MicroStrategy vs ClicData

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Our analysts compared MicroStrategy vs ClicData based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

MicroStrategy is a data visualization and reporting platform that deploys on-premise and on the web. The cloud version runs on AWS or Microsoft Azure. MicroStrategy Library is the web edition, while Workstation is the desktop version.

It reigns supreme as the top analytics tool in our product directory and provides 91% of the required features out of the box. Regarding source data integration, it leaves very little to chance, winning our best-in-class award for connectivity. With over 200 connectors, there’s a high chance it’ll satisfy your data needs.

If not, you can build one using a software development kit. SDKs are also the force behind REST and embedding APIs, HyperIntelligence and data visualization. Plus, the semantic layer enables automating data prep and analysis and generating visualizations on cue.

Dossiers in MicroStrategy are like books; they have chapters further divided into pages, and each page has one or more visualizations. Every view is free-form — you can move charts around and organize them as you like. With write-back capability, you can update underlying databases from visualizations.

The vendor launched its unified cloud AI analytics platform, MicroStrategy One, with GPT-4o in September 2024. It’s twice as fast, digging into the selected data to produce dashboard summaries and answer user queries in seconds. Update 12 has auditing capabilities and shows details of active licenses, including their compliance status.

Its heart and soul is an Intelligence Server that manages metadata and processes queries. A mobile app is available. There’s a 30-day trial, but access to group permissions, KPIs and subscriptions requires a paid upgrade.

User reviews mentioned that the solution was effective, but the ecosystem and pricing were complex.

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ClicData is a cloud-based solution that collects data from multiple sources and delivers insights that are easy to use, embed and access on any device. It enables users to design and share dashboards. It has four different pricing plans with varying levels of functionality: Premium, Team, Enterprise and Dedicated. Users can purchase subscriptions at a yearly or monthly rate.
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Product Insights

Our analysts ranked it best-in-class for the following attributes.
  • Visualize Metrics: Various chart types, templates and customization are standard fare in modern data tools, and MicroStrategy is no different. What’s notable is seamless map integration while staying performant. It gets our best-in-class award and a 100 score for versatility in visualization.
  • Share Insights: Conditional formatting, templates, custom reports, scheduling and bookmarks—MicroStrategy ticks all the boxes, and we give it a 100 and the top product award for reporting. It supports report versioning, leaving Qlik and Oracle Analytics behind in this regard.
  • Secure Data: The vendor provides the entire gamut of security features—role-based views, audit logs, row and column-level security, encryption, MFA, and SSO — making it the best-in-class tool in its category. We give it a 100 score, at par with Qlik, Oracle and Domo.
  • Stay Connected 24/7: It also gets top honors and a 100 score for mobile data access, beating leading products like Tableau and Oracle. With MicroStrategy technology, anyone can deploy mobile apps with custom workflows, branding and multifactor security authentication. Barcode scanning is available for retail businesses and app vendors.
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  • All Your Data in One Place: Combines and cleans users’ data to create a comprehensive data warehouse with faster access and a more consistent database.
  • Better Data Stories: Control the navigation and presentation of data. Create unique visualizations to convey information quickly and effectively.
  • Ease of Use: Drag and drop data to create and share a dashboard in minutes; no IT experience needed.
  • Integration: With over 250 connectors, add new data sources when changing or upgrading ERP or CRM and keep data flowing.
  • More Efficient Insights: Automatically updates dashboards whenever data is updated. Set up automated reporting schedules and alerts.
  • Regular Updates: Routinely adds new features and improvements, such as additional widgets and connectors.
  • Reporting On the Go: Access dashboards on the web or through its mobile applications.
  • Data Security: Ensures top-notch security and encryption for business data through Microsoft Azure, with a wide toolbelt of authentication and protection solutions in place, all aligned to security and privacy regulations.
  • Free Trial: Offers a full-featured free trial of the Premium or Team application for 15 days, no credit card required.
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  • HyperIntelligence: Learn about departments or employees by hovering over their names. To get ready information, add the HyperIntelligence extension to your Chrome instance and configure it to your MicroStrategy environment.
  • Auto Express: Shift the heavy lifting to AI bots — have them analyze your dashboards and suggest deep-dive questions, many of which you might not have thought of. Pull data from Amazon Redshift, Azure SQL Database, Databricks, Google BigQuery and Snowflake, among others.
  • Action Triggers: Update data in Salesforce CRM, trigger email campaigns in Marketo, or approve expenses in Workday from a MicroStrategy dashboard. Triggering workflows from dashboards is available in MicroStrategy One and Auto Express.
  • Intelligent Cubes Technology: Drive targeted marketing campaigns by digging deep into buyer demographics, purchase histories and engagement levels. Create an Intelligent Cube to store data in memory and reuse it for as many reports as desired.
  • Metadata Management: Organize data using a handy index that points to where everything is. It also gives contextual names to datasets so everyone uses the same terminology. Metadata management establishes data lineage by narrating its entire journey — where it started, how it was changed and which tasks use it now.
  • Role-Based Displays: Remember skimming through your course book a day before an important test? You read the important parts while you skipped the rest. If that’s what you feel when decisions are at stake, role-based views are what you need. CEOs can choose high-level overviews, while middle management might want detailed reports.
  • Free-form Subscriptions: This is a new feature that allows users to view updates as PDF or Excel files without signing in to MicroStrategy. It’s a great functionality for those who are away from their desks and for their teams in the field.
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  • Data Connectors: Connect to over 250 data sources, both on-premise and online, such as Google Drive and Google Analytics, QuickBooks, Shopify, SQL, Salesforce, Hubspot, SugarCRM and more. Their website has a full list of all compatible data connectors, sorted by plan availability.
  • Data Warehouse: Consolidates all data into one centralized data warehouse, bypassing exports and imports.
  • Dashboard Designer: Drag and drop to transform data into insights. The designer features an extensive library of visualization widgets.
  • Interactive Dashboards: Filter information by clicking KPIs. Drill down into any data set to retrieve further insights.
  • Auto Refresh: Monitors all data sources and automatically refreshes dashboards when data is added, deleted or updated.
  • Branding Customization: Users of certain plans can customize logos and colors, controlling the look and feel of their dashboards for a cohesive branding identity.
  • Sharing: Share dashboards with others via email as PDF or image attachments or Live Links.
  • User Management: It can add and maintain users. Admins can control access rights and dashboard visibility so that users focus on the most relevant insights.
  • Predictive Analytics: The solution integrates with machine learning platforms such as Prevision.io and H20.ai.
  • White Label: Users can embed dashboards into their customer-facing solutions, remove branding and add extra functionality to their existing website or application with a copy-and-paste API code.
  • Security: With capabilities such as two-factor authentication, single sign-on, session tracking, IP white listing, password rules and intelligent log analysis, users can ensure their data is safe and secure.
  • Mobile Apps: Offers iOS and Android applications that display responsive live dashboards, which users can explore, export to PDF, send via email, print and more from their mobile devices.
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Product Ranking

#15

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Business Intelligence Tools

#345

among all
Business Intelligence Tools

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Analyst Rating Summary

90
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94
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100
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

MicroStrategy
ClicData
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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 66 100 100 97 100 100 100 100 96 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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92%
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User Sentiment Summary

Great User Sentiment 973 reviews
Excellent User Sentiment 294 reviews
84%
of users recommend this product

MicroStrategy has a 'great' User Satisfaction Rating of 84% when considering 973 user reviews from 5 recognized software review sites.

92%
of users recommend this product

ClicData has a 'excellent' User Satisfaction Rating of 92% when considering 294 user reviews from 5 recognized software review sites.

4.9 (24)
3.9 (1)
4.2 (544)
4.4 (25)
4.3 (63)
4.61 (134)
n/a
4.6 (123)
4.2 (73)
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4.2 (269)
4.6 (11)

Awards

SelectHub research analysts have evaluated MicroStrategy and concluded it deserves the award for the Best Overall Business Intelligence Tools available today and earns best-in-class honors for Data Pre-processing, Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.

Analysts' Pick Award
Data Pre-processing Award
Embedded Analytics Capabilities Award
Geospatial Visualizations and Analysis Award
Mobile Capabilities Award

ClicData stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Data Visualization: Users were satisfied with its powerful dashboards and personalization options for self-service analytics.
Functionality: Reviewers praised the platform for delivering on capabilities and scaling with their data needs.
Ease of Use: User reviews appreciated its reusable objects and semantic layer for automating data wrangling and visualization workflows.
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Visualization: About 89% of users who reviewed visualization mentioned the system’s ability to create beautiful, unique dashboards.
Ease of Use: Approximately 73% of users who referred to user-friendliness said that the solution is very intuitive and easy to navigate.
Customization: All users who talked about customization liked that they could customize anything in the system.
Customer Service: ClicData provides very positive and outstanding customer service, according to about 56% of users who reviewed support.
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Cost: A majority of the users found the platform to be expensive.
Adoption: Most reviews said the platform had a steep learning curve.
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Connectivity: The solution lacks plugins to pull data, according to approximately 58% of reviewers commenting on connectivity.
Learning Curve: All users who mentioned a learning curve related to understanding the product said that it was difficult to master, especially for non-technical users.
Updates: All users who talked about updates complained about fixes taking too long to get done.
Features: About 67% of users who spoke about features said that features are limited, and many important ones are unavailable, especially for the cheaper plans.
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MicroStrategy is a patchwork quilt of products on the web, desktop and mobile. There’s MicroStrategy Library where you can access published content and Auto Express for dashboarding and bot creation. Anyone with basic data skills can feed information to a bot and gain insights in seconds.You don’t need a credit card to sign up for the free trial, but you won’t be able to publish content to the server without a paid upgrade. As for choosing which edition to use, there’s the web and the desktop instance. Which one will suit you? Maybe both?MicroStrategy Workstation is for developers and data analysts and is more robust for manipulating data. It provides administrative control, even when offline, and helps prototype content before it goes live. Combining multiple visualizations on a single page provided me with more context for the same data.On the other hand, the Workstation version lacks the same level of natural language processing as the web version.MicroStrategy Web is for delivering content to your clients. Being online, it’s open to seamless upgrades and customization, and identity management and collaboration are built in. If you have a small organization, the web version might suffice, but you might want to consider going for both if you deal with large data volumes.Metadata mapping was immensely useful to me when designing a bot using MicroStrategy Auto Express. All I needed to do was feed it the data, and it generated a slew of questions I might want to ask.With a semantic layer, Microstrategy is among the BI tools that work best with large data warehouses. If you’ve just started in business or haven’t got large data volumes yet, you might want to consider a simpler tool.An oft-repeated sentiment in user reviews was that this motley crew of products — web, desktop and mobile — didn’t always sync. The vendor positions MicroStrategy One as a unified solution that’ll, hopefully, eliminate these annoyances.On the flip side, quite a few users said it could be clunky for inexperienced users. Also, some reviewers said it slowed on occasion. Most people said the solution was expensive and found its learning curve quite steep.In summary, MicroStrategy is worth considering, especially if you’re a medium or large-sized company looking for a web reporting tool with a user-friendly interface.

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Clicdata is a robust platform with a multitude of data manipulation options and robust data processing capabilities. The cloud-based system is simple enough to get the results businesses need. Readymade connectors are available to connect and fuse data from multiple data sources. However, some users complained about connectivity issues with third parties. Users also complained about the lack of API integrations and plugins to pull data. Visualizations are stunning with customizable dashboards that are quick and easy to set up and have a great set of widgets. Users were generally happy with the customer service, stating that they were positive and reactive. Video tutorials and documentation could be improved. Some important features, such as roll back and database editing, are not available for all plans. Learning and getting used to the system can take time for the non tech-savvy. Overall, it’s a flexible, intuitive and cost-effective tool to visualize business data.

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