InsightSquared vs i2 Analyst's Notebook

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Our analysts compared InsightSquared vs i2 Analyst's Notebook based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

InsightSquared Software Tool

Product Basics

InsightSquared is a sales analytics SaaS platform that builds a path for revenue operations professionals from sales data to sales intelligence, empowering them to make better decisions informed by insights. It helps businesses dig deep into their sales pipelines to thoroughly understand what drives results. With AI-powered forecasting, detailed reporting, complete sales funnel visibility and employee performance tracking, it enables enterprises to track their key metrics and sales growth with precision and strategize for the future with confidence.

Suitable for companies of all sizes, it simplifies the sales process and helps businesses improve ROI and maximize their results. As each offering is customized to fit the client’s needs, pricing and functionality will vary based on the tier of plan and number of components selected.
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i2 Analyst's Notebook is a sophisticated software tool designed to facilitate advanced data analysis and visualization, particularly in the realm of Business Intelligence. It excels in transforming complex data sets into comprehensible visual representations, such as link charts and timelines, which aid in identifying patterns, relationships, and trends. This software is particularly well-suited for analysts in law enforcement, military, and financial sectors due to its robust capabilities in handling large volumes of data and uncovering hidden connections.

Key benefits include enhanced decision-making through clear visual insights, improved efficiency in data analysis, and the ability to integrate data from multiple sources. Popular features encompass advanced search functions, customizable visualization options, and powerful analytical tools. Users often highlight its intuitive interface and the depth of analysis it provides as standout aspects.

In comparison to similar products, i2 Analyst's Notebook is frequently praised for its comprehensive feature set and reliability. Pricing typically varies based on the number of licenses and specific organizational needs, with options for annual subscriptions or perpetual licenses, making it adaptable to different budgetary requirements.

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$65/User, Monthly
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$7,160 Annually
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Tailored to your specific needs
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Product Assistance

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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Holistic Visibility: Pinpoint any step in the revenue-generating lifecycle from lead to opportunity to sale. Find answers to questions in one centralized home for data — no need to switch between complicated, often error-filled spreadsheets, CRM reports and BI systems.
  • Ease of Use: Accessible to all, irrespective of technical skill levels, to visualize, explore and discuss insights. Customizable dashboards make the system user-friendly, and the system creates presentation-ready visuals that make it easy to share insights with team members, clients or a board of directors, fostering a culture of data literacy throughout the company.
  • Accelerated Implementation: Deploy and launch within 48 hours without time-consuming data imports or overreliance on IT departments.
  • Add Value to CRM: Improves CRM systems and provides a clear link between metrics and sales processes. Uses the historical data stored in an organization’s CRM to uncover additional insights and expose trends.
  • Conduct Data-Driven Planning: Make more informed decisions with relevant information at the ready, such as which factors and team players drive revenue.
  • Forecast More Accurately: Machine learning algorithms spot missing or outlying data and make predictions that guide decision-making processes. Execute sales more confidently through improved forecast accuracy over time.
  • Teamwork Makes the Dream Work: Boost team morale and create a culture of accountability with individual rep coaching and employee performance tracking that captures metrics such as win rates, sales numbers, quotas and more. Align and unite sales and marketing departments with the power of analytics to strategize more efficiently.
  • Customized Pricing: The vendor’s pricing model is based on what features an organization requires. Pay per package, and flexibly scale up or down as necessary.
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  • Enhanced Data Visualization: Transforms complex data sets into intuitive visual formats, making it easier to identify patterns and relationships.
  • Improved Decision Making: Provides actionable insights through advanced analytics, aiding in more informed and timely business decisions.
  • Streamlined Investigations: Facilitates quicker and more efficient investigations by consolidating disparate data sources into a single, cohesive view.
  • Increased Collaboration: Enables teams to share and collaborate on data and findings in real-time, fostering a more integrated approach to problem-solving.
  • Enhanced Security: Offers robust security features to protect sensitive information, ensuring that data integrity and confidentiality are maintained.
  • Customizable Workflows: Allows users to tailor workflows to their specific needs, enhancing productivity and operational efficiency.
  • Scalability: Supports large volumes of data and can scale with the growth of your organization, ensuring long-term usability.
  • Reduced Operational Costs: By automating routine tasks and improving data accuracy, it helps in reducing the overall operational expenses.
  • Regulatory Compliance: Assists in meeting regulatory requirements by providing comprehensive audit trails and documentation capabilities.
  • Time Savings: Speeds up data analysis and reporting processes, allowing teams to focus on strategic initiatives rather than manual data handling.
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  • Data Blending: Pull data from any and all sources to form a 360-degree view of the business. Supports an extensive list of pre-built connectors to complementary applications and can build a custom connector to other applications provided there’s an API.
  • Third-Party Integrations: Gain direct access to sales data without needing to import or manually enter it. Integrates seamlessly with systems like Salesforce, Marketo and Quickbooks.
  • Pre-Built Report Library: Access insights in a variety of ways with more than 400 off-the-shelf reports.
  • Insight Feed: View highlighted opportunities, alerts and more — get a near real-time view of key metrics through customizable dashboards. Acquire a quick at-a-glance look into the next steps to take at any given moment.
  • Sales Analytics: Integrate with a CRM solution for complete pipeline analysis. Identify trends segmenting and filter pre-built pivot tables.
  • Sales Forecasting: Make better sales decisions across the company with more accurate predictions. Automate and streamline forecasts. Understand the gap between target and goal by slicing and dicing by region, line of business, product, sales period, or any other segment. 
  • Pipeline Management: Gain insight into the entire customer journey; explore key activities, behaviors and results from every step of the sales process.  
  • Activity Capture: Automatically syncs key sales activity and engagement to a CRM. Capitalize on opportunities to drive results without the burden of manual data entry.
  • Guided Selling: Coaches sales representatives on best practices and key steps in the company’s sales process. Enables faster onboarding, more relevant guidance and greater accountability all through machine learning.
  • Marketing Analytics: Measure the success of the marketing campaigns — gain visibility into conversion rates, marketing-generated demand and how marketing contributes to the business’ bottom line.
  • Employee Activity Dashboard and Scorecard: Measure productivity and efficiency as well as track progress on goals with comprehensive, detailed activity dashboards and scorecards for each employee. 
  • SaaS Reporting: Gives SaaS businesses access to simplified revenue reporting and sales intelligence. Measure monthly recurring revenue, spot patterns in churn over time and forecast future renewal rates.
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  • Data Visualization: Transforms complex data sets into intuitive visual charts and graphs, making it easier to identify patterns and relationships.
  • Link Analysis: Allows users to map and analyze connections between entities such as people, organizations, and events, facilitating deeper insights.
  • Temporal Analysis: Provides tools to create timelines and sequence events, helping to understand the chronological order and causality.
  • Geospatial Analysis: Integrates with mapping tools to visualize data geographically, aiding in the identification of location-based trends and patterns.
  • Data Integration: Supports the import of data from various sources including databases, spreadsheets, and other software, ensuring comprehensive analysis.
  • Search and Query: Offers advanced search capabilities to filter and query data efficiently, enabling users to find specific information quickly.
  • Social Network Analysis: Analyzes social networks to uncover hidden relationships and key influencers within a network.
  • Customizable Workspaces: Allows users to tailor their analysis environment to their specific needs, enhancing productivity and focus.
  • Reporting and Presentation: Generates detailed reports and presentations directly from the analysis, facilitating clear communication of findings.
  • Collaboration Tools: Enables multiple users to work on the same project simultaneously, promoting teamwork and information sharing.
  • Pattern Analysis: Identifies recurring patterns within data sets, which can be crucial for predictive analysis and decision-making.
  • Data Cleansing: Includes tools to clean and standardize data, ensuring accuracy and consistency in analysis.
  • Entity Extraction: Automatically extracts entities from unstructured data, such as text documents, to streamline the analysis process.
  • Integration with Other Tools: Seamlessly integrates with other IBM i2 products and third-party applications, enhancing its functionality and versatility.
  • Security Features: Implements robust security measures to protect sensitive data and ensure compliance with regulatory standards.
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Product Ranking

#116

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#270

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Business Intelligence Tools

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User Sentiment Summary

Great User Sentiment 797 reviews
Excellent User Sentiment 2 reviews
89%
of users recommend this product

InsightSquared has a 'great' User Satisfaction Rating of 89% when considering 797 user reviews from 4 recognized software review sites.

100%
of users recommend this product

i2 Analyst's Notebook has a 'excellent' User Satisfaction Rating of 100% when considering 2 user reviews from 1 recognized software review sites.

5.0 (11)
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4.4 (664)
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4.7 (48)
5.0 (2)
4.5 (74)
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Awards

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i2 Analyst's Notebook stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Data Connectivity: Around 87% of the users who reviewed data integration said that the platform pulls data efficiently from a wide range of data sources.
Support: Support is responsive and knowledgeable, according to 87% of the users who mentioned contacting them.
Ease of Use: Citing ease of use to filter and pivot on key metrics, approximately 86% of the users said that the platform is intuitive and user-friendly.
Data Visualization: Approximately 82% of the users who discussed data visualization said that the platform provides a multitude of prebuilt and customizable dashboards to tell stories.
Data Analysis: Citing strong trend analytics based on historical data, around 74% of the users said that the platform provides seamless self-service analysis of business metrics.
Functionality: The platform has powerful features to present insights into sales and marketing pipeline health, according to around 74% of the users who reviewed its functionality.
Reporting: Reviewing reporting, approximately 63% of the users said that the platform provides a multitude of prebuilt charts and reports with visible, ready-to-consume insights.
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Visualizations: Users appreciate the ability to create clear and informative visualizations, such as link analysis diagrams, to quickly identify patterns and relationships in data. This helps them understand complex data sets and communicate insights effectively to stakeholders.
Data Integration: The software's ability to integrate data from various sources, including databases, spreadsheets, and text files, is a major advantage. This allows users to analyze data from different systems in a single platform, providing a comprehensive view of their business operations.
User-Friendly Interface: Users find the interface intuitive and easy to use, even for those with limited technical expertise. This makes it accessible to a wider range of users within an organization, enabling more people to contribute to data analysis and decision-making.
Security Features: The software's robust security features, including access control and data encryption, are essential for organizations handling sensitive data. This ensures that data is protected from unauthorized access and misuse.
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Speed: Around 90% of the users who mentioned speed said that data refresh is slow, especially when processing large datasets.
Pricing: Approximately 60% of the users who reviewed pricing said that necessary customizations add to the overall cost, limiting adoption by small enterprises.
Training: Around 54% of the users who discussed training said that there is a learning curve due to lack of training and documentation.
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Steep Learning Curve: New users often find the interface and functionality overwhelming, requiring significant time and effort to master. This can be especially challenging for analysts who are new to data visualization and analysis tools.
Limited Data Connectivity: Connecting to various data sources can be cumbersome, especially for less common or specialized data formats. This can hinder the ability to integrate data from different systems and create a comprehensive view.
Performance Issues: Large datasets can lead to slow performance and lag, making it difficult to analyze data efficiently. This can be frustrating for analysts who need to work with large volumes of information.
Lack of Advanced Analytics: While Analyst's Notebook offers basic analysis capabilities, it lacks advanced features like predictive modeling or machine learning. This can limit its usefulness for organizations seeking to gain deeper insights from their data.
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InsightSquared is a powerful sales analytics platform that helps users drive sales pipelines and access self-service data analytics through robust features and interactive data visualizations. According to many users who discussed data integration, the tool interacts seamlessly with other applications and data sources to enable predictive analytics that help forecast future trends. Most of the users who mentioned support said that they are responsive and knowledgeable. A majority of the users who reviewed the interface said that it’s user-friendly and easily navigable, though some users said that the versatility of the platform makes it complex to learn. Many users who discussed the platform’s visualization capabilities said that it provides a wide range of interactive and intuitive out-of-the-box dashboards. A majority of the users who discussed data analytics said that the platform excels in analyzing historical data to better forecast future trends, though some users said that the scope of predictive analytics should be wider to provide better insights. According to many users who mentioned functionality, the solution provides many ways to explore data-based insights through deep-dive and pivoting on key metrics, though some users said that the platform is not easily customizable. Many users who mentioned reporting said that the solution provides a plethora of out-of-the-box reports that can be customized and exported easily, though some users said that there is limited flexibility in report customization. On the flip side, a majority of the users who reviewed speed said that the platform is slow when moving between templates and can become CPU-intensive with large dashboards, though some users said that it can slice and dice data to present relevant information in seconds. Many users who mentioned pricing said that necessary customization modules add to the cost of the software, which makes adoption difficult for small businesses. Many users said that though training is needed to maximize the tool’s potential, lack of adequate documentation makes the learning curve steep. In summary, InsightSquared is a self-service revenue intelligence tool that provides a single source of truth for sales analytics and forecasting pipeline management. It boosts productivity across the organization, though its pricing can be cost-prohibitive for small businesses.

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User reviews suggest that i2 Analyst's Notebook is a powerful tool for analyzing complex data, but it's not without its flaws. Users praise its ability to visualize data and identify patterns, which is crucial for understanding complex investigations. For example, one user highlighted how the software helped them uncover connections between seemingly unrelated events, leading to a successful prosecution. However, some users complain about the software's steep learning curve and clunky interface, which can be frustrating for new users. One user likened the experience to trying to navigate a maze with a blindfold on. Despite these drawbacks, i2 Analyst's Notebook remains a popular choice for law enforcement and intelligence agencies due to its robust features and ability to handle large datasets. The software's strength lies in its ability to connect the dots, making it ideal for investigations involving complex networks of individuals and organizations. For example, it can be used to track the movement of money, identify potential threats, and analyze social media data. However, the software's complexity can be a barrier for users who are not familiar with data analysis techniques. It's not a tool for casual users; it requires a dedicated team of analysts with the skills and training to use it effectively. Overall, i2 Analyst's Notebook is a powerful tool for organizations that need to analyze large amounts of data and identify patterns. However, it's not for everyone. If you're looking for a user-friendly tool with a gentle learning curve, this might not be the right choice. But if you're serious about uncovering hidden connections and gaining actionable insights, i2 Analyst's Notebook is worth considering.

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