InsightSquared vs Sigma Computing

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Our analysts compared InsightSquared vs Sigma Computing based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

InsightSquared Software Tool
Sigma Computing Software Tool

Product Basics

InsightSquared is a sales analytics SaaS platform that builds a path for revenue operations professionals from sales data to sales intelligence, empowering them to make better decisions informed by insights. It helps businesses dig deep into their sales pipelines to thoroughly understand what drives results. With AI-powered forecasting, detailed reporting, complete sales funnel visibility and employee performance tracking, it enables enterprises to track their key metrics and sales growth with precision and strategize for the future with confidence.

Suitable for companies of all sizes, it simplifies the sales process and helps businesses improve ROI and maximize their results. As each offering is customized to fit the client’s needs, pricing and functionality will vary based on the tier of plan and number of components selected.
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Sigma Computing is an analytics solution that directly connects to cloud warehouses and delivers real-time insights that drive data-informed decision making. With a spreadsheet-like interface, it provides a familiar experience for business users and analysts to utilize formulas to analyze and visualize their data. Through a self-service model, users can explore their data and ask and answer questions for themselves. It streamlines complex data analysis processes and promotes teamwork throughout a business with a balance of collaboration and control.

It is entirely cloud-based and enables data access without the risk of extracting, moving and storing data. Suitable for companies of all sizes, this SaaS runs on Windows, Mac and Linux.

Pros
  • User-friendly interface
  • Affordable pricing
  • Scalable for business growth
  • Cloud-based accessibility
  • Responsive customer support
Cons
  • Limited data analysis features
  • Less powerful than competitors
  • Occasional performance issues
  • Restricted data storage capacity
  • Lower customization options
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$65/User, Monthly
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Tailored to your specific needs
$300 Monthly
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Tailored to your specific needs
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
Phone
Chat
FAQ
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Knowledge Base
24/7 Live Support
Email
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Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Holistic Visibility: Pinpoint any step in the revenue-generating lifecycle from lead to opportunity to sale. Find answers to questions in one centralized home for data — no need to switch between complicated, often error-filled spreadsheets, CRM reports and BI systems.
  • Ease of Use: Accessible to all, irrespective of technical skill levels, to visualize, explore and discuss insights. Customizable dashboards make the system user-friendly, and the system creates presentation-ready visuals that make it easy to share insights with team members, clients or a board of directors, fostering a culture of data literacy throughout the company.
  • Accelerated Implementation: Deploy and launch within 48 hours without time-consuming data imports or overreliance on IT departments.
  • Add Value to CRM: Improves CRM systems and provides a clear link between metrics and sales processes. Uses the historical data stored in an organization’s CRM to uncover additional insights and expose trends.
  • Conduct Data-Driven Planning: Make more informed decisions with relevant information at the ready, such as which factors and team players drive revenue.
  • Forecast More Accurately: Machine learning algorithms spot missing or outlying data and make predictions that guide decision-making processes. Execute sales more confidently through improved forecast accuracy over time.
  • Teamwork Makes the Dream Work: Boost team morale and create a culture of accountability with individual rep coaching and employee performance tracking that captures metrics such as win rates, sales numbers, quotas and more. Align and unite sales and marketing departments with the power of analytics to strategize more efficiently.
  • Customized Pricing: The vendor’s pricing model is based on what features an organization requires. Pay per package, and flexibly scale up or down as necessary.
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  • Fast Integration: Without coding experience, users can securely and directly connect to data warehouses and get started without wasting valuable time on importing their data. Analysts can lay the foundation for the entire organization to succeed with data in hours, rather than days.
  • Ease of Use: Users work with a familiar spreadsheet-like interface and formulas to generate insights, no code required. The system automatically translates all the front-end actions input by users into SQL on the back-end.
  • Real-Time Access: Users can leverage the power of the cloud to query data directly where it lives, allowing for live analysis of massive datasets and insights in real time. 
  • Keep Data Safe: Sigma never moves, stores, copies or caches users’ data, instead running queries against the data warehouses and passing the results back to the system, ensuring that data remains secure with robust data governance and platform security that exceeds industry standards. It complies with data privacy guidelines SOC 2 Type II, CSA, GDPR and CCPA.
  • Improve Collaboration: The system eliminates BI bottlenecks and inaccurate analyses by establishing a single, reusable and accessible source of truth for all users to query. Sigma transforms the data modeling process into a collaborative one; users can edit tables and create visualizations together, enabling better communication and decision making by forging a bridge between data teams and business users.
  • Self-Service BI: Users have the freedom to explore ad hoc analysis without waiting for IT teams to update models.
  • SQL Authoring: Users with SQL technical knowledge can create and edit reusable analyses to activate with one-click parsing.
  • Free Trial or Demo: Interested customers can try out the full platform for free for 14 days, or request a demo of the solution to try with their own data warehouse.
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  • Data Blending: Pull data from any and all sources to form a 360-degree view of the business. Supports an extensive list of pre-built connectors to complementary applications and can build a custom connector to other applications provided there’s an API.
  • Third-Party Integrations: Gain direct access to sales data without needing to import or manually enter it. Integrates seamlessly with systems like Salesforce, Marketo and Quickbooks.
  • Pre-Built Report Library: Access insights in a variety of ways with more than 400 off-the-shelf reports.
  • Insight Feed: View highlighted opportunities, alerts and more — get a near real-time view of key metrics through customizable dashboards. Acquire a quick at-a-glance look into the next steps to take at any given moment.
  • Sales Analytics: Integrate with a CRM solution for complete pipeline analysis. Identify trends segmenting and filter pre-built pivot tables.
  • Sales Forecasting: Make better sales decisions across the company with more accurate predictions. Automate and streamline forecasts. Understand the gap between target and goal by slicing and dicing by region, line of business, product, sales period, or any other segment. 
  • Pipeline Management: Gain insight into the entire customer journey; explore key activities, behaviors and results from every step of the sales process.  
  • Activity Capture: Automatically syncs key sales activity and engagement to a CRM. Capitalize on opportunities to drive results without the burden of manual data entry.
  • Guided Selling: Coaches sales representatives on best practices and key steps in the company’s sales process. Enables faster onboarding, more relevant guidance and greater accountability all through machine learning.
  • Marketing Analytics: Measure the success of the marketing campaigns — gain visibility into conversion rates, marketing-generated demand and how marketing contributes to the business’ bottom line.
  • Employee Activity Dashboard and Scorecard: Measure productivity and efficiency as well as track progress on goals with comprehensive, detailed activity dashboards and scorecards for each employee. 
  • SaaS Reporting: Gives SaaS businesses access to simplified revenue reporting and sales intelligence. Measure monthly recurring revenue, spot patterns in churn over time and forecast future renewal rates.
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  • Data Warehouse Connectivity:  Sigma connects directly with many popular data warehouses, including Snowflake, Google Big Query, Amazon Redshift and PostgreSQL, or users may pull their data from other partners like Matillion, Fivetran, Alooma and Stitch to create their central source of truth by indexing all the tables in those sources. 
  • Dataset Preparation: Sigma creates reusable datasets from individual or joined tables using one or more data sources. These Datasets can be edited either with a no-code worksheet-based interface, or with Sigma’s SQL Runner. 
  • Links: Users can add context to their Datasets by setting up the relationships between datasets in a guided, contextualized way. Non-technical users can preview and create pre-model joins without needing knowledge of the join creation process. The system also pulls pre-existing relationships in databases upon connection with a data warehouse.
  • Data Visualization: Users can create assorted kinds of charts and graphs from their worksheets, including bar charts, line graphs, pie graphs, tables and more. These visualizations can be formatted in various ways. 
  • Object Badges: Users can flag datasets and worksheets as Endorsed, Warning or Deprecated, guiding others to the most accurate and relevant data with a glance.
  • Shareable Workspaces: The platform has both individual and team workspaces, allowing for collaboration on data analysis. These workspaces can be shared externally, providing access to insights to partners or third parties who may benefit from them. The system also has an organization-wide workspace that everyone can search and explore through filters, descriptions and file names.
  • Role-Based Permissions: The system has tiered permission levels from highest to lowest for admins, authors and viewers, to allow different permissions and access settings on a role-by-role basis. Permissions may be granted on an individual or team level, allowing for organizations to add and remove users from access levels based on function, department or other categorization.
  • Data Security: In addition to role-based access control, the platform provides single-sign-on (SSO) and row-level security to ensure safe data analysis. The application has a secure infrastructure, with firewalls, credential and vulnerability checking, peer review, static code analysis, threat and anomaly detection and encryption in transit.
  • JSON Support: The visual interface enables business users to create views with JSON that unlock the value of semi-structured data. These strings of JSON can be stored, referenced and reused for analyses and visualizations across the ecosystem. 
  • Third Party Integrations: The system integrates with Slack and Google Sheets for enhanced collaboration.
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Product Ranking

#116

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#184

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User Sentiment Summary

Great User Sentiment 797 reviews
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89%
of users recommend this product

InsightSquared has a 'great' User Satisfaction Rating of 89% when considering 797 user reviews from 4 recognized software review sites.

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5.0 (11)
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4.4 (664)
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4.7 (48)
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4.5 (74)
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Synopsis of User Ratings and Reviews

Data Connectivity: Around 87% of the users who reviewed data integration said that the platform pulls data efficiently from a wide range of data sources.
Support: Support is responsive and knowledgeable, according to 87% of the users who mentioned contacting them.
Ease of Use: Citing ease of use to filter and pivot on key metrics, approximately 86% of the users said that the platform is intuitive and user-friendly.
Data Visualization: Approximately 82% of the users who discussed data visualization said that the platform provides a multitude of prebuilt and customizable dashboards to tell stories.
Data Analysis: Citing strong trend analytics based on historical data, around 74% of the users said that the platform provides seamless self-service analysis of business metrics.
Functionality: The platform has powerful features to present insights into sales and marketing pipeline health, according to around 74% of the users who reviewed its functionality.
Reporting: Reviewing reporting, approximately 63% of the users said that the platform provides a multitude of prebuilt charts and reports with visible, ready-to-consume insights.
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User-friendly interface: Sigma's intuitive design and drag-and-drop functionality make it easy for users with limited technical expertise to get started and create insightful reports.
Affordable pricing: Sigma offers a competitive pricing model with a free tier for individual users and small teams, making it accessible to businesses of all sizes.
Scalable for business growth: Sigma's cloud-based architecture scales seamlessly to accommodate growing data volumes and user bases, ensuring your BI solution can grow with your business.
Cloud-based accessibility: Access your data and insights from anywhere, anytime with Sigma's cloud-based platform, eliminating the need for on-premise infrastructure.
Responsive customer support: Sigma provides responsive and helpful customer support via email, phone, and live chat, ensuring you get the assistance you need when you need it.
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Speed: Around 90% of the users who mentioned speed said that data refresh is slow, especially when processing large datasets.
Pricing: Approximately 60% of the users who reviewed pricing said that necessary customizations add to the overall cost, limiting adoption by small enterprises.
Training: Around 54% of the users who discussed training said that there is a learning curve due to lack of training and documentation.
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Limited data analysis features: Compared to more robust BI solutions, Sigma offers a less extensive range of advanced data analysis capabilities.
Occasional performance issues: Some users have reported encountering occasional performance issues, such as slow loading times and data refreshes.
Restricted data storage capacity: Sigma's free and lower-tier plans offer limited data storage, requiring upgrades for larger datasets.
Lower customization options: While Sigma offers some customization options, its capabilities are not as extensive as other BI platforms.
Less powerful than competitors: Although Sigma excels in user-friendliness, it may lack the power and flexibility required for complex data analysis needs.
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InsightSquared is a powerful sales analytics platform that helps users drive sales pipelines and access self-service data analytics through robust features and interactive data visualizations. According to many users who discussed data integration, the tool interacts seamlessly with other applications and data sources to enable predictive analytics that help forecast future trends. Most of the users who mentioned support said that they are responsive and knowledgeable. A majority of the users who reviewed the interface said that it’s user-friendly and easily navigable, though some users said that the versatility of the platform makes it complex to learn. Many users who discussed the platform’s visualization capabilities said that it provides a wide range of interactive and intuitive out-of-the-box dashboards. A majority of the users who discussed data analytics said that the platform excels in analyzing historical data to better forecast future trends, though some users said that the scope of predictive analytics should be wider to provide better insights. According to many users who mentioned functionality, the solution provides many ways to explore data-based insights through deep-dive and pivoting on key metrics, though some users said that the platform is not easily customizable. Many users who mentioned reporting said that the solution provides a plethora of out-of-the-box reports that can be customized and exported easily, though some users said that there is limited flexibility in report customization. On the flip side, a majority of the users who reviewed speed said that the platform is slow when moving between templates and can become CPU-intensive with large dashboards, though some users said that it can slice and dice data to present relevant information in seconds. Many users who mentioned pricing said that necessary customization modules add to the cost of the software, which makes adoption difficult for small businesses. Many users said that though training is needed to maximize the tool’s potential, lack of adequate documentation makes the learning curve steep. In summary, InsightSquared is a self-service revenue intelligence tool that provides a single source of truth for sales analytics and forecasting pipeline management. It boosts productivity across the organization, though its pricing can be cost-prohibitive for small businesses.

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While Sigma Computing receives praise for its user-friendly interface and affordability, some users feel it lacks compared to similar BI tools like Tableau and Power BI. One user noted, "Sigma is great for beginners, but I quickly outgrew its capabilities. It just doesn't offer the depth of analysis I need." Another echoed this sentiment, stating, "The lack of advanced features was a dealbreaker for me. While Sigma is easy to use, it's not powerful enough for complex data analysis." However, others find Sigma's strengths outweigh its weaknesses. One user commented, "For the price, Sigma is a fantastic tool. It's simple to use and allows me to create insightful reports quickly and easily. I don't need all the bells and whistles offered by other platforms." Another user praised its scalability, saying, "Sigma has grown with my business. As my data volume increased, Sigma seamlessly scaled to accommodate my needs." One differentiating factor is Sigma's focus on real-time data and collaboration. One user highlighted this, saying, "Sigma's ability to work with real-time data is a game-changer. It allows me to make decisions based on the latest information, not outdated data." Another user noted the benefits of collaboration, stating, "Sigma's collaborative features make it easy to work with my team on data analysis. We can share insights and brainstorm ideas in real-time." Ultimately, the suitability of Sigma Computing depends on individual needs and priorities. If you're a small business or individual user who needs a basic, affordable BI tool, Sigma is a great option. However, if you require advanced data analysis capabilities or extensive customization options, you may be better served by a more powerful BI platform.

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