Tableau vs Zoho Analytics

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Our analysts compared Tableau vs Zoho Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Zoho Analytics Software Tool

Product Basics

Tableau is a data visualization and analytics solution for enterprises and individuals. A rich library of connectors helps you pull data from files, cloud sources and servers. A separate data management module, Tableau Prep, ensures your data is ready to transform when it comes into the platform.

Its latest features include AI with Tableau Pulse and the Einstein CoPilot.

Software, healthcare, manufacturing, banking and financial services, and retail companies will find it helpful. Whatever your domain, chart, plot and map data will give you a clear picture of business performance.

Besides, you can track daily operations and support line-of-business decisions with hardcore data. At the higher level, it boosts planning by giving senior management the freedom to dig deeper.

A Tableau Creator license costs $70 per user and includes Tableau Desktop and Tableau Cloud. Alternatively, you can deploy it on-premise and connect to the cloud using a bridge. A free trial of Tableau Desktop is available, and Tableau Public is always free to use.

Though it's a user favorite for data visualization, many users find it expensive and slow when handling large datasets.

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Zoho Analytics (formerly Zoho Reports) allows users to create visualizations and dashboards to present their data via a quick, easy, self-service model. It brings insight and analysis to an organization’s business data on-demand without needing IT assistance or data analysts through extensive automation efforts in several dimensions of the analytical process.

Users can crunch huge datasets, clean and blend data, perform various analytical tasks and visualize the results in dynamic graphics to uncover insights. They can make data-informed business decisions in a stand-alone or embedded environment with support for mobile devices. It has flexible on-premise or cloud deployment models.
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$15/User, Monthly
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$24 Monthly
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Product Insights

  • Include Location Insights: Tableau scored a perfect 100 in our rankings with full support for geographical searches, geocoding and in-and-out zoom actions in maps. It stores the names of cities, countries, airports and zip codes, converting them to latitudes and longitudes. Already a user favorite for visual analysis, it wins the award for Best Geospatial Visualization and Analysis in our BI product directory.
  • Handle Data Queries: According to our analysis, Tableau got a top score of 99 and our best-in-class award for data querying. It allows automatic batch updates, while Power BI must rely on the bulk operations feature to update its underlying data, and Oracle Analytics doesn’t support batch updates at all.
  • Prepare Data: Tableau got a score of 100 in our assessment for its robust Tableau Prep module. It cleans and shapes data, allows forecasting models with R and Python scripts and accepts unstructured content, provided you convert it into a standard format first.
  • Manage Access: The Tableau Blueprint involves assessing if your organization’s data architecture is ready to adopt the platform. As part of this exercise, you can opt for one of three governance models — centralized, delegated or self-governing — with varied access permissions for different roles. Such a level of detail gets Tableau a top score of 100 in our analysis.
  • Visualize Your Metrics: Tableau earns the top score of 100 in our rankings and wins our analyst award for dashboarding and data visualization. It surpasses Power BI with dashboard starters, animations and auto-refresh capabilities. Plus, it can switch to use extracts when live connections aren’t necessary.
  • Track License Usage: View license information in detail, such as the number of active licenses and the last used date/time. Once you’ve configured the registry key on every computer with a Tableau Desktop instance, it’ll start sending usage reports to the Tableau Server.
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  • Visualize Data in Intuitive Graphics: Create insightful, useful dashboards to gain valuable information. Offers an expansive library of visualization types that is expanded frequently. Employees can also blend multiple reports into a single dashboard to gain insight into larger data trends. 
  • Discover Business Operations Insights: Get in-depth, actionable overviews of operations, ranging from sales, finance and marketing to resource management and geographic activity through geo visualizations that facilitate comparison across and between regions. 
  • Perform In-Depth Analysis: Managers can perform deep analytical queries that increase their business intelligence through powerful features like pre-built formulas and functions that identify business metrics and smart forecasting to project future outcomes. 
  • Share and Collaborate on Reports: Provides managers with fine-grained access over the content clients and colleagues can see and edit. Users with access can publish reports, embed them into websites or share them via email for collaboration. Peers can create comment threads on reports as well as add images and annotations. 
  • Embed Into Other Systems: Embed the software’s analytics capabilities into other solutions like CRM platforms, ERP tools or others. Offers seamless integration and a fully re-branded user portal for a continuous user experience across platforms. 
  • Extend the Software as Business Grows: The platform’s extensible, scalable architecture helps build and integrate analytics into applications of any size. Scales up to enterprises using huge volumes of data by utilizing scalable columnar database technology. 
  • Draw Data From Many Sources: Develop a 360-degree view of the organization by blending different types and sources, including outside sources, of data into a single cohesive database, allowing businesses to better answer questions regarding customer behavior, business operations, financial status and more. 
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  • Connectors: Combine data from various sources by choosing from a wide range of connectors — no need to spend on expensive third-party data integration tools. Tableau Bridge connects private networks to live data sources via Tableau Cloud.
  • AI: Tableau now offers AI capabilities thanks to Einstein Analytics.
    • Tableau Pulse: Explore data independently and ask questions with AI analytics. Tableau Pulse is available with Tableau Cloud and Embedded Analytics.
    • Explain Data: Understand the displayed insights with natural language explanations of data points.
    • Einstein CoPilot (Beta): Close the gap in understanding data with AI insights. Discover hidden trends by asking follow-up questions without losing context, thanks to generative AI. Einstein CoPilot is available with a Tableau Cloud subscription.
  • Tableau Prep: Clean and transform data of all types, including survey results, feedback data and social media posts. Shape and combine it with Tableau Prep, which is available with the paid edition only.
  • Data Stories: Convey your message with compelling narratives to get stakeholder buy-in. Drag and drop sheets onto the storyboard to show the growth, decline or stability of critical metrics.
  • Animations: Explain how data changes over time with animated charts and customize them to include graphics, labels and colors.
  • Filtering: Focus on the data that matters; it’s as easy as dragging and dropping desired fields to the Filter shelf. Specify a value range, set a condition or choose the top values to display.
  • User-Based Licenses: Explore cost-effective license combinations that work for your team.
    • Creators can build dashboards, permissions, and governance rules, and establish connections to new sources. They’re content authors who transform and analyze data. This license is available at $70 per user monthly, billed annually. However, they can’t control the Tableau Server or Desktop environment.
    • Explorer licenses are suitable for line-of-business users whose role requires independent data exploration. They can author content but within a governed ecosystem. Each Explorer license costs $42 monthly, billed annually. They can’t connect to new sources, modify data, or use the Tableau desktop or custom SQL.
    • Viewers can interact with data, apply filters and follow pre-decided workflows. This license is available for $15 per user monthly, billed annually. Viewers have limited rights and can’t create and edit visualizations and the underlying data.
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  • Geo Visualization: Sales reps can quickly and easily compare regional performance with interactive map charts. Comparisons can be performed across countries, states, counties and more. 
  • Data Alerts: Managers can set alert conditions that trigger automated alerts when there is a significant change or anomaly in the data. 
  • Report Scheduling: Reports can be scheduled to be published or emailed automatically. Also, schedule recurring reports to generate on a set schedule. 
  • Drag-and-Drop Interface: An intuitive drag-and-drop interface makes generating useful reports quick and easy, without the need for code. View underlying data, set contextual filters, perform data exploration and drill down into the data to gain insights. 
  • White Labeling: The solution is white-labeled to facilitate embedding into websites or applications. Use this technology to embed individual reports or dashboards. 
  • Ask Zia: Zia is a smart analytical assistant built out of a blend of AI and machine learning algorithms. Employees can type out questions in natural query language (NQL), and the assistant will offer answers and suggestions via reports or automatically build and source KPI widgets. 
  • Data Connectors: Connects to a broad range of data connectors, including files and feeds, cloud storage, multiple databases, CRM systems, Google Analytics, marketing platforms, social media, financial platforms, e-commerce platforms, HR and more. 
  • Auto-Joined Data: Auto-joining tables can automatically merge tables linked by a Lookup column (schema attribute). This assists and partially automates cohesive database creation. 
  • Mobile Support: Apps on iOS and Android allow managers to view reports and dashboards from their mobile devices and overwatch operations from anywhere. 
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Product Ranking

#1

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#23

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Analyst Rating Summary

84
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95
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 95 32 100 95 90 100 93 96 95 96 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 10554 reviews
Great User Sentiment 748 reviews
88%
of users recommend this product

Tableau has a 'great' User Satisfaction Rating of 88% when considering 10554 user reviews from 5 recognized software review sites.

89%
of users recommend this product

Zoho Analytics has a 'great' User Satisfaction Rating of 89% when considering 748 user reviews from 5 recognized software review sites.

4.5 (18)
5.0 (14)
4.4 (2083)
4.2 (130)
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4.5 (226)
4.5 (2284)
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4.4 (3909)
4.5 (168)
4.2 (2260)
4.4 (210)

Awards

SelectHub research analysts have evaluated Tableau and concluded it earns best-in-class honors for Advanced Analytics.

Advanced Analytics Award

we're gathering data

Synopsis of User Ratings and Reviews

Data Visualization: Almost 98% of users who reviewed its visual capabilities praised the platform for its dashboards and the freedom to play around with data and modify charts as desired.
User-Friendly: According to 93% of users who mentioned ease of use, it makes data accessible with its easy user actions and handy tooltips.
Data Connectivity: About 92% of users who discussed data sourcing praised its ability to pull data from disparate systems.
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Ease of Use: It is a user-friendly platform that makes it easy to upload and control data, as noted by more than 77% of reviewers who mention ease of use.
Integration: Facilitates integration with multiple databases and platforms for greater insights, as reported by 82% of the users noting integrations.
Dashboards: It enables easy creation and sharing of multifaceted, custom dashboards, as observed by 75% of reviewers specifying dashboards.
Flexible Reports: It helps generate dynamic and customizable reports quickly, as stated by 88% of the users who refer to reports.
Implement: This tool is simple to deploy and implement, as noted by 75% of reviewers mentioning the implementation process.
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Pricing: Around 90% of the users citing cost found it expensive.
Speed: About 71% of the users who discussed performance found it slow when processing large data volumes.
Onboarding Woes: Approximately 67% of the users who reviewed the platform's adoption said there was a steep learning curve.
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Learning Curve: Around 63% of reviewers who mention the learning curve report that it has a steep learning curve for non-technical users.
User Interface: Its user interface can be confusing because of the multiple options and features available, as noted by over 54% of reviewers that mentioned the user interface.
Limited Queries: All users who refer to queries state that composing and joining queries is limited.
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Tableau Desktop is a BI solution for data visualization, dashboarding and location analysis. In online reviews, users said they found its drag-and-drop charting a boon for creating charts and maps. Regarding customization, many users praised the platform for its various labeling and design options.I recently tried the Tableau Desktop 2024.1.3 version. The trial is only for 14 days and is enough for a sneak peek into Tableau’s dashboarding and data storytelling capabilities. For more straightforward use cases, Tableau is incredibly user-friendly and fast. Creating a new sheet gives you a canvas to create a visualization. Once you have the required sheets, combining them into a dashboard view is straightforward — select and add.My dataset included healthcare data, including details of patients, their hospital visits and insurance payer details. One use case was to find the total claim settlement amount. I dragged the Total Claims Cost and Payer fields to the column and row shelves, and Tableau gave me a bar graph. The toolbar had single-click options for sorting data from increasing to decreasing values or the other way around.To view the number of encounters by payer, I dragged the Payer field to the row shelf and used the SUM(ROW_COUNT()) function on the column shelf. The chart popped up with more visualization and layout options.I wanted an interactive filter to view the average claim cost by birthdate. I dragged the Birthdate field to the Filters shelf and right-clicked on it to set the end date as October 22, 1961. Selecting Show Filter added a slider conveniently to the right of my visualization. I could see the data for people born before October 22, 1961, and if required, I could change the end date.Another use case would be viewing the data by the type of hospital visits — how many people were inpatients, outpatients or those who needed emergency care. I dragged and dropped the Total Claims Cost and Payer fields into columns and rows, respectively. Similarly, I dropped Encounterclass into the Filters shelf and clicked on Show Filter to enable a checkbox on the screen. It had all the categories of visits, giving users the option to select the desired views.One-fourth of the users discussing adoption said there was a steep learning curve. Tableau relies on Python and R scripts for statistics in its visualizations. It's where the named licenses can prove to be a blessing, as you can opt to train upcoming Creators and Explorers. We recommend factoring in training if you want to hit the ground running.Some reviewers felt discounted packages for business editions should be available, similar to the free student licenses. At $70 per user, the Creator license can seem costly when compared to Power BI ($9.99 per user) and Qlik Sense ($30 per user).Here's the good news, though. Its built-in user management acts as a permissions layer for your organization - users can only access the relevant content. Plus, an organization will have very few Creators and a greater number of Viewers and Explorers, and the license fee reduces from Creator to Explorer to Viewer.We recommend opting for a wise license combination to get the most out of the product.On the upside, the vendor constantly releases new features, the latest one being Einstein CoPilot in beta.Overall, Tableau is a competitive BI solution, but if the pricing seems inflexible, quite a few other solutions offer live insights and advanced analytics out of the box.

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Zoho Analytics is a BI and data analytics software platform that helps users visually analyze data, create visualizations and get a deeper understanding of raw data. It helps users generate dynamic, highly customizable and actionable reports and allows integration with multiple platforms for achieving greater insights. Its multifaceted and customizable dashboards can enhance the user experience. However, many reviewers have reported that the user-interface can be confusing to use with the many options and features available. Also, it has a steep learning curve, and non-technical users might find it difficult to use in the beginning. Overall, it is a user-friendly platform that enables effortless data handling.

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