InsightSquared vs Klipfolio

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Our analysts compared InsightSquared vs Klipfolio based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

InsightSquared Software Tool

Product Basics

InsightSquared is a sales analytics SaaS platform that builds a path for revenue operations professionals from sales data to sales intelligence, empowering them to make better decisions informed by insights. It helps businesses dig deep into their sales pipelines to thoroughly understand what drives results. With AI-powered forecasting, detailed reporting, complete sales funnel visibility and employee performance tracking, it enables enterprises to track their key metrics and sales growth with precision and strategize for the future with confidence.

Suitable for companies of all sizes, it simplifies the sales process and helps businesses improve ROI and maximize their results. As each offering is customized to fit the client’s needs, pricing and functionality will vary based on the tier of plan and number of components selected.
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Klipfolio is an analytics software tool that helps users wield data intelligently and confidently by building dashboards and reports that track KPIs and monitor trends. Users can glean insights from information across the organization collected in one convenient place and deploy interactive data visualizations that they can share with ease.

It is available through an annual or monthly subscription to one of four plans: Publish, Grow, Team and Team+. The number of dashboards and users allowed, as well as the data refresh rate and level of support varies depending on the pricing plan selected.
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$65/User, Monthly
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Tailored to your specific needs
$3,000 Annually, Freemium
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Tailored to your specific needs
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Chromebook
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Linux
Android
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On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

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In Person
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Videos
Webinars
Documentation
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Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Holistic Visibility: Pinpoint any step in the revenue-generating lifecycle from lead to opportunity to sale. Find answers to questions in one centralized home for data — no need to switch between complicated, often error-filled spreadsheets, CRM reports and BI systems.
  • Ease of Use: Accessible to all, irrespective of technical skill levels, to visualize, explore and discuss insights. Customizable dashboards make the system user-friendly, and the system creates presentation-ready visuals that make it easy to share insights with team members, clients or a board of directors, fostering a culture of data literacy throughout the company.
  • Accelerated Implementation: Deploy and launch within 48 hours without time-consuming data imports or overreliance on IT departments.
  • Add Value to CRM: Improves CRM systems and provides a clear link between metrics and sales processes. Uses the historical data stored in an organization’s CRM to uncover additional insights and expose trends.
  • Conduct Data-Driven Planning: Make more informed decisions with relevant information at the ready, such as which factors and team players drive revenue.
  • Forecast More Accurately: Machine learning algorithms spot missing or outlying data and make predictions that guide decision-making processes. Execute sales more confidently through improved forecast accuracy over time.
  • Teamwork Makes the Dream Work: Boost team morale and create a culture of accountability with individual rep coaching and employee performance tracking that captures metrics such as win rates, sales numbers, quotas and more. Align and unite sales and marketing departments with the power of analytics to strategize more efficiently.
  • Customized Pricing: The vendor’s pricing model is based on what features an organization requires. Pay per package, and flexibly scale up or down as necessary.
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  • Faster Decisions: Enables faster and better data-driven decision making with a dashboarding tool that shows meaningful KPIs first.
  • Ease of Use: Quickly upload and analyze data with dashboards with a simple architecture on the back-end — no coding required.
  • Simplified Data Sets: Create a range of data visualizations from a single data source, or a single visualization from a range of data sources. Pull raw data directly into the dashboard, removing complicated organization and exploration steps.
  • Integration with BI Tools: Make analytics reporting and visualization easier by integrating with traditional enterprise BI tools like Tableau, Domo, Qlik, Looker and Microsoft Power BI to enhance the data they hold.
  • Holistic BI: Get a more comprehensive view of business metrics across data sources and brand performance on social media, all collected and displayed in one place through data connectivity and data merging.
  • Data Visibility: Gain visibility into business data and understand where the business is at via real-time dashboards and reports.
  • Analytics On-the-Go: Retrieve data from the cloud-based architecture any time, anywhere with an internet connection, unlike on-premise solutions. Access the platform via a native app for both iOS and Android mobile devices as well as via web browsers.
  • Boost Collaboration: Align all stakeholders and employees with organizational goals by collaborating and sharing data with others internally and externally, whether in real time or periodically.
  • Scalability: Pay only for the required level of functionality and upgrade, downgrade or cancel the plan at any time. Add additional dashboards to any plan at a flat rate or consult the support team for a custom solution that can support hundreds to thousands of dashboards at once.
  • Free Trial: Test it firsthand through a free 14-day trial.
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  • Data Blending: Pull data from any and all sources to form a 360-degree view of the business. Supports an extensive list of pre-built connectors to complementary applications and can build a custom connector to other applications provided there’s an API.
  • Third-Party Integrations: Gain direct access to sales data without needing to import or manually enter it. Integrates seamlessly with systems like Salesforce, Marketo and Quickbooks.
  • Pre-Built Report Library: Access insights in a variety of ways with more than 400 off-the-shelf reports.
  • Insight Feed: View highlighted opportunities, alerts and more — get a near real-time view of key metrics through customizable dashboards. Acquire a quick at-a-glance look into the next steps to take at any given moment.
  • Sales Analytics: Integrate with a CRM solution for complete pipeline analysis. Identify trends segmenting and filter pre-built pivot tables.
  • Sales Forecasting: Make better sales decisions across the company with more accurate predictions. Automate and streamline forecasts. Understand the gap between target and goal by slicing and dicing by region, line of business, product, sales period, or any other segment. 
  • Pipeline Management: Gain insight into the entire customer journey; explore key activities, behaviors and results from every step of the sales process.  
  • Activity Capture: Automatically syncs key sales activity and engagement to a CRM. Capitalize on opportunities to drive results without the burden of manual data entry.
  • Guided Selling: Coaches sales representatives on best practices and key steps in the company’s sales process. Enables faster onboarding, more relevant guidance and greater accountability all through machine learning.
  • Marketing Analytics: Measure the success of the marketing campaigns — gain visibility into conversion rates, marketing-generated demand and how marketing contributes to the business’ bottom line.
  • Employee Activity Dashboard and Scorecard: Measure productivity and efficiency as well as track progress on goals with comprehensive, detailed activity dashboards and scorecards for each employee. 
  • SaaS Reporting: Gives SaaS businesses access to simplified revenue reporting and sales intelligence. Measure monthly recurring revenue, spot patterns in churn over time and forecast future renewal rates.
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  • Data Connectivity: Retrieve data from thousands of different data sources with hundreds of built-in data connectors that include many of the most commonly sought-after data points. Connect to even more types of data with custom queries made through open web services. Or, pull data from SQL databases by uploading files the old-fashioned way and establishing FTP server connections.
  • Insight into Social Media: Blend social media data with other proprietary business data to interpret and present brand performance on social platforms such as LinkedIn, Twitter, Facebook and more.
  • Automated Data Retrieval: Automate data retrieval for visualizations from a range of data sources that automatically update on detecting a change in users’ data. Refreshes every 30 minutes by default, but can refresh at a faster rate on certain subscription plans.
  • Data Merging: Mash up information from disparate data sources to create insights that track desired KPIs with a more holistic view of business performance.
  • Data History With PowerMetrics: Leverage PowerMetrics to track and store multi-dimensional data points for metrics and provide continuous insights into current and historical information even for data services that don’t offer history, i.e. social media feeds. Explore historical trends by comparing time periods.
  • Data Visualizations: Maximize a dashboard’s visual impact by choosing from 15 different types of customizable visualizations.
  • Self-Service Interactivity: Deep-dive into dashboards by filtering and segmenting data by specific dimensions or adjusting date ranges. Gain context from insights with automatic trend lines and applied actions like grouping, filtering, aggregating and sorting.
  • Pre-built and Customizable Dashboards: Easily create dashboards by choosing a pre-built dashboard from a range of template options or create an entirely customized one.
  • Targets and Indicators: Keep track when metrics fall below or reach conditional pre-set thresholds with notifications and indicators that alert of both trends and potential issues or successes.
  • Sharing: Share access to dashboards and visualizations with a single click and download them as images or PDFs for sharing across social media or messaging apps. Set up scheduled reports to be distributed to a specific list of members on a regular basis. Embed dashboards into websites or other applications, display on TVs, or make them public for easy visibility with custom generated URLs.
  • Search Function: Search for data points, visualizations or dashboards using natural query language (NQL) search function, similar to how one would search using Google or other search engines.
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Product Ranking

#116

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#19

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User Sentiment Summary

Great User Sentiment 797 reviews
Excellent User Sentiment 578 reviews
89%
of users recommend this product

InsightSquared has a 'great' User Satisfaction Rating of 89% when considering 797 user reviews from 4 recognized software review sites.

93%
of users recommend this product

Klipfolio has a 'excellent' User Satisfaction Rating of 93% when considering 578 user reviews from 5 recognized software review sites.

5.0 (11)
4.7 (28)
4.4 (664)
4.6 (165)
n/a
4.73 (169)
4.7 (48)
4.7 (164)
4.5 (74)
4.6 (52)

Awards

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Klipfolio stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Data Connectivity: Around 87% of the users who reviewed data integration said that the platform pulls data efficiently from a wide range of data sources.
Support: Support is responsive and knowledgeable, according to 87% of the users who mentioned contacting them.
Ease of Use: Citing ease of use to filter and pivot on key metrics, approximately 86% of the users said that the platform is intuitive and user-friendly.
Data Visualization: Approximately 82% of the users who discussed data visualization said that the platform provides a multitude of prebuilt and customizable dashboards to tell stories.
Data Analysis: Citing strong trend analytics based on historical data, around 74% of the users said that the platform provides seamless self-service analysis of business metrics.
Functionality: The platform has powerful features to present insights into sales and marketing pipeline health, according to around 74% of the users who reviewed its functionality.
Reporting: Reviewing reporting, approximately 63% of the users said that the platform provides a multitude of prebuilt charts and reports with visible, ready-to-consume insights.
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Data Management: Approximately 94% of users who mentioned data preparation said that the platform helps create focused data models to power insightful and dynamic project dashboards.
Data Source Connectivity: Around 81% of users who mentioned its integration capabilities said that the tailored integration options of the platform are complemented by easy-to-use APIs and SQL queries to pull data from disparate data sources.
Functionality: Approximately 79% of users who reviewed its functionality said that the platform has a multitude of features for self-service data analysis to efficiently acquire valuable business insights.
Service and Support: Around 96% of users who reviewed support services said that they were very responsive and helpful, with fast turnaround times.
Cost: The free trial period is a big plus, and the solution gives value for money, approximately 81% of users who reviewed the tool’s cost said.
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Speed: Around 90% of the users who mentioned speed said that data refresh is slow, especially when processing large datasets.
Pricing: Approximately 60% of the users who reviewed pricing said that necessary customizations add to the overall cost, limiting adoption by small enterprises.
Training: Around 54% of the users who discussed training said that there is a learning curve due to lack of training and documentation.
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Speed: All users who reviewed its speed say that the platform is slow to load, with noticeable latency in data refresh.
Steep Learning Curve: Approximately 78% of users who reviewed training say that there is a steep learning curve to the platform, especially for formulas and functions.
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InsightSquared is a powerful sales analytics platform that helps users drive sales pipelines and access self-service data analytics through robust features and interactive data visualizations. According to many users who discussed data integration, the tool interacts seamlessly with other applications and data sources to enable predictive analytics that help forecast future trends. Most of the users who mentioned support said that they are responsive and knowledgeable. A majority of the users who reviewed the interface said that it’s user-friendly and easily navigable, though some users said that the versatility of the platform makes it complex to learn. Many users who discussed the platform’s visualization capabilities said that it provides a wide range of interactive and intuitive out-of-the-box dashboards. A majority of the users who discussed data analytics said that the platform excels in analyzing historical data to better forecast future trends, though some users said that the scope of predictive analytics should be wider to provide better insights. According to many users who mentioned functionality, the solution provides many ways to explore data-based insights through deep-dive and pivoting on key metrics, though some users said that the platform is not easily customizable. Many users who mentioned reporting said that the solution provides a plethora of out-of-the-box reports that can be customized and exported easily, though some users said that there is limited flexibility in report customization. On the flip side, a majority of the users who reviewed speed said that the platform is slow when moving between templates and can become CPU-intensive with large dashboards, though some users said that it can slice and dice data to present relevant information in seconds. Many users who mentioned pricing said that necessary customization modules add to the cost of the software, which makes adoption difficult for small businesses. Many users said that though training is needed to maximize the tool’s potential, lack of adequate documentation makes the learning curve steep. In summary, InsightSquared is a self-service revenue intelligence tool that provides a single source of truth for sales analytics and forecasting pipeline management. It boosts productivity across the organization, though its pricing can be cost-prohibitive for small businesses.

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Klipfolio is a business intelligence tool that empowers users to visualize, analyze and share business data to track product trends. With powerful data querying capabilities via SQL and APIs, the solution integrates well with a multitude of applications. Users leverage its rich visualization libraries and strong data modeling capabilities to create impactful data dashboards, though some users said that the platform was sometimes buggy and had a limited scope in managing complex KPIs. With its vast range of features, users create and share reports on data that matters via URLs, PDFs, scheduled emails and snapshots to power decision-making processes. Approximately 96% of users who mentioned the platform’s support services said that the team was helpful and responsive. Most of the users who mentioned pricing said that the solution was affordable for organizations of all sizes and provided value for money. The solution does have some limitations though. All users who reviewed it for speed said that the platform slowed down, especially when applying filters, large file uploads and data refresh. Of users who reviewed its data integration capabilities, some said that the data source limit of 10 MB that comes with certain pricing plans can be limiting, especially when working with larger Excel and CSV files. Of users who mentioned cost, a few said that the additional fee for the periodic data refresh feature was a burden, though the introductory free trial offer could be quite attractive for new users. In summary, Klipfolio is a web and cloud-based BI solution that offers a range of data integration, KPI monitoring and dashboarding capabilities to empower data-driven decision-making across organizations.

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