Power BI vs Oracle Business Intelligence Cloud Services

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Our analysts compared Power BI vs Oracle Business Intelligence Cloud Services based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Oracle Business Intelligence Cloud Services Software Tool

Product Basics

Microsoft Power BI is an analytics and reporting solution for individuals and enterprises. Ranked among the top five products in our BI product directory, it’s a user favorite, with 88% of reviewers giving it the thumbs up.

It’s versatile in connectivity, pulling data from files, databases and cloud sources. Power Query helps users transform data to the desired format for building accurate models. They will serve as the basis for analysis and reporting. With Azure Machine Learning, Power BI incorporates AI into the analysis.

Government agencies find them handy for tracking citizen programs, crime and health data, and utilities. For healthcare companies, it proves helpful in patient data tracking, population health management and operations. Retail is all about sales and revenue, and if this is you, the vendor offers ready-made report templates that can help you hit the ground running. That’s not all; other report samples are available too.

Reusable dataflows in Power BI help you create a process once and run it again. Dataflows are shareable, so your whole team benefits. DAX enables complex calculations, while natural language Q&A speeds up analysis. Team workspaces enable collaboration, and mobile insight is available.

Individual accounts include Power BI Desktop, Power BI Pro and Premium per User (PPU). Pro and PPU licenses use Power BI Service, which lets you share content with other Pro users and is suitable for small businesses.

Power BI Premium is an enterprise license; you can share content with anyone, even external users. Pro and PPU cost $9.99 and $20 per user monthly, while Premium comes at $4,995 per month. User reviews praise it for ease of use, connectivity and modeling, but most users find the pricing confusing, possibly because of the various Microsoft integrations that make Power BI a complete package.

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Oracle Business Intelligence Cloud Services (BICS) helps organizations transform raw data into actionable insights through a suite of cloud-based tools. It allows users to gather, store, analyze, and visualize data to make data-driven decisions. BICS is ideal for businesses of all sizes seeking comprehensive BI solutions without the need for extensive on-premises infrastructure. Key benefits include centralized data access, self-service analytics, and pre-built dashboards for quick insights. Popular features include interactive dashboards, data exploration tools, and mobile access for on-the-go analysis. User reviews highlight BICS' scalability, ease of use, and powerful data analysis capabilities. Pricing varies based on deployment options and features selected. Subscription models offer flexible payment options and scalability. Compared to similar products, BICS offers competitive pricing and a comprehensive set of features, making it a strong choice for businesses seeking a robust and cost-effective BI solution.

Pros
  • Scalable
  • Easy to use
  • Powerful data analysis
  • Mobile access
  • Competitive pricing
Cons
  • Limited customization
  • Steep learning curve for advanced features
  • Limited data connectors
  • Potential vendor lock-in
  • Limited customer support
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$10/User, Monthly, Freemium
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Product Assistance

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Product Insights

  • Make Informed Decisions: Make your life easier — change data to visuals by dragging and dropping fields into the visualization pane. Power BI generates suitable charts automatically. You can display important metrics in square boxes called tiles. Power BI maintains a separate cache for each tile, updating it after every data refresh. Custom branding is available. For these and many other graphics capabilities, it wins the top award in our visualization analysis.
  • Improve Efficiency: Never miss out on insights — ingest data using the import mode or DirectQuery. Connect to over 100 data sources, detecting data types as they come into the system. And then there’s Power Query. No wonder our analysts awarded Power BI the top honors for connectivity and a perfect 100 for data prep.
  • Leverage AI: Drill deeper into the entire dataset or dig into a specific visual with Quick Insights. Round off your customer insights with data from social media — extract key phrases and tag images for sentiment analysis with Azure. In our analysis, Power BI wins the best-in-class award for augmented analytics.
  • Stay Competitive: Write complex queries using SQL or use the drag-and-drop feature to speed things up. Analyze data with in-memory storage, which is always faster than pulling data from sources. Query scheduling and batch updates are available. Our analysts rated Power BI the best solution in its category for data querying.
  • Generate Insights: Produce interactive reports that save time in meetings. Explore data at will and dig deeper by clicking on visuals. Power BI gets the top distinction in our analysis for excellent reporting. With conditional formatting, you can use color gradients to show increasing or decreasing values. Keep track of your investment with a built-in performance analyzer.
  • Secure Data: Protects sensitive data with encryption and object security. Authenticate users when they sign in. The vendor tests the solution regularly for security vulnerabilities. Our team gives it an outstanding ranking for watertight data security.
  • Stay Connected Anywhere: Keep tabs on your business when away from the office with a mobile app for iOS, Android and Windows devices. According to our team, Power BI is the best in class for mobile insights with natural language processing.
  • Embed: Deliver reports to users where they work without switching context. Embed reports into business systems and allow users to filter and sort the data without disturbing the underlying metrics. White-labeling and write-backs are available. What’s not to like? Our analysts give it a perfect 100.
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  • Business Insights: Offers users the ability to get a deeper understanding of what is happening in their business on a day-to-day basis as well as from a broad overview perspective.
  • Strategic Predictions: Using historical data, users can make more accurate predictions and forecasts of future business results.
  • Smart Visualizations: Users can create stunning graphics with an intuitive drag-and-drop interface and easily adjust layouts. The solution offers users the optimal visualization for the type of data selected, but users can also change the visualization type to view data from multiple angles.
  • Interconnected Interface: Data and visualizations are tied together. Therefore, highlighting data within a certain visual automatically highlights correlating data in other visuals, easily revealing patterns and trends that may not have been obvious.
  • Ease of Use: Simple, clean UI offers easy navigation through the homepage, answers page and dashboards. Nesting and borders in the interface help users stay focused on the data instead of distracting elements of the application.
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  • Dataflows: Save time with reusable workflows that lock the logic in. While shared datasets are open to interpretation, dataflows will take your users in one direction only, ensuring consistent results. It’s like a written recipe, just follow the steps to get the taste right.
  • Analyze in Excel: Focus on the end game. Give your teams the freedom to analyze their data in Excel and move the results back to Power BI.
  • DAX: Empower your people to go beyond raw data. Derive calculated columns and measures with Data Analysis Expressions. Watch them update as you apply filters and slicers and interact with data in other ways.
  • Data Alerts: Act in time to keep things running smoothly. Stay informed of changes with alerts. Subscribe to receive notifications via email or the Power BI notification center (available only with Power BI Service). Among visualizations, KPI cards, cards and gauges have the alert option. 
  • Data Refreshes: Stay ahead of trends with the latest insight. Update data on demand in Power BI or schedule refreshes with Power Automate. Power BI Pro and Premium allow up to eight and 48 refreshes daily, respectively.
  • Key Influencers Visual: Decide the next steps by spotting the factors affecting a critical metric. As a transporter, does only the terrain impact how consistently your trucks deliver, or is the average age of the fleet vehicles also a factor?
  • Decomposition Tree: Identify which product category or region contributed most to sales increase or decrease. For instance, you can analyze sales trends by channel with the decomposition tree.
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  • Visual Analytics: Creates graphical visualizations of data to make analyzing insights faster, easier and more accessible.
  • Connected Interface: Data and all visualizations are all tied together, and changes or highlighting in one will be mirrored in the others. This dynamic experience lets visualizations function as connected filters and guiding users through their exploration.
  • Data Blending: Infers correlations between data sets to easily mash personal with managed data. Extends dimensions to add facts or improve the timeliness and relevance of analysis.
  • Mobile Application: Provides an agile mobile experience spanning users’ data portfolio that offers a consistent interface with the desktop application. Users can access analytics instantly on any device.
  • Range of Report Types: The system offers a variety of report types including ad-hoc queries and analysis, enterprise reporting, dashboards, mobile analytics, multidimensional OLAP, scorecards and predictive analytics.
  • BI Server: In-memory optimizations provide quick rollups, powerful compression, faster rollups and sophisticated memory usage for a range of data sizes.
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Product Ranking

#2

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Business Intelligence Tools

#396

among all
Business Intelligence Tools

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Power BI
Oracle Business Intelligence Cloud Services
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 84 68 100 73 100 97 100 100 100 96 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 5246 reviews
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88%
of users recommend this product

Power BI has a 'great' User Satisfaction Rating of 88% when considering 5246 user reviews from 4 recognized software review sites.

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4.5 (1107)
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4.6 (1673)
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4.4 (686)
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Awards

SelectHub research analysts have evaluated Power BI and concluded it earns best-in-class honors for Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.

Embedded Analytics Capabilities Award
Geospatial Visualizations and Analysis Award
Mobile Capabilities Award

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Synopsis of User Ratings and Reviews

Integrations: Around 95% of users who mentioned data sources said they were satisfied with its flexibility in connecting to sources.
Data Visualization: About 93% of the users who discussed visual analysis said they relied on it for daily reporting.
Functionality: Over 75% of the users reviewing features said they were impressed with its live queries, DAX calculations and data modeling.
Ease of Use: Approximately 72% of the users who mentioned its UI said it was straightforward to use.
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Scalability: Easily scales to accommodate growing data volumes and user needs.
Ease of Use: User-friendly interface and intuitive features for both technical and non-technical users.
Self-Service Analytics: Empowers users across departments to explore data and generate insights without relying on IT.
Data Integration: Integrates data from various sources into a single platform for a unified view of business performance.
Powerful Data Analysis: Advanced data exploration and analysis tools for uncovering hidden trends and patterns.
Mobile Access: Access data and insights from anywhere, anytime on mobile devices.
Cost-Effectiveness: Competitive pricing and flexible subscription options make it accessible for businesses of all sizes.
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Speed: About 95% of recent reviews citing performance said the platform lagged when dealing with large data volumes.
Adoption: Around 81.5% of the reviewers mentioning adoption said the learning curve was steep.
Cost: Approximately 71% of users discussing pricing complained about the platform being expensive.
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Limited Customization: Pre-built dashboards and reports offer limited flexibility for advanced users.
Steep Learning Curve for Advanced Features: Mastering advanced features requires significant training and technical expertise.
Limited Data Connectors: May not support all specific data sources required by some businesses.
Potential Vendor Lock-in: Migrating data and insights to another platform can be complex and time-consuming.
Limited Customer Support: Some users report challenges in accessing timely and comprehensive customer support.
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Our researchers ranked products on a whole bunch of features. They include data management, querying and visualization, advanced and embedded analytics, mobile BI, and IoT and location analytics.In our rankings, Power BI scores 87 for connectivity, leaving behind Tableau, Oracle Analytics and Dundas BI. Robust Microsoft technology is one reason, for sure. Besides, intelligent techniques like DirectQuery and easy data modeling make it popular among users.In product reviews, some users mentioned a lag when sharing reports from the desktop to the cloud. For me, the platform was a tad slow to start, but otherwise, it stayed performant for my average-sized dataset.When dealing with sales data, total sales, the top-performing products, seasonality and period trends are common queries. Creating a sales KPI report in Power BI was an excellent way for me to answer them. My CSV files included sales, calendar, products and store data.Connecting to sources is straightforward with Get Data on the home screen and toolbar. Once I had pulled in the data, I clicked on Transform Data and opened the Power Query editor. It automatically detects the data type for strings and numbers but can get confused with dates and currency, which it marks as text. It involved some manual wrangling, but I had it sorted in no time. Read my article on KPI Reports to learn how I did it.But I wouldn’t call it a deal-breaker as it’s not a tedious task. I had the same experience with Qlik Sense, but Tableau was way better as it recognizes seven data types — string, number, date, date and time, boolean, geographic and cluster values.Tracking sales over periods required a greater level of detail, so I added new columns to the calendar data — start of month and start of week. Column statistics were immensely helpful in identifying unique, distinct and null values and correcting incomplete records. Clicking on the number of products selling at a particular price allowed me to see which toys sold at that price.Creating a relational data model by defining primary keys is a manual process and seems dated once you’ve used Qlik Sense. Adding calculated measures is where DAX shows its magic. For data workers well-versed with SQL, DAX is a ready-to-go tool they’ll be glad to have in their corner.Creating visualizations wasn’t as intuitive as Tableau as it involved drag-and-drop onto the canvas, and frankly, I felt like I was flying blind. I didn’t feel that way with Tableau, and it’s slicker.Power BI offers a paintbrush tool that lets you define the layout, the card arrangement and the maximum number of cards. You can define the canvas settings, background and headers and determine the filter pane settings. It took me longer to create a dashboard from scratch than it took in Tableau.Some users found the pricing structure too complex. While using Azure data in Power BI for basic queries is free, costs can add up when you go for text and sentiment analysis. With Microsoft Fabric, the pricing complexity is set to rise. Though Power BI is available separately too, you’ll need to rely on Fabric to manage users, licenses and other administrative tasks.About 31% of the users mentioning cost complained about onboarding difficulties, possibly because DAX introduces the complexity of learning syntax. It can daunt non-technical users initially, but guided formulas can make the task easier. That said, I agree with the majority of user reviews that training will speed up onboarding and help your team maximize the investment.Overall, Power BI has many powerful features and will give you value for your money. If you’re not a Microsoft user yet, it’s worth checking out for the baked-in vendor technologies like Azure and SSAS. If you are an MS user, Power BI might be a no-brainer, though be prepared to shell out a little extra for advanced functionality and additional modules.

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User reviews of Oracle Business Intelligence Cloud Services (BICS) paint a picture of a powerful and easy-to-use BI platform with some limitations. Users praise its scalability, self-service analytics, and data integration capabilities, which empower them to make data-driven decisions without relying heavily on IT. As one user stated, "BICS has transformed how we analyze data. Now everyone from sales to finance can access insights and make informed decisions, which has significantly improved our efficiency and performance." However, some users find the platform to be less customizable than competitors like Tableau and Power BI, with limited options for building custom dashboards and reports. Additionally, the learning curve for advanced features can be steep, and some users report limited support for specific data sources. One user commented, "While BICS is great for basic reporting, it lacks the flexibility and advanced features I need for complex analysis. I find myself often switching to other tools for more in-depth work." Despite these limitations, users generally agree that BICS offers a compelling value proposition for businesses seeking a comprehensive and cost-effective BI solution. Its strengths in scalability, ease of use, and data integration set it apart from competitors, making it a good choice for organizations of all sizes. As one user summarized, "BICS may not be the most customizable BI platform out there, but its ease of use, data integration capabilities, and competitive pricing make it a great choice for our company. It helps us get the insights we need to make informed decisions and stay ahead of the competition." Ultimately, whether BICS is the right BI platform for your organization depends on your specific needs and priorities. If you are looking for a user-friendly and scalable solution with strong data integration capabilities, BICS is definitely worth considering. However, if you require a highly customizable platform for advanced analysis or have specific data source requirements, other options might be better suited for your needs.

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