Looker vs InfoZoom

Looker is a forerunner in the business intelligence field for a reason; it generates reports that include easy sharing via link, automatic scheduling and a level of granular detail that allows for deeper analysis below the surface. It excels in its filter and drill-down features and creates unique URLs when users make changes to data, leading to enhanced sharing. However, one of its biggest strengths could also be considered one of its biggest weaknesses: its proprietary programming language, LookML which is used to construct SQL queries in the platform. While a flexible and powerful data querying language, of course, LookML isn’t the most accessible to non-technical users, which means that Looker requires an IT or data team to access its full capabilities and has a steep learning curve. Users also note that its data visualizations, while simple and easy to understand, are quite basic and lacking in customization options, particularly in comparison to competitors. Some users say that it may be more appropriate for internal reporting than presentation to shareholders and end-users because of its bare-bones visualization options. However, Looker truly shines when used by enterprises, with its scalability and data accessibility making it a stellar solution that can align departments and provide thousands of users access to data insights. Its price point reflects this, with its pricing being prohibitive to startups as about 88% of users who comment on its cost remark. Overall, Looker is a solid pick for larger businesses that have a team of power users who can maximize its functionality and set it up to deliver to employees across an entire organization.

Is InfoZoom the "in" thing for business intelligence, or are users giving it the cold shoulder? User reviews from the past year paint a mixed picture. While some appreciate its user-friendly interface, powerful data handling capabilities, and integration with other applications, others find it lacking in advanced features and flexibility compared to competitors like Tableau and Power BI. For instance, users praise InfoZoom's ability to easily generate complex reports and visualizations, but criticize its limited customization options and lack of support for predictive modeling. InfoZoom's strength lies in its simplicity and ease of use, making it ideal for smaller businesses or teams with limited technical expertise who need a straightforward solution for data analysis and reporting. However, its lack of advanced features may leave experienced analysts wanting more. Ultimately, InfoZoom is best suited for those who prioritize ease of use over advanced functionality and require a tool for basic data exploration and visualization.