Domo vs NVivo

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Our analysts compared Domo vs NVivo based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

NVivo Software Tool

Product Basics

Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and data science.

Domo has a friendly interface aimed at senior management who are hard-pressed to make tough decisions daily. A breadcrumb trail at the top of the workspace will help you navigate between folders. A performant, scalable warehouse supports fast queries with in-memory data.

Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features.

Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI.

You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more.

There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Or opt for the Business Critical edition to get a private AWS link that promises watertight security and reduces latency.

Some users mention performance limitations, which could be caused by shared cloud resources. The vendor offers a consumption model — pay for what you use and add unlimited users at a flat fee of $750.

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NVivo is a qualitative data analysis solution for academic and industrial research. It lets users code and visualize their findings from interviews, surveys, text documents and demographic information. It’s helpful in social sciences, education and healthcare.

It has a friendly interface, powerful searches and advanced graphics. Once set up, the system can perform automatic sentiment analysis. Users can record the coding schemes and use them across the data. Documenting the steps enables future researchers to validate the research.

The vendor offers exclusive modules for collaboration and transcription. Its Collaboration Cloud lets many people work on the same project.

Pros
  • Powerful data management
  • Rich coding and query tools
  • Visualizations and data exploration
  • Team collaboration features
  • Support for various data formats
Cons
  • Steep learning curve
  • Can be expensive for individuals
  • Limited free trial/demo
  • Not ideal for simple projects
  • Occasional bugs and glitches
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$15/User, Monthly
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$99/User, Monthly
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Product Assistance

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24/7 Live Support
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Product Insights

Domo wins quite a few awards and high scores in our 400+ point analysis. The SelectHub scoring engine crunches this data to compute the final score. We base our evaluation on technical, functional and vendor criteria, as well as ease of deployment.

  • Gather Data: Use data from your preferred systems and sources with over 1,000 connectors. Set up integration tasks with automation. Make cloud warehouses work for you with the Domo Cloud Amplifier. Our analysts give the platform 96 for source connectivity.
  • Perform Complex Calculations: Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of Power BI and Qlik Sense.
  • Manage Data: Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management.
  • Acquire IoT Insights: Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems.
  • Gain ML Insights: Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML.
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  • Boost ROI: Tap into buyer sentiment by noting their needs and preferences and applying them to product development. Push sales by fine-tuning marketing campaigns.
  • Innovate: Launch new products and improve existing offerings. Go beyond numbers and discover what customers think and feel with thematic and sentiment analysis.
  • Act: Save time while searching for information. Organize data from various sources, such as interviews, surveys and social media, in one system.
  • Improve Services: Build stronger customer associations by serving them better. Identify their pain points and improvement areas by analyzing feedback.
  • Save Money: Free resources for more strategic work by automating tasks like transcription — auto-code interviews with NVivo 14.
  • Test Drive: Try it for 14 days free, including the Collaboration Cloud.
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  • Domo App Studio: Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app.
  • Analyzer: Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math.
  • DomoGPT: Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space.
  • Personalized Data Permissions: Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views.
  • Domo Mobile: View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery.
  • Alerts: Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS.
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  • Data Import: Pull data from mobile apps like Evernote and organize it using folders, sets or file classifications. It supports transcripts, articles, audio/video recordings and social media content.
  • Qualitative Analysis: Uncover hidden insights using powerful search tools. It turns interviews, surveys and documents into charts, word clouds and maps.
  • Thematic Analysis: Understand findings after digging deep into gathered data and spot emerging themes.
  • Integrations: Combine research materials in one place. Allows direct imports from Microsoft Office. Plus, it can use data from SurveyMonkey and social media platforms.
  • Sharing and Publishing: Export results, models and charts to various formats, including Excel, Word, text, rich-text and PDF files. Use the system clipboard to copy and paste graphics into reports and presentations.
  • Transcription: Review and edit transcripts, tag speakers, and add notes, then import transcripts directly into NVivo for analysis. NVivo Transcription auto-transcribes uploaded audio files, with support for 28 languages.
  • Multilingual Options: Analyze data in Chinese, Japanese, English, French, German and Portuguese, among other languages.
  • Collaboration Cloud: Work together to co-author research projects. A user uploads a master project to a secure cloud workspace, enabling others to download and work on it offline and then seamlessly merge their edits back into the main project.
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Product Ranking

#25

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#42

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Analyst Rating Summary

87
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87
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98
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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NVivo
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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 73 98 94 100 100 86 50 79 100 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 1818 reviews
Great User Sentiment 179 reviews
87%
of users recommend this product

Domo has a 'great' User Satisfaction Rating of 87% when considering 1818 user reviews from 4 recognized software review sites.

82%
of users recommend this product

NVivo has a 'great' User Satisfaction Rating of 82% when considering 179 user reviews from 2 recognized software review sites.

4.4 (790)
4.1 (133)
4.3 (312)
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4.4 (481)
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4.3 (235)
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Awards

SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility.

Platform Capabilities Award
Integrations and Extensibility Award

we're gathering data

Synopsis of User Ratings and Reviews

Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily.
Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive.
Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories.
Functionality: Around 73% of users who mentioned features said Domo performed as expected.
Support Services: About 71% of reviews discussing assistance praised the support team for being helpful and responsive.
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Data Management: Organize and store various data types (text, audio, video, images) in one secure location.
Flexible Coding: Employ diverse coding approaches (tree, auto and query) to categorize and analyze data based on research questions.
Relationship Exploration: Uncover connections and hierarchies between codes using visual network maps and relationship coding.
Advanced Querying: Search coded data for specific terms, patterns or code combinations to identify key themes and trends.
Visualizations: Generate various visualizations (word clouds and concept maps) to present complex data findings clearly.
Collaboration: Share and collaborate on projects with other researchers using cloud-based options or file exports (depending on the version).
Support & Resources: Benefit from extensive online resources, tutorials, and user communities for troubleshooting and learning best practices.
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Speed: About 78% of users discussing speed said the platform lagged sometimes.
Cost: Around 89% of users discussing price termed the platform as expensive.
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Steep Learning Curve: New users often report difficulty in mastering NVivo's features quickly, which impacts their productivity and project timelines.
High Cost: Some users find NVivo's pricing to be prohibitive, particularly those from smaller institutions or independent researchers with limited budgets.
Limited Cross-Platform Support: NVivo's limited compatibility with non-Windows operating systems can be a barrier for Mac or Linux users, who may have to seek alternatives or use virtual machines.
Resource Intensiveness: NVivo can be demanding on computer resources, leading to performance issues on less powerful machines, which can frustrate users when handling large data sets.
Occasional Software Bugs: Users occasionally encounter bugs that can disrupt workflow and require waiting for patches or updates, affecting the software’s dependability.
Rigid Licensing Policy: NVivo's licenses can be inflexible, and transferring a license to another computer can be problematic, causing inconvenience to users who need mobility.
Complex Data Importation: Some users find importing data from various sources into NVivo cumbersome, which could lead to a time-consuming setup process.
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Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Its scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 64% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms.

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NVivo is qualitative data analysis software that received positive reviews from users. They appreciate its user-friendly interface, powerful features and ability to handle large datasets.However, some users complained about lax customer support and the occasional bug.NVivo is popular but not as robust as some of the other options. It’s also expensive. However, many users believe that the extra cost is worth it for the additional features and functionality. It has robust coding features to analyze large amounts of data quickly.Overall, NVivo is a user-friendly qualitative data analysis software that can be expensive and complex for individual users but is a handy assistant for teams.

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