Domo vs Spotfire

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Our analysts compared Domo vs Spotfire based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and data science.

Domo has a friendly interface aimed at senior management who are hard-pressed to make tough decisions daily. A breadcrumb trail at the top of the workspace will help you navigate between folders. A performant, scalable warehouse supports fast queries with in-memory data.

Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features.

Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI.

You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more.

There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Or opt for the Business Critical edition to get a private AWS link that promises watertight security and reduces latency.

Some users mention performance limitations, which could be caused by shared cloud resources. The vendor offers a consumption model — pay for what you use and add unlimited users at a flat fee of $750.

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Spotfire is a software solution for business reporting and analytics. Ranked third on our product directory, it shines for data science and streaming analytics. Dashboards are customizable and interactive. Automation services help create and deliver reports on schedule. You can download it on Windows and access it through other operating systems via workarounds.

Organizations across the board find Spotfire helpful, be it pharma companies or oil and gas suppliers. Manufacturing and supply chain businesses also opt for it on account of its functions and formulas. Techniques like regression and what-if analysis support predictions. Reporting on inventory levels can help you anticipate and plan when to place the next order.

With a data tool, you expect to have data management built in, and Spotfire does an excellent job. It enables cleaning data from the user interface — inline data cleansing — and flags anomalies.

Geomapping is sometimes an afterthought in BI tools. Spotfire scores with excellent location analytics and companies with field machinery find it helpful. Plan maintenance by keeping tabs on machine performance and aging trends using Spotfire dashboards.

Spotfire has data management with anomaly detection and inline data cleansing. Geomapping is sometimes an afterthought in BI tools. Spotfire scores with excellent location analytics, which is why many companies with field machinery find it helpful.

Spotfire's robust calculations are due to TIBCO's runtime engine. Report templates are available, and you can create your own. Its Automation Services help manage routine reporting.

Users praise Spotfire for its connections with an active community that contributes additional connectors. They appreciate its visualizations and the freedom to customize data displays. The vendor provides exceptional support for mobile insights.

The latest edition, Spotfire X, has NLQ-powered searches, AI recommendations and model-based processing. A 30-day trial with 250 GB of storage is available. At $1,250 per year, a Spotfire Analyst license costs more than Tableau and Power BI, and users agree that pricing is steep.

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Product Insights

Domo wins quite a few awards and high scores in our 400+ point analysis. The SelectHub scoring engine crunches this data to compute the final score. We base our evaluation on technical, functional and vendor criteria, as well as ease of deployment.

  • Gather Data: Use data from your preferred systems and sources with over 1,000 connectors. Set up integration tasks with automation. Make cloud warehouses work for you with the Domo Cloud Amplifier. Our analysts give the platform 96 for source connectivity.
  • Perform Complex Calculations: Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of Power BI and Qlik Sense.
  • Manage Data: Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management.
  • Acquire IoT Insights: Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems.
  • Gain ML Insights: Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML.
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  • Make Informed Decisions: Ensure you don't miss any data when performing analysis. Spotfire connects to over 50 sources out of the box and provides many more, thanks to its active community. When a connector isn't available, you can rely on TIBCO’s data virtualization capabilities. Users appreciate its expertise in capturing streaming data, which many data tools have yet to catch up with. Our analysts awarded it top honors for source connectivity.
  • Gain Accurate Insight: Make decisions with confidence, knowing you have quality data in your corner. Organize data using metadata management and build workflows in a dedicated wizard. Or use freeform SQL query building with autocomplete. Spotfire scores a perfect 100 in our analyst rankings for seamless data preparation and management. It’s mainly due to inline data correction, which not many platforms support.
  • Visualize Insight: Achieve your weekly, monthly and yearly goals. Put your data to work with interactive dashboards and visualizations that come alive thanks to animations. Get suggestions on how datasets relate and visualizations that fit your analysis. And don't worry about it going stale — you can set it up to refresh on cue. Our analysts give Spotfire the top award for dashboarding and visualization.
  • Stay Mobile: Spotfire wins our analyst recommendation for responsive mobile insights on iOS and Android. You can favorite views and search for them later and swipe left and right between pages on your phone. Share your findings via email, SMS or other communication channels. Map visualizations are available on mobile — Spotfire will show you relevant data based on your location. QR code scanning is available. Spotfire gets a 100 score in our assessment.
  • Add Location Data: If your data includes location coordinates, Spotfire can directly plot these points on a map. If it contains city, state, or country names, Spotfire can convert them into locations on the map. Geographic searches, functions and calculations are available. Our analysts give Spotfire a 100 for its mapping features.
  • Automate Reports: Its automation services earn Spotfire another perfect 100 for reporting. Report scheduling and alerts are no longer optional; every organization that wants its teams to own their tasks wants automation. And Spotfire wins hands down with another perfect 100 in our analysis. Readymade reports templates are available, and you can build your own. Apply filters, drill down or perform calculations with ease. Report exports are possible in standard file formats, such as PDF, Excel and CSV.
  • Stay Competitive: Spotfire supports cohort analysis and decision trees. ML algorithms can extract features from text data for model training. Built for data science, it has capabilities for neural networks and deep learning. Spotfire gets 99 in our machine learning rankings.
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  • Domo App Studio: Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app.
  • Analyzer: Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math.
  • DomoGPT: Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space.
  • Personalized Data Permissions: Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views.
  • Domo Mobile: View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery.
  • Alerts: Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS.
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  • Spotfire Actions: Decide what to do with and act instantly — no need to switch to your procurement application to pause new orders. This powerful feature allows you to run scripts within analytics workflows. You can also trigger actions in your external system through visualization. Spotfire can set up over 200 commercial connections and has 1800 community connectors.
  • Mods: Build reusable workflows and visualization components, much like apps in Power BI and Qlik Sense. They allow your users to tailor their analytical processes so they don’t have to start from scratch every time. Based on code, they run in a sandbox with limited access to system resources for security. Users can share them through the Spotfire library. Mods improve efficiency and collaboration.
  • Batch Edits: Make similar changes to multiple files in one go. Write custom scripts to call the Spotfire API that’ll make changes to the files. Update the IronPython version to the latest one or embed the Spotfire JQueryUI library instead of its references.
  • Recurring Jobs: Simplify event scheduling to better manage your time and tasks. Improve efficiency and deliver reports at the same time on the same day of the week or month. The latest Spotfire version allows you to set recurring automation jobs to occur every X hours, days, weeks or months.
  • Web Player REST API: Share insight with clients and partners without them needing to sign up for a paid Spotfire account. Engage them via data visualizations on the web browser, thanks to Spotfire Web Player. Update analyses on the web with real-time data in the latest Spotfire version.
  • Roles: Invest wisely — opt for licenses that align with user roles. Choose Spotfire Analyst for data analysts, scientists and power users who need deep-dive analysis. Get the Business Author license for enterprise users, analysts and power users to create and consume insights without deep expertise. Choose consumer licenses for users who’ll interact with and consume data. They include the C-suite and non-technical users within the organization.
  • Information Designer: Prepare fully governed data sources for business users in a dedicated wizard. Set up their preferred data sources and define in advance how Spotfire will query and import data into storage. Specify which columns to load and which filters, joins and aggregations to apply.
  • Audio and Image Processing: Add user feedback from customer calls and videos. Interpret public sentiment about your product by analyzing social media pictures and videos. Spotfire enables writing code to extract text from audio and image files. You can then import the data into the platform for analysis.
  • IoT Analytics: Gain insight at lightning speed; build microservices and deploy them at the edge. With Spotfire, you can add IoT data to your regular data for the complete picture.
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Product Ranking

#25

among all
Business Intelligence Tools

#9

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Business Intelligence Tools

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Analyst Rating Summary

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Availability and Scalability
Data Transformation
Data Visualization
Platform Capabilities
Platform Compliance
Availability and Scalability
Data Management
Geospatial Visualizations and Analysis
Reporting
Integrations and Extensibility

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Spotfire
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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 73 98 94 100 100 86 50 79 100 100 80 45 100 90 90 90 75 100 84 83 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 1818 reviews
Great User Sentiment 1749 reviews
87%
of users recommend this product

Domo has a 'great' User Satisfaction Rating of 87% when considering 1818 user reviews from 4 recognized software review sites.

86%
of users recommend this product

Spotfire has a 'great' User Satisfaction Rating of 86% when considering 1749 user reviews from 5 recognized software review sites.

n/a
4.3 (14)
4.4 (790)
4.2 (315)
4.3 (312)
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4.4 (60)
4.4 (481)
4.4 (539)
4.3 (235)
4.3 (821)

Awards

SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility.

Platform Capabilities Award
Integrations and Extensibility Award

SelectHub research analysts have evaluated Spotfire and concluded it earns best-in-class honors for Geospatial Visualizations and Analysis.

Geospatial Visualizations and Analysis Award

Synopsis of User Ratings and Reviews

Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily.
Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive.
Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories.
Functionality: Around 73% of users who mentioned features said Domo performed as expected.
Support Services: About 71% of reviews discussing assistance praised the support team for being helpful and responsive.
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Data Visualization: About 86% of reviewers were satisfied with the available options when designing dashboards.
Support: Around 74% of users praised vendor support for their timely response and helpful attitude.
Integration: Almost 72% of users were satisfied that it integrates with their preferred systems.
Friendly Interface: Around 68% of reviewers said the platform was easy to use.
Functionality: About 64% of users said it had a rich feature set.
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Speed: About 78% of users discussing speed said the platform lagged sometimes.
Cost: Around 89% of users discussing price termed the platform as expensive.
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Cost: Around 96% of the user reviews said it the price was high and licensing complex.
Adoption: 90% of reviewers said there was a significant learning curve and users would need specialized knowledge of data science and statistics.
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Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Its scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 64% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms.

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In online reviews, Spotfire emerges as a user-friendly big data platform. Most users found data exploration easy with a drag-and-drop interface. Some users said the UI was dated, though, and said it could use a revamp. Most users praised its interactive visualizations and dashboards, saying they helped them interpret data better. But, a few said they would love to have more visuals to choose from.A user mentioned they did the calculations in Excel and imported them into Spotfire for visualization. It's a common scenario when a steep learning curve slows down adoption, and teams fall back on Excel. Most users said Spotfire takes time to learn. You might have to opt for a balance of multiple platforms to balance your departmental and enterprise needs.Spotfire surpasses Excel in data management, especially data prep. Customizable visualizations and custom Mods give you enough freedom to work within the platform.Though 72% of reviewers were happy with the integrations, Spotfire lacks some standard connectors, such as for Apache Kafka, forcing users to rely on workarounds.A majority of users found its pricing structure complex, especially as users increased. In such cases, organizations often tend to opt for a cheaper alternative for less advanced use cases while using the pricier platform for the critical ones. We advise doing a deep dive into the vendor's pricing plans to avoid making your tech stack top-heavy.Ultimately, Spotfire's appeal lies in its balance. It's visually captivating and user-friendly for casual users while offering enough depth for seasoned analysts. However, its pricing and learning curve might deter organizations on a tight budget.

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