Tableau vs QuickSight

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Our analysts compared Tableau vs QuickSight based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

QuickSight Software Tool

Product Basics

Tableau is a data visualization and analytics solution for enterprises and individuals. A rich library of connectors helps you pull data from files, cloud sources and servers. A separate data management module, Tableau Prep, ensures your data is ready to transform when it comes into the platform.

Its latest features include AI with Tableau Pulse and the Einstein CoPilot.

Software, healthcare, manufacturing, banking and financial services, and retail companies will find it helpful. Whatever your domain, chart, plot and map data will give you a clear picture of business performance.

Besides, you can track daily operations and support line-of-business decisions with hardcore data. At the higher level, it boosts planning by giving senior management the freedom to dig deeper.

A Tableau Creator license costs $70 per user and includes Tableau Desktop and Tableau Cloud. Alternatively, you can deploy it on-premise and connect to the cloud using a bridge. A free trial of Tableau Desktop is available, and Tableau Public is always free to use.

Though it's a user favorite for data visualization, many users find it expensive and slow when handling large datasets.

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Amazon QuickSight is a business intelligence tool that enables organizations to visualize and analyze data, derive insights, and make informed decisions. It empowers users with interactive dashboards, data exploration capabilities, and machine learning-driven insights, making it an ideal solution for businesses seeking to leverage data for better outcomes.

The benefits of Amazon QuickSight include its ease of use, fast performance, and scalability to handle large datasets. Its popular features include natural language querying, automated insights generation, and integration with other AWS services. Compared to similar products, Amazon QuickSight stands out for its affordability, ease of deployment, and robust feature set.

Pricing for Amazon QuickSight is based on a per-user, per-month subscription model. It offers flexible pricing options to accommodate varying business needs, ensuring cost-effectiveness and scalability as organizations grow.

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Product Insights

  • Include Location Insights: Tableau scored a perfect 100 in our rankings with full support for geographical searches, geocoding and in-and-out zoom actions in maps. It stores the names of cities, countries, airports and zip codes, converting them to latitudes and longitudes. Already a user favorite for visual analysis, it wins the award for Best Geospatial Visualization and Analysis in our BI product directory.
  • Handle Data Queries: According to our analysis, Tableau got a top score of 99 and our best-in-class award for data querying. It allows automatic batch updates, while Power BI must rely on the bulk operations feature to update its underlying data, and Oracle Analytics doesn’t support batch updates at all.
  • Prepare Data: Tableau got a score of 100 in our assessment for its robust Tableau Prep module. It cleans and shapes data, allows forecasting models with R and Python scripts and accepts unstructured content, provided you convert it into a standard format first.
  • Manage Access: The Tableau Blueprint involves assessing if your organization’s data architecture is ready to adopt the platform. As part of this exercise, you can opt for one of three governance models — centralized, delegated or self-governing — with varied access permissions for different roles. Such a level of detail gets Tableau a top score of 100 in our analysis.
  • Visualize Your Metrics: Tableau earns the top score of 100 in our rankings and wins our analyst award for dashboarding and data visualization. It surpasses Power BI with dashboard starters, animations and auto-refresh capabilities. Plus, it can switch to use extracts when live connections aren’t necessary.
  • Track License Usage: View license information in detail, such as the number of active licenses and the last used date/time. Once you’ve configured the registry key on every computer with a Tableau Desktop instance, it’ll start sending usage reports to the Tableau Server.
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  • Self-Service BI: Get answers to questions and share insights independently through self-service analysis of business data. Connect to data sources, manipulate values to create visualizations, invite others to collaborate and share dashboards and reports — all without the need to install any application. 
  • Multi-Tenancy: Its multi-tenant architecture with namespaces allows vendors to provide data exploration and dashboarding capabilities for multiple applications at the same time. Host multiple clients and add templates created and shared by dashboard authors to the proprietary visualizations library. 
  • Embedded Analytics: Embed dashboard sessions into proprietary software to enhance business with console analytics. Personalize the appearance of visualizations and reports by adding custom fonts, colors and styles. Set defaults and error handling to match the host application for a cohesive feel. 
  • Report Sharing: Stay informed as to how key metrics are performing by scheduling automatic email updates. Ensure secure access to dashboards and email reports by showing only relevant data through targeted reports. 
  • Flexible Pricing: Save on upfront costs and capacity planning through its p    ay-as-you-go pricing model for report consumers — people who view dashboards, but don’t create them. 
  • Mobility: Get data insight and forecasting summaries on-the-go through its mobile version, available on both iOS and Android. Drill down into mobile-optimized dashboards and reports for in-depth analysis and filter to view specific metrics, even when away from the office. Share results with others and get email alerts for changes in business data as they happen. 
  • Automate Deployments: Deploy applications at scale, keeping them online for continued access while minimizing downtime. AWS CodeDeploy provides automated app deployments to multiple cloud compute services, such as Amazon EC2, AWS Fargate, AWS Lambda, and on-premise servers. Seamlessly integrates with continuous delivery process pipelines, such as AWS CodePipeline, GitHub and Jenkins. 
  • Promote Data Literacy: Identify key metrics, perform what-if analysis through simple point-and-click actions, discover hidden trends and generate forecasts — without needing any technical skills. Generates dashboard summaries in easy-to-understand language to enable shared understanding of data insights. 
  • Scalable: Its serverless architecture makes it easily scalable, ensuring fast loading of dashboards even during peak traffic. Scales as the organization grows to take on larger loads — no need to set up dedicated servers. 
  • Data Security: Its Enterprise version provides additional security features through permissions-based access to AWS data, row level security, SSO and data encryption. It is FedRamp, HIPAA, PCI PSS, ISO and SOC compliant, keeping with industry best practices. 
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  • Connectors: Combine data from various sources by choosing from a wide range of connectors — no need to spend on expensive third-party data integration tools. Tableau Bridge connects private networks to live data sources via Tableau Cloud.
  • AI: Tableau now offers AI capabilities thanks to Einstein Analytics.
    • Tableau Pulse: Explore data independently and ask questions with AI analytics. Tableau Pulse is available with Tableau Cloud and Embedded Analytics.
    • Explain Data: Understand the displayed insights with natural language explanations of data points.
    • Einstein CoPilot (Beta): Close the gap in understanding data with AI insights. Discover hidden trends by asking follow-up questions without losing context, thanks to generative AI. Einstein CoPilot is available with a Tableau Cloud subscription.
  • Tableau Prep: Clean and transform data of all types, including survey results, feedback data and social media posts. Shape and combine it with Tableau Prep, which is available with the paid edition only.
  • Data Stories: Convey your message with compelling narratives to get stakeholder buy-in. Drag and drop sheets onto the storyboard to show the growth, decline or stability of critical metrics.
  • Animations: Explain how data changes over time with animated charts and customize them to include graphics, labels and colors.
  • Filtering: Focus on the data that matters; it’s as easy as dragging and dropping desired fields to the Filter shelf. Specify a value range, set a condition or choose the top values to display.
  • User-Based Licenses: Explore cost-effective license combinations that work for your team.
    • Creators can build dashboards, permissions, and governance rules, and establish connections to new sources. They’re content authors who transform and analyze data. This license is available at $70 per user monthly, billed annually. However, they can’t control the Tableau Server or Desktop environment.
    • Explorer licenses are suitable for line-of-business users whose role requires independent data exploration. They can author content but within a governed ecosystem. Each Explorer license costs $42 monthly, billed annually. They can’t connect to new sources, modify data, or use the Tableau desktop or custom SQL.
    • Viewers can interact with data, apply filters and follow pre-decided workflows. This license is available for $15 per user monthly, billed annually. Viewers have limited rights and can’t create and edit visualizations and the underlying data.
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  • Data Connectivity: Connect to a multitude of cloud-based and on-premise data sources such as Salesforce, JIRA, Github, Teradata, MySQL, SQL Server, Postgres and many more, or upload data from Excel, JSON, CSV and Presto files. 
  • Integrations: Perform predictive data analysis by integrating Amazon Sagemaker ML-based data models with its supported data sources, such as S3, Athena, Redshift, as well as third party sources that include Salesforce and JIRA, among others. Easily integrates with BI tools such as Domo and Tableau for data querying through an intuitively similar SQL interface. 
  • Data Visualization: Create interactive visualizations and reports by choosing from a rich library of graphs, charts and tables. Build dynamic dashboards by interacting with data in real time through drag-and-drop, drill-down and filtering options. 
  • Reporting: Its Enterprise edition provides ad-hoc as well as scheduled reporting to share targeted reports on a daily, weekly or monthly basis. Subscribe to receive reports via email. Creates a custom snapshot of the report based on individual data permissions. 
  • In-Memory Engine: Perform calculations and analyses at the speed of thought by querying through its super-fast parallel in-memory calculation engine, SPICE. Built from the ground up, it prepares data faster by replicating it in memory and updates in real-time as the underlying data changes. 
  • Dashboards: Create data dashboards with 28 supported charts, such as filled maps, histograms, funnel charts, stacked area charts, waterfall charts and boxplots, as well as tables and pivot tables. View information based on business context by sorting on fields not shown in the visualization. Provide report readers with on-sheet controls to slice and dice data by filtering on fields. Offers multiple report layout customization options that include adding drop-downs with single-select or multi-select sorting. 
  • ML-Based Insight: Get in-depth data insights through its out-of-the-box ML and NLP capabilities. Perform queries on data in seconds in simple language through its natural language attribute, Q. It learns from data patterns to provide accurate predictions based on historical trends. Detect anomalies and variations in data aggregates through scheduled anomaly detection. 
  • Localization: Available as a global solution with support for 10 major languages: English, German, Spanish, French, Italian, Portuguese, Japanese, Korean, Simplified Chinese, and Traditional Chinese. 
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Product Ranking

#1

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Business Intelligence Tools

#80

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Analyst Rating Summary

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Availability and Scalability
Data Management
Data Visualization
Platform Compliance
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Data Visualization

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 95 32 100 95 90 100 93 96 95 96 100 75 54 100 95 90 99 86 73 79 83 88 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 10554 reviews
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88%
of users recommend this product

Tableau has a 'great' User Satisfaction Rating of 88% when considering 10554 user reviews from 5 recognized software review sites.

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4.5 (18)
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4.4 (2083)
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4.5 (2284)
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4.4 (3909)
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4.2 (2260)
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Awards

SelectHub research analysts have evaluated Tableau and concluded it earns best-in-class honors for Advanced Analytics.

Advanced Analytics Award

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Synopsis of User Ratings and Reviews

Data Visualization: Almost 98% of users who reviewed its visual capabilities praised the platform for its dashboards and the freedom to play around with data and modify charts as desired.
User-Friendly: According to 93% of users who mentioned ease of use, it makes data accessible with its easy user actions and handy tooltips.
Data Connectivity: About 92% of users who discussed data sourcing praised its ability to pull data from disparate systems.
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Self-Service Analytics: QuickSight empowers business users to create and customize visualizations, dashboards, and reports without relying on IT or data scientists.
Cloud-Based Platform: QuickSight's cloud-based architecture eliminates the need for costly on-premise infrastructure and provides seamless access from anywhere with an internet connection.
Scalability and Performance: QuickSight handles large datasets efficiently, allowing users to analyze vast amounts of data in real-time.
Easy Integration: QuickSight seamlessly integrates with popular data sources, including Amazon Redshift, Amazon Aurora, and Salesforce, enabling users to access and analyze data from various systems.
Machine Learning Capabilities: QuickSight leverages machine learning algorithms to provide predictive analytics, anomaly detection, and automated insights, empowering users to uncover hidden patterns and make data-driven decisions.
Collaboration and Sharing: QuickSight facilitates collaboration among teams by allowing users to share dashboards, reports, and insights securely.
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Pricing: Around 90% of the users citing cost found it expensive.
Speed: About 71% of the users who discussed performance found it slow when processing large data volumes.
Onboarding Woes: Approximately 67% of the users who reviewed the platform's adoption said there was a steep learning curve.
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Pricing Structure: Complicated pricing model that can lead to unexpected costs for advanced features and usage.
Limited Customization: Pre-built dashboards and visualizations may not fully meet specific business requirements, limiting customization options.
Data Connectivity: May not seamlessly integrate with all data sources, requiring additional effort for data preparation and ingestion.
Limited Advanced Analytics: Lacks certain advanced analytical capabilities, such as predictive modeling and machine learning algorithms, which may be essential for deeper insights.
User Interface: Some users find the user interface to be cluttered and not as intuitive as other BI tools, impacting the ease of use.
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Tableau Desktop is a BI solution for data visualization, dashboarding and location analysis. In online reviews, users said they found its drag-and-drop charting a boon for creating charts and maps. Regarding customization, many users praised the platform for its various labeling and design options.I recently tried the Tableau Desktop 2024.1.3 version. The trial is only for 14 days and is enough for a sneak peek into Tableau’s dashboarding and data storytelling capabilities. For more straightforward use cases, Tableau is incredibly user-friendly and fast. Creating a new sheet gives you a canvas to create a visualization. Once you have the required sheets, combining them into a dashboard view is straightforward — select and add.My dataset included healthcare data, including details of patients, their hospital visits and insurance payer details. One use case was to find the total claim settlement amount. I dragged the Total Claims Cost and Payer fields to the column and row shelves, and Tableau gave me a bar graph. The toolbar had single-click options for sorting data from increasing to decreasing values or the other way around.To view the number of encounters by payer, I dragged the Payer field to the row shelf and used the SUM(ROW_COUNT()) function on the column shelf. The chart popped up with more visualization and layout options.I wanted an interactive filter to view the average claim cost by birthdate. I dragged the Birthdate field to the Filters shelf and right-clicked on it to set the end date as October 22, 1961. Selecting Show Filter added a slider conveniently to the right of my visualization. I could see the data for people born before October 22, 1961, and if required, I could change the end date.Another use case would be viewing the data by the type of hospital visits — how many people were inpatients, outpatients or those who needed emergency care. I dragged and dropped the Total Claims Cost and Payer fields into columns and rows, respectively. Similarly, I dropped Encounterclass into the Filters shelf and clicked on Show Filter to enable a checkbox on the screen. It had all the categories of visits, giving users the option to select the desired views.One-fourth of the users discussing adoption said there was a steep learning curve. Tableau relies on Python and R scripts for statistics in its visualizations. It's where the named licenses can prove to be a blessing, as you can opt to train upcoming Creators and Explorers. We recommend factoring in training if you want to hit the ground running.Some reviewers felt discounted packages for business editions should be available, similar to the free student licenses. At $70 per user, the Creator license can seem costly when compared to Power BI ($9.99 per user) and Qlik Sense ($30 per user).Here's the good news, though. Its built-in user management acts as a permissions layer for your organization - users can only access the relevant content. Plus, an organization will have very few Creators and a greater number of Viewers and Explorers, and the license fee reduces from Creator to Explorer to Viewer.We recommend opting for a wise license combination to get the most out of the product.On the upside, the vendor constantly releases new features, the latest one being Einstein CoPilot in beta.Overall, Tableau is a competitive BI solution, but if the pricing seems inflexible, quite a few other solutions offer live insights and advanced analytics out of the box.

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Amazon QuickSight has received positive user reviews for its ease of use, intuitive interface, and quick data visualization capabilities. Users find it simple to connect to data sources, create dashboards, and generate insights. The drag-and-drop functionality and pre-built templates make it accessible to users of all technical skill levels. QuickSight's strengths include its integration with other Amazon Web Services (AWS) products, such as Amazon Redshift and Amazon S3, allowing for seamless data analysis. It also offers advanced features like machine learning-powered insights and natural language querying, providing users with deeper analytical capabilities. Compared to similar products, QuickSight is praised for its cost-effectiveness and scalability. Users appreciate its pay-as-you-go pricing model and the ability to handle large datasets without performance issues. However, some users have expressed concerns about the limited customization options and the lack of certain advanced features found in competing products. Overall, Amazon QuickSight is well-suited for businesses and organizations looking for an easy-to-use and affordable business intelligence solution. Its intuitive interface, integration with AWS products, and scalability make it a valuable tool for data visualization, analysis, and decision-making.

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