MicroStrategy vs ThoughtSpot

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Our analysts compared MicroStrategy vs ThoughtSpot based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

ThoughtSpot Software Tool

Product Basics

MicroStrategy is a data visualization and reporting platform that deploys on-premise and on the web. The cloud version runs on AWS or Microsoft Azure. MicroStrategy Library is the web edition, while Workstation is the desktop version.

It reigns supreme as the top analytics tool in our product directory and provides 91% of the required features out of the box. Regarding source data integration, it leaves very little to chance, winning our best-in-class award for connectivity. With over 200 connectors, there’s a high chance it’ll satisfy your data needs.

If not, you can build one using a software development kit. SDKs are also the force behind REST and embedding APIs, HyperIntelligence and data visualization. Plus, the semantic layer enables automating data prep and analysis and generating visualizations on cue.

Dossiers in MicroStrategy are like books; they have chapters further divided into pages, and each page has one or more visualizations. Every view is free-form — you can move charts around and organize them as you like. With write-back capability, you can update underlying databases from visualizations.

The vendor launched its unified cloud AI analytics platform, MicroStrategy One, with GPT-4o in September 2024. It’s twice as fast, digging into the selected data to produce dashboard summaries and answer user queries in seconds. Update 12 has auditing capabilities and shows details of active licenses, including their compliance status.

Its heart and soul is an Intelligence Server that manages metadata and processes queries. A mobile app is available. There’s a 30-day trial, but access to group permissions, KPIs and subscriptions requires a paid upgrade.

User reviews mentioned that the solution was effective, but the ecosystem and pricing were complex.

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ThoughtSpot is a cloud-based business intelligence and analytics platform that empowers users of all skill levels to explore and analyze data through a search-driven interface. It leverages artificial intelligence and natural language processing to simplify data analysis, making it accessible to a wider audience. ThoughtSpot is particularly well-suited for organizations seeking to democratize data access and promote data-driven decision-making across various departments. Key benefits include ease of use, accessibility from any device, and the ability to connect to diverse data sources for real-time insights. Popular features encompass interactive dashboards, AI-powered insights, and natural language search capabilities.

In comparison to similar business intelligence tools, ThoughtSpot stands out for its user-friendly interface and emphasis on search-driven analytics. While some users find its pricing to be on the higher end of the spectrum, many appreciate the platform's ease of use and the value it delivers in terms of improved decision-making and operational efficiency. ThoughtSpot's pricing structure typically involves annual subscriptions based on the number of users and data volume.

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Product Insights

Our analysts ranked it best-in-class for the following attributes.
  • Visualize Metrics: Various chart types, templates and customization are standard fare in modern data tools, and MicroStrategy is no different. What’s notable is seamless map integration while staying performant. It gets our best-in-class award and a 100 score for versatility in visualization.
  • Share Insights: Conditional formatting, templates, custom reports, scheduling and bookmarks—MicroStrategy ticks all the boxes, and we give it a 100 and the top product award for reporting. It supports report versioning, leaving Qlik and Oracle Analytics behind in this regard.
  • Secure Data: The vendor provides the entire gamut of security features—role-based views, audit logs, row and column-level security, encryption, MFA, and SSO — making it the best-in-class tool in its category. We give it a 100 score, at par with Qlik, Oracle and Domo.
  • Stay Connected 24/7: It also gets top honors and a 100 score for mobile data access, beating leading products like Tableau and Oracle. With MicroStrategy technology, anyone can deploy mobile apps with custom workflows, branding and multifactor security authentication. Barcode scanning is available for retail businesses and app vendors.
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  • Ease of Use: Make self-service analytics available to all via search-engine style natural language querying, intuitive and descriptive dashboards and visualization recommendations. Access data anywhere and everywhere through mobile support.
  • Data Security: Keep data safe from hacking and accidental leakage by restricting access via granular user privileges. Make onboarding easy by integrating with other single sign-on solutions and offering native support for company directories.
  • System Monitoring: Offer total visibility into the health of the system, including real-time and triggered alerts via pre-built administrative dashboards. Stay in the loop at all times by setting alerts on mobile devices or via email.
  • Collaboration: Easily share graphics, communicate about trends and discuss data models within the organization or with clients in real time via the one-click sharing feature.
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  • HyperIntelligence: Learn about departments or employees by hovering over their names. To get ready information, add the HyperIntelligence extension to your Chrome instance and configure it to your MicroStrategy environment.
  • Auto Express: Shift the heavy lifting to AI bots — have them analyze your dashboards and suggest deep-dive questions, many of which you might not have thought of. Pull data from Amazon Redshift, Azure SQL Database, Databricks, Google BigQuery and Snowflake, among others.
  • Action Triggers: Update data in Salesforce CRM, trigger email campaigns in Marketo, or approve expenses in Workday from a MicroStrategy dashboard. Triggering workflows from dashboards is available in MicroStrategy One and Auto Express.
  • Intelligent Cubes Technology: Drive targeted marketing campaigns by digging deep into buyer demographics, purchase histories and engagement levels. Create an Intelligent Cube to store data in memory and reuse it for as many reports as desired.
  • Metadata Management: Organize data using a handy index that points to where everything is. It also gives contextual names to datasets so everyone uses the same terminology. Metadata management establishes data lineage by narrating its entire journey — where it started, how it was changed and which tasks use it now.
  • Role-Based Displays: Remember skimming through your course book a day before an important test? You read the important parts while you skipped the rest. If that’s what you feel when decisions are at stake, role-based views are what you need. CEOs can choose high-level overviews, while middle management might want detailed reports.
  • Free-form Subscriptions: This is a new feature that allows users to view updates as PDF or Excel files without signing in to MicroStrategy. It’s a great functionality for those who are away from their desks and for their teams in the field.
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  • Data Connectors: Draw data from a range of data sources via native connectors or by leveraging an existing ETL solution. Load large datasets at speeds of up to 1 terabyte per hour.
  • Embeddability: Deploy as a stand-alone platform or embed into other business software applications, such as CRMs or ERPs. Draw data and interact with it without switching interfaces to a separate login page.
  • Distributed Cluster Manager: Optimize workload distribution and scale it as the organization grows. Retain data and system usability at all times with built-in replication features, data redundancy assurances, as well as automated backups and node failovers.
  • Visualization Suggestions: Offers suggestions for best-fit visualizations based on data characteristics. Create intuitive graphics that help communicate patterns and draw insights.
  • Automatic Search Index: Indexes search history and data, then caches it for easier search performance. Provides search suggestions based on each character typed into the search feature.
  • In-Memory Engine: Performs all calculations in-engine. Assure query performance with built-in search result caches and retrieve results across various sources and records almost instantaneously. Organize data for efficient data exploration and retrieval.
  • Search Inspector: Explains how search terms are transformed into queries. Gain more transparency into the data exploration process.
  • Real-Time Calculations: Reduce the wait for insights; calculate answers in real time. Automatically joins, aggregates, filters and groups data into analytical results.
  • Drill-Down: Get a micro or macro view of data on an ad-hoc basis by drilling up or down across a data model without predefined drill paths.
  • Reusable Templates: Offers pre-built templates for data worksheets. Create and save a data model once, then recreate it for recurring reporting needs.
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Product Ranking

#15

among all
Business Intelligence Tools

#17

among all
Business Intelligence Tools

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 66 100 100 97 100 100 100 100 96 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 973 reviews
Great User Sentiment 492 reviews
84%
of users recommend this product

MicroStrategy has a 'great' User Satisfaction Rating of 84% when considering 973 user reviews from 5 recognized software review sites.

89%
of users recommend this product

ThoughtSpot has a 'great' User Satisfaction Rating of 89% when considering 492 user reviews from 6 recognized software review sites.

4.9 (24)
4.2 (14)
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Awards

SelectHub research analysts have evaluated MicroStrategy and concluded it deserves the award for the Best Overall Business Intelligence Tools available today and earns best-in-class honors for Data Pre-processing, Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.

Analysts' Pick Award
Data Pre-processing Award
Embedded Analytics Capabilities Award
Geospatial Visualizations and Analysis Award
Mobile Capabilities Award

we're gathering data

Synopsis of User Ratings and Reviews

Data Visualization: Users were satisfied with its powerful dashboards and personalization options for self-service analytics.
Functionality: Reviewers praised the platform for delivering on capabilities and scaling with their data needs.
Ease of Use: User reviews appreciated its reusable objects and semantic layer for automating data wrangling and visualization workflows.
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Data Analysis: Citing the power of AI-driven natural language searches, approximately 86% of users say that this platform enables efficient self-service data visualization and analysis for better insights into business data.
Data Integration: Around 77% of users who review data source connectivity say that the solution integrates well with databases and data warehouses, both on-premise and cloud-based.
Functionality: Approximately 80% of users say that they are satisfied with the platform’s capabilities for fast and accurate self-service data analysis to display actionable insights.
Ease of Use: Approximately 94% of users reviewing its ease of use say that this solution is user-friendly and intuitive.
Speed and Performance: Citing speed and efficiency in handling large amounts of data, 96% of users say that they are satisfied with the tool’s performance.
Service and Support: Around 87% of users who mention customer support say that they are responsive and knowledgeable, and that the vendor is receptive to user feedback on new features and improvements.
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Cost: A majority of the users found the platform to be expensive.
Adoption: Most reviews said the platform had a steep learning curve.
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Data Visualization: Around 61% of users reviewing this feature say that customization options for features such as fonts, layouts, colors and graphs are limited.
Training: Around 50% of users who mention training say that additional learning tools and best practices documentation would help in driving user onboarding and retention.
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MicroStrategy is a patchwork quilt of products on the web, desktop and mobile. There’s MicroStrategy Library where you can access published content and Auto Express for dashboarding and bot creation. Anyone with basic data skills can feed information to a bot and gain insights in seconds.You don’t need a credit card to sign up for the free trial, but you won’t be able to publish content to the server without a paid upgrade. As for choosing which edition to use, there’s the web and the desktop instance. Which one will suit you? Maybe both?MicroStrategy Workstation is for developers and data analysts and is more robust for manipulating data. It provides administrative control, even when offline, and helps prototype content before it goes live. Combining multiple visualizations on a single page provided me with more context for the same data.On the other hand, the Workstation version lacks the same level of natural language processing as the web version.MicroStrategy Web is for delivering content to your clients. Being online, it’s open to seamless upgrades and customization, and identity management and collaboration are built in. If you have a small organization, the web version might suffice, but you might want to consider going for both if you deal with large data volumes.Metadata mapping was immensely useful to me when designing a bot using MicroStrategy Auto Express. All I needed to do was feed it the data, and it generated a slew of questions I might want to ask.With a semantic layer, Microstrategy is among the BI tools that work best with large data warehouses. If you’ve just started in business or haven’t got large data volumes yet, you might want to consider a simpler tool.An oft-repeated sentiment in user reviews was that this motley crew of products — web, desktop and mobile — didn’t always sync. The vendor positions MicroStrategy One as a unified solution that’ll, hopefully, eliminate these annoyances.On the flip side, quite a few users said it could be clunky for inexperienced users. Also, some reviewers said it slowed on occasion. Most people said the solution was expensive and found its learning curve quite steep.In summary, MicroStrategy is worth considering, especially if you’re a medium or large-sized company looking for a web reporting tool with a user-friendly interface.

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ThoughtSpot is a powerful and reliable solution with the capability to deep-dive into data with an impressive level of granularity to perform business data analysis. With its AI-powered offering, SpotIQ, this platform enables easy data querying with intuitive drop-downs and suggestions to retrieve relevant business data for analysis and presentation. In addition, users can save and share their queries with other users with one simple click. In-memory data caching makes for faster data retrieval and creation of data visualizations on the fly, though some users feel that the platform should have more formatting options for better dashboard customization. With the capability to transform massive amounts of data sets into real-time analytics in seconds, this platform has a user-friendly interface that affords even non-technical users the autonomy to use data to discover anomalies and trends with minimal effort. Astutely recognizing the latency inherent in moving data between data sources and analytics platforms, the solution now offers direct querying into the in-cloud data warehouse Snowflake via its offering - Embrace. Users praise the pricing model of this tool since the cost incurred depends on the storage space consumed, not the number of users. The solution does have its limitations, though. Quite a few users say that implementing natural language processing (NLP) requires a lot of pre-work and that AI-powered searches can slow systems down. Data models have to be specifically tailored to the platform, which makes them inflexible for reuse. Though the tool is supported by all major browsers, users can face UI or performance issues with using it on Internet Explorer. As uploading Excel files is still the best way to push data into the platform, data import can be time consuming. Users feel that updated technical documentation and reporting tool tips for the dashboard UI could help shorten the learning curve. Deployment can be challenging for small businesses without IT support. Some users who reviewed it based on cost feel that this tool can be expensive for mid-level businesses. To summarize, businesses can leverage ThoughtSpot’s excellent AI-powered capabilities to share dynamic, real-time data analyses with employees and clients to drive effective decision-making within their organizations.

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