NVivo vs Qlik Sense

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Our analysts compared NVivo vs Qlik Sense based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

NVivo Software Tool
Qlik Sense Software Tool

Product Basics

NVivo is a qualitative data analysis solution for academic and industrial research. It lets users code and visualize their findings from interviews, surveys, text documents and demographic information. It’s helpful in social sciences, education and healthcare.

It has a friendly interface, powerful searches and advanced graphics. Once set up, the system can perform automatic sentiment analysis. Users can record the coding schemes and use them across the data. Documenting the steps enables future researchers to validate the research.

The vendor offers exclusive modules for collaboration and transcription. Its Collaboration Cloud lets many people work on the same project.

Pros
  • Powerful data management
  • Rich coding and query tools
  • Visualizations and data exploration
  • Team collaboration features
  • Support for various data formats
Cons
  • Steep learning curve
  • Can be expensive for individuals
  • Limited free trial/demo
  • Not ideal for simple projects
  • Occasional bugs and glitches
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Qlik Sense is a self-service analytics solution that supports enterprise decisions and strategy. Its value lies in interactive dashboards and reports for exploring data independently. Embedded analytics lets your users work freely with data within their applications and websites.

Like QlikView, Qlik Sense has an associative engine. It links data tables in memory, keeping the information ready for when your users build models. Plus, its cognitive engine uses natural language for data tasks.

The Enterprise subscription includes Talend Data Integration and Qlik Advanced Analytics in Qlik Cloud. You can also choose Qlik Data Integration. Qlik Sense Enterprise SaaS includes 5000 automations and 100 reports. It might be a good fit if your data loads are predictable and don't change much. The vendor charges for the data you move or the volumes you analyze; you can choose between the two.

Qlik Sense deploys on Windows, Mac, Linux and any phone device. By contrast, Tableau runs on Windows, Mac and mobile, while Power BI is available only on Windows and Android devices.

Individual users can choose the desktop edition, though they’ll need a Qlik Cloud account to download it. A 30-day trial period is available, after which it'll cost $30 per user monthly.

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$99/User, Monthly
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Tailored to your specific needs
$30 Monthly, Quote-based
Get a free price quote
Tailored to your specific needs
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Product Assistance

Documentation
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24/7 Live Support
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Product Insights

  • Boost ROI: Tap into buyer sentiment by noting their needs and preferences and applying them to product development. Push sales by fine-tuning marketing campaigns.
  • Innovate: Launch new products and improve existing offerings. Go beyond numbers and discover what customers think and feel with thematic and sentiment analysis.
  • Act: Save time while searching for information. Organize data from various sources, such as interviews, surveys and social media, in one system.
  • Improve Services: Build stronger customer associations by serving them better. Identify their pain points and improvement areas by analyzing feedback.
  • Save Money: Free resources for more strategic work by automating tasks like transcription — auto-code interviews with NVivo 14.
  • Test Drive: Try it for 14 days free, including the Collaboration Cloud.
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  • Gain AI Insights: Qlik Sense wins our award for augmented analytics with the Insight Advisor that enables automation and text searches with an AI chatbot. You can query unstructured data with Qlik Answers using an LLM and retrieval-augmented generation (RAG).
  • Combine Data: Qlik Sense earns our top honors for wide source connectivity. It ranks at par with Oracle Analytics and Tableau with a score of 80 on a scale of zero to 100. While ingesting data is half the battle won, combining related information gives you the complete picture. Qlik Sense passes with flying colors for intelligent data linking and retaining even unmatched data, such as records of customers who haven’t made a purchase recently.
  • Ensure Data Security: Our analysts awarded Qlik Sense for its ability to keep data secure with regular testing. Plus, it maintains records of CPU, RAM and file usage. You can set up gated entry by having users authenticate their identities and include Qlik Sense into SSO.
  • Perform Advanced Analytics: Qlik Sense scored a 91 in our rankings for supporting cluster, regression and what-if analysis. Plus, it can analyze text data for buyer sentiment with server-side processing. Offloading data to the R server enables analyzing much larger volumes.
  • IoT Analytics: Our analysts gave Qlik Sense a score of 82, the highest among its competitors for analyzing edge and streaming data. Qlik has a robust API set for computing data in edge devices. Plus, it can capture streaming data changes as they happen.
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  • Data Import: Pull data from mobile apps like Evernote and organize it using folders, sets or file classifications. It supports transcripts, articles, audio/video recordings and social media content.
  • Qualitative Analysis: Uncover hidden insights using powerful search tools. It turns interviews, surveys and documents into charts, word clouds and maps.
  • Thematic Analysis: Understand findings after digging deep into gathered data and spot emerging themes.
  • Integrations: Combine research materials in one place. Allows direct imports from Microsoft Office. Plus, it can use data from SurveyMonkey and social media platforms.
  • Sharing and Publishing: Export results, models and charts to various formats, including Excel, Word, text, rich-text and PDF files. Use the system clipboard to copy and paste graphics into reports and presentations.
  • Transcription: Review and edit transcripts, tag speakers, and add notes, then import transcripts directly into NVivo for analysis. NVivo Transcription auto-transcribes uploaded audio files, with support for 28 languages.
  • Multilingual Options: Analyze data in Chinese, Japanese, English, French, German and Portuguese, among other languages.
  • Collaboration Cloud: Work together to co-author research projects. A user uploads a master project to a secure cloud workspace, enabling others to download and work on it offline and then seamlessly merge their edits back into the main project.
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  • AI Integration: Ask and answer questions in natural language and automate processes using OpenAI and H2O.ai. Feed massive datasets to the LLM and watch as it summarizes the insight for you. Move beyond traditional analysis by working with the IBM Watson API for natural language.
  • Qlik Sense Management Console: Develop apps, manage tasks and connections, and track performance. With QMC, create content and consume data insights.
  • Reporting Service: Keep partners and clients on the same page by sending reports to everyone involved, even non-Qlik users. Download reports, subscribe to charts and sheets, or automate report delivery with its Reporting Service, available with Qlik Sense Enterprise SaaS.
  • Apps: Create interactive dashboards and visualizations for separate tasks within Qlik Sense. An organization can use hundreds of Qlik Sense apps in its tech stack. 
  • Associative Recommendations: Save time defining how data tables relate with its intelligent suggestions, something Tableau and Power BI lack. Bubbles represent data tables and color-coded rings — green, orange and red — inside them indicate the possibility of links between the tables.
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Product Ranking

#42

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#5

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Analyst Rating Summary

we're gathering data
87
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94
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80
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100
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

NVivo
Qlik Sense
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 80 100 90 100 100 96 80 79 96 88 0 25 50 75 100
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88%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

we're gathering data
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User Sentiment Summary

Great User Sentiment 179 reviews
Great User Sentiment 3168 reviews
82%
of users recommend this product

NVivo has a 'great' User Satisfaction Rating of 82% when considering 179 user reviews from 2 recognized software review sites.

87%
of users recommend this product

Qlik Sense has a 'great' User Satisfaction Rating of 87% when considering 3168 user reviews from 5 recognized software review sites.

n/a
4.8 (18)
4.1 (133)
4.5 (668)
4.1 (46)
4.5 (256)
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4.5 (1233)
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4.0 (993)

Synopsis of User Ratings and Reviews

Data Management: Organize and store various data types (text, audio, video, images) in one secure location.
Flexible Coding: Employ diverse coding approaches (tree, auto and query) to categorize and analyze data based on research questions.
Relationship Exploration: Uncover connections and hierarchies between codes using visual network maps and relationship coding.
Advanced Querying: Search coded data for specific terms, patterns or code combinations to identify key themes and trends.
Visualizations: Generate various visualizations (word clouds and concept maps) to present complex data findings clearly.
Collaboration: Share and collaborate on projects with other researchers using cloud-based options or file exports (depending on the version).
Support & Resources: Benefit from extensive online resources, tutorials, and user communities for troubleshooting and learning best practices.
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Integrations: Approximately 86% of users reviewing data sources were satisfied with its wide connectivity.
Ease of Use: About 84% of users who cited usability praised the platform for self-service BI.
Functionality: Around 80% of the reviews that mentioned features praised it for ETL and data visualization.
Data Visualization: About 66% of the users discussing dashboards were satisfied with its interactive displays that allowed them to dig deep.
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Steep Learning Curve: New users often report difficulty in mastering NVivo's features quickly, which impacts their productivity and project timelines.
High Cost: Some users find NVivo's pricing to be prohibitive, particularly those from smaller institutions or independent researchers with limited budgets.
Limited Cross-Platform Support: NVivo's limited compatibility with non-Windows operating systems can be a barrier for Mac or Linux users, who may have to seek alternatives or use virtual machines.
Resource Intensiveness: NVivo can be demanding on computer resources, leading to performance issues on less powerful machines, which can frustrate users when handling large data sets.
Occasional Software Bugs: Users occasionally encounter bugs that can disrupt workflow and require waiting for patches or updates, affecting the software’s dependability.
Rigid Licensing Policy: NVivo's licenses can be inflexible, and transferring a license to another computer can be problematic, causing inconvenience to users who need mobility.
Complex Data Importation: Some users find importing data from various sources into NVivo cumbersome, which could lead to a time-consuming setup process.
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Cost: About 87% of users who mentioned pricing found the tool expensive.
Performance: Around 86% of users citing speed said it lagged when processing large and complex datasets.
Training: Approximately 69% of users who discussed adoption said there was a significant learning curve.
Customization: Around 65% of users who mentioned the freedom to design dashboards said the tool offered limited options.
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NVivo is qualitative data analysis software that received positive reviews from users. They appreciate its user-friendly interface, powerful features and ability to handle large datasets.However, some users complained about lax customer support and the occasional bug.NVivo is popular but not as robust as some of the other options. It’s also expensive. However, many users believe that the extra cost is worth it for the additional features and functionality. It has robust coding features to analyze large amounts of data quickly.Overall, NVivo is a user-friendly qualitative data analysis software that can be expensive and complex for individual users but is a handy assistant for teams.

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Qlik Sense focuses on independent data analysis for enterprises with advanced tools that include AI, natural language processing and automation. User reviews praise it for its associative engine, interactive visualizations and sophisticated analytics.Its dataset-linking functionality gets my vote as the most significant differentiator since it makes data modeling seamless and saves time. In comparison, manually linking tables in Tableau and Power BI feels like a huge task.It supports fewer features out of the box (69%) compared to Tableau (72%) and Power BI (74%), but this could be intentional. Qlik has ready-to-go modules for analytics, automation and printing, so keeping it lean is a smart vendor move. Users should be aware that additional modules will cost extra, though.Qlik Sense SaaS is multi-cloud, so unless the admin assigns separate workspaces, your users won’t be able to create personal dashboards — everything is shared otherwise. Some users said the platform slowed when processing large workloads, which is a common issue with many other platforms. Assess your need for speed before committing to a purchase.If upgrading from QlikView, you’ll need to create new objects initially, as both platforms have different architectures. However, the vendor assists in seamless migration with the Qlik Analytics Modernization program.Overall, Qlik Sense is an efficient platform that offers many analysis capabilities worth considering. We recommend checking it out if you’re looking for an alternative to Power BI, entrenched in Microsoft technology, or Tableau, with its emphasis on visualization.

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