Zoho Analytics vs SAS Visual Analytics

Zoho Analytics is a BI and data analytics software platform that helps users visually analyze data, create visualizations and get a deeper understanding of raw data. It helps users generate dynamic, highly customizable and actionable reports and allows integration with multiple platforms for achieving greater insights. Its multifaceted and customizable dashboards can enhance the user experience. However, many reviewers have reported that the user-interface can be confusing to use with the many options and features available. Also, it has a steep learning curve, and non-technical users might find it difficult to use in the beginning. Overall, it is a user-friendly platform that enables effortless data handling.

SAS Analytics is a versatile business intelligence and analytics tool that empowers users to explore and understand data through interactive data visualizations. Many users who reviewed data analysis said that, coupled with the power of predictive analytics, the platform offers a plethora of graphics options — charts, graphs and dashboards — with deep-dive capabilities, such as filtering, to zero in on pertinent business data. Many users who reviewed functionality and data preparation said that, possibly because of its capable ETL engine and in-memory architecture, data processing speed is very high and reports load faster. A majority of users who reviewed data connectivity said that the tool is efficient in pulling data from multiple sources for data modeling and analysis. On the flip side, quite a few users who reviewed functionality said that the platform’s integration with Python and R is still in the development stage and this limits its functional scope. Some users who discussed user-friendliness said that the processes are not the most intuitive — errors and warnings in logs are misleading, and new users may find adoption difficult. Though the industry scope of user tutorials is limited, a majority of users said that the steep learning curve of the platform is sufficiently addressed by training. For many users, its cost-prohibitive licensing plans caused them to not consider it their first choice when it came to purchasing a BI solution. Overall, SAS Visual Analytics is a versatile tool with fast data processing capabilities and strong visualizations to generate reports for insightful data analysis.