NVivo vs InsightSquared

Last Updated:

Our analysts compared NVivo vs InsightSquared based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

NVivo Software Tool
InsightSquared Software Tool

Product Basics

NVivo is a qualitative data analysis solution for academic and industrial research. It lets users code and visualize their findings from interviews, surveys, text documents and demographic information. It’s helpful in social sciences, education and healthcare.

It has a friendly interface, powerful searches and advanced graphics. Once set up, the system can perform automatic sentiment analysis. Users can record the coding schemes and use them across the data. Documenting the steps enables future researchers to validate the research.

The vendor offers exclusive modules for collaboration and transcription. Its Collaboration Cloud lets many people work on the same project.

Pros
  • Powerful data management
  • Rich coding and query tools
  • Visualizations and data exploration
  • Team collaboration features
  • Support for various data formats
Cons
  • Steep learning curve
  • Can be expensive for individuals
  • Limited free trial/demo
  • Not ideal for simple projects
  • Occasional bugs and glitches
read more...
InsightSquared is a sales analytics SaaS platform that builds a path for revenue operations professionals from sales data to sales intelligence, empowering them to make better decisions informed by insights. It helps businesses dig deep into their sales pipelines to thoroughly understand what drives results. With AI-powered forecasting, detailed reporting, complete sales funnel visibility and employee performance tracking, it enables enterprises to track their key metrics and sales growth with precision and strategize for the future with confidence.

Suitable for companies of all sizes, it simplifies the sales process and helps businesses improve ROI and maximize their results. As each offering is customized to fit the client’s needs, pricing and functionality will vary based on the tier of plan and number of components selected.
read more...
$99/User, Monthly
Get a free price quote
Tailored to your specific needs
$65/User, Monthly
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Boost ROI: Tap into buyer sentiment by noting their needs and preferences and applying them to product development. Push sales by fine-tuning marketing campaigns.
  • Innovate: Launch new products and improve existing offerings. Go beyond numbers and discover what customers think and feel with thematic and sentiment analysis.
  • Act: Save time while searching for information. Organize data from various sources, such as interviews, surveys and social media, in one system.
  • Improve Services: Build stronger customer associations by serving them better. Identify their pain points and improvement areas by analyzing feedback.
  • Save Money: Free resources for more strategic work by automating tasks like transcription — auto-code interviews with NVivo 14.
  • Test Drive: Try it for 14 days free, including the Collaboration Cloud.
read more...
  • Holistic Visibility: Pinpoint any step in the revenue-generating lifecycle from lead to opportunity to sale. Find answers to questions in one centralized home for data — no need to switch between complicated, often error-filled spreadsheets, CRM reports and BI systems.
  • Ease of Use: Accessible to all, irrespective of technical skill levels, to visualize, explore and discuss insights. Customizable dashboards make the system user-friendly, and the system creates presentation-ready visuals that make it easy to share insights with team members, clients or a board of directors, fostering a culture of data literacy throughout the company.
  • Accelerated Implementation: Deploy and launch within 48 hours without time-consuming data imports or overreliance on IT departments.
  • Add Value to CRM: Improves CRM systems and provides a clear link between metrics and sales processes. Uses the historical data stored in an organization’s CRM to uncover additional insights and expose trends.
  • Conduct Data-Driven Planning: Make more informed decisions with relevant information at the ready, such as which factors and team players drive revenue.
  • Forecast More Accurately: Machine learning algorithms spot missing or outlying data and make predictions that guide decision-making processes. Execute sales more confidently through improved forecast accuracy over time.
  • Teamwork Makes the Dream Work: Boost team morale and create a culture of accountability with individual rep coaching and employee performance tracking that captures metrics such as win rates, sales numbers, quotas and more. Align and unite sales and marketing departments with the power of analytics to strategize more efficiently.
  • Customized Pricing: The vendor’s pricing model is based on what features an organization requires. Pay per package, and flexibly scale up or down as necessary.
read more...
  • Data Import: Pull data from mobile apps like Evernote and organize it using folders, sets or file classifications. It supports transcripts, articles, audio/video recordings and social media content.
  • Qualitative Analysis: Uncover hidden insights using powerful search tools. It turns interviews, surveys and documents into charts, word clouds and maps.
  • Thematic Analysis: Understand findings after digging deep into gathered data and spot emerging themes.
  • Integrations: Combine research materials in one place. Allows direct imports from Microsoft Office. Plus, it can use data from SurveyMonkey and social media platforms.
  • Sharing and Publishing: Export results, models and charts to various formats, including Excel, Word, text, rich-text and PDF files. Use the system clipboard to copy and paste graphics into reports and presentations.
  • Transcription: Review and edit transcripts, tag speakers, and add notes, then import transcripts directly into NVivo for analysis. NVivo Transcription auto-transcribes uploaded audio files, with support for 28 languages.
  • Multilingual Options: Analyze data in Chinese, Japanese, English, French, German and Portuguese, among other languages.
  • Collaboration Cloud: Work together to co-author research projects. A user uploads a master project to a secure cloud workspace, enabling others to download and work on it offline and then seamlessly merge their edits back into the main project.
read more...
  • Data Blending: Pull data from any and all sources to form a 360-degree view of the business. Supports an extensive list of pre-built connectors to complementary applications and can build a custom connector to other applications provided there’s an API.
  • Third-Party Integrations: Gain direct access to sales data without needing to import or manually enter it. Integrates seamlessly with systems like Salesforce, Marketo and Quickbooks.
  • Pre-Built Report Library: Access insights in a variety of ways with more than 400 off-the-shelf reports.
  • Insight Feed: View highlighted opportunities, alerts and more — get a near real-time view of key metrics through customizable dashboards. Acquire a quick at-a-glance look into the next steps to take at any given moment.
  • Sales Analytics: Integrate with a CRM solution for complete pipeline analysis. Identify trends segmenting and filter pre-built pivot tables.
  • Sales Forecasting: Make better sales decisions across the company with more accurate predictions. Automate and streamline forecasts. Understand the gap between target and goal by slicing and dicing by region, line of business, product, sales period, or any other segment. 
  • Pipeline Management: Gain insight into the entire customer journey; explore key activities, behaviors and results from every step of the sales process.  
  • Activity Capture: Automatically syncs key sales activity and engagement to a CRM. Capitalize on opportunities to drive results without the burden of manual data entry.
  • Guided Selling: Coaches sales representatives on best practices and key steps in the company’s sales process. Enables faster onboarding, more relevant guidance and greater accountability all through machine learning.
  • Marketing Analytics: Measure the success of the marketing campaigns — gain visibility into conversion rates, marketing-generated demand and how marketing contributes to the business’ bottom line.
  • Employee Activity Dashboard and Scorecard: Measure productivity and efficiency as well as track progress on goals with comprehensive, detailed activity dashboards and scorecards for each employee. 
  • SaaS Reporting: Gives SaaS businesses access to simplified revenue reporting and sales intelligence. Measure monthly recurring revenue, spot patterns in churn over time and forecast future renewal rates.
read more...

Product Ranking

#42

among all
Business Intelligence Tools

#116

among all
Business Intelligence Tools

Find out who the leaders are

User Sentiment Summary

Great User Sentiment 179 reviews
Great User Sentiment 797 reviews
82%
of users recommend this product

NVivo has a 'great' User Satisfaction Rating of 82% when considering 179 user reviews from 2 recognized software review sites.

89%
of users recommend this product

InsightSquared has a 'great' User Satisfaction Rating of 89% when considering 797 user reviews from 4 recognized software review sites.

n/a
5.0 (11)
4.1 (133)
4.4 (664)
4.1 (46)
4.7 (48)
n/a
4.5 (74)

Synopsis of User Ratings and Reviews

Data Management: Organize and store various data types (text, audio, video, images) in one secure location.
Flexible Coding: Employ diverse coding approaches (tree, auto and query) to categorize and analyze data based on research questions.
Relationship Exploration: Uncover connections and hierarchies between codes using visual network maps and relationship coding.
Advanced Querying: Search coded data for specific terms, patterns or code combinations to identify key themes and trends.
Visualizations: Generate various visualizations (word clouds and concept maps) to present complex data findings clearly.
Collaboration: Share and collaborate on projects with other researchers using cloud-based options or file exports (depending on the version).
Support & Resources: Benefit from extensive online resources, tutorials, and user communities for troubleshooting and learning best practices.
Show more
Data Connectivity: Around 87% of the users who reviewed data integration said that the platform pulls data efficiently from a wide range of data sources.
Support: Support is responsive and knowledgeable, according to 87% of the users who mentioned contacting them.
Ease of Use: Citing ease of use to filter and pivot on key metrics, approximately 86% of the users said that the platform is intuitive and user-friendly.
Data Visualization: Approximately 82% of the users who discussed data visualization said that the platform provides a multitude of prebuilt and customizable dashboards to tell stories.
Data Analysis: Citing strong trend analytics based on historical data, around 74% of the users said that the platform provides seamless self-service analysis of business metrics.
Functionality: The platform has powerful features to present insights into sales and marketing pipeline health, according to around 74% of the users who reviewed its functionality.
Reporting: Reviewing reporting, approximately 63% of the users said that the platform provides a multitude of prebuilt charts and reports with visible, ready-to-consume insights.
Show more
Steep Learning Curve: New users often report difficulty in mastering NVivo's features quickly, which impacts their productivity and project timelines.
High Cost: Some users find NVivo's pricing to be prohibitive, particularly those from smaller institutions or independent researchers with limited budgets.
Limited Cross-Platform Support: NVivo's limited compatibility with non-Windows operating systems can be a barrier for Mac or Linux users, who may have to seek alternatives or use virtual machines.
Resource Intensiveness: NVivo can be demanding on computer resources, leading to performance issues on less powerful machines, which can frustrate users when handling large data sets.
Occasional Software Bugs: Users occasionally encounter bugs that can disrupt workflow and require waiting for patches or updates, affecting the software’s dependability.
Rigid Licensing Policy: NVivo's licenses can be inflexible, and transferring a license to another computer can be problematic, causing inconvenience to users who need mobility.
Complex Data Importation: Some users find importing data from various sources into NVivo cumbersome, which could lead to a time-consuming setup process.
Show more
Speed: Around 90% of the users who mentioned speed said that data refresh is slow, especially when processing large datasets.
Pricing: Approximately 60% of the users who reviewed pricing said that necessary customizations add to the overall cost, limiting adoption by small enterprises.
Training: Around 54% of the users who discussed training said that there is a learning curve due to lack of training and documentation.
Show more

NVivo is qualitative data analysis software that received positive reviews from users. They appreciate its user-friendly interface, powerful features and ability to handle large datasets.However, some users complained about lax customer support and the occasional bug.NVivo is popular but not as robust as some of the other options. It’s also expensive. However, many users believe that the extra cost is worth it for the additional features and functionality. It has robust coding features to analyze large amounts of data quickly.Overall, NVivo is a user-friendly qualitative data analysis software that can be expensive and complex for individual users but is a handy assistant for teams.

Show more

InsightSquared is a powerful sales analytics platform that helps users drive sales pipelines and access self-service data analytics through robust features and interactive data visualizations. According to many users who discussed data integration, the tool interacts seamlessly with other applications and data sources to enable predictive analytics that help forecast future trends. Most of the users who mentioned support said that they are responsive and knowledgeable. A majority of the users who reviewed the interface said that it’s user-friendly and easily navigable, though some users said that the versatility of the platform makes it complex to learn. Many users who discussed the platform’s visualization capabilities said that it provides a wide range of interactive and intuitive out-of-the-box dashboards. A majority of the users who discussed data analytics said that the platform excels in analyzing historical data to better forecast future trends, though some users said that the scope of predictive analytics should be wider to provide better insights. According to many users who mentioned functionality, the solution provides many ways to explore data-based insights through deep-dive and pivoting on key metrics, though some users said that the platform is not easily customizable. Many users who mentioned reporting said that the solution provides a plethora of out-of-the-box reports that can be customized and exported easily, though some users said that there is limited flexibility in report customization. On the flip side, a majority of the users who reviewed speed said that the platform is slow when moving between templates and can become CPU-intensive with large dashboards, though some users said that it can slice and dice data to present relevant information in seconds. Many users who mentioned pricing said that necessary customization modules add to the cost of the software, which makes adoption difficult for small businesses. Many users said that though training is needed to maximize the tool’s potential, lack of adequate documentation makes the learning curve steep. In summary, InsightSquared is a self-service revenue intelligence tool that provides a single source of truth for sales analytics and forecasting pipeline management. It boosts productivity across the organization, though its pricing can be cost-prohibitive for small businesses.

Show more

Screenshots

Top Alternatives in Business Intelligence Tools


Cognos Analytics

Domo

GoodData

Grow

Logi Symphony

Looker Studio

MicroStrategy

Oracle Analytics Cloud

Power BI

Qlik Sense

QuickSight

SAP Analytics Cloud

SAS Visual Analytics

Sisense

Spotfire

Tableau

Related Categories

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings