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QuickSight vs Datorama

Last Updated: November 18th, 2024

Our analysts compared QuickSight vs Datorama based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Amazon QuickSight is a business intelligence tool that enables organizations to visualize and analyze data, derive insights, and make informed decisions. It empowers users with interactive dashboards, data exploration capabilities, and machine learning-driven insights, making it an ideal solution for businesses seeking to leverage data for better outcomes.

The benefits of Amazon QuickSight include its ease of use, fast performance, and scalability to handle large datasets. Its popular features include natural language querying, automated insights generation, and integration with other AWS services. Compared to similar products, Amazon QuickSight stands out for its affordability, ease of deployment, and robust feature set.

Pricing for Amazon QuickSight is based on a per-user, per-month subscription model. It offers flexible pricing options to accommodate varying business needs, ensuring cost-effectiveness and scalability as organizations grow.

Datorama, a Salesforce business intelligence platform, helps businesses manage and analyze their data. It provides a unified view of data from various sources, including on-premises, cloud-based, and third-party platforms. Datorama is ideal for businesses seeking to enhance their data management and analytics capabilities, particularly those interested in leveraging predictive analytics for improved decision-making.

Key benefits include a comprehensive view of data sources, user-friendly dashboards and reports, predictive analytics functionalities, and integration with other business applications. Datorama's pricing is based on a per-user model, with annual costs starting at $1,000. User experiences suggest that Datorama offers robust data management and analytics capabilities, but some users have noted a steeper learning curve compared to similar products.

***Disclaimer: Pricing and features may change over time. Please refer to the official Salesforce website or other reliable sources for the most up-to-date information.***

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Product Insights

Self-Service BI: Get answers to questions and share insights independently through self-service analysis of business data. Connect to data sources, manipulate values to create visualizations, invite others to collaborate and share dashboards and reports — all without the need to install any application.
Multi-Tenancy: Its multi-tenant architecture with namespaces allows vendors to provide data exploration and dashboarding capabilities for multiple applications at the same time. Host multiple clients and add templates created and shared by dashboard authors to the proprietary visualizations library.
Embedded Analytics: Embed dashboard sessions into proprietary software to enhance business with console analytics. Personalize the appearance of visualizations and reports by adding custom fonts, colors and styles. Set defaults and error handling to match the host application for a cohesive feel.
Report Sharing: Stay informed as to how key metrics are performing by scheduling automatic email updates. Ensure secure access to dashboards and email reports by showing only relevant data through targeted reports.
Flexible Pricing: Save on upfront costs and capacity planning through its p ay-as-you-go pricing model for report consumers — people who view dashboards, but don’t create them.
Mobility: Get data insight and forecasting summaries on-the-go through its mobile version, available on both iOS and Android. Drill down into mobile-optimized dashboards and reports for in-depth analysis and filter to view specific metrics, even when away from the office. Share results with others and get email alerts for changes in business data as they happen.
Automate Deployments: Deploy applications at scale, keeping them online for continued access while minimizing downtime. AWS CodeDeploy provides automated app deployments to multiple cloud compute services, such as Amazon EC2, AWS Fargate, AWS Lambda, and on-premise servers. Seamlessly integrates with continuous delivery process pipelines, such as AWS CodePipeline, GitHub and Jenkins.
Promote Data Literacy: Identify key metrics, perform what-if analysis through simple point-and-click actions, discover hidden trends and generate forecasts — without needing any technical skills. Generates dashboard summaries in easy-to-understand language to enable shared understanding of data insights.
Scalable: Its serverless architecture makes it easily scalable, ensuring fast loading of dashboards even during peak traffic. Scales as the organization grows to take on larger loads — no need to set up dedicated servers.
Data Security: Its Enterprise version provides additional security features through permissions-based access to AWS data, row level security, SSO and data encryption. It is FedRamp, HIPAA, PCI PSS, ISO and SOC compliant, keeping with industry best practices.

Single Cohesive Data Warehouse: Draws data from different sources and marketing channels into a single source. This dynamic landing zone applies machine-learning algorithms to the data in order to blend, clean, analyze and visualize it.
Quick Insights: Automated insights take real-time data and generate quick, accurate visualizations to help users draw insights into their business data and trends.
End-to-End Platform: From unstructured data source to intuitive visualization, this system does every step in a smooth interface to promote usability and an efficient workflow.
Data Accessibility: Users of all technical abilities have access to their data via self-service BI. They no longer have to wait for analysis from a data scientist before they can start drawing insights from business data.
Cross-Channel Visibility: Draws data from a variety of sources and blends them seamlessly to give users a smooth experience to explore data. Some of these channels include sales data, CRM data, social media, data warehouses and more.
Actionable Insights: Analyze data to identify trends and patterns, and use it to make predictions, get better insight into business operations and glean actionable insights.
Better Business Decisions: Decisions made based on general data are good, but decisions made based on historical proprietary data trends are much better. BI tools help users make data-driven business decisions and informed predictions, so they can always feel confident in their choices.

Data Connectivity: Connect to a multitude of cloud-based and on-premise data sources such as Salesforce, JIRA, Github, Teradata, MySQL, SQL Server, Postgres and many more, or upload data from Excel, JSON, CSV and Presto files.
Integrations: Perform predictive data analysis by integrating Amazon Sagemaker ML-based data models with its supported data sources, such as S3, Athena, Redshift, as well as third party sources that include Salesforce and JIRA, among others. Easily integrates with BI tools such as Domo and Tableau for data querying through an intuitively similar SQL interface.
Data Visualization: Create interactive visualizations and reports by choosing from a rich library of graphs, charts and tables. Build dynamic dashboards by interacting with data in real time through drag-and-drop, drill-down and filtering options.
Reporting: Its Enterprise edition provides ad-hoc as well as scheduled reporting to share targeted reports on a daily, weekly or monthly basis. Subscribe to receive reports via email. Creates a custom snapshot of the report based on individual data permissions.
In-Memory Engine: Perform calculations and analyses at the speed of thought by querying through its super-fast parallel in-memory calculation engine, SPICE. Built from the ground up, it prepares data faster by replicating it in memory and updates in real-time as the underlying data changes.
Dashboards: Create data dashboards with 28 supported charts, such as filled maps, histograms, funnel charts, stacked area charts, waterfall charts and boxplots, as well as tables and pivot tables. View information based on business context by sorting on fields not shown in the visualization. Provide report readers with on-sheet controls to slice and dice data by filtering on fields. Offers multiple report layout customization options that include adding drop-downs with single-select or multi-select sorting.
ML-Based Insight: Get in-depth data insights through its out-of-the-box ML and NLP capabilities. Perform queries on data in seconds in simple language through its natural language attribute, Q. It learns from data patterns to provide accurate predictions based on historical trends. Detect anomalies and variations in data aggregates through scheduled anomaly detection.
Localization: Available as a global solution with support for 10 major languages: English, German, Spanish, French, Italian, Portuguese, Japanese, Korean, Simplified Chinese, and Traditional Chinese.

Reports: Generate a variety of ad-hoc or custom report types to answer specific business questions.
Dashboards: Intuitive dashboards make it easy to create, edit, explore and share data visualizations and reports.
Data Modeling: This feature connects and blends data from a variety of sources into a single data warehouse that is easily accessible by users.
API Library: An extensive library of marketing APIs allow users to access and make changes to their applications and data. These create an ad tech and martech ecosystem that lets users plug data from any connected source directly into a visualization.
Data Integration: TotalConnect powers limitless integration through machine learning artificial intelligence. Cleans and structures data in addition to scheduling automated updates to ensure data is always up to date.
Custom KPIs: Custom fields and classifications allow users to query the exact information they need rather than relying on out-of-the-box options.

Product Ranking

#80

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#35

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Analyst Rating Summary

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User Sentiment Summary

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Datorama has a 'great' User Satisfaction Rating of 85% when considering 156 user reviews from 5 recognized software review sites.

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Synopsis of User Ratings and Reviews

Self-Service Analytics: QuickSight empowers business users to create and customize visualizations, dashboards, and reports without relying on IT or data scientists.

Cloud-Based Platform: QuickSight's cloud-based architecture eliminates the need for costly on-premise infrastructure and provides seamless access from anywhere with an internet connection.

Scalability and Performance: QuickSight handles large datasets efficiently, allowing users to analyze vast amounts of data in real-time.

Easy Integration: QuickSight seamlessly integrates with popular data sources, including Amazon Redshift, Amazon Aurora, and Salesforce, enabling users to access and analyze data from various systems.

Machine Learning Capabilities: QuickSight leverages machine learning algorithms to provide predictive analytics, anomaly detection, and automated insights, empowering users to uncover hidden patterns and make data-driven decisions.

Collaboration and Sharing: QuickSight facilitates collaboration among teams by allowing users to share dashboards, reports, and insights securely.

Dashboard: It offers a flexible and highly customizable dashboard, as noted by more than 89% of reviewers who mention dashboards.

Easy Integration: It integrates easily with multiple platforms, as observed by 75% of the users specifying integration.

Customer Support: It has responsive and receptive customer support, as stated by 75% of reviewers who refer to customer support.

Automated Reporting: All users that mentioned reports noted that it provides automated in-depth reporting functionality.

Pricing Structure: Complicated pricing model that can lead to unexpected costs for advanced features and usage.

Limited Customization: Pre-built dashboards and visualizations may not fully meet specific business requirements, limiting customization options.

Data Connectivity: May not seamlessly integrate with all data sources, requiring additional effort for data preparation and ingestion.

Limited Advanced Analytics: Lacks certain advanced analytical capabilities, such as predictive modeling and machine learning algorithms, which may be essential for deeper insights.

User Interface: Some users find the user interface to be cluttered and not as intuitive as other BI tools, impacting the ease of use.

Learning Curve: It has a steep learning curve for beginners, as stated by 100% of reviewers who referred to a learning curve.

Software Setup: Around 50% of the users who specify setup report that the software setup process is cumbersome.

Slow Performance: Platform performance can become slow sometimes, as observed by all the reviewers who spoke about performance.

Amazon QuickSight has received positive user reviews for its ease of use, intuitive interface, and quick data visualization capabilities. Users find it simple to connect to data sources, create dashboards, and generate insights. The drag-and-drop functionality and pre-built templates make it accessible to users of all technical skill levels. QuickSight's strengths include its integration with other Amazon Web Services (AWS) products, such as Amazon Redshift and Amazon S3, allowing for seamless data analysis. It also offers advanced features like machine learning-powered insights and natural language querying, providing users with deeper analytical capabilities. Compared to similar products, QuickSight is praised for its cost-effectiveness and scalability. Users appreciate its pay-as-you-go pricing model and the ability to handle large datasets without performance issues. However, some users have expressed concerns about the limited customization options and the lack of certain advanced features found in competing products. Overall, Amazon QuickSight is well-suited for businesses and organizations looking for an easy-to-use and affordable business intelligence solution. Its intuitive interface, integration with AWS products, and scalability make it a valuable tool for data visualization, analysis, and decision-making.

Datorama is an AI-powered marketing intelligence company that helps its users make smarter business decisions by connecting and working on their KPIs and marketing data. Its flexible and highly customizable dashboard can improve customer experiences, but slow performance can hinder productivity. It provides automated reporting and easy integration capabilities with multiple platforms. Many users have noted that the setup process is cumbersome, and it involves a steep learning curve for new users. Nevertheless, its receptive and responsive customer support has helped reviewers solve multiple issues.

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