Einstein Analytics vs Toucan

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Our analysts compared Einstein Analytics vs Toucan based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Einstein Analytics Software Tool

Product Basics

Einstein Analytics is a suite of analytics applications that use artificial intelligence to supply insights. With predictive, tailored analytics, it can build AI data visualizations and deliver recommendations to help companies accomplish their business goals. Developed by Salesforce, it integrates natively with their CRM to boost understanding of sales pipelines and customer satisfaction.

It offers three editions: Predictions, Analytics Growth and Analytics Plus. Until 2017, it was known as Salesforce Analytics Cloud or Wave.
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Toucan Guided Analytics (formerly branded as Toucan Toco) is a cloud-based platform consisting of two unified offerings that deliver data analytics and storytelling, as well as embedded analytics. Through data storytelling, it empowers businesses to explore their insights through visualizations and interactive dashboards. It centralizes information from disparate data sources and has a guided framework to help enterprises tell compelling stories with their data. Accessible to all, it encourages live collaboration throughout the analytics process to drive data-informed decision-making throughout an organization.

In its embedded analytics form, it allows customers to extend these accessible and actionable insights to their clients through an intuitive front-end experience.

Though it was built cloud-first, businesses can choose between the SaaS deployment via a private cloud, or an on-premise installation through Docker Image technology. It is suitable for small, medium and large businesses, and supports Windows, Mac and Linux.
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$75/User, Monthly
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Tailored to your specific needs
$1,000 Monthly
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Tailored to your specific needs
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Accor
Allianz
BNP Paribas
Carrefour
Deloitte
L'Oreal
PricingHub
Renault Nissan
Sodexo
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Product Assistance

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24/7 Live Support
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Product Insights

  • Predictive Analytics: Automatically generates models and precise recommendations based on insights gleaned from relevant data, with the power of artificial intelligence.
  • Achieve Faster ROI: Spend less time cleaning up data and more time selling products and converting leads.
  • Native Salesforce Integration: Connects seamlessly with Salesforce, supplementing the CRM platform with crucial BI.
  • Unify Your Systems: Bring all data onto one screen to get the complete picture with data connectors to any platform, including external systems.
  • Simplicity of Use: Create data visualizations that make sense with ready-to-use customizable templates that eliminate the need to have coding knowledge.
  • Free Trial: Sign up for a free 30-day trial on the vendor’s website.
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Platform

  • Centralize Business Data: Helps teams get on the same page by creating a single source of truth. Connects to the cloud, on-premise databases, spreadsheets and more to collect all of an organization’s data into one centralized hub.
  • Speed Up Queries: Optimize data processing by minimizing queries through cache engines and custom indexes that accelerate webpage performance.
  • Automated Reporting: Takes the heavy-duty work of development, design and maintenance out of data analytics with automatically updated data and scheduled reports. 
  • Ease of Use: Explore and understand business insights through an intuitive UI – without requiring training, tutorials or coding experience. Caters to people who may not have the technical knowledge or programming skills to handle a more complicated BI tool.
  • Accelerate Adoption: Educates and guides teams on how to create compelling data stories. Encourage autonomous, skilled data analysis with self-learning tools such as a glossary and contextual tips that help in data comprehension.
  • Improve Data Literacy: Makes information accessible by displaying it visually, enabling transparency across departments and empowering all stakeholders to take BI into their own hands.
  • Made for Collaboration: Interact with other teams and share power in decision-making through workspaces. Improve communication between departments and help them align with each other by annotating, discussing, exporting and sharing dashboards. 
  • Never Say “So What?”: Support decision-making through data-driven strategies with built-in calls to action and adaptable recommendations. 
  • Fast Implementation: Save more time and resources for analysis and data storytelling by accessing on any device through the web – nothing to install.
  • Security: Protect data through no-code row-level security, custom user filters and granular permissions management for apps, dashboards, stories and datasets. The solution is hosted in a private cloud with SSL Grade A+ security certification and an infrastructure compliant with all RSSI expectations and RGPD standards. 

Embedded Analytics

  • Build Once, Deploy Anywhere: Design one app for all devices and deploy anywhere to anyone in minutes, whether on the standard platform or as an embedded analytics product.
  • Preserve Brand Identity: Maintain business branding through full customization and white labeling options, while offering the power of data storytelling and analytics to clients. 
  • Multi-Tenancy: Handle who can see what by managing access to each embedding with granular control.
  • Focus On What Matters: Saves the company time and money by helping teams focus dedicated efforts on products, alleviating the burden of developing analytics from scratch.
  • Empower Non-Technical Teams: Build and deploy apps with a guided framework, even without coding experience.
  • No On-Boarding Necessary: Boost adoption and customer retention through a client experience that feels familiar, with access to actionable insights from day one.
  • Accelerate Time to Value: Empowers businesses to roll out robust solutions to clients in just two weeks. 
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  • Role-Specific Analytics: Leverage its prebuilt templates and native apps designed to maximize insights with customizable best-practice KPIs in specific industries, including sales, customer service, financial advising, B2B marketing, fundraising and more.
  • Actionable AI: Build AI-powered applications and models that explore millions of data combinations and trends in minutes, even without knowing code. Generate predictions and what-if scenarios for the business. 
  • Self-Service BI: Customize the queries and looks of analytics applications to target the information needed for specific decisions. 
  • All-Around Insights: Gather all information in one place by connecting to any external data source, including AWS Redshift, Salesforce CRM, Microsoft Dynamics, Google BigQuery and more.  
  • Team Collaboration: Quickly share assets and take action together with colleagues with smart notifications, annotations, presentation mode, downloadable analytics, updates via email subscription and native integration with Salesforce Chatter.  
  • Mobile Ready: Download apps compatible with iOS and Android platforms that support many of the available analytics features.  
  • Continuous Upgrades: Avail new features and enhancements released by the Salesforce platform three times a year in winter, spring and summer.  
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  • Connect Any Data Source: Connect to cloud and on-premise databases, cloud data warehouses, third-party BI solutions and REST APIs via over 100 built-in connectors, or create custom ones with an open-source library. Easily set up connectors to data sources, no programming knowledge necessary. Some supported connections include SAP, MicroStrategy, Google BigQuery, Oracle, SQL Server, Google Analytics, Salesforce and more. Pull data from CSV, Excel and static files to transform it into dynamic data.
  • Keep Data Up-To-Date: Refresh data on demand, automatically on a regular basis with a scheduler, or request it in real time. Define which sources to refresh and how often to refresh them through batch processing. Blends live and loaded data sources, tracking changes and debugging datasets with its Storytelling Tracker.
  • Integrated ETL: Extract, transform and load data, collecting it in an embedded data lake and cleaning it up before integrating it into the solution. Query data on the fly with Weaverbird, the vendor’s built-in, open-source no-code visual query builder. Integrates with existing ETL tools such as Talend, iPython, Notebook, Dataiku, Denodo and more, and is designed to be compatible with all information systems. Perform joins, slices, pivots and melts seamlessly, without the need to code. Supports ad-hoc transformation for evolution computation, date aggregation and other critical statistics.
  • Interactive Dashboards: Display KPIs in the form of an interactive story with the aid of graphic messages on ergonomic dashboards. Add additional context through comments, sources, captions, glossaries and more.
  • Toucan Toco Studio: Focus on the data story rather than design mechanics. Create charts, layouts and stories faster through guided design without needing technical skills. Add context and generate visualizations with a few clicks, all the while becoming more data-literate.
    • Data Visualization: Highlight key-value elements and add color and context to information through visualizations. Display data in visually appealing ways by creating more than 20 kinds of charts and graphs. Give context by including definitions and data sources in visualizations and annotating specific elements. Collaborate with others within the platform or in tools like Slack and MS Teams. 
    • App Gallery: Jumpstart the business by building dashboards in minutes from pre-designed templates. Choose from a gallery of ready-to-go applications; preview apps with a single click, then use as-is or customize as needed. Leverage sample data to view what the final product will look like, then download and populate data models with custom data. 
  • Collaboration: Drive action by continuing the conversation through annotations and comments on dashboards, and exchange ideas with others through the live chatbox. Ensure privacy by making direct comments visible to specific groups only. Export and share insights with others inside and outside the organization through tools like Slack and Teams.
  • Calls to Action: Decide exactly what to do with proprietary information through a built-in decision-support system that gives relevant recommendations, links to relevant insights and proposed next steps. 
  • Alerts: Add, edit and configure rules and conditions for email or push notifications through a dedicated notification environment.
  • Presentation Mode: Empower data-driven meetings by sharing insights with others in a presentation format. Schedule presentations with calendar events and invite people from anywhere to follow the data story. Identify metrics and interact with the dashboard in the presentation mode, and create a dialogue with the presenter through a chat box. 
  • Role-Based Administration: Maintain granular control of permissions across the organization. Ensure that roles and responsibilities are clear by defining roles like App Builder, App Validator, Viewer, Data Manager, Full Administrator and more. 
  • Mobile Access: Access proprietary information on any device — even on those that aren’t connected to the internet, thanks to an offline mode. With a mobile-first strategy, the vendor prioritizes the mobile version of a site and then adapts it for larger screens.
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Product Ranking

#168

among all
Business Intelligence Tools

#98

among all
Business Intelligence Tools

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User Sentiment Summary

Great User Sentiment 1161 reviews
Excellent User Sentiment 178 reviews
83%
of users recommend this product

Einstein Analytics has a 'great' User Satisfaction Rating of 83% when considering 1161 user reviews from 4 recognized software review sites.

97%
of users recommend this product

Toucan has a 'excellent' User Satisfaction Rating of 97% when considering 178 user reviews from 5 recognized software review sites.

4.2 (302)
4.9 (84)
n/a
5.0 (8)
4.3 (60)
4.7 (23)
4.3 (169)
4.8 (62)
4.1 (630)
3.5 (1)

Awards

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Toucan stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Data Analysis: Citing its strong AI and machine learning features, all users who discussed the platform’s analytical capabilities said that it helps deliver business intelligence insights.
Data Visualization: Reviewing visualization capabilities, approximately 79% of users said that its clear and custom dashboards make business data easy to understand from a KPI point of view.
Data Integration: Around 76% of users who discussed data connectivity said that the platform connects easily to a wide range of data sources for advanced analytics.
Functionality: Reviewing functionality, around 65% of users said that, supported by regular updates that address user requests, the tool is feature-rich and stable.
Ease of Use: Discussing the interface, approximately 61% of users said the software is easy to use and aesthetically elegant.
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Data Storytelling: Almost 96% of the users who mention data visualization say that they can create high-quality, interactive dashboards seamlessly.
Integrations: All users who discuss the tool’s integration capabilities say that it connects seamlessly to tools in their existing tech stacks, including cloud databases.
Ease of Use: The software’s intuitive interface offers an excellent user experience for report builders and consumers alike, according to all users who review its ease of use.
Support: Technical support is responsive and competent, as discussed by all users who mention support services.
Functionality: Around 56% of the users who review the solution’s capabilities say that it reduces the time to insight and embeds into enterprise applications seamlessly.
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Cost: Citing per-user licensing plans and additional fees for on-premise installation, maintenance and add-ons, around 80% of users said that costs can quickly add up.
Performance: Around 78% of users who reviewed the solution for performance said that it is slow and prone to infrequent crashes, especially when uploading large amounts of data.
Setup: Approximately 67% of users who reviewed ease of deployment said that configuring the platform can be difficult if done without professional support.
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There are no cons for this product at the time of publishing this review synopsis.
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Einstein Analytics from Salesforce is a predictive analytics BI tool that uses the power of AI and machine learning to glean insights and create visualizations and reports to drive business decisions. All users who reviewed its analytics capabilities said that it excels at augmented analytics. Many users who reviewed data visualization said that templates and dashboards are easy to customize for deep-dive data exploration. With a range of reporting options and intuitive drag-and-drop functionality, the platform empowers business users to create their own reports without needing to code. Being part of the Salesforce suite, the platform integrates well with other SF offerings, as expected, as well as with external data sources. As for the tool’s data management capabilities, some users said that ETL functions are self-contained in that they replace the need to write code, however others said that data needs to be cleansed before the ETL engine can consume it for data analysis. Commenting on the software’s functionality, around 68% of users said that it is easy to drill down into KPIs with little training in analytics, whereas some users said that the platform is sparse in terms of features and does not have the same reporting capabilities as other Salesforce tools. Mentioning the interface, a majority of users said that it is clean and interactive, though quite a few users said that they preferred the classic version to the new one. A majority of the users who reviewed pricing said that, in addition to expensive per-user licenses, other costs can quickly add up, since implementation is not easy and often requires professional vendor support. Many users who discussed setup said that the platform struggles when processing large amounts of data, and plugins are needed to process heavier data sets, which further compounds costs. Quite a few users said that the platform performs well within the Salesforce ecosystem; however, it does not have the robustness and flexibility of Tableau. Overall, Einstein Analytics is a BI tool with strong out of the box ETL and data visualization capabilities that glean deeper insights into business metrics and seems to be suited for organizations with lightweight data analysis needs or those that already implement Salesforce solutions.

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Toucan Toco is a cloud-based data communications tool that provides analytics and storytelling capabilities to enterprises. All users who discuss integration say that the tool aligns with their organizations’ cloud-first strategies, integrating with their existing tech stacks with ease. All users who review accessibility are unanimous in their reviews that its user-friendly interface provides an excellent user experience. All of the users who say they’ve contacted customer support say the team’s quick and informative responses are a plus. Almost 96% of users who review dashboarding say that they can create interactive and easy-to-understand data stories through its visualization module, Toucan Studio. 56% of the users who mention functionality say that the solution has a rich feature set and the vendor releases weekly updates, astutely incorporating users’ feature requests. In summary, Toucan Toco helps businesses increase revenue opportunities for businesses to differentiate themselves in the market through data visualization.

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