valuable insights into their communication performance and customer interactions, enabling data-driven decision-making.
  • Multi-Channel Support: Twilio supports a wide range of communication channels, including SMS, MMS, voice, video, and email, allowing businesses to reach customers on their preferred platforms.
  • Developer Friendly: With comprehensive documentation, SDKs, and support resources, Twilio is designed to be developer-friendly, reducing the learning curve and accelerating the development of custom communication solutions.
  • Innovation: Twilio is at the forefront of communication technology, regularly introducing new features and capabilities that enable businesses to stay ahead of the curve and leverage the latest advancements in communication tech.
  • Integration Ecosystem: Twilio integrates with a wide array of third-party applications and services, enhancing its functionality and allowing businesses to create a seamless ecosystem of tools tailored to their needs.
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  • Cost Efficiency: Reduce expenses by eliminating the need for traditional phone lines and hardware, leveraging cloud-based solutions instead.
  • Scalability: Easily scale your phone system up or down based on business needs without the hassle of physical infrastructure changes.
  • Global Reach: Enable seamless communication across different geographical locations, supporting remote and international teams effectively.
  • Integration Capabilities: Integrate with other business tools like CRM systems and collaboration platforms to streamline workflows and enhance productivity.
  • Reliability: Benefit from high uptime and robust performance, ensuring that your communication channels are always available when needed.
  • Advanced Security: Protect sensitive business communications with enterprise-grade security features, including encryption and secure access controls.
  • Flexibility: Support a variety of devices and platforms, allowing employees to make and receive calls from their preferred devices, whether it's a desk phone, mobile, or computer.
  • Enhanced Collaboration: Facilitate better teamwork with integrated features like video conferencing, screen sharing, and instant messaging.
  • Improved Customer Service: Offer superior customer support with features like call routing, auto-attendants, and voicemail-to-email, ensuring no call goes unanswered.
  • Analytics and Reporting: Gain insights into call patterns, usage, and performance with detailed analytics, helping to make informed business decisions.
  • Business Continuity: Ensure uninterrupted communication during emergencies or outages with built-in redundancy and disaster recovery options.
  • Ease of Management: Simplify administration with a centralized, user-friendly interface for managing users, settings, and policies.
  • Environmental Impact: Reduce your carbon footprint by minimizing the need for physical hardware and leveraging energy-efficient cloud infrastructure.
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  • Phone Numbers: Use APIs to monitor a number’s entire lifecycle. Facilitate global innovation to ensure that all number-based apps are secure from disruption. Get a hold of numbers that have undergone intensive testing. Port your existing numbers through an online application or email. Choose from over 65,000 phone numbers from the inventory and pick from a range of phone number types.
  • Elastic SIP Trunking: Get PSTN connectivity for any SIP device in a network. Automatically scale up or down with unlimited capacity. Add innovative cloud communication features, including voice insights, Twilio Interconnect and call control. Simplify the network, don’t pay any channel or port fees and ensure optimized security. Make use of disaster recovery features to safeguard the service.
  • Short Code: Increase reachability with shortcodes available in the U.S., Canada and the U.K., and long code numbers available in over 100 countries. Enable throughput at 100 messages per second. Reroute to standard long-code phone numbers in the U.S. if a carrier is unable to receive messages from short codes. Access automatic picture transcoding, character encoding and message assembly, ensuring message delivery without custom code.
  • Email Marketing: Import and sync large contact lists within minutes. Use the powerful segmentation engine to manage and send emails to any number of people. Choose a design flow using the drag-and-drop option or the code editor. Easily schedule a one-time email or set up an automated email series.
  • Account Security: Eliminate fake account creation, secure new users and reduce fraud. Deliver detailed carrier and caller information using Lookup. Make informed decisions regarding who can contact and who cannot. Secure business and a large volume of customers with Authy, enabling two-factor authentication to the log-in via TOTP, push and SMS.
  • Enhanced Emailing: Deliver all emails without interruptions with the propriety MTA (mail transfer agent), intuitive console, email experts and more. Activate automated email queue handling and throttle risk detection. Use sender authentication, SPF (Sender Policy Framework), DKIM (Domain Keys), reverse DNS (Domain Name System) and dedicated IP addresses to improve deliverability and reliability.
  • Improved Video Experience: Integrate videos directly into the app to enjoy a customized experience. Design a layout or choose one from the pre-configured options. Monitor participant network quality with Network Quality API. Create engaging whiteboards, animation and more with DataTracks. Allow screen-sharing to improve collaboration. Add live chat and support phone dial-in when the internet is unavailable.
  • Voice API: Quickly scale and modify a voice experience and add a wide array of customizations and resources. Add features such as Interactive Voice Response (IVR), recording transcriptions and speech recognition. Enable reliable, high-quality connections supported by the Twilio Super Network. Place quality calls by facilitating access to global carriers, infinite scaling and private links to the cloud.
  • Messaging API: Engage customers across the globe with 1,500 redundant partner carrier connections, phone numbers in over 100 countries and more than 200 types of numbers. Support channels such as SMS, MMS, OTT, email and more. Use intelligent sender selection for consistent, localized and compliant messaging. Message worldwide using over 200 phone number types, including shortcodes, alphanumeric and toll-free numbers. Use message insights to check status callbacks and real-time analytics.
  • Applications:  
    • Flex: Enable digital-first engagement with a broad span of communication channels managed through one platform. Continuously inspect, adapt and adjust any part of the contact center. Facilitate personalized interactions with customers by providing agents access to contextual information.
    • Frontline: Assist clients and forge relationships despite geographical location. Provide support on any channel, including SMS, MMS, WhatsApp and chat. Transfer conversations between channels and employees and direct inquiries to the next employee. Manage privacy and compliance with SSO authentication and number anonymization. Use native push and badge notifications, ensuring employees never miss any alerts. Send and receive media and messages across channels using a single app.
    • Segment: Unify data and enhance engagements by reaching out to the customers with the right message and using the right channel. Build personalized engagements by creating a single, holistic view of the customer journey rather than wasting endless hours on data. Collect user data from every interaction and combine it from various sources to better understand each customer. Catch quality data issues at the start and fix them automatically. Get rid of old, incomplete and inaccurate data.
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  • Cloud-Based System: Webex Calling operates entirely in the cloud, eliminating the need for on-premises hardware and simplifying maintenance.
  • High-Definition Voice Quality: Ensures crystal-clear audio for all calls, enhancing communication clarity and reducing misunderstandings.
  • Global Reach: Provides international calling capabilities, allowing businesses to connect with clients and partners worldwide seamlessly.
  • Integrated Collaboration Tools: Combines calling with Webex Meetings and Webex Teams for a unified communication experience.
  • Advanced Call Routing: Features such as hunt groups, call queues, and auto-attendants ensure calls are directed to the right person or department efficiently.
  • Mobile and Desktop Apps: Offers applications for both mobile devices and desktops, enabling users to make and receive calls from anywhere.
  • Voicemail to Email: Converts voicemail messages to email, allowing users to listen to messages directly from their inbox.
  • Call Analytics: Provides detailed call analytics and reporting, helping businesses monitor call performance and identify areas for improvement.
  • Security and Compliance: Adheres to industry standards for security and compliance, including end-to-end encryption and GDPR compliance.
  • Integration with Existing Systems: Seamlessly integrates with existing business applications such as CRM systems, enhancing workflow efficiency.
  • Scalability: Easily scales to accommodate business growth, whether adding new users or expanding to new locations.
  • Emergency Calling: Supports emergency calling features, ensuring compliance with local regulations and enhancing safety.
  • Call Recording: Allows for the recording of calls for training, quality assurance, and compliance purposes.
  • Multi-Device Support: Users can switch between devices during a call without interruption, providing flexibility and convenience.
  • Directory Integration: Integrates with corporate directories, making it easy to find and contact colleagues.
  • Customizable User Interface: Offers a customizable interface to meet the specific needs and preferences of different users.
  • Hot Desking: Enables employees to log into any phone within the organization, making it ideal for flexible work environments.
  • Call Park and Retrieve: Allows users to park a call and retrieve it from another device, enhancing mobility within the office.
  • Presence Information: Displays the availability status of colleagues, helping to streamline communication and collaboration.
  • Call Forwarding: Provides various call forwarding options, ensuring important calls are never missed.
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Product Ranking

#9

among all
Business Phone Systems

#60

among all
Business Phone Systems

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User Sentiment Summary

Excellent User Sentiment 630 reviews
Great User Sentiment 307 reviews
90%
of users recommend this product

Twilio has a 'excellent' User Satisfaction Rating of 90% when considering 630 user reviews from 4 recognized software review sites.

85%
of users recommend this product

Webex Calling has a 'great' User Satisfaction Rating of 85% when considering 307 user reviews from 1 recognized software review sites.

4.2 (15)
n/a
4.5 (333)
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4.6 (241)
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4.3 (41)
4.25 (307)

Awards

Twilio stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Easy Setup: Twilio's user-friendly interface and comprehensive documentation make it easy for users to set up and configure their phone systems without requiring extensive technical expertise.
Scalability: Twilio's cloud-based platform allows businesses to easily scale their phone systems up or down as needed, accommodating growth and changing communication requirements.
Global Reach: With its extensive global infrastructure, Twilio enables businesses to establish a local presence in various countries and regions, facilitating international communication and expansion.
Integrations: Twilio integrates seamlessly with numerous business applications and CRM systems, streamlining workflows and enhancing productivity.
Customization: Twilio provides a wide range of APIs and tools that allow businesses to customize their phone systems to meet their specific needs and preferences.
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Seamless Cisco Integration: Webex Calling is known for its easy integration with other Cisco products, making it a natural choice for businesses already invested in the Cisco ecosystem.
High-Quality Audio and Video: Users consistently praise Webex Calling for its clear audio and video capabilities, ensuring professional and productive business communications.
Strong Security Measures: Businesses with security top of mind appreciate Webex Calling's robust security features that keep sensitive conversations protected.
Scalability for Businesses of All Sizes: Webex Calling is designed to grow with your business, making it an attractive option for both small businesses and large enterprises.
User-Friendly Interface: Many users find the platform intuitive and easy to navigate, reducing the learning curve for new users.
Excellent Mobile Functionality: The Webex Go tool extends the platform's capabilities to mobile devices, enabling users to stay connected from anywhere.
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Pricing Structure: Twilio's pay-as-you-go pricing can lead to unpredictable costs, especially for businesses with fluctuating call volumes or those that use premium features like call recording or transcription. The lack of bundled plans may also make it difficult to budget for communication expenses effectively.
Customer Support: Obtaining timely and effective support can be challenging, particularly for users on the free tier or those with less complex issues. The support structure often relies on community forums and documentation, which may not provide immediate solutions for urgent problems.
Learning Curve: Integrating Twilio's APIs and configuring its services can require a significant investment of time and technical expertise. This can be a barrier for businesses without dedicated development resources or those seeking a more out-of-the-box solution.
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High Cost: Webex Calling tends to be more expensive than some of its competitors, which can be a deterrent for budget-conscious businesses.
Mobile App Issues: Some users have reported experiencing occasional problems with the Webex Calling mobile app, which can be inconvenient for employees who rely on their mobile devices for work.
Complex Setup: The initial setup and configuration process for Webex Calling can be complex and time-consuming for some users, particularly those without a strong technical background.
Limited Call Management: Compared to competitors, Webex Calling offers a limited set of call management features. Basic features like call queues, call monitoring, voicemail-to-email, and call recording often require users to purchase the more expensive Enterprise Plan.
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Twilio has earned a reputation as a leading cloud communications platform, empowering businesses to build, scale, and operate customized communication solutions. Its flexible platform, powerful tools, and global infrastructure make it easy for businesses to create solutions that meet their unique needs and help them connect with customers in a meaningful way. Users appreciate Twilio's ease of use, scalability, and flexibility, making it a solid choice for businesses of all sizes that need a cloud-based communications platform. It offers a variety of features that can help businesses improve their communication with customers, such as call routing, voicemail, and analytics. The platform's ability to integrate with various channels like WhatsApp, Facebook Messenger, and Webchat ensures sustained engagement through features like click-to-dial, automated text notifications, intelligent routing, and callback service during peak hours. However, some users have expressed concerns about Twilio's customer support and its complex pricing structure. The pay-as-you-go fees can be more expensive compared to other CPaaS platforms, especially for businesses with high-volume communication needs. Despite these drawbacks, Twilio remains a popular choice due to its comprehensive features and ability to adapt to evolving business requirements. Its low-code builder, Studio, allows developers to design efficient self-service call flows and trigger custom business processes, while its Voice API enhances audio conferencing infrastructure. Twilio is particularly well-suited for businesses seeking a customizable and scalable communication solution that can integrate with existing applications and workflows. Its ability to handle various communication channels and provide detailed analytics makes it a valuable tool for businesses looking to enhance customer engagement and streamline communication processes.

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Is Webex Calling all it's cracked up to be? User reviews from the last year paint a somewhat mixed picture of this popular calling solution. On the plus side, Webex Calling consistently receives praise for its robust calling features, including high-quality audio and video, and its seamless integration with other Cisco products, a major selling point for businesses already invested in the Cisco ecosystem. Users highlight the platform's user-friendly interface, especially for conducting video conferences and managing calls across multiple devices, which boosts productivity for remote and hybrid teams. However, some users find the initial setup process to be a bit daunting, and the pricing structure less competitive than some alternatives. A common gripe is the limited scalability and call management features available in the basic plans, pushing businesses to opt for the pricier Enterprise Plan for functionalities like call queuing and voicemail-to-email. Additionally, while Webex Calling boasts integration with Webex Meetings, its overall app integration capabilities are considered less impressive compared to competitors. In conclusion, Webex Calling emerges as a solid choice for businesses prioritizing a reliable and secure calling solution deeply integrated with the Cisco ecosystem, particularly those with straightforward communication needs. However, businesses seeking advanced call management features or extensive third-party integrations might find more comprehensive solutions elsewhere.

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