InsightSquared vs Toucan

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Our analysts compared InsightSquared vs Toucan based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

InsightSquared Software Tool

Product Basics

InsightSquared is a sales analytics SaaS platform that builds a path for revenue operations professionals from sales data to sales intelligence, empowering them to make better decisions informed by insights. It helps businesses dig deep into their sales pipelines to thoroughly understand what drives results. With AI-powered forecasting, detailed reporting, complete sales funnel visibility and employee performance tracking, it enables enterprises to track their key metrics and sales growth with precision and strategize for the future with confidence.

Suitable for companies of all sizes, it simplifies the sales process and helps businesses improve ROI and maximize their results. As each offering is customized to fit the client’s needs, pricing and functionality will vary based on the tier of plan and number of components selected.
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Toucan Guided Analytics (formerly branded as Toucan Toco) is a cloud-based platform consisting of two unified offerings that deliver data analytics and storytelling, as well as embedded analytics. Through data storytelling, it empowers businesses to explore their insights through visualizations and interactive dashboards. It centralizes information from disparate data sources and has a guided framework to help enterprises tell compelling stories with their data. Accessible to all, it encourages live collaboration throughout the analytics process to drive data-informed decision-making throughout an organization.

In its embedded analytics form, it allows customers to extend these accessible and actionable insights to their clients through an intuitive front-end experience.

Though it was built cloud-first, businesses can choose between the SaaS deployment via a private cloud, or an on-premise installation through Docker Image technology. It is suitable for small, medium and large businesses, and supports Windows, Mac and Linux.
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$65/User, Monthly
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$1,000 Monthly
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Tailored to your specific needs
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Android
Chromebook
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Cloud
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Mobile
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Mobile
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Accor
Allianz
BNP Paribas
Carrefour
Deloitte
L'Oreal
PricingHub
Renault Nissan
Sodexo
Total

Product Assistance

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Documentation
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Live Online
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Email
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FAQ
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Knowledge Base
24/7 Live Support
Email
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Knowledge Base
24/7 Live Support

Product Insights

  • Holistic Visibility: Pinpoint any step in the revenue-generating lifecycle from lead to opportunity to sale. Find answers to questions in one centralized home for data — no need to switch between complicated, often error-filled spreadsheets, CRM reports and BI systems.
  • Ease of Use: Accessible to all, irrespective of technical skill levels, to visualize, explore and discuss insights. Customizable dashboards make the system user-friendly, and the system creates presentation-ready visuals that make it easy to share insights with team members, clients or a board of directors, fostering a culture of data literacy throughout the company.
  • Accelerated Implementation: Deploy and launch within 48 hours without time-consuming data imports or overreliance on IT departments.
  • Add Value to CRM: Improves CRM systems and provides a clear link between metrics and sales processes. Uses the historical data stored in an organization’s CRM to uncover additional insights and expose trends.
  • Conduct Data-Driven Planning: Make more informed decisions with relevant information at the ready, such as which factors and team players drive revenue.
  • Forecast More Accurately: Machine learning algorithms spot missing or outlying data and make predictions that guide decision-making processes. Execute sales more confidently through improved forecast accuracy over time.
  • Teamwork Makes the Dream Work: Boost team morale and create a culture of accountability with individual rep coaching and employee performance tracking that captures metrics such as win rates, sales numbers, quotas and more. Align and unite sales and marketing departments with the power of analytics to strategize more efficiently.
  • Customized Pricing: The vendor’s pricing model is based on what features an organization requires. Pay per package, and flexibly scale up or down as necessary.
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Platform

  • Centralize Business Data: Helps teams get on the same page by creating a single source of truth. Connects to the cloud, on-premise databases, spreadsheets and more to collect all of an organization’s data into one centralized hub.
  • Speed Up Queries: Optimize data processing by minimizing queries through cache engines and custom indexes that accelerate webpage performance.
  • Automated Reporting: Takes the heavy-duty work of development, design and maintenance out of data analytics with automatically updated data and scheduled reports. 
  • Ease of Use: Explore and understand business insights through an intuitive UI – without requiring training, tutorials or coding experience. Caters to people who may not have the technical knowledge or programming skills to handle a more complicated BI tool.
  • Accelerate Adoption: Educates and guides teams on how to create compelling data stories. Encourage autonomous, skilled data analysis with self-learning tools such as a glossary and contextual tips that help in data comprehension.
  • Improve Data Literacy: Makes information accessible by displaying it visually, enabling transparency across departments and empowering all stakeholders to take BI into their own hands.
  • Made for Collaboration: Interact with other teams and share power in decision-making through workspaces. Improve communication between departments and help them align with each other by annotating, discussing, exporting and sharing dashboards. 
  • Never Say “So What?”: Support decision-making through data-driven strategies with built-in calls to action and adaptable recommendations. 
  • Fast Implementation: Save more time and resources for analysis and data storytelling by accessing on any device through the web – nothing to install.
  • Security: Protect data through no-code row-level security, custom user filters and granular permissions management for apps, dashboards, stories and datasets. The solution is hosted in a private cloud with SSL Grade A+ security certification and an infrastructure compliant with all RSSI expectations and RGPD standards. 

Embedded Analytics

  • Build Once, Deploy Anywhere: Design one app for all devices and deploy anywhere to anyone in minutes, whether on the standard platform or as an embedded analytics product.
  • Preserve Brand Identity: Maintain business branding through full customization and white labeling options, while offering the power of data storytelling and analytics to clients. 
  • Multi-Tenancy: Handle who can see what by managing access to each embedding with granular control.
  • Focus On What Matters: Saves the company time and money by helping teams focus dedicated efforts on products, alleviating the burden of developing analytics from scratch.
  • Empower Non-Technical Teams: Build and deploy apps with a guided framework, even without coding experience.
  • No On-Boarding Necessary: Boost adoption and customer retention through a client experience that feels familiar, with access to actionable insights from day one.
  • Accelerate Time to Value: Empowers businesses to roll out robust solutions to clients in just two weeks. 
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  • Data Blending: Pull data from any and all sources to form a 360-degree view of the business. Supports an extensive list of pre-built connectors to complementary applications and can build a custom connector to other applications provided there’s an API.
  • Third-Party Integrations: Gain direct access to sales data without needing to import or manually enter it. Integrates seamlessly with systems like Salesforce, Marketo and Quickbooks.
  • Pre-Built Report Library: Access insights in a variety of ways with more than 400 off-the-shelf reports.
  • Insight Feed: View highlighted opportunities, alerts and more — get a near real-time view of key metrics through customizable dashboards. Acquire a quick at-a-glance look into the next steps to take at any given moment.
  • Sales Analytics: Integrate with a CRM solution for complete pipeline analysis. Identify trends segmenting and filter pre-built pivot tables.
  • Sales Forecasting: Make better sales decisions across the company with more accurate predictions. Automate and streamline forecasts. Understand the gap between target and goal by slicing and dicing by region, line of business, product, sales period, or any other segment. 
  • Pipeline Management: Gain insight into the entire customer journey; explore key activities, behaviors and results from every step of the sales process.  
  • Activity Capture: Automatically syncs key sales activity and engagement to a CRM. Capitalize on opportunities to drive results without the burden of manual data entry.
  • Guided Selling: Coaches sales representatives on best practices and key steps in the company’s sales process. Enables faster onboarding, more relevant guidance and greater accountability all through machine learning.
  • Marketing Analytics: Measure the success of the marketing campaigns — gain visibility into conversion rates, marketing-generated demand and how marketing contributes to the business’ bottom line.
  • Employee Activity Dashboard and Scorecard: Measure productivity and efficiency as well as track progress on goals with comprehensive, detailed activity dashboards and scorecards for each employee. 
  • SaaS Reporting: Gives SaaS businesses access to simplified revenue reporting and sales intelligence. Measure monthly recurring revenue, spot patterns in churn over time and forecast future renewal rates.
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  • Connect Any Data Source: Connect to cloud and on-premise databases, cloud data warehouses, third-party BI solutions and REST APIs via over 100 built-in connectors, or create custom ones with an open-source library. Easily set up connectors to data sources, no programming knowledge necessary. Some supported connections include SAP, MicroStrategy, Google BigQuery, Oracle, SQL Server, Google Analytics, Salesforce and more. Pull data from CSV, Excel and static files to transform it into dynamic data.
  • Keep Data Up-To-Date: Refresh data on demand, automatically on a regular basis with a scheduler, or request it in real time. Define which sources to refresh and how often to refresh them through batch processing. Blends live and loaded data sources, tracking changes and debugging datasets with its Storytelling Tracker.
  • Integrated ETL: Extract, transform and load data, collecting it in an embedded data lake and cleaning it up before integrating it into the solution. Query data on the fly with Weaverbird, the vendor’s built-in, open-source no-code visual query builder. Integrates with existing ETL tools such as Talend, iPython, Notebook, Dataiku, Denodo and more, and is designed to be compatible with all information systems. Perform joins, slices, pivots and melts seamlessly, without the need to code. Supports ad-hoc transformation for evolution computation, date aggregation and other critical statistics.
  • Interactive Dashboards: Display KPIs in the form of an interactive story with the aid of graphic messages on ergonomic dashboards. Add additional context through comments, sources, captions, glossaries and more.
  • Toucan Toco Studio: Focus on the data story rather than design mechanics. Create charts, layouts and stories faster through guided design without needing technical skills. Add context and generate visualizations with a few clicks, all the while becoming more data-literate.
    • Data Visualization: Highlight key-value elements and add color and context to information through visualizations. Display data in visually appealing ways by creating more than 20 kinds of charts and graphs. Give context by including definitions and data sources in visualizations and annotating specific elements. Collaborate with others within the platform or in tools like Slack and MS Teams. 
    • App Gallery: Jumpstart the business by building dashboards in minutes from pre-designed templates. Choose from a gallery of ready-to-go applications; preview apps with a single click, then use as-is or customize as needed. Leverage sample data to view what the final product will look like, then download and populate data models with custom data. 
  • Collaboration: Drive action by continuing the conversation through annotations and comments on dashboards, and exchange ideas with others through the live chatbox. Ensure privacy by making direct comments visible to specific groups only. Export and share insights with others inside and outside the organization through tools like Slack and Teams.
  • Calls to Action: Decide exactly what to do with proprietary information through a built-in decision-support system that gives relevant recommendations, links to relevant insights and proposed next steps. 
  • Alerts: Add, edit and configure rules and conditions for email or push notifications through a dedicated notification environment.
  • Presentation Mode: Empower data-driven meetings by sharing insights with others in a presentation format. Schedule presentations with calendar events and invite people from anywhere to follow the data story. Identify metrics and interact with the dashboard in the presentation mode, and create a dialogue with the presenter through a chat box. 
  • Role-Based Administration: Maintain granular control of permissions across the organization. Ensure that roles and responsibilities are clear by defining roles like App Builder, App Validator, Viewer, Data Manager, Full Administrator and more. 
  • Mobile Access: Access proprietary information on any device — even on those that aren’t connected to the internet, thanks to an offline mode. With a mobile-first strategy, the vendor prioritizes the mobile version of a site and then adapts it for larger screens.
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Product Ranking

#116

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#98

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User Sentiment Summary

Great User Sentiment 797 reviews
Excellent User Sentiment 178 reviews
89%
of users recommend this product

InsightSquared has a 'great' User Satisfaction Rating of 89% when considering 797 user reviews from 4 recognized software review sites.

97%
of users recommend this product

Toucan has a 'excellent' User Satisfaction Rating of 97% when considering 178 user reviews from 5 recognized software review sites.

5.0 (11)
n/a
4.4 (664)
4.9 (84)
n/a
5.0 (8)
4.7 (48)
4.7 (23)
n/a
4.8 (62)
4.5 (74)
3.5 (1)

Awards

No awards.

Toucan stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Data Connectivity: Around 87% of the users who reviewed data integration said that the platform pulls data efficiently from a wide range of data sources.
Support: Support is responsive and knowledgeable, according to 87% of the users who mentioned contacting them.
Ease of Use: Citing ease of use to filter and pivot on key metrics, approximately 86% of the users said that the platform is intuitive and user-friendly.
Data Visualization: Approximately 82% of the users who discussed data visualization said that the platform provides a multitude of prebuilt and customizable dashboards to tell stories.
Data Analysis: Citing strong trend analytics based on historical data, around 74% of the users said that the platform provides seamless self-service analysis of business metrics.
Functionality: The platform has powerful features to present insights into sales and marketing pipeline health, according to around 74% of the users who reviewed its functionality.
Reporting: Reviewing reporting, approximately 63% of the users said that the platform provides a multitude of prebuilt charts and reports with visible, ready-to-consume insights.
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Data Storytelling: Almost 96% of the users who mention data visualization say that they can create high-quality, interactive dashboards seamlessly.
Integrations: All users who discuss the tool’s integration capabilities say that it connects seamlessly to tools in their existing tech stacks, including cloud databases.
Ease of Use: The software’s intuitive interface offers an excellent user experience for report builders and consumers alike, according to all users who review its ease of use.
Support: Technical support is responsive and competent, as discussed by all users who mention support services.
Functionality: Around 56% of the users who review the solution’s capabilities say that it reduces the time to insight and embeds into enterprise applications seamlessly.
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Speed: Around 90% of the users who mentioned speed said that data refresh is slow, especially when processing large datasets.
Pricing: Approximately 60% of the users who reviewed pricing said that necessary customizations add to the overall cost, limiting adoption by small enterprises.
Training: Around 54% of the users who discussed training said that there is a learning curve due to lack of training and documentation.
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There are no cons for this product at the time of publishing this review synopsis.
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InsightSquared is a powerful sales analytics platform that helps users drive sales pipelines and access self-service data analytics through robust features and interactive data visualizations. According to many users who discussed data integration, the tool interacts seamlessly with other applications and data sources to enable predictive analytics that help forecast future trends. Most of the users who mentioned support said that they are responsive and knowledgeable. A majority of the users who reviewed the interface said that it’s user-friendly and easily navigable, though some users said that the versatility of the platform makes it complex to learn. Many users who discussed the platform’s visualization capabilities said that it provides a wide range of interactive and intuitive out-of-the-box dashboards. A majority of the users who discussed data analytics said that the platform excels in analyzing historical data to better forecast future trends, though some users said that the scope of predictive analytics should be wider to provide better insights. According to many users who mentioned functionality, the solution provides many ways to explore data-based insights through deep-dive and pivoting on key metrics, though some users said that the platform is not easily customizable. Many users who mentioned reporting said that the solution provides a plethora of out-of-the-box reports that can be customized and exported easily, though some users said that there is limited flexibility in report customization. On the flip side, a majority of the users who reviewed speed said that the platform is slow when moving between templates and can become CPU-intensive with large dashboards, though some users said that it can slice and dice data to present relevant information in seconds. Many users who mentioned pricing said that necessary customization modules add to the cost of the software, which makes adoption difficult for small businesses. Many users said that though training is needed to maximize the tool’s potential, lack of adequate documentation makes the learning curve steep. In summary, InsightSquared is a self-service revenue intelligence tool that provides a single source of truth for sales analytics and forecasting pipeline management. It boosts productivity across the organization, though its pricing can be cost-prohibitive for small businesses.

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Toucan Toco is a cloud-based data communications tool that provides analytics and storytelling capabilities to enterprises. All users who discuss integration say that the tool aligns with their organizations’ cloud-first strategies, integrating with their existing tech stacks with ease. All users who review accessibility are unanimous in their reviews that its user-friendly interface provides an excellent user experience. All of the users who say they’ve contacted customer support say the team’s quick and informative responses are a plus. Almost 96% of users who review dashboarding say that they can create interactive and easy-to-understand data stories through its visualization module, Toucan Studio. 56% of the users who mention functionality say that the solution has a rich feature set and the vendor releases weekly updates, astutely incorporating users’ feature requests. In summary, Toucan Toco helps businesses increase revenue opportunities for businesses to differentiate themselves in the market through data visualization.

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