Looker vs SPSS Statistics

Looker is a forerunner in the business intelligence field for a reason; it generates reports that include easy sharing via link, automatic scheduling and a level of granular detail that allows for deeper analysis below the surface. It excels in its filter and drill-down features and creates unique URLs when users make changes to data, leading to enhanced sharing. However, one of its biggest strengths could also be considered one of its biggest weaknesses: its proprietary programming language, LookML which is used to construct SQL queries in the platform. While a flexible and powerful data querying language, of course, LookML isn’t the most accessible to non-technical users, which means that Looker requires an IT or data team to access its full capabilities and has a steep learning curve. Users also note that its data visualizations, while simple and easy to understand, are quite basic and lacking in customization options, particularly in comparison to competitors. Some users say that it may be more appropriate for internal reporting than presentation to shareholders and end-users because of its bare-bones visualization options. However, Looker truly shines when used by enterprises, with its scalability and data accessibility making it a stellar solution that can align departments and provide thousands of users access to data insights. Its price point reflects this, with its pricing being prohibitive to startups as about 88% of users who comment on its cost remark. Overall, Looker is a solid pick for larger businesses that have a team of power users who can maximize its functionality and set it up to deliver to employees across an entire organization.

SPSS Statistics is a point-and-click data analysis software that allows non-technical users to leverage advanced statistical analysis. Users praised its user-friendly, visually appealing interface. Many reviews also appreciated how easy it is to use and proof syntax, along with the extensive help documentation available for better understanding. Despite its ease of use, a majority found that using advanced tools involved a steep learning curve. Additionally, its cost runs on the high side and processing large amounts of information slows down its performance, as observed by most reviewers. It’s a good fit for students, data scientists and companies that want to analyze data sets but don’t have the technical resources and expertise to use a more advanced tool.