Looker vs i2 Analyst's Notebook

Looker is a forerunner in the business intelligence field for a reason; it generates reports that include easy sharing via link, automatic scheduling and a level of granular detail that allows for deeper analysis below the surface. It excels in its filter and drill-down features and creates unique URLs when users make changes to data, leading to enhanced sharing. However, one of its biggest strengths could also be considered one of its biggest weaknesses: its proprietary programming language, LookML which is used to construct SQL queries in the platform. While a flexible and powerful data querying language, of course, LookML isn’t the most accessible to non-technical users, which means that Looker requires an IT or data team to access its full capabilities and has a steep learning curve. Users also note that its data visualizations, while simple and easy to understand, are quite basic and lacking in customization options, particularly in comparison to competitors. Some users say that it may be more appropriate for internal reporting than presentation to shareholders and end-users because of its bare-bones visualization options. However, Looker truly shines when used by enterprises, with its scalability and data accessibility making it a stellar solution that can align departments and provide thousands of users access to data insights. Its price point reflects this, with its pricing being prohibitive to startups as about 88% of users who comment on its cost remark. Overall, Looker is a solid pick for larger businesses that have a team of power users who can maximize its functionality and set it up to deliver to employees across an entire organization.

User reviews suggest that i2 Analyst's Notebook is a powerful tool for analyzing complex data, but it's not without its flaws. Users praise its ability to visualize data and identify patterns, which is crucial for understanding complex investigations. For example, one user highlighted how the software helped them uncover connections between seemingly unrelated events, leading to a successful prosecution. However, some users complain about the software's steep learning curve and clunky interface, which can be frustrating for new users. One user likened the experience to trying to navigate a maze with a blindfold on. Despite these drawbacks, i2 Analyst's Notebook remains a popular choice for law enforcement and intelligence agencies due to its robust features and ability to handle large datasets. The software's strength lies in its ability to connect the dots, making it ideal for investigations involving complex networks of individuals and organizations. For example, it can be used to track the movement of money, identify potential threats, and analyze social media data. However, the software's complexity can be a barrier for users who are not familiar with data analysis techniques. It's not a tool for casual users; it requires a dedicated team of analysts with the skills and training to use it effectively. Overall, i2 Analyst's Notebook is a powerful tool for organizations that need to analyze large amounts of data and identify patterns. However, it's not for everyone. If you're looking for a user-friendly tool with a gentle learning curve, this might not be the right choice. But if you're serious about uncovering hidden connections and gaining actionable insights, i2 Analyst's Notebook is worth considering.